What is Audience Segmentation? Types, Examples, and Tools

Are you a marketer or a business owner looking to reach and satisfy a myriad of customers online? Audience segmentation is one marketing strategy you should adopt today. So, how exactly do we define audience segmentation?

Audience segmentation is a process that involves identifying the different personas within your target audience. This segmentation allows marketers and businesses to understand their audience better and to create custom campaigns and messages that would resonate with them, leading to deeper connections.

With a thorough understanding of your target audience’s uniqueness, you’ll be able to put in the work to produce content that communicates and appeals to everyone. That way, you can rest assured you’re carrying all your customers along the buyer journey.

This audience segmentation definition lets you quickly see that you can achieve customer personalization of some sort using segmentation strategies. However, there is yet more to understand about this process. 

This article explains the importance of audience segmentation strategy and provides some audience segmentation examples in detail. Follow through until the end to learn how to use audience segmentation tools to boost your marketing efforts.

What are the Benefits of Audience Segmentation?

Audience segmentation and targeting make all the difference in your plan to win more customers over. Also, in a digital world, audience segmentation in digital marketing takes you from an average marketer to an exceptional one. That said, why is audience segmentation important, and how can audience segmentation enhance marketing efforts?

1. Attracting the Right Customers

With audience segmentation analysis tools, you can organize your audience into groups and prepare marketing campaigns that resonate with each of them. As a result of this effort, you’ll be able to build a thriving relationship with your clients and increase their loyalty to your brand.

2. Boosting Conversion Rate

People will always pay for value. Having an audience data segmentation tailored to your audience shows them that you have value to offer. This fact makes customers engage with your content more, accelerating your conversion rate. Much more, you’ll be able to bring in leads that will boost your sales.

3. Gaining Competitive Advantage

Audience segmentation software makes it easy for you to keep tabs on your audience. You can get real-time information on what is prevailing in your customer’s world. Armed with this knowledge, you can adjust your audience segmentation strategies to better suit their interest long before your competitors are in the know.

What are the Types of Audience Segmentation?

There are different audience segmentation categories that influence your marketing. Below, we’ll take a closer look at how audience segmenting model can help with segmenting your target audience:

1. Demographic Segmentation

Demographic segmentation is based on audience characteristics such as income, age, gender, marital status, and the education level of your clients. Under this type of marketing audience segmentation, you are tailoring your effort to customers who are most likely to make purchases.

For example, a company that sells deodorant for men can adopt marketing campaigns that depict a man becoming appealing to women because of the product. This kind of campaign will be attractive to men who find it satisfying when they are irresistible to women.

2. Psychographic Segmentation

Psychographic segmentation considers what motivates potential customers to prepare content that resonates with them. This type of audience profiling and segmentation considers things like clients’ values, beliefs, social status, lifestyle, opinions, and activities.

For example, a skincare and beauty advertising audience segmentation would target young females who care a lot for healthy skin.

Psychographic insight makes crafting campaigns that emotionally resonate with your segmentation audience easy.

3. Behavioral Segmentation

Behavioral segmentation groups customers based on the actions they take. This audience segmentation and targeting type find clients’ purchase history, purchase timing, preferences, product usage, and social media usage. 

For example, you can look out for a purchase that a client repeatedly makes to prepare personalized ad campaigns for them.

4. Geographic Segmentation

Geographic audience segmentation marketing allows you to organize your customers based on location, such as continent, country, and postal code. Geographical B2B audience segmentation helps you keep your business relevant by reaching people who need your product or service.

Furthermore, geographic segmentation helps you understand different regions’ local and global buying trends to ensure productive marketing efforts. 

For example, an ice cream company would target hot regions more likely to patronize them instead of warmer places.

How to Implement Effective Audience Segmentation Using Mandala AI

Audience analysis and segmentation are vital to reaching your clients based on their needs. Therefore, it’s imperative to know how to do audience segmentation. Below is a step-by-step guide on how to create a target audience and segmentation for maximum impact:

1. Collect and Analyze Audience Information Using Mandala AI

Mandala AI collects audience information relative to needs, demographics, behaviors, and psychographics to understand how to best group them. Once gotten, you can review the data to understand the market and decide whether audience segmentation is necessary.

2. Decide Your Segmentation Criteria

If you have decided to segment your audience, look out for what differentiates one audience subgroup from the other. Then, check out the various examples of audience segmentation to determine your approach. 

Make sure to thoroughly research your audience persona, as it is the foundation of your marketing campaign. You can leverage the Customer Data Platform (CDP) for audience segmentation at this step.

3. Segment Your Audience

Now that you have decided on your approach, you can segment your audience based on different criteria. You can use a segmentation table or audience segmentation templates to ease the process. Also, you can maximize audience segmentation (DMPs) to create a valid and usable segmentation that aligns with your goals.

4. Get Feedback

Supplementing your hard work with customer feedback is important to improve your strategy. The plan for getting feedback from customers can vary based on your audience segmentation.

For example, a good feedback plan for B2B customers might be an in-app survey. Based on the responses, you can update your marketing plans to meet the new expectations of your audience.

Related Post: What is Social Sentiment? | How to Monitor Social Sentiment

How to Implement Personalized Marketing and Audience Segmentation with Mandala AI

Personalized marketing uses available data to provide individualized messages to potential and existing customers. One foundational tool maximized in this strategy is the use of audience segmentation to help create buyer personas.

The ability to have a comprehensive knowledge of your clients enables you to develop products and services that foster deep connections with them.

In practice, you can use email audience segmentation, social media audience segmentation, or tools like Mandala AI audience segmentation to effectively reach your clients. However, your primary aim must be to meet their needs and desires.

With tailored messages, recommendations, and experiences, audience segmentation creates and delivers personalized content that improves user engagement.

What are the Recommended Tools for Audience Segmentation?

You are not alone if you are just getting started on your journey to maximize audience segmentation to improve your marketing campaigns. There are many tools available to help you ease the process. Here are some popular software to get started with:

1. Mandala AI 

Mandala AI is an audience segmentation software that helps you understand your audience better. With Mandala, you can seamlessly understand market trends and attend to your customers’ needs almost immediately. 

The tool also serves as an all-in-one market intelligence tool for managing your social accounts, analyzing popular material, and uncovering important information to help your business thrive. Some of its major features include:

• Data Analytics
• Wide Range of Metrics
• Variety of Analyses
• Customized Feed

2. Hubspot

Hubspot makes grouping your audience with static and active contact lists easy. You can then use contact scoring to separate your contacts and customers. You can also use this software for event-based audience segmentation for your business. It has features like multi-language content creation and website traffic analysis.

3. Experian

This customer segmentation software makes it easy for you to build, view, and manage your segments to meet your business goals. It has features like lifestyle segmentation to monitor your customers’ habits and preferences. It also helps you monitor your most economically valuable audience so you can add them to your profitable customer portfolio.

4. Sprout Social

Sprout Social is an example of an audience segmentation tool that is marketing-focused. With social media platform integrations, Sprout Social makes it easy to reach specific groups when sharing content on Facebook and LinkedIn. 

Facebook has features that aid target audience segmentation based on location, relationship status, interests, gender, and education. On LinkedIn, you can segment your customers based on location, industry, business size, and seniority.

5. Qualitrics

Qualitrics uses AI and machine learning capabilities to aid your audience segmentation in media. You can easily organize and analyze your customers. Also, it helps you determine the best way to communicate with your different audience segments.

Mandala AI Gives the Best Audience Segmentation Analytics

Audience segmentation is essential for boosting businesses’ marketing strategy. It’s the key to realizing the full potential of your marketing initiatives and ensuring that every effort pays off handsomely.

Since audience segmentation relies heavily on customer data, it helps to use data-rich software like Mandala AI to get real-time audience segmentation analytics and insights for your campaigns.

Mandala AI is a trusted audience segmentation tool with AI capabilities tailored to help you pinpoint your exact audience, their pain points, interests, demographics, behavior, and lots more.

Don’t pass up this opportunity to acquire a competitive advantage, improve your marketing accuracy, and see your plans fly to new heights. Begin your free 15-day trial with Mandala AI today to see the power of audience segmentation in action.