You can’t do e-commerce in 2024 without an omnichannel marketing platform. Why? Because managing multiple sales isn’t easy without one.
An omnichannel platform integrates all your sales channels and gives you a unified view of your customer and inventory data. Without that, you don’t stand a chance at managing multiple sales channels.
An omnichannel ecommerce platform also improves your customer experience by improving consistency and delivering personalized journeys. So the benefits of adopting an omnichannel commerce platform are huge.
But which one should you pick?
We’ve made choice easier for you listing the 12 best omnichannel sales platforms in 2024
Keep reading to find the right one for you!
12 Best Omni Channel Platforms in 2024
1. Salesgear
Salesgear is an omnichannel communication platform. It helps you build and engage target prospect lists on their multi-channel sales engagement platform.
You can filter through and access over 200 million contacts from over 25 million companies on the platform.
Salesgear is reputed for being a small store’s omnichannel e-commerce platform. But large ones can also effectively use it.
Features:
- Advanced filter options
- Ai writing assistant that creates emails
- Built-in dialer for calls
- Integration with CRMs, Slack, and Zapier among others
Managing sales communications is difficult but extremely important. Salesgear makes it easier by providing you with an omnichannel messaging platform. You can use Salesgear to filter and communicate with millions of contacts from one platform.
Pros:
- Multi-channel engagement including email, phone, and LinkedIn
- Massive database with advanced filtering options
- Integration with CRMs, Slack, and other apps
Cons:
- It takes time to learn how to use the AI writing assistant
- You’ll depend on external platforms to obtain certain features
- Data security and privacy isn’t the best
Pricing:
- The Basic version costs $19 monthly per seat and allows 5,000
- The more advanced option costs $99 monthly per seat and allows 25,000 contact
- Enterprise clients can access a custom version with an unlimited number of contacts
2. Bloomreach
Bloomreach lets you provide consistent personalized experiences across marketing channels. It’s a centralized platform for ensuring consistent content delivery. Bloomreach was designed to help SMEs better understand their customers.
Features:
- Search intelligence
- Product recommendations
- Personalized search
- Content personalization
- Integration with CRMs and other apps, including Trello, Slack, and Zapier
You can use Bloomreach to analyze your customer data to ensure customer experiences across your channels match their intentions. That way customers will only receive relevant experiences across your channels.
Pros:
- Easy user interface
- Quickly executes tasks
- Easy to learn
Cons:
- Updates reset default settings
- The editor isn’t efficient
Pricing:
- Bloomreach charges customized prices depending on multiple factors including how many customers you have.
3. Callbell
Callbell lets you centralize the management of your sales messages across social media platforms. Unlike competitors, Callbell is intended as an affordable option for SMEs. Callbell’s best quality is that it centralizes all sales messaging in a single platform.
It’s considered a great omnichannel support platform for those reasons.
Features:
- You can manage chats from different social networks, including Whatsapp, Instagram, and Facebook.
- Multi-agent chats with statistics of different agents
Managing multiple social networks is tricky. Callbell makes it easier by being an omnichannel communications platform. You can integrate all your social networks and serve customers on the same platform.
Callbell also lets you serve customers in the same manner no matter the case.
Pros:
- Callbell consistently improves its tools and integration.
- Extremely good customer support
- Minimalist UI
Cons:
- They have a limited number of integrations.
Pricing:
- The Multiagent chat costs $15 per user monthly
- The Multiagent chat plus costs $20 per user monthly
- They also offer custom pricing on request
4. SellerCloud
SellerCloud provides a suite of inventory management tools. You can use SellerCloud to conveniently manage orders and supplies. It’s a highly customizable platform that’s suitable for businesses of all sizes.
Features:
- Invoice customization
- Product catalog
- Inventory management
- Electronic data interchange
- You can integrate it BigCommerce, Stripe, and Quickbooks, among other apps
Inventory management is a complicated process for most businesses. SellerCloud makes it easier because you can use predefined criteria, like order value, to assign inventory to orders.
Pros:
- Highly customizable
- High-quality inventory management
- minimalist layout
Cons:
- Poor customer support
- Difficult to learn platform
Pricing:
- Sellercloud’s pricing starts at $1,100 monthly.
- They offer a free demo
5. Cloud Commerce Pro
Clouds Commerce Pro automates your order fulfillment process. It’s regarded as one of the best software for reducing order fulfillment costs. It works for businesses of any size, small or large.
Features:
- Order management
- CRM
- Integrations with Shopify, WooCommerce, and PayPal
- Open API to connect your systems to the platform
Managing sales from multiple channels is difficult. But Cloud Commerce Pro makes it easier by removing the need to make picking lists. It automatically updates your inventory across all channels.
Pros:
- Great customer support
- Easy product search
- Automates tasks
Cons:
- It’s buggy
- It’s difficult to learn
Pricing:
- Cloud Commerce Pro offers custom pricing.
- They also offer a free demo
6. Sana Commerce
Sana Commerce is an omnichannel b2b sales platform. Their goal is to help you provide your B2B customers with the right experience. Sana Commerce’s philosophy is to make B2B market experiences similar to B2C ones.
Their platform is best used by medium to large enterprises with complex needs. Sana Commerce is regarded as an excellent omnichannel B2B commerce platform.
Features:
- Order management
- Invoice processing
- ERP integration
- Integration with other applications, including Authorize.net and Mailchimp
The B2B sales process is usually more complex than the B2C one. Sana Commerce simplifies the B2B sales process through features like product recommendations and a simple ordering process.
Pros:
- High-quality training materials
- Product search engine optimization
- 100% website uptime
Cons:
- Limited website theme selection
- The reporting features are limited
Pricing:
- Sana Commerce offers pricing upon request
- They also offer a free demo
7. Salesforce Commerce Cloud
Salesforce Commerce Cloud is a platform for delivering personalized experiences to customers. Salesforce Commerce uses AI to personalize aspects of customer experience, like product recommendations and search results.
Businesses of any size benefit from Salesforce Commerce.
Features:
- Customer insights
- Marketing and merchandising campaigns
- Multiple site management
- Integration with Mailchimp, Slack, and Zapier
Providing personalized customer journeys increases conversions. But it’s difficult to provide. Salesforce Commerce Cloud achieves this for you by consuming customer data and using AI to deliver relevant experiences.
Pros:
- Easy-to-use interface
- Customizable
- dynamic workflows
Cons:
- Inadequate help documentation
Pricing:
- Salesforce Commerce charges you 1% of your gross merchandise value
- They also offer a 14-day trial
8. Orckestra
Orckestra is an API-based platform that simplifies managing large complex stores. Their platform achieves this by not requiring you to change platforms. Instead, you can integrate Orckestra with your current tech stack.
This platform is intended for large enterprise-level businesses that need to optimize customer experiences across multiple channels
Features:
- Experience management
- Product management
- Visual merchandising
- Customer segmentation
- API-based integrations compatible with your current system
Managing large e-commerce stores is a complex process. Orckestra simplifies it by consolidating your operations with a flexible API. With it, your customers can access your inventory across all sales channels and you receive a unified view of orders.
Pros:
- Excellent support team
- Improves customer experience
- Lets you track changes
Cons:
- Slow updates
- No customer reports
Pricing:
- They charge custom pricing
9. Shopify Plus
Shopify Plus improves your sales channel selection and helps you consolidate all your channels. It’s a premium software that also comes with additional features for large stores. This platform is intended only for large enterprise-level stores.
Features:
- You can sell over 100 social media platforms and 80 online marketplaces
- Global sales
- Headless commerce
- Payment gateways
- Integrations with Mailchimp, Quickbooks, and AdRoll, among others
Enterprise-level stores need to effectively manage and optimize a large number of sales channels to remain profitable. Shopify Plus helps you achieve both by consolidating your channels, giving you a unified vision of online and offline sales.
Pros:
- Easy to use
- Fast product synchronization
- Great customer purchase visibility
Cons:
- Expensive
- Complex API integration
Pricing:
- Shopify Plus starts from $2,000 monthly
- They also offer custom pricing for higher-volume companies
10. Elastic Path
Elastic Path lets you integrate your retail business with other third-party applications to provide an omnichannel customer experience. Elastic Path lets you choose from a variety of pre-made solutions.
Given their scale, Elastic Path is best used by large and enterprise-level businesses.
Features:
- Inventory control
- Customer accounts
- Customer segmentation
- Real-time data management
- Integration with Drupal, Google Analytics, and Stripe
Integrating multiple third-party applications can be a complex process for large businesses. Elastic Path makes it easier for you. You can use the platform to immediately integrate multiple business-ready solutions.
Pros:
- Fast and reliable API
- Easy to use
- Customizable
Cons:
- Unreliable upgrades
- Some features are buggy.
Pricing:
- They charge custom pricing upon request.
11. SAP Commerce Cloud
SAP Commerce Cloud is an omnichannel customer engagement platform that specializes in helping you personalize customer experiences.
You can use their innovative platform to implement intelligent solutions for improving customer journeys.
The best part is that SAP Commerce Cloud works with businesses of any size.
Features:
- Product content management
- Experience management
- Order management
- A/B testing
- Integrations with Affirm, Bloomreach, and Segmentify among others
Providing customized experiences is difficult. SAP Commerce Cloud makes it easier with their suite of tools. These include A/B testing tools to fine-tune customer experiences and insights to understand customer requirements.
You can also use SAP Commerce Cloud to provide real-time product recommendations.
Pros:
- Easy-to-use UI
- Regular data updates
- Connects all customer touchpoints
- Customizable
Cons:
- Performance issues with large amounts
- Customization may cause stability problems
Pricing:
- SAP Commerce Cloud charges custom pricing
- They also offer a free demo
12. NetSuite Commerce
NetSuite Commerce is an omnichannel retail platform that integrates all your major business functions across sales channels into a single location. This way you receive a unified source of customer and inventory data.
NetSuite Commerce is suitable for medium-to-large B2B and B2C companies.
Features:
- Online invoice payment
- Account balance
- Social sharing
- Order and inventory management
- Integrations with NetSuite CRM, Pacejet, and Affirm, among others
Integrating data across business functions is difficult. NetSuite Commerce connects your ERP, CRM, and finance systems, among others. The result is a unified view of the most important data from a single dashboard.
NetSuite Commerce can even provide real-time business intelligence to improve your decision-making.
Pros:
- Custom reporting
- High quality customer support
- Excellent inventory management
Cons:
- Difficult to learn
- SEO problems
Pricing:
- NetSuite Commerce charges custom pricing.
- They also offer a free trial
Ready to Use Omnichannel Platforms for Your Business?
Omnichannel platforms make your life easier. They provide a unified source of customer and inventory data. And you can use them to personalize your customer’s journeys. The result is an increase in conversion.
We’ve picked the 12 best omnichannel platforms of 2024 to help you find the right one. Among them, Salesgear has excellent multi-channel engagement. Bloomreach provides consistent customer experiences. And Callbell centralizes sales messaging.
That said, only you can judge the right sales channel for you. So the best way to decide is to explore these platforms to discover which matches your needs the best.
