12 Best Social Media Sentiment Analysis Tools [2024]

Sifting through thousands of posts manually to know what people are saying about your brand isn’t just realistic. That’s where social media sentiment analysis tools can help. These tools tap into the major social networks and use natural language processing to determine the overall tone and opinions in social conversations.

The best sentiment analysis tools provide insights you can act on to improve your product offering, address customer pain points, refine marketing messages, and more. 

Whether you’re monitoring broad brand health or specific campaigns, products, and events, the right sentiment analysis is the solution. This article recommends 12 social media sentiment analysis tools for your business or brand. 

Ensure you read to the end to know the sentiment analysis tool that suits you.

12 Best Social Media Sentiment Analysis Tools in 2024

Here are some of the best sentiment analysis tools to monitor your brand mentions on social media:

1. Mandala AI

Mandala AI is an online sentiment analysis tool that can help you determine positive, negative, and neutral sentiments on posts and comments across major platforms. The best things about this sentiment tracker include its affordability, simple interface, and many learning resources to help you navigate effortlessly. 

You’ll also love its competitive analysis feature that helps you visualize how your brand mentions and social sentiments compare with your competitors.

Pros

• Easy to use 
• Plenty of learning resources 
• Offers a free account 

Cons

• No automated alerts or notifications
• A limited number of social media platforms 

Pricing

Mandala AI provides multiple plans for individual users and businesses.

• Personal plans start from a free plan to $15, $39, and $69 plans
• Business plans start from $159 
• Team plans start from $499 and $699. 

You can take advantage of the ongoing 15-day free trial to test it out before committing to a plan. 

2. Lexalytics

Lexalytics uses natural language processing to examine the sentiment and emotions behind social media posts. Besides rating post sentiment as positive, negative, or neutral, Lexalytics detects user intentions such as buying, quitting, selling, or recommending. It also has an entity extraction feature that helps find people, places, dates, companies, products, jobs, titles, and more.

Pros

• Enterprise-level tools for in-depth analysis 
• Supports six languages 
• Useful visualizations and reports

Cons

• It’s quite expensive
• It has a steep learning curve 

Pricing

• Starts at $999 per month

3. Brand24

Brand24 is a well-known social listening tool monitoring over 25 million online sources in real-time. This vastness makes it one of the most comprehensive brand sentiment analysis tools. Some exciting features of this sentiment tracker include its ability to export data and schedule reports to share with team members or people outside your organization.

Pros

• Monitor brand mentions and hashtags across 25 million domains
• Supports up to 108 languages
• Ability to create reports

Cons

• Requires manual filtering of some irrelevant results
• No free version

Pricing

• Starts at $99/month for an individual plan
• Team plan at $179
• Pro plan at $249
• Enterprise plan at $499. 

4. Brandwatch

Brandwatch is popular for tracking mentions of your brand, products, competitors, and industry keywords across social media and online sources. You can create customized reports, identify trending topics and influencers, and share insights with your team.

Pros

• User-friendly interface with pre-built queries and workflows
• Comprehensive influencer management
• Flexible reporting and dashboard options for data visualization

Cons

• A steep learning curve requires training to use advanced features
• Advanced queries require manual typing

Pricing

• $800 to $3,000
• 14-day free trial available.

5. Talkwalker

Talkwalker is a leading social sentiment monitoring tool used by over 2,500 brands worldwide. One mesmerizing feature of this sentiment analyzer is how it uses its proprietary technology, Blue Silk™ AI, to predict future KPIs and associated topic volumes over the next 90 days with high accuracy.

Pros

• Real-time alerts to keep you up-to-date on conversations
• Supports 92 languages 
• AI-powered features like influencer identification and trend prediction

Cons

• The interface takes time to learn
• Data mining and sentiment tagging can be improved 

Pricing 

Talkwalker has three pricing tiers:

• A listening plan starting at $9000/year
• An Analytics plan with custom costs
• A Research plan with custom costs

6. Awario

Awario is a social listening and sentiment analysis platform that crawls over 13 billion web pages daily. Marketers can stay on top of their brand’s mentions and sentiment in real time using the vast amount of data Awario collects. Awario’s advanced analytics and reports are excellent for understanding critical insights at a glance.

Pros

• Supports up to 55 languages 
• Quick customer support 
• Intuitive user interface 

Cons 

• No options to manage users
• Setting up searches can be a bit tricky from the start

Pricing

• Starter ($29 per month)
• Pro ($89 per month)
• Enterprise ($249 per month).

7. Critical Mention

Critical Mention is a reliable tool for gaining quick insights into brand mentions and public opinion across major social networks. This sentiment analysis program delivers insightful results within 60 seconds, and tracks mention in real-time. Another feature to like is its ability to represent results in visual formats like charts, making executive summaries more interesting.

Pros

• Excellent data visualization
• Easy to use 
• Offers public data API.

Cons

• Limited historical data
• No image or video analytics

Pricing

• Custom pricing

8. SentiSum

SentiSum stands out for its customizable sentiment analysis models. Users can train the tool on their data using machine learning to create a sentiment analysis model tailored specifically for their industry or use case. This allows for more accurate sentiment analysis of the type of content they are analyzing.

Pros

• Customizable AI models
• Responsive customer service 
• High-level overview of trends

Cons

• It’s not beginner-friendly 
• There are no options for more complex filters or exporting raw data

Pricing

• Pro plan costs $2000/month
• Enterprise plan is not disclosed.

9. Repustate

Repustate can analyze sentiment at a very granular level. Repustate can identify sentiment expressed towards individual attributes, features, or aspects of a brand, product, or service, while many tools provide only overall positive, neutral, and negative sentiment scores. This fine-grained insight helps identify specific opportunities for improvement.

Pros

• In-depth sentiment analysis
• Offers multi-language data extraction

Cons

• There is a learning curve to leverage its analytics capabilities fully
• Reliance on AI means nuanced sentiments or false positives can be missed

Pricing

• Starts at $199/month for 10,000 credits to $499 /month for 50,000 credits. 
• Option of $10 for 250 credits, $25 for 1000 credits, or $100 for 4500 credits for smaller requirements.

10. Meaningcloud

MeaningCloud is a text analysis API that includes sentiment analysis. This platform uses an emotional analysis approach that classifies text based on human emotions like joy, fear, anger, sadness, and surprise. 

It analyzes texts in multiple languages and provides a sentiment score between 0 and 100 to determine the overall polarity of the analyzed text. This insight provides a more nuanced understanding of consumer perceptions.

Pros

• Easy-to-use interface
• Flexible filtering options
• More precise insight with emotion and theme analysis 

Cons

• Limited historical data, 
• No influencer analysis features

Pricing

• Starts at $9/month for personal use 
• $99/month plan for startups
• $399/month for professionals
• $999/month for Businesses
• Custom Enterprise plan.

11. Rosette

Rosette is one of the best text sentiment classifiers for users tracking mentions in multiple languages. It can identify sentiment across 30+ languages and 18 entity types. Though robust, Rosette comes ready to use with a vast knowledge base and helpful resources.

Pros

• Event extraction helps you determine the time and place of events
• Trainable custom models to suit your specific needs
• Vast knowledge base to enhance navigation 

Cons 

• You’ll need to export data to a BI tool for deeper insights.
• Steep learning curve. 

Pricing

• Starter ($100/month)
• Medium ($400/month)
• Enterprise (custom pricing). 
• 30-day free trial available.

12. Social Searcher

Social Searcher is one of the best tools for real-time sentiment analysis of social media conversations. Most programs provide sentiment analysis of historical data, but Social Searcher monitors social media in real-time, analyzing sentiment as expressed. This allows brands to identify and respond to problems while the conversations remain active.

Pros

• It’s simple to use
• Free plan available 
• It provides robust analytics

Cons 

• Data collection from emerging platforms like TikTok could be improved
• Keyword tracking is limited.

Pricing

Pricing is free for a maximum of 100 real-time searches per day. Paid plans include:

• Basic (€3.49): 200 real-time searches/day
• Standard (€8.49): 400 real-time searches/day
• Professional (€19.49): 800 real-time searches/day

Choosing the Right Social Media Sentiment Tool

These best sentiment analysis tools provide a variety of alternatives to meet your needs, ranging from low-cost solutions to complex business tools. When you consider your budget and goals, Mandala AI suits you perfectly. 

Mandala AI provides information based on real-time data with easily accessible features because of its low cost, user-friendly interface, and abundant learning resources for easy navigation. You can try it for free before deciding whether to subscribe now.