75 Webinar Statistics 2024: Registration Rates, Trends, Insights

Are webinars still effective? Our webinar statistics prove that the answer is yes. Webinars are an extremely effective way to market online. Webinar stats prove that it’s one of the best ways to build brand awareness and recruit new leads. 

Keep reading to learn about how webinars can help you. Our webinar statistics will answer every question from what webinars cost to what is a good webinar attendance rate. 

General Webinar Statistics

The following webinar stats overview webinars work. You’ll learn webinars are effective. You’ll also learn the best times for webinars and how long are webinars. 

These stats will also teach you about how many people use webinars and how many attend them. You can use these stats to better understand whether you should host your own webinars. 

1. The webinar market is expected to reach over $800 million in 2024. (Letter.ly)
2. 41% of marketers have either hosted or participated in a webinar and another 83% claimed it was an effective marketing strategy. (Wyzowl)
3. 70% of marketers integrate their webinar software with either their CRM, marketing automation platform, or both. (LiveWebinar)
4. Lunch hour is the best time to host a webinar. (LiveWebinar) 
5. 60% of webinars’ goals are to convert leads to loyal customers. (LiveWebinar)
6. The highest response rate of webinars is during Wednesdays at 26%, while the lowest response rate is during the weekends at 1-2%. (LiveWebinar)
7. The best tool for promoting webinars is email. (GoToWebinar)
8. Over 70% of webinar marketers state the format is highly effective or most effective. (LiveWebinar)
9. 91% of webinar marketers in 2021 claim they’ve been successful, which is a 10% increase from 2019. (Wyzowl)
10. 78% of webinar hosts use designated webinar platforms instead of general software like YouTube. (LiveWebinar)
11. 91% of B2B professionals prefer webinars as a type of content. (Wyzowl)
12. Businesses save $11,000 annually per employee by employing video conferencing software. (Wainhouse)
13. 43% of teams, both remote and in-house, use video conferencing tools. (GetVoip)
14. 78% of corporations use video calling software for team meetings. (HR Technologist)
15. 83% of businesses with over 250 employees are extremely likely to acquire video calling software. (Commercial Integrator)
16. 86% of businesses use video calling software to perform employee interviews. (Gartner)
17. 62% of businesses use three or more video calling platforms. (Forbes Insights)
18. Video conferencing reduced business travel by 47%. (GetVoip)
19. Employees saved $350 annually by working remotely using video call software ten days a month. (Dell)
20. 45% of teams use video calling software every day or week. (GetVoip)
21. 80% of employees use video calling software for one-to-one meetings. (Medium)
22. 58% of webinar hosts employ both live and on-demand webinar capture. (CloudInCome)
23. 57% of marketers perform 50 webinars annually. (99firms)
24. The best time to send promotional emails for a webinar is the middle of the week. (CloudInCome)
25. The most engaging webinar format is presentations that teach specific actions. (HubSpot)

Webinar Engagement Statistics

These stats include the webinar attendance rate. You’ll learn about the average webinar attendance rate. You’ll also learn about viewer opinions on webinars. These stats also teach you about the likelihood of webinar attendance. 

You can use these stats to better understand how to engage your audience during webinars. 

26. 32% of webinar attendants feel engaged when the host demonstrates a passion for the topic. (BigMarker)
27. 92% of webinar attendants insist on including a live Q&A (Truelist)
28. 44% of webinar attendants prefer webinars to not exceed 45 minutes in length. (BigMarker)
29. 41% of webinar attendants prefer a 30-minute webinar session.  (LiveWebinar)
30. 77% of webinar attendants join video meetings on laptops and desktops, while another 13% attend on tablets. (MixNetworks)
31. People are extremely unlikely to attend more than one webinar a week. (BigMarker)
32. 24% of attendees register for webinars 15 days in advance. (ON24)
33. 25% of webinar attendants claim to have watched webinars on a mobile device. (Webinar Software)
34. Between 2% and 5% of webinar attendants purchase after the event’s conclusion. (CloudInCome)
35. Consumers watched three times more webinar content in 2020 than in 2019. (ON24)
36. 46% of webinar attendants join events to improve their skills. (Truelist)
37. 63% of webinars are available on demand. (Truelist)
38. The highest webinar live attendance rates are for Thursday at 41.5%. (Contrast)
39. The highest average attendance rate for webinars is at 2 PM. (Contrast)
40. January has the highest average live attendance rate at 48%. (Contrast)
41. Webinars that last between 30 and 45 minutes in length have a 5% higher attendance rate than 60-minute ones. (Contrast)

Webinar Registration Statistics

These statistics relate to how many people register for webinars and when. You’ll also learn about the best ways to encourage participants to register for your webinars.

These stats also provide information on what types of webinars viewers are most likely to register for. You can use this information to better understand how to improve registration for your webinars. 

42. 83% of webinars have fewer than 50 live attendants. (Truelist)
43. Webinars with fewer than 100 registrants have 10.3% higher live attendance rates. (Truelist)
44. Most registrations, around 21%,  for webinars happen on a Tuesday. (BigMarker)
45. 9% of webinar registrations happen during the day of the webinar. (BigMarker)
46. A webinar registration page conversion rate can be as high as 59%. (Contrast)
47. 90-minute long webinars have the most average registrations. (Contrast)
48. 78% of viewers won’t register for webinars that look too sales or marketing-focused. (BrightTalk)
49. Email marketing is the most effective channel for registrations, while ads are the worst. (Big book of Webinar stats)
50. 54.7% of webinar registrations happen within 7 days before the event. (Contrast)
51. 36% of webinar registrations happen between 8 am and 10 am. (CloudInCome)

Webinar Marketing Statistics

The following statistics are about the marketing aspect of webinars. This includes webinar conversion rates. 

You’ll learn about the average webinar conversion rate. These statistics will teach you how marketers view webinars. 

You can use this information to better understand how to use webinars for your marketing efforts. 

52. The best time to market a webinar was between 9 am and 5 pm. (Contrast)
53. 85% of marketers who use webinars for marketing claim that webinars are crucial for marketing. (LiveWebinar)
54. The best time to start promoting a webinar is at least 15 days in advance according to the most successful webinars. (ON24)
55. 29% of marketing webinars are related to the technology and SaaS industry. (Webinar Care)
56. 67% of marketers in 2021 increased their webinar investments. (LinkedIn)
57. Marketers claim that webinars are cost-effective because they help reduce the cost-per-lead and increase your ROI. (ON24)
58. 75% of marketers prefer live webinars because of immediate engagement. (LiveWebinar)
59. The average webinar has a conversion rate of 55%. (Noisy Little Monkey)
60. 73% of B2B webinar attendants become leads. (Webinar Care)
61. B2C webinars have a lead generation between 20% and 40%. (Webinar Care)
62. 58% of B2B marketers use webinars for marketing. (Content Marketing Institute)
63. 57% of webinar registrations are made through email instead of other communication channels. (Go to Webinar)
64. 73% of B2B marketers claimed webinars were the best way for them to generate good leads. (Zoominfo)
65. 95% of marketers agree that webinars were their best tool for lead generation and marketing tools. (ON24)
66. 89% of webinar hosts claim the format is the best way to demonstrate their expertise and experience business growth. (ON24)
67. 61% of marketers use webinars for their content strategy. (LiveWebinar)

Webinar Cost Statistics

These stats are about webinar costs. So you’ll learn how much webinars cost. As such, these stats are excellent for understanding the costs of managing webinars. 

These webinar stats will also teach you about the cost-effectiveness of using webinars for marketing. 

68. A webinar costs between $0 and more than $5,000. (Contrast)
69. 93% of webinars use webcams to record videos. (Contrast)
70. The average cost per lead for a webinar is $72. (Contrast)
71. 79% of marketers integrate their webinar data with their CRM. (Contrast)

Webinar Repurposing Statistics

These webinar stats are about how marketers repurpose or reuse content from webinars. You can use this information to better understand how to create content for your webinars. 

72. B2B marketers receive 6.3 new pieces of content from each webinar on average. (GoToWebinar)
73. Marketers save between 4 and 10 hours per webinar and create 20% more content by using AI tools. (LiveWebinar)
74. A webinar can create up to 4 short clips on average. (Contrast)
75. Viewers rated webinar video integration a 7.8 in importance on a scale between 1 and 10. (ON24)

Final Session

Webinars are a great marketing tool. Most marketers agree on that and our statistics prove this. Webinars are a cost-effective strategy for increasing brand awareness, building relationships, and engaging your audience. 

The best part is that webinars are cost-effective and provide excellent returns. That’s why the overwhelming majority of marketers highly rate webinars.