Top 80 AI Marketing Statistics for Marketers

AI makes a marketer’s life easier. How? AI streamlines everything from content generation to decision-making. It’s okay if you’re new to AI. The first thing to learn is these AI marketing statistics. Learning the latest stats will keep you updated with the latest developments.  

Keep reading to learn these 80 artificial intelligence statistics. 

AI Marketing Growth Statistics

AI in marketing is rapidly expanding, with the industry valued at $40.1 billion in 2023. Much of this growth has been because of AI’s ability to automate marketing. 

The following AI growth statistics reveal how many companies use AI, among other interesting facts. Use these AI stats to inform your own campaign. 

1. 23% of marketers are at the forefront of AI integration. 

The industry is slowly adopting AI to optimize strategies and innovative marketing solutions. 

2. Sales and marketing top all other departments in 2021.

A 2021 Semrush survey discovered that marketing departments benefitted the most from AI and machine learning. 

3. 48% of marketing leaders acknowledge AI as most prominently reshaping customer interactions. 

Marketers use AI to personalize customer interactions to provide better customer experiences. 

4. 64% of B2B marketers recognize AI as a strategic tool for marketing. 

B2B marketers especially benefit from AI’s ability to improve efficiency in B2B marketing. 

5. 80% of marketers embraced chatbots in 2020 for customer experience strategies. 

AI tools like chatbots help companies efficiently provide customer support. 

6. The global AI market will reach $407 billion by 2027. 

This growth reflects a compound growth rate (CAGR) of 36.2)% from 2022. 

7. The global AI software market will reach $126 billion by 2025. 

The AI software market is rapidly growing due to increased investments in AI software technology.  

AI Marketing Adoption Statistics

These statistics show the use of AI in marketing is rapidly increasing over time. 

8. 61.4% of marketers already use AI daily. 

These statistics prove how marketers recognize the benefits of AI for improved efficiency and personalization. 

9. 44.4% of marketer innovators use AI for content production. 

This statistic proves that marketers recognize how AI improves content production. 

10. 19.2% of marketers allocate 40% of their budgets to AI-driven campaigns. 

Marketers increasingly recognize how AI improves engagement and provides better results. 

11. Marketers experienced a 55% increase in AI adoption in the past 2 years. 

This rise is attributed to the transformative power of AI. 

12. AI adoption resurged with a 250% growth in adoption in 2022. 

This followed a two-year slowdown in AI adoption from 2019 to 2021.  

13. 34% of marketers cite a lack of technical skills and knowledge as the biggest barrier to adoption. 

This proves that effective AI in marketing requires extensive technical skills that are difficult to find. 

14. 29% of marketers report cost as the biggest barrier to AI adoption. 

As AI solutions become more affordable we can expect AI adoption to expand.  

15. 25% of organizations cite a lack of tools for model development as a major challenge in AI adoption. 

AI companies can take advantage of this market gap to increase AI adoption. 

16. 24% of marketers cite the complexity of AI tool integration as the major challenge. 

This statistic proves that AI companies should provide more streamlined tools to ease adoption. 

17. 29% of organizations use NLPs for marketing

Businesses recognize that NLPs are effective for content creation and improve content marketing strategies. 

18. AI adoption has grown by 2.5 times between 2017 and 2022. 

AI adoption reached its peak in 2018 and leveled off since 2019. 

19. AI in marketing increased from $15.84 billion in 2021 to an expected $107.5 billion by 2028. 

The AI market in marketing is rapidly increasing due to the benefits it provides to businesses.  

20. 80% of industry experts embrace AI for online marketing. 

This confidence is due to AI’s ability to massively streamline online marketing. 

21. 50% of marketers in the U.S., UK, Canada, and India use AI for ad targeting. 

They use AI for ad targeting because it refines and optimizes their ad strategies even in diverse geographies. 

Benefits of AI Marketing Statistics  

The statistics highlight the benefits of using AI in marketing. 

22. 76% of marketers use generative AI for content creation and copywriting. 

Content creation is one of the leading uses of AI in marketing. 

23. 26% of businesses use AI in their marketing and sales strategies. 

An increasing number of businesses use AI for both sales and marketing. 

24. 22% of marketers use AI using conversational AI or virtual assistants. 

Marketers still regard AI for customer support as one of the leading uses of AI. 

25. 16% of businesses use AI for sentiment analysis. 

These businesses use AI to understand customer emotions and build strategies. 

Attitudes Toward AI in Marketing Statistics

These stats reveal what businesses think about AI-driven marketing.  

26. 50% of marketers recognize insufficient AI integration as a major problem. 

Most businesses struggle to optimize AI integration in their business.  

27. 88% of marketers call for increasing AI adoption and automation. 

Most organizations today recognize that introducing AI in their businesses is necessary in today’s age.  

28. 54,5% of organizations expect AI to improve their marketing campaigns 

Most businesses have increasing expectations from AI due to its transformative abilities. 

29. 71.2% of marketers acknowledge that AI surpasses purely human abilities. 

AI greatly improves your employee’s productivity far beyond what they can do alone. 

30. 45% of executives cite ChatGPT’s popularity as a major reason for their increasing AI investments.  

ChatGPT remains the world’s most popular AI tool, and it heightened interest in AI among the business community. 

31. The AI market will skyrocket to an estimated $2 trillion by 2030. 

This massive rise in value is due to AI’s rapid expansion and transformative potential. 

32. 55% of U.S B2B marketers use AI chatbots for lead generation 

B2B marketers recognize that chatbots are effective for generating leads for sales. 

33. 43% of U.S marketers use AI chatbots to educate prospects 

This statistic proves that marketers can use AI to educate customers and guide them through their buyer’s journey. 

34. 48% of US marketers oppose using AI-generated images for social media ads. 

A 2023 survey found that nearly half of American marketers oppose using AI-generated images of people in social media advertising. 

35. 25% of US marketers believe AI-generated images are acceptable for social media ads.

The same 2023 survey found another 25% of U.S marketers considered AI-generated images for social media ads to be justified. 

36. 45% of consumers admit not understanding AI technologies 

Almost half of consumers don’t understand how AI technology works.  

37. 73% of survey respondents believe AI and machine learning influence customer experience. 

There’s widespread optimism surrounding the use of AI technology for customer support. 

AI and Customer Experience Statistics 

These statistics about AI and customer experience reveal how customers benefit from interactions with AI. 

38. 62% of consumers express comfort with generative AI in marketing if it improves their overall experience.  

Generative AI improves customer satisfaction and loyalty by creating customer-centric strategies.  

39. 64% of consumers are willing to purchase products recommended by generative AI. 

This statistic proves that AI-driven recommendations receive increasing trust and acceptance from consumers.  

40. 57% of U.S. adults are comfortable with AI-targeted advertising, and only 13% are uncomfortable with AI-targeted advertising. 

The acceptance of AI for targeted advertising is readily increasing over time. 

41. 38% of businesses are actively integrating NLP AI for customer care. 

NLP AI provides tailored experiences that improve customer experiences. 

42. 46% of IT leaders use generative AI software other than ChatGPT. 

Such AI statistics prove that generative AI software other than ChatGPT is growing in popularity.  

43. 47% of organizations that use AI use it for sales and customer service. 

Stats AI like these prove that sales and customer service are where organizations benefit the most from generative AI.  

44. 51% of IT leaders expect generative AI to massively impact their customer’s experiences in 2024.

This fact shows most businesses using AI in marketing expect it to be most impactful for customer experience.  

45. 83% of business executives recognize chatbots as being the best use of generative AI. 

Generative AI provides quick, helpful responses to customer queries. 

46. 67% of executives recognize that generative AI improves customer support through automation and personalization. 

AI efficiently provides tailored experiences to customers. 

47. 89% of consumers who regularly interact with generative AI chatbots express satisfied experiences. 

AI-driven chatbots are extremely effective at providing customized high-quality responses. 

48. 72% of US consumers express concern about not receiving human contact when needed. 

While most consumers view generative AI chatbots positively, they still want a balance with human interactions. 

49. Generative AI conversational assistants improve efficiency by 14%. 

AI streamlines and automates tasks, which improves customer support teams overall. 

50. Only 6% of organizations use generative AI for customer service chatbots. 

While many businesses recognize the benefit of generative AI for customer service chatbots, very few actually use generative AI for chatbots. 

51. The global chatbot market is projected to grow to $1.25 billion in 2025 from 190 million in 2016. 

The chatbot market is rapidly increasing in value due to the introduction of generative AI. 

52. 26% of B2B marketers that use chatbots for marketing reported between 10 and 20% increases in lead generation. 

Chatbots for lead generation are an integral component of using AI for marketing. 

53. 57% of U.S. B2B marketers use chatbots for audience insights. 

They primarily use AI to gain deeper customer insights. 

54. 48% of consumers are willing to engage with AI more frequently if it provides them with a consistent, convenient, and seamless customer experience. 

This stat reveals that companies using AI for customer experience generate positive customer responses. 

AI in Social Media Marketing Statistics 

These stats about AI in social media marketing reveal how companies leverage AI software to improve their social media strategies. 

55. Facebook uses AI to recommend 15% of your feed content. 

Such statistics on artificial intelligence in marketing reveal the benefits of using AI for content personalization.  

56. AI-implemented recommendations increased overall user engagement by 7%. 

This is because of how AI algorithms effectively capture user interest and provide tailored content, which maintains their interest.  

57. Meta’s open-source large language AI model, LLAMA 2, was trained with 40% more data than its predecessor LLAMA 1. 

This expansion proves Meta’s commitment to consistently improving their model’s capabilities to improve language understanding and generate quality content. 

58. LLAMA 2 generated 150,000 download requests in its debut week. 

Meta’s LLAMA 2 has been successful in capturing widespread attention and interest due to its massive training data size and the growing popularity of NLPs. 

59. SnapChat’s My AI chatbot received over 10 billion messages from 150 million users within 2 months of launching. 

Such impressive user engagement demonstrates the popularity of SnapChat’s My AI chatbot and similar AI chatbots. 

60. Pinterest’s AI-driven product recommendations feature ‘Shop the Look’ increased conversions by 9% during initial testing. 

This fact effectively proves that AI provides high-quality product suggestions that increase both user engagement and conversions.  

61. 50% of U.S. adults are curious about using generative AI in social media. 

This proves that American adults know the potential of generative AI for social media and wish to learn more about it. 

Voice Search and AI Assistants Statistics

 These artificial intelligence stats reveal how AI is used in marketing through voice search and assistant search provide convenience. 

62. There are 4.2 billion voice assistants in 2023. 

This number is expected to double to 8.4 billion by the end of 2024 due to a massive increase in demand for voice assistants. 

63. Voice search assistants successfully answer 93.7% of average customer search queries. 

This statistic reflects the increased reliability and accuracy of modern voice-driven search technology. 

64. Over 50% of adults report using voice search daily.

This is due to the engaging and useful nature of voice search assistants. 

65. 27% of people use voice search on their phones.

Voice-activated search continues to rise in popularity. 

66. 45.1% of voice search users prefer Apple’s Siri, making it the dominant voice search assistant. 

This popularity is largely due to Siri’s sophistication and enhanced features.  

67. Voice search shopping exceeded $40 billion in value. 

This growth is due to how voice-search technology improves convenience for customers while shopping. 

68. There are 145.1 million U.S. voice assistant users in 2023. 

Voice-activated technology continues to rise in popularity in the United States. 

Augmented Reality (AR) and Virtual Reality (VR) in Marketing

These statistics are related to how AR and VR power modern marketing by providing captivating brand experiences. 

69. The global AR & VR market will reach $58.1 billion by 2028. 

This rapid growth is due to the rapid adoption and integration of immersive technology across all industries globally.  

70. There are 1.4 billion active AR devices in 2023.

This figure is expected to surge to over 17.3 billion by the end of 2024. This exponential growth is attributed to how effectively AR devices provide compelling experiences. 

71. AR user penetration is expected to increase from 28.8% today to 32.6% by 2027.

AR is increasingly being integrated into consumers’ everyday experiences, drastically increasing AR user penetration. 

72. There are 65.9 million VR users and 110 million AR users in the U.S in 2023 

AR users exceed VR ones because the latter technology provides more compelling experiences to users.  

73. There are 171 million VR users globally. 

VR is universally popular because of the high-quality experiences it provides to users. 

74. The AR Market surged to $11.58 billion in 2023.

The AR market is growing due to increased investment and commercial applications of AR technology. 

75. The AR & VR market will reach $31.12 billion. 

This growth is due to the compelling nature of experiences provided by AR and VR technology. 

76. 82% of users intend to increase AR and VR use in the following years. 

This increased demand is because of how AR and VR technologies provide compelling experiences. 

Blockchain and AI in Marketing Security Statistics 

These stats show how blockchain can be used for marketing and AI. 

77. Businesses have invested $3.1 billion in blockchain technology by 2023. 

Much of this investment has included blockchain marketing. 

78. Blockchain will save over $19 billion in ad fraud costs by 2028. 

These savings are possible due to the transparency and security that blockchain provides.

79. 11% of mobile marketers actively use blockchain in their strategies. 

There’s growing recognition of the value of blockchain in improving mobile marketing security.

80. The global blockchain marketing in advertising is valued at $1.97 billion in 2023 with a compound annual growth rate (CAGR) of 91.6%. 

This impressive growth rate and valuation is due to the enhanced security and value provided by blockchain technology. 

AI Marketing in Focus

The above AI states prove that more and more marketers are using AI. They use it for chatbots to provide customer support, auto-generate content, and provide recommendations. And users love it! 

The artificial intelligence growth statistics we’ve provided prove that too. Apply these insights to your campaign, and you’ll harness the power of AI, too!