100 Impactful Beauty Industry Statistics and Trends in 2024 

The beauty industry has a significant impact worldwide, influencing our perceptions of beauty, self-care practices, and economies. Following COVID-19, it expanded further, particularly online due to increased e-commerce activity during the pandemic. ‘Clean Beauty,’ focusing on safer products, remains a popular trend. In 2024, we can gain deeper insights into the beauty industry through “100 Impactful Beauty Industry Statistics and Trends.“

Beauty Industry Market Size and Growth Statistics

First, let’s examine key statistics regarding the growth of the beauty industry, including its total market size, year-over-year growth rate, forecasted growth projections, and market penetration.

1. The beauty industry generates over $100 billion in revenue worldwide. (Statista)

2. COVID-19 led to an 8% decline in the beauty market as consumers favored in-person cosmetics shopping.

3. The overall beauty industry revenue is expected to surpass $120 billion by 2025. (Statista)

4. The U.S. currently is the world’s largest beauty market, with about 20% share, followed by China (13%) and Japan (8%). (Forbes)

5. The beauty business will continue to grow at a compound annual growth rate of 5% to 7% to reach or exceed $800 billion by 2025. (Forbes)

6. The industry is projected to reach $688.89 billion by 2028. An 8% Y-o-Y increase is recorded to be the highest beauty industry growth rate. (HelpLama)

7. Asia Pacific and North America account for 70% of the beauty industry market size.(HelpLama)

8. American women spend an average of $3,756 per year on beauty products and services. (Groupon)

9. The men’s personal care market is expected to reach a value of $276.9 billion by the year 2030. (Allied Market Research)

10. Despite the rise in online shopping, 52% of consumers prefer buying beauty products offline for sample testing. (Lending tree)

11. Gen Z spends an average of $2,048 yearly on beauty products, followed by Millennials at $2,670, Gen X at $1,517, and Baby Boomers at $494. (Lending tree)

12. L’Oréal leads the beauty products market with sales exceeding $40 billion globally. (Statista)

13. The top 5 also include Unilever, Estée Lauder, P&G, and Shiseido, alongside L’Oréal in the beauty industry. (Statista)

14. The beauty industry can be segmented into 15 distinct sub-categories. (British Beauty Council)

Makeup Products Statistics

Makeup is a beloved aspect of beauty for many. Exploring insights such as growth trends, popular product categories, consumer preferences, and other relevant factors.

15. The cosmetic industry is predicted to generate $108.41 billion in 2024, while in 2023, the industry generated a revenue of $103.82 billion. (Statista)

16. The makeup industry boasts a global value exceeding $500 billion in 2024, projected to sustain a 5% annual growth rate. (At Once)

17. 78% of consumers stating that they are influenced by social media content when making makeup purchasing decisions. (At Once)

18. Celebrity endorsements greatly influence makeup brand success, with 63% of consumers more likely to buy endorsed products. (At Once)

19. The lipstick market was worth USD 9.7 billion in 2023, expected to reach USD 15.9 billion by 2033 with 5.2% CAGR. (Market Research)

20. In the Lipstick industry, matte finishes reign supreme over other types. (Market Research)

21. Consumers tend to favor stick formulations as their preferred choice in the beauty industry. (Market Research)

22. Europe holds a leading position in the lipstick market, commanding 29% of the global market share. (Market Research)

23. An impressive 80% of women and 45% of men incorporate makeup into their daily routines, showcasing widespread adoption across genders. (At Once)

24. While makeup is common, 35% of women and 20% of men opt for makeup-free days weekly, embracing their natural beauty. (At Once)

25. On average, individuals spend about 20 minutes applying makeup daily, with 30% dedicating over 30 minutes to achieve their desired look. (At Once)

26. Foundation is a fundamental step in many makeup routines, with 65% of users using it regularly to even out skin tone and create a flawless base. (At Once)

27. Lipstick remains a beloved choice among makeup users, with 75% of women and 40% of men using it regularly for lip color and definition.  (At Once)

28. Many rely on mascara; 80% of women and 30% of men use it for captivating eyelashes. (At Once)

29. Makeup enhances confidence; 90% of users feel more self-assured and prepared for the day when wearing it. (At Once)

30. Makeup advertising’s portrayal of unrealistic beauty standards can fuel body image issues, with 60% of women feeling pressured to conform. (At Once)

31. Makeup application often boosts mood, with 80% of users expressing it makes them feel happier and more confident. (At Once)

32. Cosmetics sales in the United States generate approximately $49.2 billion in revenue annually. (Illumination Consulting)

Skincare Products Statistics

Besides makeup, skincare is a crucial aspect of beauty regimens for both men and women. Here are statistics focusing on the skincare market size, consumer behavior towards skincare routines, and more.

33. The skincare market was valued at $155.67 billion in 2023, projected to reach $186.16 billion by 2028. (Statista)

34. In the United States, the skincare market generated $21.08 billion in revenue in 2023, with an average revenue per capita of $62. (Statista)

35. 58% of shoppers spend between $1 to $100 per month on skincare and makeup products. (Statista)

36. The skincare industry is worth an estimated $180.3 billion globally. (Statista)

37. Skincare is projected to generate up to $177 billion by 2025. (Statista)

38. Skincare has a 42% of the market share in the beauty industry. (Statista)

39. Around 2 in 5 US consumers use cleanser products. (NPD)

40. 40% of skincare users reported increased usage; women typically use five products daily on average. (Scottmax)

41. The skincare industry is a major player in the beauty market, boasting a global worth estimated at $171.7 billion. (Statista)

42. The skincare market is vast and varied. Though dominated by industry giants like Estée Lauder, niche brands are gaining popularity among consumers. (Scottmax)

43. The skincare industry is innovative, offering choices like organic anti-aging serums and gender-neutral foundations. (Scottmax)

44. Skincare’s market share surpasses hair care and makeup combined. Asia-Pacific leads, owning over 40% of the market. (Scottmax)

45. In the worldwide skin care market, South Korea leads the way with their innovative and effective beauty products. (Statista)

46. Skincare industry revenue varies regionally: North America $18.8B, Europe $14.2B, Asia-Pacific $14.7B, Latin America $4.6B, Middle East/Africa $2.9B. (Statista)

47. In the past 5 years, skincare market penetration surged across age groups: 18-24 yrs from 10% to 25%, 25-34 yrs from 15% to 35%, 35+ yrs from 20% to 40%. (Statista)

48. Since 2019, Olay has dominated the skincare market with 15.1%, trailed by Neutrogena (14.1%), L’Oreal (10.3%), Cetaphil (9.2%), and Nivea (7.1%). (Statista)

49. In the United States, popular skincare brands include: Neutrogena, Cetaphil, and Aveeno. (Lucintel)

50. In Europe, top skincare brands are La Roche-Posay and Vichy, offering varied products and hydrating formulas. (Lucintel)

51. In Asia, Kose and Shiseido lead skincare, with Kose offering varied products and Shiseido’s luxurious formulas. (Lucintel)

52. Thailand’s Skin Care market is projected to generate a revenue of US$1,084.00m in 2024. (Statista)

53. On a per capita basis, Thailand is estimated to generate US$15.08 in revenue per person in 2024. (Statista)

54. Thailand’s skincare market is booming with a surge in demand for natural and organic products. (Statista)

55. 1 in 5 women changed their skincare routine because of the COVID-19 pandemic. (NPD)

56. 40% of facial skincare users increased usage; cleansers, moisturizers, exfoliators, and scrubs saw rises. On average, women use 5 daily. (NPD)

Hair Care Products Statistics

Hair care holds immense importance for beauty enthusiasts, impacting energy levels and overall well-being. Exploring market size, popular products, and concerns reveals insights.

57. The global hair care market size is worth over $99.53 billion. (Fortune Business Insights)

58. The haircare market is expected to reach $134.3 billion by 2028. (Grand View Research)

59. Hair coloring products make up 1/5th of the global haircare market. (Fortune Business Insights)

60. Among all countries, the United States leads in terms of revenue, generating US$13,600m in 2024. (Statista)

61. In the hair care market, the United States leads the way with a wide range of innovative and high-quality products. (Statista)

62. 39% of consumers purchase their haircare in mass merchandisers, whereas 23% buy from salons.(Gitnux)

63. About 25 percent of women over 25 years old have started to experience hair loss in the U.S. (Gitnux)

64. The hair conditioner segment is anticipated to grow at a CAGR of 3.9% from 2019 to 2025. (Gitnux)

65. 60.4% of the global hairdressing and beauty salon’s market revenue is generated from hair care services. (Gitnux)

66. 27% of hair care buyers cite hair damage concerns as the primary reason for purchase. (Gitnux)

67. The natural hair care market is expected to reach USD 14.5 billion by 2025. (Gitnux)

Clean Beauty Products Statistics

Clean beauty is the latest trend, focusing on natural ingredients, sustainability, and transparent formulations. These market size, consumer awareness, and sustainable packaging trends reflect its impact.

68. Clean beauty products are making a significant impact, generating an impressive $400 million in annual sales. (Neilson)

69. Sales of paraben-free beauty products are on the rise, growing 80% faster than the overall market. (Neilson)

70. Around 2 in 5 consumers say they look for natural ingredients when making a purchase decision. (Neilson)

71. Sustainability is a key concern for modern consumers, with 17.6% seeking environmentally friendly brands and 15.8% favoring products with recyclable packaging. (Scottmax)

72. The organic skincare market is on an upward trajectory, projected to grow by 8.72% annually through 2027. (Scottmax)

73. Natural formulas and inclusive shades boost lipstick market growth by appealing to diverse, health-conscious consumers. (Market Research)

74. The organic skincare market is expected to grow by 8.72% per year through 2027. (Mordor Intelligence)

75. The EU has banned over 150 times more ingredients than the US for use in beauty products. (FDA, European Cosmetic Commission)

76. 76 % of Gen Z consumers are actively looking for clean beauty products. And it’s about 71% of millennials. (Ypulse)

77. 80% of trending beauty brands over Black Friday and Cyber Monday in 2022 were clean skin-care brands. (The Conscious Insider)

E-commerce in Beauty Industry Statistics

E-commerce drives significant sales growth in the beauty industry, showcasing trends in online sales, consumer behavior, and the impact of digital marketing strategies.

78. Between 2021 and 2026, Health and beauty eCommerce sales are projected to grow by 77%. (Ascential)

79. The global size of this cosmetic e-commerce business was valued at USD 299.77 Billion in the year 2023, and in the coming years, it is projected to grow by USD 58 Billion in 2024. (Designersx.us)

80. The online cosmetic products market is estimated to reach $483 billion in 2023, projected to rise to $511 billion by mid-2024. (Designersx.us)

81. Before the pandemic, 85% of beauty products were purchased in-store. (McKinsey)

82. Despite the rise of online purchasing, 46% of consumers say they prefer to see beauty products in person. (Digital Commerce 360)

83. Cosmetic retailers make $17.09 billion from online sales (Digital Commerce 360)

84. Despite COVID-19, beauty subscription brands experienced a 20% rise in average order value (AOV) in 2020, indicating sustained demand. (Recharge Payments)

85. Nearly two-thirds prefer brands allowing shopping within social media; a significant eCommerce trend that beauty brands must embrace. (The Drum)

Beauty Marketing Statistics

Social media plays a pivotal role in the success of the beauty industry. Key stats encompass influencer marketing effectiveness, emerging channels, and user-generated content’s impact.

86. Beauty companies spent an estimated $7.7 billion on advertising in 2022 (Bandt)

87. Digital advertising makes up around 1/3rd of the total ad spend in the beauty industry (Social Samosa)

88. Beauty shoppers say YouTube is their top source for beauty-related content (Think With Google)

89. Around 4 in 5 beauty shoppers use Instagram daily (Harvard Business School)

90. Around 2 in 3 beauty shoppers say they turn to influencers to discover new products (Harvard Business School)

91. By 2022, influencer marketing spending is projected to hit $15 billion, with legacy brands like Estée Lauder allocating 75% of their marketing budget to beauty influencers. (Marketing Dive)

92. Beauty brands investing in influencer marketing witness an impressive ROI of $11.45 for every $1 spent, showcasing its effectiveness. (British Beauty Council)

93. 74% of consumers are more likely to make a purchase from a company that hosts reviews on its website. (Nosto)

94. Around 3 in 5 consumers prefer brands that feature user-generated content on their websites. (Nosto)

95. 65% of beauty retailers offer interactive quizzes to help customers choose the right products. (CB Insights)

96. 63% of Americans say they’re inspired by health and beauty brands that show diversity and inclusion in their advertising. (Business of Fashion)

97. Kylie Cosmetics is the most followed beauty brand on Instagram, with over 25 million followers (Trackalytics)

98. In October 2019, ColourPop garnered over 18 million likes and comments on Instagram, surpassing both Kylie Cosmetics and KKW Beauty combined. (Vogue Business)

99. Glossier succeeds through captivating storytelling, positioning as a lifestyle brand rather than just cosmetics. Their Instagram features user content, quotes, and store snapshots. (Mayple)

100. Nearly two-thirds of shoppers express that online videos provide them with ideas and inspiration for future purchases, indicating their significant influence. (Think With Google)

Insights for Success

In the Beauty Industry’s competitive landscape, leveraging key statistics for marketing strategies is crucial. Utilize influencer marketing, user-generated content, social media, and e-commerce platforms to enhance brand visibility. Tools like “Mandala AI” offer comprehensive campaign analysis, empowering brands to captivate consumers and stay ahead in the market.