80 Branding Statistics for Marketers and Entrepreneurs [2024]  

In the ever-expanding landscape of business, many might ponder, “Do I stand a chance to thrive still?” Well, let us tell you, amidst the intense competition of industries, there’s a beacon of hope—branding.

In 2024, branding isn’t just slapping a name and a logo together; but becoming the art of crafting your business’s identity, setting it apart from competitors selling similar products or services. The goal of having branding, therefore, is to capture hearts, minds, and market shares alike.

Today, we’re bringing 80 fresh branding statistics that just might revolutionize your business strategy.

General Branding Statistics

In today’s business world, people want more than just products or services—they crave experiences that make them feel special. Branding is the key ingredient that adds that extra sparkle. With many brands already aware of this, branding is being increasingly incorporated into the business scene more than ever before.

1. 68% of companies report that maintaining brand consistency helps contribute 10% to over 20% to revenue growth. (Marq)
2. Apart from that, brand consistency also helps a 33% increase in revenue, compared to those struggling with inconsistent branding. (Marq)
3. Most companies spend between 10-20% of their marketing budget on branding or rebranding. (Spark and Ephipany)
4. Most startup’s branding is executed by a freelancer or a small design firm, costing between $5,000-$20,000. (Techcrunch)
5. Larger firms charge approximately $30,000-$80,000 for startup branding. (Techcrunch)
6. Apple is the world’s most valuable brand. (Interbrand)
7. Tech is the world’s largest industry in terms of brand value. (Brand Directory)
8. 44% of businesses use social media to build brand awareness. (Synup)

B2B Branding Statistics

In the world of B2B transactions, where buying cycles are longer and stakes are higher, the importance of a strong brand strategy is a hotly debated topic. Instead of relying solely on individual account executives, branding plays a crucial role in conveying the company message consistently and effectively to multiple stakeholders.

1. B2B customers are more than 2 times as likely to prefer a brand that shows personal value over business value. (Marketing Week)
2. 77% of B2B marketing leaders trust that branding is important to their company’s growth. (Protocol80)
3. Brand awareness is a top goal for 84% of B2B businesses. (CMI)
4. 70% of professionals within industries prioritize trust and credibility as the primary factors influencing their decision-making process when selecting business partners. (Edelman)
5. 64% of all B2B buyers are millennials and Gen Z, emphasizing the need for brands to adapt their marketing strategies to appeal to these younger demographics. (Forrester)
6. 65% of B2B purchasers indicate that they would maintain their business relationship with a company due to its strong brand reputation, even if a competitor were to offer a slightly superior product or service. (Mckinsey)
7. 65% of B2B buyers indicate that the content provided by the vendor significantly influenced their purchasing decisions. (Slideshare)
8. For B2B businesses, brand marketing vs activation is set to become roughly 75% of the investment in 2030, vs 46% in 2023. (The B2B Institute)

B2C Branding Statistics

In the world of B2C (business-to-consumer) ventures, branding is an essential tool, no introduction is needed. With buying decisions often made in the blink of an eye, businesses lean on branding to tug at the heartstrings of potential customers, compelling them to buy. Now, let’s uncover some interesting B2C branding stats below:

1. 88% of customers consider ‘authenticity’ when choosing the brands to support. (Oberlo)
2. 77% of consumers prefer shopping with brands they follow on social media. (SproutSocial)
3. 57% of people who follow brands on social media to learn about new products and services. (SproutSocial)
4. 60% of individuals perceive trustworthiness and transparency as the key characteristics of a brand. (Statista)
5. 84% of shoppers agree they are more likely to buy from brands they share values with. (WebAlive)
6. 33% of consumers say they trust most of the brands they use. (Edelman)
7. 60% of consumers have reacted—whether positively or negatively—due to a brand’s actions. (Weber Shandwick)
8. 46% of consumers are willing to pay more when purchasing from a trusted brand. (Oberlo)

Branding Design Statistics

Ever wondered why the red and yellow logo along with the mascot of McDonald’s sticks in our minds? Or how Coca-Cola and Pepsi, both selling similar products, have thrived in tandem for decades? It all boils down to branding design. Whether it’s the name, logo, color scheme, slogan, mood, tone, or artistic direction, these elements serve as the secret sauce that etches the brand into customers’ memories.

1. 55% of brand first impressions are visual. (US Chamber of Commerce)
2. 75% of people recognize a brand by its logo, followed by visual style (60%), brand color (45%), and unique voice (25%). (Zippia)
3. Colors can increase brand recognition by 80%. (Zippia)
4. The most common color used in logos is blue, with approximately 40% of Fortune 500 companies using blue in their logo (Zippia)
5. 72% of brand names are made up of words or acronyms. (Demandsage)
6. On average, it takes professional designers around 10 to 20 hours to complete a logo. (Zippia)
7. 60% of consumers will avoid a brand with a logo they find odd, ugly, or unappealing. (Zippia)
8. 67% of small businesses are willing to pay over $500 for a logo (Zippia)
9. The most cost-effective iconic logos in history belong to Google, Coca-Cola, and Microsoft. Surprisingly, these logos, symbolizing billion-dollar corporations, were all designed for free. (Zippia)
10. People refer to certain items 77% of the time by their brand names. (Demandsage)

Personal Branding Statistics

Personal branding involves crafting a distinct identity for either an individual or a company. It’s now widely adopted by brands and public figures to stand out in competitive landscapes. Strong personal branding ensures that your audience remembers you and associates your expertise with trustworthiness, making a potent tool for building credibility.

1. Brand’s CEO and employees influence 65% of consumer’s decision to buy (Explodingtopics)
2. On average, employees have 10 times more followers than their company’s social media accounts. (LinkedIn)
3. Only approximately 40% of C-level executives possess a strong personal brand, trailing behind entrepreneurs at 70% and influencers at 60%. (MentorEU)
4. 50% of Millennials expect CEOs to speak out on societal issues. (The CEO Magazine)
5. 97% of brands personalize experiences at least some of the time. (Statista)
6. When employees share brand messages on social media, they achieve a reach that’s 561% greater than that of the brand’s official social media account. (Hanna L.)
7. 82% of individuals are inclined to trust a company more when its senior executives actively engage on social media platforms. (Edelman Trust)
8. 40% of consumers actively research brand guidelines, values, and practices. (G2)
9. 64% of shoppers have stopped buying from brands with poor employer reputations. (Career Arc)

Employer Branding Statistics

In today’s competitive job market, employer branding is crucial. It’s all about showcasing your organization as a great place to work, which not only helps in hiring top talent but also boosts employee engagement and retention. Unlike consumer branding, creating a strong employer brand involves your current employees—they’re key in making sure your employer branding efforts ring true.

1. Only 14% of employees believe their employers excel at employer branding. (LinkedIn)
2. Before even considering applying for a job, 75% of job seekers carefully evaluate an organization’s employer brand. (LinkedIn)
3. 96% of employees are more likely to apply to a company with a good employer brand. (Seenit)
4. In 2021, a staggering 84% of employees contemplated leaving their current jobs for another company with a better reputation. (Papirfly)
5. Women are 33% more inclined than men to steer clear of applying to companies with poor ratings. (Career Arc)
6. Strong employer branding can increase retention by as much as 28% (LinkedIn)
7. Companies with positive employer brands attract twice as many applications per job posting compared to those with negative employer brands. (LinkedIn)
8. 72% of candidates share their negative interview experiences online or with someone they know. (Career Arc)
9. 72% of recruiting leaders acknowledge that employer branding plays a significant role in both attracting and retaining top talent. (LinkedIn)
10. 41% of companies plan to use employee recognition programs to boost their employer brand. (People Scout)

Branding Marketing Statistics 

Branding and marketing are distinct concepts, but they go together like peanut butter and jelly. While branding establishes the foundation, identity, and character of your business, marketing is essential for building brand awareness. Let’s delve into how businesses around the world have been approaching their branding and marketing strategies in recent years.

1. There are more than 10,000 branding & positioning agencies worldwide. (Sortlist)
2. Facebook is the top overall platform for brand research. (TINT)
3. 74% of people follow brands on social media. (Webfx)
4. PPC ads can increase brand awareness by 80%. (Webfx)
5. 73% of users say they feel a deeper connection to companies after interacting with their branding on TikTok. (Webfx)
6. Two-thirds of consumers find it irritating when brands mock their competitors. (Sprout Social)
7. 94% of marketers believe that personalized marketing has a positive effect on brand-building (Salesforce)
8. 64% of consumers have either tagged a brand or used its hashtag on social media. (TINT)
9. 71% of marketers plan on showing more diversity, inclusivity, and accessibility in their brand content. (G2)
10. Brands spend 46% of their mobile ad budget on branding objectives. (Forrester)
11. 70% of consumers feel closer to a brand as a result of content marketing. (Demand Metric)
12. In the coming year, 71% of consumers expect to use Facebook, followed by YouTube at 51%, and Instagram at 49%. (Sprout Social)

Branding ROI Statistics

Return on Investment (ROI) has long been utilized as a crucial metric for assessing financial business success. Branding ROI, on the other hand, encompasses various activities such as marketing, advertising, and branding efforts aimed at promoting your brand. It involves more complex types of ROI calculations, including metrics like brand awareness, brand equity, and customer lifetime value.

1. Among businesses with annual revenues of less than $1 billion, branding efforts have a substantial impact, with 71% of such businesses emphasizing the importance of branding. (GaggleAMP)
2. Email marketing, which is part of broader branding and marketing strategies, delivers an impressive ROI of 4,200%, meaning a $42 return for every dollar invested. (BestWriting)
3. Presenting a brand consistently across all platforms can increase revenue by up to 23%. (LinkedIn)
4. Robust brands achieved three times the sales volume of weaker brands and commanded a 13% price premium, showcasing the financial advantages of brand strength. (Millward Brown)
5. Many companies dedicate 10-20% of their marketing budget to branding or rebranding initiatives, underscoring the significant financial investment businesses put into shaping their brand identity. (GaggleAMP)
6. top-ranked brands outperformed the world market in terms of return to shareholders by 74%. (Substance151)
7. 89% of marketers affirm that the Return on Investment (ROI) from influencer marketing is equal to or exceeds that of other channels. (Mediakix)
8. Following the release of their fall/winter 2022 collections, both Gucci and Adidas witnessed notable surges in brand equity. Gucci experienced an increase of +3.7, while Adidas saw a growth of +3.2. (Harris Brand Platform)

Customer Loyalty Statistics

Customer loyalty stands as the ultimate aim of many businesses’ branding endeavors. It’s when individuals not only recall your brand’s traits but also become steadfast customers, fostering a foundation for enduring revenue streams. Lastly, let’s delve into the success of branding in cultivating customer loyalty.

1. Almost three-quarters of consumers feel loyalty towards a particular brand or company. (Zendesk)
2. U.S. companies have the potential to save over $35 billion annually by prioritizing the satisfaction of their existing customers. (CallMiner)
3. Almost 65% of consumers say it takes three purchases to create brand loyalty. (Yotpo)
4. 67% of customers are likely to stay loyal to those brands that address societal issues. (Digital Marketing Institute)
5. Consumers are more than 2x as likely to buy first, stay loyal, and advocate for brands they trust. (Edelman)
6. For the 61% of small businesses that derive over half of their revenue from repeat customers, customer retention is indispensable. (BIA Advisory Services)
7. 63% of consumers will stop buying products and services from a company after their trust is broken. (LinkedIn)
8. 91% of customers are inclined to purchase from brands that offer them meaningful and relevant deals. (Forbes) 

Branding by The Numbers

In today’s business landscape, it’s crucial to include branding in every brand’s strategy to stand out from the crowd. The key is to create a brand identity that connects with your audience and meets their current needs. We hope our collection of 80 branding statistics will help you transform your branding strategy for the better!