55 Essentials Business Intelligence (BI) Statistics For 2024

Business intelligence is when you analyze business data to make smart decisions. It’s extremely important in today’s data-driven world because it lets you make validated decisions. Bi involves using a complex set of technologies, processes, and strategies. 

Start your journey of learning about BI by reading these 55 business intelligence statistics. These BI stats will teach you everything from BI’s popularity to its market size.

Business Intelligence (BI) Market Size and Growth Statistics

These interesting BI statistics about business intelligence market share will contextualize the business intelligence industry. You’ll learn about business intelligence growth and the future of business intelligence. 

1. The global business intelligence market was valued at $29.42 billion in 2023. (source)

2. The business intelligence market size is $33.34 billion in 2024. (source)

3. The business intelligence market is expected to reach $61.86 billion by 2029. (source)

4. The compound annual growth rate (CAGR) for the business intelligence market between 2024 and 2029 is 13.16%. (source)

5. The business intelligence market is expected to reach $63.76 billion by 2032. (source)

6. The North American business intelligence market was valued at $9.10 billion in 2023. (source)

7. The business intelligence software market is expected to reach $27.36 by 2024 with an expected annual growth rate of 5.71%. (source)

8. The business intelligence market volume is expected to reach over $34.16 billion by 2028. (source)

9. The average spend per employee on business intelligence software is $7.80 in 2024.

10. The financial services sector accounts for 28.3% of the business intelligence market. That makes it the largest followed by manufacturing, healthcare, and IT. (source)

Business Intelligence (BI) Adoption and Usage Statistics

These statistics are about companies that use BI. You’ll learn how companies using business intelligence adopted the process. 

11. The global BI adoption rate is 26%. This is the proportion of businesses that actively employ BI to improve their operations. (source). 

12. Over 33% of large businesses intended to use decision intelligence by 2023. Decision intelligence involves using business data to improve the decision-making process for different business purposes. (source)

13. On average businesses use at least 4 different BI tools. This reveals the diversity of needs for effectively employing BI. (source)

14. Organizations don’t use over 97% of the data they gather. This fact highlights how much data goes unused. (source)

15. 74% of employees express dissatisfaction and feelings of being overwhelmed when working with business data. (source)

16. Businesses that employ BI are five times more likely to reach faster decisions than businesses that don’t use BI. (source)

17. Bad costs the U.S. economy around $3.1 trillion. (source)

18. Only 24% of global company executives are data literate. The remaining don’t possess basic data literacy skills. (source)

19. 25% of employees currently actively use BI tools and analytics. (source)

Business Intelligence (BI) Tools and Technologies Statistics

These stats reveal which BI tools dominate the market and which technologies are the most important. 

20. Currently, nine BI software vendors account for 66% of the BI market share size. (source) 

21. These nine aforementioned companies cumulatively generate over $14.9 billion. (source) 

22. The dominant BI software is Mode Analytics, which captures over 27.78% of the market. (source) 

23. There are 426 BI software solutions currently available, but the top 5 collectively hold over 57.65% of the market. (source) 

24. The size of global enterprise data reached one petabyte in 2020 and grew to over 2.01 petabytes in 2022. (source) 

25. The SAS Institute dominates the BI analytics service market with a 9.1% market share. This is followed by SAP (8.15), Microsoft (8.0%), IBM (7.4%), Salesforce (6.4%), Oracle (6.2%) and Qilk (3.3%). These 7 companies make up almost half the market. The remaining companies make up 51.6% of the market. (source) 

26. Mode had the largest share of the BI software statistics market at 17.22%. (source) 

27. Tableau has the second largest share of the BI software statistics market at 11.24%, followed by Microsoft SQL server at 9.39%, SAP Crystal Records Reports at 8.6%, and IBM Cognos at 4.4%. (source)

28. 69% of businesses prefer Microsoft Azure as their BI provider. This is followed by AWS at 55.5% and Google Cloud at 53.5%.  (source)

Business Intelligence (BI) ROI and Impact Statistics

These statistics relate to business intelligence return on investment and its impact. 

29. The average company uses 3.8 BI solutions. (Source)

30. Most organizations require multiple BI solutions with 67% of BI professionals reporting their firms use multiple tools. (Source)

31. 67% of the global workforce uses business intelligence tools. (Source)

32. Only 21% of the global workforce expresses confidence in meaningfully working with data. (Source)

33. Over 50% of businesses haven’t researched the ROI for using business intelligence. (Source)

34. 27.5% of businesses agreed BI was critical to business systems in 2021 versus only 20% in 2020 and 16.5% in 2019. (Source)

35. Around 45.5% of members of the technology industry regard cloud BI regard BI as a critical system. The figures for the Business Services industry are 38%, 26.5% for Consumer Services, 24.5% for Financial Services, and 23.5% for the Government. (source) 

36. Healthcare and manufacturing view cloud BI as not the most important at 16% and 12% respectively. (source) 

37. Four of the top five technologies considered the most important for meeting business goals are BI-related. These are SaaS at 38%, big data at 33%, AI at 18%, and IOT at 16%. The last one, that’s unrelated to BI, is robotic automation. (source) 

Business Intelligence (BI) Trends and Innovations Statistics

These statistics about business intelligence future trends and business intelligence market trends reveal new developments in the business intelligence market. 

You’ll also learn about organizational trends in business intelligence and business intelligence technology applications and trends.  

38. The embedded analytics market will cross $77.52 billion in 2026. That represents a CAGR of 13.6% since 2017.  (source) 

39. Embedded analytics is considered one of the most important BI trends along with AI, data security, quality management, predictive analytics, and data literacy and automation.  (source) 

40. 95% of organizations plan to maintain or increase investments in analytics initiatives in the near future. (source) 

41. 65% of businesses state with certainty that they will increase investments in business analytics market products and services. This certainty rises to 70% among large businesses with over 1,000 employees. (source) 

42. 64% of digital leaders regard big data and analytics as their 2 most important investments for gaining a competitive advantage in the future. (source) 

43. Integrating your ERP system with business analytics provides an average ROI of 112% over 5 years. The average payback period is 1.6 years for every $4.5 million spent. (source) 

44. Only 23% of leaders believe that they effectively use big data for product and service refinement and only 21% use big data effectively for revenue generation. (source) 

45. AI-driven analytics tools are expected to increase in adoption by a CAGR of 24.7% between 2021 and 2026. (source) 

46. Providing BI is the third function of software companies in 2021, standing at 33%. Healthcare data integration at 45% and natural language processing at 36% are the first two. (source) 

Business Intelligence (BI) Skills and Workforce Statistics

These statistics relate to business intelligence trends regarding skills and the workforce. You’ll learn how many members of the workforce have BI skills and what the biggest BI skills-related challenges companies face are. 

47. 58% of businesses have a chief data officer (CDO) to oversee their BI functions. (source) 

48. As many as 78% of companies in the telecommunications industry have a CDO, which demonstrates the increased importance of data-driven activities at the C-level.  (source) 

49. Only 28% of government agencies don’t have a CDO.  (source) 

50. 19.4% of 94 Fortune 1000 companies claim to have successfully established a data-driven culture in their organization.  (source) 

51. 92% of Fortune 1000 companies claim that cultural factors are the greatest threat to becoming data-driven. Only 8% claim the same for technological limitations. (source) 

52. Data scientists are number three on Glass Door’s Top 50 jobs in America list with a median base salary of $102,000. They also have a job satisfaction score of over 4.1 out of 5.  (source) 

53. The average annual salary of a BI analyst is over $71,758. The base salary ranges from between $53,000 and $97.000. BI analysts have a job satisfaction score of 3.8 out of 5.  (source) 

54. There will be 11.5 million new job openings in data science by 2026. 52% of these jobs will be among the world’s largest tech companies, like Google, Amazon, Facebook, and Microsoft.  (source) 

55. 59% of all data science and analytics jobs are from the Finance and insurance, IT, and professional services segments.  (source) 

Insights for Data-Driven World

These BI stats and trends prove the market share of business intelligence software is rapidly growing. Business intelligence trends also reveal the importance of data-driven statistics is rising. 

The business intelligence software market share will increase. The implication for business leaders and decision-makers is that you need to become data-literate fast. Leverage BI insights for your own business to drive success.