100 Content Marketing Statistics for Marketers and Creators [2024]

In 2024, creating content is more than just being creative or hopping on trends — it’s all about the numbers!

Think of statistics as our behind-the-scenes ally, like your trusty sidekick, making your content journey smoother and giving you a sneak peek into the trends shaping the industry.

Today, we’ve got a cool list of 100 Content Marketing Statistics for 2024, covering different corners of the digital marketing world.

Content Marketing Usage Statistics 

In 2024, Content Marketing is still a big deal, shaping how people worldwide decide to buy things online. Now, it’s not just a trend but a go-to strategy for all industries.

Let’s delve into the trends of Content Marketing usage in the past year and explore the anticipated influences for the upcoming year.

1. The average person now spends a staggering 7 hours a day consuming content. (Exploring topics)
2. Because of the pandemic, 70% of companies reported making moderate to significant adjustments to their content marketing strategies. (Demandsage)

3. 82% of marketers actively invest in content creation as a core part of their marketing strategy, while only 10% do not use content marketing, and 8% are still reluctant to do so. (Hubspot) 
4. A large percentage (40%) of marketing pros said they do not have a content marketing strategy. (Semrush) 
5. 79% of content marketers, generating high-quality leads is the top priority. (Addsearch).
6. 88% of marketers have effectively achieved their objectives in establishing brand awareness and fostering credibility and trust through content marketing. (Oberlo) 
7. Over 40% of marketers allocate at least half of their team’s budget to content. (Oberlo) 
8. Over 60% of marketers gauge the success of their content marketing efforts primarily through ‘Sales’. (Hubspot) 
9. 55% of marketers believe that boosting post frequency is the most effective tactic in content marketing. (Semrush) 
10. 90% of consumers expect brands to provide content. (Meaningful Brands)
11. 72% of marketers say that content marketing helps to educate the audience (Ahrefs).
12. Content marketing costs 62% less than its traditional counterparts, but it can generate three times as many leads. (Demand Metric)
13. 80% of very successful content marketers spend more than 10% of their total marketing budgets on content. (Semrush)
14. 83% of marketers believe it’s more beneficial to prioritize quality over quantity when it comes to content, even if that means posting less frequently. (Hubspot) 
15. Content marketing generates over 3x as many leads as outbound marketing and costs 62% less (Demand Metric).

B2B Content Marketing Statistics

Ever since the digital landscape reshaped our world, B2B marketing has undergone a significant transformation. This evolution is especially evident in the increased emphasis on Content Marketing, where certain aspects of content creation take a unique approach compared to B2C. Now, let’s dive into some intriguing statistics that shed light on these changes.

1. Among B2B marketers, 40% have a documented content marketing strategy, 33% have a strategy but haven’t documented it, and 27% have no strategy at all. (Content Marketing Institutes)
2. 78% of B2B marketers use lead conversions as a performance metric. (Content Marketing Institutes)
3. 54% of B2B marketers admit that attracting quality leads through content is the top challenge. (Semrush)
4. Over half of B2B marketers also reveal that enhancing consistency and differentiation in their content ideas poses the most significant challenge for them. (Content Marketing Institutes)
5. At the same time, the biggest challenge that comes up frequently, other than content creation, is a need for more resources (58%). (Content Marketing Institutes)
6. 53% of B2B marketers also mention that case studies/customer stories and videos yield some of their best results. (Content Marketing Institutes)
7. 72% of B2B buyers are inclined to do business with a company that provides them with valuable content. (DemandGen)
8. 90% of B2B buyers research 2-7 websites before making a purchase. (Wundermanthompson)
9. 67% of B2B content teams say top-of-funnel content is the type of content they create the most. (Databox)
10. However, A quarter of B2B organizations allocate only 5% of their total budget to marketing. (Statista)

B2C Content Marketing Statistics

In the B2C market, Content Marketing is swiftly adapting to stay in sync with global trends. This involves adjustments in platforms and the dynamics of content creation. Notably, there’s a rising emphasis on the genuine transparency of brands, coupled with a noticeable uptick in the creation of sponsored reviews.

1. 65% of B2C marketers focus more on what their audience needs to know rather than bombarding them with sales stuff. (Content Marketing Institute)
2. The top three types of content assets created by B2C marketers in the last year include short articles (83%), videos (61%), and infographics (51%). (Content Marketing Institute)
3. The biggest challenges in B2C content marketing were making content that speaks to different roles in the audience (42%) and ensuring good communication within teams (41%). (Content Marketing Institute)
4. In the past 12 months, B2C marketers predominantly employed short articles/posts (83%) and videos (61%) as their top two content types. (Content Marketing Institute)
5. 75% of organizations outsource content creation due to its time intensity. (Thrivemyway)
6. 90% of leading marketers say personalization significantly contributes to business profitability (Google).
7. 93% of consumers find UGC helpful when making purchase decisions. (Webinarcare) 
8. By the end of 2023, brands using UGC in their marketing campaigns will see a 25% increase in engagement. (Linearity)
9. 62% of B2C marketers plan to use influencer marketing. (HubSpot)
10. 89% of marketers who once currently engaged with influencer marketing are now increasing or maintaining their investment in 2023. (HubSpot)
11. 49% of B2C marketers said it was difficult to integrate/correlate data across
12. multiple platforms. (Content Marketing Institute)
13. 33% of B2C marketers said their organization translates content into different
14. languages using a variety of methods. (Content Marketing Institute)

Content Marketing on Social Media Statistics

Social Media and Content Marketing are like a dynamic duo, working hand in hand to help businesses create lasting engagement and relationships with their audiences, steering away from the constant hard sell. Here are some fascinating statistics in Content Marketing on social media that you might not have come across yet.

1. A whopping 93% of marketers worldwide are using social media business. (Statista)
2. 37.9% of consumers said that they had purchased after seeing a social media advertisement. (Statista)
3. Brand discovery from online sources comes through social media 52% of the time. (Lyfe Marketing)

4. Worldwide, Facebook, Instagram, and YouTube stand out as the top three go-to social media platforms. (Search Engine Journal)
5. Facebook is the most popular social media platform globally, boasting 2.9 billion monthly active users worldwide. (Hootsuite)
6. 69% of online shoppers who use Meta platforms weekly made purchases after seeing personalized content on Facebook or Instagram. (Facebook)
7. Chinese brands have a whopping 30% conversion rate on social media due to live-stream shopping, extremely popular social influencers, and social media auctions. (Wunderman Thompson Commerce)
8. 56% of marketers increased their budget spent on TikTok in 2023. (Hubspot)
9. 63% of TikTok ads with the highest CTR share their message within the first 3 seconds. (TikTok)
10. Consumer spending on TikTok has exceeded $2.5 billion globally. (OnlineDasher)
11. Tweets with photos receive an average 35% boost in retweets. (Twitter)
12. 33% of internet users would rather contact a brand via social media than call them. (OptinMonster)
13. 89% of worldwide customers read reviews before making a purchase. (Oberlo)
14. 90% of shoppers can recognize fake online reviews. (Truelist)
15. Millennials will remain the most active social commerce customers, making 33% of all purchases by 2025. (Accenture)

Email Content Marketing Statistics

Email marketing remains a classic tool that wins the hearts of many audiences, especially in B2B settings, and it continues to wield significant influence. Let’s explore a set of key figures that highlight the crucial relationship between email marketing and the content creation aspect.

1. Email is considered one of the most effective channels for marketing, with 79 percent of marketers placing it in their top 3. (ConstantContact)
2. Email marketing is mostly used for lead generation (85%), sales (84%), lead nurturing (78%), and customer retention (74%). (Content Marketing Institutes)
3. 37% of respondents named email as the most effective channel for customer loyalty and retention, while websites were named by 13% and social media by only 11%. (dotdigital)
4. Email subscribers are 3.9x more likely to share your content on social media and 4.24% of visitors from email marketing buy something (OptionMonster)
5. Brands made $36 for every U.S. dollar they spent on email marketing. (ConstantContact)
6. 93% of B2B marketers distribute content via email (Snov.io)
7. B2B buyers prefer to be contacted over email – more than double any other channel. (Sopro.io)
8. On average, a good response rate for Email Marketing to aim for is 10%. (Campaign Monitor)
9. Emails with personalized subject lines are 26% more likely to be opened (Forbes)
10. Marketers report a 760% revenue increase from segmented email marketing campaigns. (Startup Bonsai)

Video Content Statistics

Thanks to TikTok, the role of video content has surged across the entire marketing landscape. Whether it’s the shifting video lengths or the transforming engagement rates, let’s take a closer look at the 2024 statistics of video content marketing to gain deeper insights into what the future holds.

1. In 2023, online video is expected to account for 82.5% of all web traffic, making it the most popular type of content over the internet. (Deman Sage)
2. Most people (60%) are more likely to engage with social media posts containing videos than other forms of content. (G2)
3. 64% of users purchase after watching a video on social media. (Biteable)
4. 73% of businesses claim to have gained new customers through the use of Instagram Stories. (Statista)
5. However, it is worth noting that video remains the most underused format on Facebook, Instagram, and Twitter, constituting only 14%, 11%, and 5% of the content on each of these networks, respectively. (Animoto)
6. Consumers tend to find short-form videos to be 2.5 times more engaging than long-form videos. (SproutSocial)
7. When a business video is shorter than 60 seconds, a substantial 58% of viewers will watch it in its entirety. (Vidyard)
8. For Instagram videos, the ideal length for maximizing comments is around 26 seconds. (Instagram Business)
9. Approximately 45% of people dedicate at least one hour per week to watching videos on YouTube and Facebook, with the majority (85%) watching without sound. (MarketSplash)
10. Social media posts incorporating videos experience a 48% increase in views compared to other content types. (G2)

SEO Content Marketing Statistics

Ever pondered the significance of SEO and questioned its efficacy compared to other strategies in the content marketing realm? Here’s a revelation: SEO can actually drive more leads for your business than you might have quietly assumed. If you’re in doubt, take a glance at these compelling statistics.

1. Google holds over 90% of the worldwide search engine market share. Bing has under 3%. Yahoo!, Yandex, and Baidu all float around 1%. (Statcounter)
2. 75% of internet users never scroll past the first page of search results. (Hubspot)
3. 70% of the links search users click on are organic. (Imforza)
4. 70-80% of people ignore paid search results, choosing to only click on organic listings. (Imforza)
5. 71% of marketers say using strategic keywords was their number one strategy for SEO. (Hubspot)
6. Updating and republishing old blog posts with new content and images can increase organic traffic by as much as 106%. (Backlinko)
7. 68% of online experiences begin with a search engine. (Manaferra)
8. Only 0.63% of users click 2nd page Google links. (Manaferra)
9. SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate. (Imforza)
10. Search traffic for the Electronics, Beauty, Media, and Food industries all grew in 2022. Traffic for both Service Technology and Fashion dropped significantly. (Semrush)
11. The average page-one-ranking content for popular keywords has been updated within the last 1.31 years, on average. (Siege Media)
12. Pages whose title tags are between 40-60 characters have an 8.9% higher CTR than pages whose title tags are shorter. (Backlinko)

Blogging Statistics

Blogging marketing is a key factor that not only boosts your SEO results but also helps in building your brand’s credibility. These are some captivating blogging statistics that can guide you to a successful blog marketing strategy in 2024.

1. 77% of internet users spend time reading blog posts. (G2)
2. Marketers who prioritize blogging are 13x more likely to have a positive ROI on their efforts. (OptinMonster)
3. Companies that published 16 or more blog posts per month experienced nearly 3.5 times more inbound traffic compared to those that only published between 0 to 4 posts each month. (Hubspot)
4. 47% of bloggers typically include two or three images in their posts. Only 3% report including ten or more. (Orbit Media)
5. There’s a moderate correlation between content length and organic traffic, but it holds only up to 2,000 words. Interestingly, for posts surpassing 2,000 words, there’s a moderate negative correlation between word count and organic traffic. (Ahrefs)
6. The average blog bounce rate is 82.4%. (Siege Media)
7. Around 60% of marketers will reuse blog content 2-3 times. (OptinMonster) 
8. Engagement drops for posts with a reading time longer than seven minutes. (Medium)
9. 76% of blog content is how-to articles. (Orbit Media)
10. On average, most readers spend 30-40 seconds on a blog post, and 43% admit to skimming through it. (G2)

Content Performance Statistics

Content Marketing performance is a multifaceted realm, given the diverse roles content plays in driving success for your business. But when it comes to measuring success, which performance metrics do businesses predominantly rely on? We’ve got the answers for you.

1. 21% of content marketers report that measuring ROI is the biggest challenge when developing content. (Siege Media + Clearscope)
2. 82% of marketers measure content performance. (Content Marketing Institute)

3. Website traffic (83%) is the metric that marketers look at most often. (Content Marketing Institute)
4. Marketers rely most on conversions when evaluating content performance. (Content Marketing Institute) 
5. 56% of marketers rely only on engagement metrics as their primary success indicators for their content strategy. (Social Media Today)
6. However, marketers said the top three goals content marketing has helped them achieve are creating brand awareness, building credibility/trust, and educating audience(s). (Social Media Today)
7. Social media posts with engaging content receive 94% more views and 150% more shares than purely promotional posts. (Buffer)
8. Roughly 8.5% percent of Facebook users who see a link post from a Page will engage with it. (WeAreSocial)
9. The average engagement rate of Facebook’s photo posts is 6.66%, compared to 15.04% for the video post. (WeAreSocial)
10. TikTok currently has an average engagement rate by views of 5.38%. (Social Insider)
11. 30% of the average business’s engagement on LinkedIn comes from its employees. (LinkedIn)

Content Marketing Budget Statistics

Closing our discussion with a financial note – let’s talk budget! It’s a key player in shaping the efforts and quality of your content marketing. Let’s unfold some revealing statistics on content marketing budgets, drawn from insights shared by the majority of marketers.

1. 31% of marketers reported that their organization spends 50% or more of its total marketing budget on content marketing. (Content Marketing Institute) 
2. Only 6% of content marketers have their monthly content marketing budget spending above $20,000 said by. (Enterpriseappstoday)
3. Most marketers (27%) have their content marketing budget spending around $1,000 per month. (Enterpriseappstoday)
4. 69% of businesses plan to increase their content marketing budgets in 2023. (Semrush)
5. However, almost half (43%) of marketers do not know their company’s process for budgeting their content marketing sector. (Content Marketing Institute) 

Crafting Success

Think of content marketing as the heartbeat of creating awareness and connecting with customers today. It’s the key to driving sales and conversions, the ultimate goals in business.

We believe our stats can help guide your decisions in shaping a successful digital marketing strategy for 2024. Hope you all have good luck with the big journey ahead!