Top 75 Cyber Monday Statistics for Retailers [2024] 

When the end of the year draws near, not only does winter approach, but people also anticipate year-end sales or small promotions and discounts. Sometimes, they start as early as the month of December, following Thanksgiving. There’s even a term for the Monday after Thanksgiving: Cyber Monday, one of the biggest days for online sales, as traditional retailers love to offer almost everything they have to customers. 

You might doubt whether this special-deal holiday is a real thing or not. But wait until you see the Cyber Monday statistics we have compiled in this article. Let’s check out how significant this day is, and you’ll be convinced why your marketing strategy should include sales on this day.

General Cyber Monday Statistics

If you still don’t believe why Cyber Monday has long been one of the most awaited holidays across regions. The ideas below will provide a broad picture of why you need to pay attention to this special day.

1. Back in 2010, the holiday surpassed $1 billion for the first time, and it undoubtedly became the biggest online shopping day at that time. (Comscore, 2010)
2. Recently, the average spending of consumers on Cyber Monday each year is around $11.3 billion. (ExplodingTopics, 2024)
3. Searches for “Cyber Monday” on Google show a similar trend, as the number of them has increased by 80% during the past five years. (Gitnux, 2023)
4. Globally, around 35% of Gen-Zs and approximately 34% of Millennials confessed that they will surely make a purchase (or purchases) between Black Friday and Cyber Monday.
5. Today, the European countries with the most awareness about Cyber Monday are the UK (ranked 1st), Germany (ranked 2nd), and Spain (ranked 3rd). 

Cyber Monday Sales Statistics

You might still not have seen how much revenue this day has generated, what the average order value is, and what the year-to-year growth rates are. So, here is the section with the statistics that will answer all of the aforementioned questions.

1. Back in 2018, Cyber Monday Online’s overall sales were valued at somewhere around $7.9 billion.
2. Based on the statistics from Cyber Monday in 2019, the average conversion rate on this day is said to be 7.75%. (Socital, 2020).
3. Adobe forecasted that, at that rate, the total revenue of Cyber Monday in 2020 would be $12.7 billion. (CNBC, 2020).
4. But, in 2020, although the sales have dramatically increased from 2018 and are pretty much profitable, the outcome was a bit lower than expected, making the value at $10.8 billion. 
5. The average cost per shopper during Cyber Monday 2020 was $312, which is a 14% drop from $362 in 2019. (The Washington Post, 2020). 
6. All in all, in 2020, shoppers spent $188.2 billion only during the last two months of the year, and that is much higher than the total spending from 2019, $142.8 billion. (Adobe, 2020).
7. In other words, that represents a roughly 25% increase in spending compared to that of 2019.
8. Shopify alone generated more than $5.1 billion in sales during Cyber Week 2020, which is a roughly 76% increase from the previous year. (Shopify, 2020).
9. Similarly, Amazon generated more than $4.8 billion, reflecting an over 60% increase from the previous year. (Amazon, 2020).
10. It is estimated that around 186 million shoppers purchased something during Cyber Week in 2020. (The Washington Post, 2020).
11. And almost 90% of the Top 50 retailers offered some kind of deals on Cyber Monday in 2020. (Digital Commerce 360, 2020).
12. Moreover, the total spending on Cyber Monday, Thanksgiving, plus Black Friday in 2020 grew by 25% year-over-year. (Comscore, 2020).
13.  Cyber Monday ranked fifth when it comes to the highest year-over-year increase in purchases during Cyber Week 2020. (Digital Commerce 360, 2020).
14. The number of clicks on the digital retailers’ sites also increased by 46% on Cyber Monday in 2020. (ClickZ, 2020).
15. The product category with the biggest year-on-year growth in gross merchandise volume sold on Cyber Week 2020 was sporting goods at 136%, followed by automotive at 51%. (BigCommerce, 2020). 
16. The recorded top sellers for Cyber Monday 2020 are as follows: Super Mario 3D All-Stars, Airpods, Vtech toys, HP and Dell computers, and Chromecast. (Adobe, 2020).
17. While the recorded top sellers for Cyber Monday 2021 are as follows: AirPods, Hot Wheels, Nintendo Switch, laptops, and TVs. (Gitnux, 2023).
18. Even so, the digital price index of -26.8% implied that customers paid the lowest for electronic products during Cyber Monday 2020 compared to the other days during Cyber Week. (Adobe, 2020).
19. Similarly, a decline was also found in sporting goods, with a digital price index of -20.4%. (Adobe, 2020).
20. Home improvement items also showed a decline, with the digital price index of -10.9%. (Adobe, 2020).
21. From the numbers, it seems like Cyber Monday sales grew up to 5.8% when compared year to year. (Gitnux, 2023).
22. So, it’s no surprise that Cyber Monday sales in 2022 have increased by 20% when compared to the sales in 2019. (Gitnux, 2023).
23. When looking at online toy sales only, the number is even more impressive as its sales on Cyber Monday 2022 were 684% higher than on an average day in October. (Gitnux, 2023).
24. According to the study, the fact that Cyber Monday is quite high in revenue is because the brick-and-mortar stores’ traffic was down by 42.3% during Cyber Week in 2020. (Forbes, 2020).
25. On average, the sales in brick-and-mortar stores are also down by 23.9% during Cyber Week each year. (Forbes, 2020).
26. Even so, the gross merchandise volume in 2020 significantly increased by 74% year-over-year. (BigCommerce, 2020).
27. The good news is that this holiday works wonders for both small and large businesses. In 2020, small businesses experienced a 501% increase in sales, while large ones also saw a 486% increase. (NBC News, 2020).
28. However, retailers with over $1 billion in revenues enjoy a 70% higher conversion rate than small companies. (TechCrunch, 2020).
29.  As we know, the US is the leading-country when it comes to Cyber Week sales. (BigCommerce, 2020).
30. After Cyber Week sales have become a thing, it appears that the US has a 67% growth YoY in gross merchandise volume. (BigCommerce, 2020).

Cyber Monday Shopping Behavior Statistics

More than knowing how significant this holiday is, you might want to know some statistics that are related to consumer behavior to have an idea of what to incorporate into the Cyber Monday strategy. So, let’s get started.

1. The study from 2020 concluded that 68% of shoppers prefer to shop online because of its convenience, while 48% believe it’s due to a variety of products presented online. (PYMNTS, 2020).
2. As expected from people’s behavior nowadays, mobile devices are responsible for 67% of all digital traffic on Cyber Monday 2019. (Gitnux, 2023).
3. Around 37% of sales during Cyber Monday 2020 were also made through smartphones. (NBC News, 2020).
4. Meanwhile, another study puts the share of sales during Cyber Monday at a rate of 43%. (BigCommerce, 2020).
5. Among the smartphone shoppers on Cyber Monday 2020, the conversion rate was about 3.31%, while the conversion rate for laptop-and-other-device shoppers was around 7.2%. (Adobe, 2020).
6. Moreover, revenues from smartphone purchases from November to December 2020 reached $74.6 billion, while those from laptops and other devices generated more than $113 billion. (Adobe, 2020).
7. iOS users ordered more deals than Android users on Cyber Monday 2020, at a rate of 106%. (BigCommerce, 2020).
8. However, Android users spend more than 110 million hours on shopping apps in the weeks before and during Cyber Week. (Business of Apps, 2020).
9. Around 81% of Cyber Monday shoppers prefer to do some online research before going to shop in physical stores. (Klarna, n.d.)
10. 87% of Gen-Zs, 88% of Millennials, and 81% of Gen-Xs do online research before shopping, while only 70% of Baby Boomers do so.
11. During the peak hour of Cyber Monday 2020, which is 8.00 PM to 9.00 PM, the purchasing rate reached $12 million per minute. (Statista, 2020).
12. Only the last four hours of Cyber Monday can generate 25% of the entire day’s revenue. (PracticalEcommerce, 2020).
13. When consumers are asked which brand’s holiday deals they most anticipate, the answers are deals from Amazon (56%), followed by Target (41%), Walmart (31%), Best Buy (22%), and Kohl’s (21%). (BlackFriday, 2021).
14. On the other hand, 43% of shoppers in the US would rather pay $20 more to support a small business than save $20 in buying goods from a large retailer during the holiday season. (UnionBank, 2020).
15. The consumer electronics category accounted for more than 20% of total sales on Cyber Monday 2020. (Gitnux, 2023).
16. However, from September to Cyber Monday 2020, shoppers were most interested in buying clothes (50%), followed by home goods (39%) and toys (21%). (BlackFriday.com, 2020).

Cyber Monday VS Black Friday Statistics

Another highly anticipated holiday sale is Black Friday. Surprisingly, Black Friday and Cyber Monday share many similarities that you might not expect. These two days actually complement each other in the retail calendar. Let’s explore how they work together.

1. Cyber Monday and Black Friday can increase lead acquisition by up to more than 180% compared to regular shopping days. (Socital, 2020).
2. Overall, 74% of consumers worldwide believe that they can get better offers online than in physical stores during Cyber Monday and Black Friday. (Klarna, n.d.)
3. Another statistic supports this: 70% of shoppers planned to shop online during the holidays in 2020. (PYMNTS, 2020)
4. In 2020, people purchased using their smartphones slightly more on Black Friday (40%) than on Cyber Monday (37%). (PracticalEcommerce, 2020).
5. In 2019, Black Friday took the lead in terms of the number of digital shoppers with 93.2 million people, compared to Cyber Monday’s 83.3 million people. (National Retail Federation, 2019)
6. The same goes for the number of orders as Black Friday’s order share was 45% of the total orders. (BigCommerce, 2020).
7. On top of that, when it comes to in-store sales, Black Friday still beats Cyber Monday with more than 84 million shoppers, compared to Cyber Monday’s 21.8 million people. (National Retail Federation, 2019).
8. The total purchases on Black Friday 2019 also increased by 12%, while Cyber Monday’s decreased by 17%. (ClickZ, 2020).
9. However, Cyber Monday can beat Black Friday in terms of e-commerce revenue with $9.4 billion, higher than Black Friday’s $7.4 billion. (Statista, 2020).
10. Similarly, in 2020, Cyber Monday’s e-commerce revenue surpassed that of Black Friday 2020 by approximately $1.8 billion. (Statista, 2020).
11. A survey conducted before Cyber Week 2020 found that shoppers planned to take advantage of the sales on Cyber Monday more than on Black Friday. (BlackFriday.com, 2021).
12. From another survey, each American plans to spend $500 on Black Friday and Cyber Monday on average. (ExplodingTopics, 2024).
13. When it comes to computers, Black Friday had slightly more tempting discounts with a digital price index of -28.6%, while Cyber Monday’s discounts were at -28.2%. (Adobe, 2020).
14. When the COVID-19 pandemic was still critical in 2020, the number of visits to physical stores during Black Friday weekend dropped by 49%. (Forbes, 2020).

Cyber Monday Marketing Strategies Statistics

Last but not least, you may now want to know what the Cyber Monday marketing strategy is like on each platform and what tactics can drive more satisfactory outcomes. Therefore, here are ten things you should know about the Cyber Monday Marketing strategies.

1. In general, the biggest discounts throughout the year were mostly offered on Cyber Monday, with a 29% median rate. (Digital Commerce 360, 2020).
2. On average, discounts during Cyber Week are 30% off in the US and 27% off in the global scale. (ExplodingTopics, 2024).
3. However, the median discount given to big brands (like the Top 50 ones) is as high as 50% off. (Digital Commerce 360, 2020).
4. The statistic from 2020 shows that email marketing drove 25% of total Cyber Monday sales. (Gitnux, 2023).
5. Chatbot messages also increased by more than 50% during the Cyber Monday sales in 2022. (Demandsage, 2024).
6. According to the study, the two sources of information where consumers learn about Cyber Monday the most are through retailers’ websites and social media advertisements, at 45% share and 41% share respectively.
7. When looking at the overall revenue on different platforms, 29% of the share can be attributed to paid search, 19% to direct web visits, and 17% to organic search. (Queue-it, 2023).
8. Unexpectedly, the least that can be attributed to is social media, at only a 3% share, but it probably can’t be ignored as the number reflects a 24% year-on-year growth. (Queue-it, 2023).
9. Paid search as a marketing tactic can drive a significant amount of traffic (28%) during Cyber Week. (Queue-it, 2023).

 Collaborating with partners or affiliated links can drive traffic during Cyber Week at an 18% share. (Queue-it, 2023).

Your Retail Success

Give yourself a round of applause for making it through all 75 important statistics related to Cyber Monday. While these insights are invaluable for any business owner, remember that while the theoretical framework serves as a guide, it shouldn’t limit your creativity in execution. 

Before we conclude, if you need assistance in running your business, Mandala AI will absolutely be your classic good companion. Mandala AI is a social media analytics tool that can automatically monitor trends, help you manage marketing plans on each platform and present data in a wide range of metrics. Feel free to check out here, and discover more!