Top 100 Digital Marketing Statistics for Marketers [2024]

Data is critical in the digital marketing industry. Many organizations and agencies have studied trends in digital marketing, and they have published these stats online. Before investing in any marketing campaign, analyze the data to gain insights into the current and forthcoming marketing conditions. 

Staying up to date with digital marketing stats helps you to determine the most effective channels and strategies for your campaign. For example, the stats will show you that Instagram is the most popular platform for influencer marketing.

If you want to maximize your marketing efforts, read on!

Digital Marketing Stats Snapshot 

Here’s an overview of facts about digital marketing and digital marketing growth. 

Digital Marketing Industry Growth

1. The digital advertising and marketing market in the U.S. is currently worth around $460 billion.

2. The global digital advertising and marketing market will be valued at $786.2 billion by 2026.

3. From 2020 to 2026, the estimated compound annual growth rate for digital marketing is expected to reach 9 percent.

4. 63 percent of businesses raised their digital marketing budgets in the past year.

Digital Marketing Success Rate

5. 86 percent of marketers reported increased brand awareness by employing one or multiple digital marketing channels.

6. 75 percent of digital marketers boosted their company’s credibility and trust using digital marketing tactics.

Digital Marketing Trends

7. Social listening is the primary marketing tactic digital marketers use.

8. 26 percent of companies are using AI for marketing and sales

Digital Marketing Job Statistics

9. Digital advertising and content creation and curation are the most in-demand skills for digital marketers.

10. 61 percent  of companies plan to expand their digital marketing teams

11. According to the Bureau of Labor Statistics, the overall employment of advertising, promotions, and marketing managers is expected to rise by 6 percent from 2022 to 2032.

SEO Statistics

If you’re interested in gaining more brand awareness and traffic through search engine ls, here are some key statistics to keep in mind: 

SEO Industry Worth

12. The global SEO market grew from $62.75 billion in 2022 to $74.76 billion in 2023.

13. Growing at a CAGR of 8.4 percent from 2022, the global SEO market is projected to reach $129.6 Billion by 2030.

SEO Effectiveness

14. Organic search is the primary traffic source for all websites.

15. Organic web listings receive 73 percent of clicks. 

16. People are increasingly using search engines by 20 percent year-over-year.

Organic Traffic Trends

17. Pages with the most backlinks often achieve the best rankings on Google.

18. The top result in Google has an average of 3.8x more backlinks than those in second to tenth place

Budget

19. 88 percent of marketers currently investing in SEO planned to either increase their budget or maintain the same level of investment this year.

Platform-specific SEO Stats

20. Google dominates the global search engine market with a staggering 92 percent market share.

21. Bing has under 3 percent of the SEO market share. While Yahoo!, Yandex, and Baidu hold about 1 percent of the search engine market share.

22. Over 27.6 percent of searchers don’t go beyond the first page of Google search engine results page (SERP).

Social Media Statistics

If social media campaigns are part of your marketing  efforts, you may want to check out these social media marketing statistics:

Social Media User Behavior Statistics 

23. The average person switches between 7 different social networks per month. 

24. 90 percent of Instagram users follow at least one business. 

Social Media Advertising Statistics

25. Growing at a CAGR of 4.53 percent from 2023 to 2027, the social media advertising budget is expected to reach US$247.30 billion by 2027.

26. About 49 percent of shoppers between ages 18 and 29 stated that they’ve completed a purchase after seeing an advertisement on social media.

27. Around 80 percent of online shoppers have bought items after encountering a social media ad.

Business Adoption

28. 89 percent of B2B and B2C marketers use Facebook, making it the most used social media platforms

Platform-specific Stats

29. TikTok is the fastest-growing social media platform, with 1.6 billion users and a 16 percent increase on the previous year.

30. Instagram has about two billion monthly active users.

31. Instagram is the most popular platform for influencer marketing in the U.S.

32. Facebook has about 2.89 billion monthly active users worldwide.

33. Over 200 million businesses are signed up on Facebook. 

Content Marketing Statistics  

Content is king. As such, here are some key content marketing stats to keep in mind:

Adoption Rates

34. 73 percent of B2B marketers and 70 percent of B2C incorporate content marketing into their overall marketing strategy.

35. Content marketing grew by 207 percent after the pandemic.

Usage Trends

36. 40 percent of B2B marketers have a documented content marketing strategy.

37. 50 percent of marketers report outsourcing some aspects of their content marketing efforts.

Content Marketing Effectiveness

38. 96 percent of marketing decision-makers acknowledge that content marketing has been effective for their brand.

39. 51 percent of marketers use organic traffic to gauge the success of their content.

40. 83 percent of marketers believe that creating higher quality content less frequently is more effective.

41. 79 percent of consumers say user-generated content influences their purchase decisions.

Content-type-specific Stats

42. Videos, blogs, and images are the top 3 performing content types.

43. The use of long-form articles has increased to 42 percent from 22 percent last year.

44. Short content attracts 21 percent less traffic and 75 percent fewer backlinks than average-length articles.

Online Advertisement Statistics 

As internet usage increases, marketers can reach wider audiences through online advertising. Here are some online advertisement statistics to know:  

Industry Worth

45. The global digital advertising market in 2023 is valued at  $601.8 billion.

Online Advertising Effectiveness Statistics

46. Digital advertisements can boost brand awareness by 80 percent.

47. Pay-per-click (PPC) advertising generates a 200 percent ROI.

48. Shoppers are 155 percent more inclined to search for brand-specific terms after seeing a display ad. 

Growth Rate

49. The projected global spending on search advertising by companies in 2024 is estimated to reach $190.5 billion.

50. The global digital ad spend is expected to reach $667.6 billion in 2024 and exceed $730 billion in 2025.

Business Adoption

51. 96 percent of advertisers invest in search ads.

52. About 65 percent of small to mid-sized businesses run PPC campaigns.

53. 72 percent of companies have not reviewed their advertising campaigns in over a month.

E-commerce Statistics 

If you sell stuff online, you’d love to know which platforms are the best for setting up a store and what to expect from online shoppers. Here are some key insights on the e-commerce entrepreneurs:

Industry Worth

54. The number of online shoppers in 2023 is approximately 2.64 billion. 

55. The e-commerce market is expected to reach $8.1 trillion by 2026.

Growth Rate

56. The number of online shoppers is expected to rise to 2.71 billion in 2024 and reach 2.77 billion in 2025.

57. By 2026, 24 percent of retail purchases will be online.

Online Shopper Demographic

58. China is the biggest e-commerce market, followed by the US.

Online Shopper Behavior

59. 93 percent of people check online reviews before buying a product.

60. 48 percent of online shoppers abandon their carts because of extra costs such as shipping fees and taxes.

61. 79 percent of consumers shop online at least once a month.

62. More than half of online shoppers mention free shipping as a reason for buying online.

Platform-specific Stats

63. Among all e-commerce companies, Amazon holds the highest market share at 37.8 percent of total e-commerce sales.

Video Marketing Statistics

Here are some video marketing statistics to guide you on your next video project:

Business Adoption

64. 91 percent of companies now use video for marketing

65. Video marketing has increased by 41 percent since 2016.

66. 62 percent of businesses use YouTube to post video content 

Video Consumption

67. Nowadays, people watch about 16 hours of online video weekly.

68. 86 percent of people are interested in seeing more videos from brands.

Video Marketing Effectiveness

69. 49 percent of businesses state that they experience quicker revenue growth when using video content in their marketing.

70. Viewers retain about 95 percent of the information they got from a video, compared to remembering only 10 percent when reading the same information in a text.

Email Marketing Statistics

Email marketing will never go out of fashion, even as marketing strategies and technologies advance. Here are some significant numbers supporting this claim:

Industry Worth

71. Email marketing revenue is expected to reach almost $11 billion by the end of 2023.

72. Email users are expected to reach 4.73 billion by 2026.

Effectiveness Stats

73. Email marketing has the highest ROI, generating $36 for every $1 spent. 

74. 59 percent of survey participants say email marketing directly impacts their buying decisions.

75. Email marketing is almost 40 times more effective in acquiring new customers compared to social media.

76. The likelihood of getting a click-through from email is six times higher than from Twitter.

Business Adoption

77. 64 percent of small businesses communicate with their customers through email marketing.

Email Marketing Practices

78. Email open rates peak on Fridays at nearly 19 percent, while Saturdays record the lowest open rates, hovering around 17 percent.

79. Testing your emails through QA, A/B experiments, and spam assessments can increase your ROI by 28 percent.

80. 95 percent of marketers using generative AI to create emails agree it’s effective.

81. Adding a video to your email can increase click rates by 300 percent.

82. Emails with a personalized subject line have a 26 percent higher open rate than those with generic subject lines.

83. 58 percent of B2C marketers automate their email marketing. 

B2B Email Marketing 

84. B2B marketers claim that marketing emails announcing new products and features have the highest click-through rates.

85. Email newsletters are the most used form of content marketing for 81 percent of B2B marketers.

Email Subscriber’s Behavior 

86. 58 percent of email users check their emails first thing in the morning.

87. 99 percent of email users check their emails at least once every day 

88. 77 percent of customers prefer receiving permission-based marketing messages and emails.

Mobile Marketing Statistics

The increasing use of smartphones presents a golden opportunity for today’s digital marketers. To maximize this marketing medium, here are some key stats to keep in mind.

General Mobile Marketing Stats 

89. Mobile devices account for the highest number of email views (41 percent vs. 39 percent from desktops).

90. The global count of unique mobile customers increases by 1.8 percent yearly.

91. 93 percent of Twitter videos are viewed on mobile devices

92. Mobile analytics is a key performance index (KPI) for 71 percent of marketing companies.

Mobile Device Penetration

93. Today, there are 5.22 billion unique mobile phone users worldwide

94. About 57 percent of website traffic in 2023 comes from mobile devices.

95. SMS marketing boasts an incredible 45 percent response rate.

96. 69.4 percent of internet users between ages 16 and 64 used a mobile shopping app.

97. More than 63 percent of Google searches are performed on mobile

Mobile User Behavior

98. Mobile users spend at least 5 hours daily using their phones. 

99. 91 percent of smartphone users either make a purchase or intend to do so after seeing a relevant ad.

100. 40 percent of online shoppers will leave a search result for another one if the first page is not mobile-friendly.

Empowering Your Strategy

Now you’ve learned which strategies are effective. You know which channels are best for your campaign and what to expect with specific demographics. With these insightful statistics, you can improve your digital marketing campaigns and set your brand up for success. 

Alan Watts once said, “The only way to make sense of change is to plunge into it, move with it, and join the dance.” Now is the best time to make the most of the data in your possession. It’s also essential to stay up to date with real-time data. 

That’s why you need a social listening tool like Mandala AI to track online mentions, sentiments, and relevant data about your brand and products. With such powerful tools and credible data, you’ll be able to create irresistible offers and impactful digital campaigns.