60 Email Marketing Statistics: Trends and Must-Know Facts [2024]

In recent years, many companies have turned to email marketing to promote their products and build better relationships with customers.

This marketing method has proven more effective and successful than social media – the numbers speak for themselves. 

If you optimize it right, your email marketing campaign strategy can make all the difference in advertising your products and services.

This article discusses essential email marketing statistics you should know.

With the insight you’ll get from these facts and figures, you’ll understand some steps you can take to improve your click-through rates in email marketing. 

Read to the end to learn how to transform your marketing efforts for good.

General Email Marketing Statistics

1. Email marketing industry insights show that the industry generated over 10 billion dollars in revenue as of 2023. Also, experts projected the industry’s worth to increase to 17.9 billion in the next four years.

2. Email engagement metrics reveal that over 4.26 billion people use email as of 2022. This number of global users is estimated to grow to about 4.73 billion in 2026.

3. Over 333 billion emails are sent and received globally every day. According to the same source, the number will increase to about 392. 5 billion by 2026.

4. Email segmentation trends show that subscriber segmentation (78 percent) is the most effective strategy for email marketing, followed by message personalization (72 percent) and email automation campaigns (71 percent).

5. 64.1 percent of small businesses leverage email marketing for advertising their products and services.

6. In a 2021 study, about 77 percent of marketers said they recorded better email engagements within one year.

7. 37 percent more brands are increasing their email marketing budget, while just 1.3 percent are cutting back costs.

Email Marketing Engagement Statistics 

1. About 60 percent of global marketers have said their email open rates were more than 20 percent in 2022.

2. Email marketing benchmarks study reveals that the highest email open rates (about 19 percent) occur on Fridays, while the lowest was on Saturdays (17 percent).

3. Email campaign data shows that the ROI from email marketing is $36 on average for each dollar spent.

4. Email performance analysis reveals that emails have a higher penetration rate than social media and other digital apps. This is because 83 percent of the digital population in the U.S. uses emails for communication, while 67 percent use other online media.

5. In 2022, email marketing trends statistics recorded a bounce rate of 2.13 percent for marketing emails in Great Britain.

6. According to a 2022 study on conversion rates in email campaigns, automated marketing emails had a conversion rate of 3 percent. The conversion rate for automated cart abandonment was 2.39 percent. 

7. The global click-through rate of marketing emails was 2.6  percent as of 2022. The same year, email ROI statistics showed that the industry amassed a whopping 7.5 billion dollars in revenue.

Email Personalization Statistics

1. Personalized emails are one of email marketing best practices because they yield transaction rates that are six times higher. Additionally, 52  percent of customers say they will go elsewhere if an email is not personalized.

2. Emails with a personalized message and subject line have a click rate of 0.2 percent and an open rate of 5.9 percent.

3. 55 percent of email marketers agree that personalization in email campaigns is their top priority. This trend is because behavioral email data show that personalized emails are opened more than generic emails.

4. According to email marketing analytics, 60 percent of shoppers completed their purchase after receiving a personalized abandoned cart email.

5. Personalized emails improve click-through rates by 41 percent and open rates by 29 percent. When you address your customers by their first name in an email, you can boost the click-through rates and open rates by about 35 percent.

6. Based on past purchases, 38 percent of retail, e-commerce, and consumer goods brands personalized their emails in 2019. That value increased to 60 percent in 2020. 

7. If you want to get your recipient’s attention from your subject line, make them curious, include a promotional offer, and personalize your email to suit their interest.

AI Email Marketing Statistics

1. 43 percent of sellers who use generative AI to create their emails agree that the tool is the most helpful.

2. 38 percent of marketers using AI say they use it to create emails. The same number of marketers believe it is safe to use AI-powered email analytics tools.

3. 95 percent of marketers using generative AI rate the tools as “effective” for creating emails. 54 percent of these marketers consider it to be “very effective.”

4. Marketers who used AI to personalize their emails had a 41 percent increase in revenue and a 13.44 percent increase in CTR.

5. When an email’s subject line is AI-generated, open rates increase by 5-10 percent.

6. Up to 77.5 percent of business executives personalize their emails using AI.

7. According to 58 percent of marketers, AI can improve email newsletters.

8. 32 percent of Sales Professionals who use AI agree that it comes in handy when revising a message to suit a different audience.

Pro tip: Make it easy to customize your emails using AI by understanding your audience’s preferences through powerful insights and reports on Mandala AI.

B2B Email Marketing Statistics

1. 87 percent of B2B marketers use emails to distribute their content. Also, the email open rate for B2Bs is 15.1 percent on average.  

2. 77 percent of people who patronize B2Bs prefer being reached via email.

3. Email marketing is frequently used to generate leads (85 percent), drive sales (84 percent), nurture leads (78 percent), and retain customers (74 percent).

4. 81 percent of B2B marketers reveal that they frequently market their content using email newsletters.

5. According to a study, 31 percent of B2B marketers agree email newsletters are the best way to nurture leads.

6. B2B marketers record their highest click-through rates via marketing emails that either reveal a new product or make a feature announcement.

7. Emailing is the primary free organic distribution channel for about 87 percent of B2B marketers. 50 percent of them also choose emails as their primary lead generation tool.

8. Most B2Bs (84 percent) use email marketing as their main marketing tactic. Next are social media and social media advertising (75 percent), blogging and content marketing (69 percent), SEO (60 percent), and tradeshows and events (54 percent).

B2C Email Marketing Statistics

1. Almost 50 percent of customers patronize a business through their marketing mail at least once a month.

2. According to one HubSpot Blog research, 87 percent of B2C marketers use email automation as a marketing tactic. 

3. Single message autoresponder emails had a click-through rate of 37 percent and an astounding open rate of  98 percent. 

4. With at least eight in ten people opening welcome emails, these emails generate four times more opens and ten times more clicks than other types.

5. About 22 percent of every email campaign is opened within an hour of sending them.

6. 59 percent of customers agree that marketing emails encourage them to make purchases.

7. 19 percent of marketers send emails to their customers four to six times a month, while 50 percent of email recipients agree it is annoying to receive too many emails from a brand.

8. 45 percent of email users will not open emails from an unknown sender.

Email Marketing Content Statistics

1. 67 percent of email recipients are most likely to buy from an email with a coupon or discount. 33 percent will buy if the email checks in with customers, while 28 percent will buy if it contains business updates.

2. 34 percent of email recipients explain that they get frustrated when they get emails that do not match their interests.  24 percent say they get frustrated by expired offers, while 15 percent do not like name misspellings.

3. The open rate of an email can reach up to 300 percent if it contains videos.

4. An email with a call-to-action in the first person will improve clicks by 90 percent.

5. There is a 1.2 percent higher click-through rate for emails with graphics than those without graphical content.

6. When you address email recipients by their name, open rates and CTR are likely to increase by up to 35 percent.

7. 65 percent of millennials like to see visual elements like stickers, emojis, and GIFs in their marketing emails.

Mobile Email Marketing Statistics

1. About 55 percent of traffic generated on websites globally comes from mobile devices except tablets.

2. 41 percent of people view emails from mobile devices, followed by desktops (39 percent), and tabs (19 percent).

3. With email designs that are mobile responsive, you can boost your mobile clicks by 15 percent.

4. 56 percent of marketers agree that creating mobile-friendly emails is part of their email marketing strategy.   

5. 46 percent of people using smartphones prefer to get information from brands using emails.

6. Over 42 percent of recipients will delete emails that are not mobile-friendly. Also, 70 percent of them will delete an email immediately if it doesn’t display correctly on their device.

7. 34 percent of emails are viewed in Gmail, and 34 percent are opened on iPhone’s email app.  

8. Mobile email statistics show that most Gmail users (75 percent) check their emails on their phones. 

Empowering Your Email Strategy

Looking at these statistics, it is clear that email marketing is not going anywhere any time soon. Also, to get the best results, you should put your money and efforts into the proven strategies that work.

With Mandala AI, you can bring effectiveness to your email marketing efforts. Our platform lets you automate actions like content creation personalization and click-through rate monitoring to improve your email marketing. Take the right step to make your business successful by using our free trial today!