- 1. Song Jia
- 2. Pony Syndrome
- 3. DJ Soda
- 4. Jane ASMR
- 5. Nosomyoung
- 6. Song Joo A
- 7. 민트하임:MintHeim
- 8. Gyung Studio
- 9. Hyunbin Shin
- 10. Aiden Park
- 11. Sihyun Park
- 12. APOKI
- 13. XOOS
- 14. Moment in Seoul
- 15. DEX
- 16. 세진 SEJIN
- 17. 김세준 Sejun Kim
- 18. Hyo Joo
- 19. Shin_sajang93
- 20. Younguk Sway Jo
- 21. Lee Hyang
- 22. Y.na
- 23. Saddummy
- 24. JELLABEE
- 25. Eunhyung Lee
- 26. Hello Dongwon
- 27. Oningoning
- 28. jjeong.0125
- 29. Ssoyoung
- 30. Nadine Lee
- Revealing the Power of K-Influence
Korean culture has become a global phenomenon, impacting everything from entertainment like K-Series and K-Pop to fashion, beauty, and lifestyle trends.
But beyond the famous faces, Korean Influencers play a crucial role in making these trends relatable and accessible to everyone. They’re not just celebrities; they’re everyday people inspiring others in real-life ways. Leveraging these influencers can greatly boost your K-influencer marketing strategies.
To help you explore and tap into this cultural wave more, we’ve compiled a list of 60 top Korean influencers in 2024.
1. Song Jia
Song Jia needs no introduction for fans of ‘Single Inferno’, the famous dating show based in Korea. Her carefree attitude and incredible fashion sense stole the spotlight in Season 1.
Jia’s confident persona and impeccable style made her a standout on the show, and even as time passed, she remained a memorable stardom. Today, Jia has transformed into a famous Korean influencer, setting the latest trends in makeup and fashion.
Instagram: @dear.zia
YouTube: THE FREEZIA
You might also interested in:
2. Pony Syndrome
Park Hye Min, also known as Pony in the online landscape, has been a beloved Korean influencer for almost a decade. Her makeup styles, ranging from natural beauty to bold looks perfect for special occasions, have inspired women globally.
With her expert tips, she’s made makeup more accessible for everyone. Additionally, Pony’s impressive background includes working as a makeup artist for CL, a famous K-pop artist, and even a brand ambassador for Bobbi Brown in 2018, adding to her esteemed career in the beauty industry.
Instagram: @ponysmakeup
YouTube: PONY Syndrome
3. DJ Soda
Who could forget the viral video of the stunning EDM DJ captivating millions with her cool beats? That’s DJ Soda. Though not a K-pop star, she lit up the Korean EDM scene several years back.
Today, she remains dedicated to her passion for EDM and music, touring across Asia with her original tracks. DJ Soda shares her musical journey on Instagram, allowing fans to appreciate and follow along with her incredible music adventures.
Instagram: @deejaysoda
You might also interested in: Top 50 Music Blogs You Must Follow in 2024
4. Jane ASMR
If you’ve been looking for a Mukbang channel to make your late nights more enjoyable, we’ve got your back here. Food ASMR, or Mokbang in Korean, has become a huge trend in entertaining content.
Jane ASMR is one of the most popular Korean influencers in this niche, boasting a staggering 17 million YouTube followers. Her channel is packed with mouthwatering videos uploaded almost every day, perfect for satisfying your cravings and relaxing with some oddly satisfying eating sounds.
Instagram: @jane.asmr
TikTok: @jane.asmr
YouTube: Jane ASMR
You might also interested in:
- Top 35 Food Bloggers You Need to Follow in 2024
- Top 25 TikTok Food Influencers You Need to Follow in 2024
5. Nosomyoung
Now, let’s talk about something adorable — Nosomyoung, a Korean influencer family. Their Instagram is like a reel from a heartwarming coming-of-age movie, featuring four siblings who share fun, realistic, and heartwarming moments. Alongside their snapshots, they also weave in delightful eating and food-related content that will surely add a touch of warmth and mouthwatering joy to your feed.’
Instagram: @nomommy
6. Song Joo A
Attention game, anime, and cosplay fans – ‘Song Joo A’ is a name you shouldn’t overlook. She’s not just a popular cosplayer but also a YouTuber. What makes her stand out is her incredible talent brings characters to life with stunning realism in her photos. You’ll find her expertise showcased at numerous mobile game exhibitions and through exciting collaborations with famous cosplay communities.
Instagram: @ww0205ww
YouTube: 송주아 Song Joo A
7. 민트하임:MintHeim
If you’re yearning for inspiration to create a cozy home ambiance and whip up some delectable yet easy-to-cook meals, let us introduce you to MintHeim.
This Korean influencer keeps her face a mystery but draws viewers in with captivating home and cooking vlogs. Even though she’s not a pro chef, her minimalist, visually appealing kitchen, and home setups coupled with easy comfort food recipes make her content both inspiring and enjoyable to watch. Perfect for getting those cozy vibes and gathering cooking ideas.
YouTube: 민트하임:MintHeim
8. Gyung Studio
Gyung Studio, mainly created by Lee Kyu Young, is like a calming oasis in the busy online world, offering peaceful and heartwarming content. Through simple yet emotive drawings, this artist paints pictures filled with countless emotions and stories, often capturing the lighter side of relationships.
Lee Kyu Young’s talent extends beyond art as seen in collaborations like the one with God of War Ragnarok, where Gyung Studio’s drawings adorned Castify phone cases, showcasing their creative flair in different mediums.
Instagram: @gyung_studio
9. Hyunbin Shin
Step into the enchanting realm of @chalkak.film, where Hyunbin Shin skillfully crafts a narrative of life’s most precious moments and the exquisite beauty found in our daily existence.
Through the lens of his camera, Hyunbin captures the vibrant tapestry of special moments – be it the simplicity of daily routines, the intimacy of personal unions, or the intricate dynamics within families. His work stands out with a distinctive and beautiful palette, making each snapshot a unique masterpiece.
Instagram: @chalkak.film
Website: bio.site/chalkak.film
10. Aiden Park
In 2024, We all realized that the idea of “skincare is only for women” is now history. Enter Aiden Park, a Korean influencer and makeup artist rocking TikTok with his 406K followers. He’s on a mission to break stereotypes, sharing easy and natural skincare tips for a fresher face.
Aiden’s approachable style makes skincare routines simple for everyone, showing that taking care of your skin is for anyone and everyone.
Instagram: @aiden_parkk
TikTok: @aiden_parkk
11. Sihyun Park
Zooming into the fast-paced world, we have Sihyun Park, the renowned Korean influencer and former drift-driving champion. Her track record in drift driving competitions across various countries speaks volumes.
On TikTok, her account showcases an adrenaline-fueled lifestyle filled with high-speed adventures, often featuring luxurious and speedy cars. For a dash of excitement on your TikTok feed, make sure to follow her account and experience the thrill firsthand!
Instagram: @si_hyun_car
TikTok: @si_hyun_car
12. APOKI
In the world of influencers, not all stars are human. Meet Apoki, the first Korean virtual influencer who’s rocking the scene with massive followers. She’s a trendsetter known for her musical talents and incredibly stylish fashion sense, setting new standards for digital influence.
Instagram: @imapoki
You might also interested in: Top 25 Virtual Influencers to Follow in 2024
13. XOOS
XOOOS (수스), or Kim Soyeon, a musician with over 721,000 YouTube subscribers, is making waves with her unique song covers. Starting as a solo artist named INA under TAJOY Entertainment, she gained prominence through competitions like MIXNINE, becoming a Korean influencer.
Her shining moment was her cover of Charlie Puth’s “Light Switch,” racking up an impressive 13,000,000 views and contributing to her position in the music scene.
Instagram: @xooos_
YouTube: xooos 수스
14. Moment in Seoul
Discover the pinnacle of Korean luxury fashion through an insider’s lens with ‘Moment in Seoul.’ This Korean influencer and vlogger offers a unique perspective, choosing not to show her face but to provide glimpses into a luxurious lifestyle.
From hopping around cafes to showcasing brand-name bags and clothing hauls, her content inspires those eyeing luxury purchases. For anyone considering investing in luxury bags, her advice and insights could serve as valuable guidance.
Instagram: @momentinseoul
YouTube: Moment in Seoul
You might also interested in: Top 60 Lifestyle Bloggers to Follow in 2024
15. DEX
Introducing DEX, also known as Kim Jin Young, who soared to viral fame in 2023 as another unrivaled personality behind the lively Single Inferno dating show Season 2.
Previously serving in the specialized forces of the Republic of Korea Navy, akin to the U.S. Navy SEALs, for four years before his 2020 discharge, DEX transitioned into the online world. Initially gaining recognition as a YouTuber for game streaming, he’s now making waves as a rising star in the K-entertainment scene.
Instagram: @dex_xeb
YouTube: 덱스101
16. 세진 SEJIN
Meet Sejin, a popular Korean influencer you’ve probably come across. With a whopping 177K followers and reel content that consistently hits over 1 million views, Sejin is known for her simulation game and NPC parody content, bringing virtual scenarios to life in Korea in a funny manner. But that’s not all — she creates a mix of entertaining content that’s sure to add a splash of fun to your Instagram feed.
Instagram: @sejin.kr
YouTube: 세진 SEJIN
17. 김세준 Sejun Kim
Craving for some men’s fashion inspo from a real Korean man with good taste, maybe Sejun Kim is here for a thank you. Sejun is co-founder of Ascottage which is one of the famous tailor shops in Seoul, proving his expertise for clothes-matching in various situations and styles.
On Instagram, Sejun showcases his fashion and lifestyle aesthetics, giving you a glimpse into his impeccable sense of style. But that’s not all – he also runs a YouTube channel filled with entertaining content, revealing a fun personality that goes beyond what you see on Instagram.
Instagram: @artistic__man
YouTube: 예술적인남자 (Artistic Man)
18. Hyo Joo
Hyo Joo, an Instagram influencer who effortlessly fuses the cool vibes of skateboarding with a touch of fashion flair. This adventurous spirit takes you on a journey, sharing captivating moments of her skateboarding escapades across the world.
Clearly, brands can’t resist her magnetic charm, evident from her past collaborations with big names such as Charles and Keith, Calvin Klein, Dior, and many more.
Instagram: @hyo_joo
19. Shin_sajang93
Shin Sajang is a Korean influencer and TikTok sensation who has been spreading high-energy comedy since the early days of TikTok in 2017.
Currently, she boasts a whopping 12 million followers on her TikTok handles, where she shares a variety of entertaining content, including dancing, transformations, and even collaborative duets with TikTok star Jonny Devaney back in 2019.
Instagram: @shin_sajang93
TikTok: @shin_sajang93
20. Younguk Sway Jo
In Korea, dancing holds a special place, and Younguk Sway Jo is a noteworthy contributor to the dance scene. His journey began with breakdancing alongside local friends in 2001, and by 2016, Jo had already won his first dance competition, marking a pivotal moment where dance became a crucial part of his life.
Today, he’s recognized as ‘SWAY,’ the B-Boy artist, showcasing his skills not only in breakdancing but also in illustration. Jo has become a multifaceted professional, excelling in breakdances, drawing and painting, and even featuring as a model for various clothing brands.
Instagram: @swayjo_
Website: swayjo.com
21. Lee Hyang
Don’t miss out on another influential figure in Korea, ‘Lee Hyang.’ With a professional career as a Sports Announcer on major television networks, she’s added content creation to her repertoire, emerging as a beauty influencer.
Lee Hyang shares valuable tips and tricks in makeup and skincare, serving as an inspiration and reference for Korean women seeking beauty advice. Her influence extends to collaborations with local cosmetic brands in Korea, such as VINNE and many others.
Instagram: @_leehyang
TikTok: @hyangofficial
YouTube: 이향 LEEHYANG
The Korean esports scene is on the rise, especially with globally popular games like League of Legends (LoL). A standout figure is Faker, aka Lee Sang-hyeok, renowned for his role as a player in the T1 team and securing four World Championships.
Adored by fans as ‘The Unkillable Demon King,’ Faker is a powerhouse in LoL, showcasing his gaming skills and expertise on his YouTube channel, ‘T1 Faker.’
Instagram: @faker
Twitter: @faker
22. Y.na
Get ready for some delightful, charming, and tasty recipes! Introducing Y.na, a creative content maker specializing in home cafe food projects.
With a massive following of over 738K on social media and her own recipe book, “My Secret Home Cafe,” she’s your ultimate source of culinary inspiration.
Dive into her YouTube channel for longer videos and see how Y.na has teamed up with fantastic food brands like Amazing Oats, Nespresso, and Tito’s Vodka.
Instagram: @y.na__
YouTube: y.na__homecafe
23. Saddummy
If you’re a Twitch enthusiast who loves live game streaming, chances are you’re familiar with Saddummy, also known as Seo Sae Bom Nyang. This female game streamer has gained recognition for her distinctive ponytail cartoonish profile. Whether she’s diving into popular games like LoL, Overwatch, or PUBG, Saddummy’s streams have earned her the title of the most-streamed female Twitch influencer of 2019.
Instagram: @bloomsebom
YouTube: 서새봄
Twitch: 서새봄냥
24. JELLABEE
Let’s go back to the lifestyle and fashion scenes with Jellabee. As a model and Korean influencer, every post of hers is a showcase of stylish clothing combinations and Instagram-worthy poses, serving as inspiration for many Asian women aiming to elevate their fashion game. Jellabee has also garnered endorsements from renowned brands like KENZO, Swarovski, DIOR, and others, making her a beloved figure in the fashion landscape.
Instagram: @j876my
YouTube: 젤라비
25. Eunhyung Lee
Eunhyung Lee, also known as Hopisophie, is your go-to Instagram influencer for fitness and health. As the founder of Aesop Pilates Studio in South Korea, she’s your pilates guru. Keep an eye on her feed for regular pilates videos that you can easily follow at home.
@hopisophie isn’t just about workouts—she’s collaborated with major sports and health brands like Nike and Haru, as well as brands from diverse industries, including the likes of Intel.
Instagram: @hopisophie
26. Hello Dongwon
Meet Dongwon, a Korean influencer shining on TikTok. He takes you on a visual journey to stunning places like Switzerland and his hometown, Seoul, through short and sweet videos. What makes Dongwon stand out in the travel influencer crowd is how he shoots all of his content with his phone, proving you don’t need fancy gear for beautiful results.
Instagram: @hello_dongwon
TikTok: @hello_dongwon
You might also interested in: 35 Travel Bloggers You Must Follow in 2024
27. Oningoning
Cuteness overload with oningoning! Her content is all about toys and sweet stuff. From unboxing girly treasures like Sanrio merch and special McDonald’s toys to sharing charming decorating items, her videos offer a relaxing escape to enjoy all things cute.
Instagram: @oningoning
TikTok: @oningoning
28. jjeong.0125
Say hello to JJeong, your new source of home decoration inspiration in the Korean influencer world. Her Instagram is like a cozy haven, filled with beautiful shots of her well-decorated home from various angles. Whether it’s giving off minimalistic vibes or rolling out a chill home cafe setting, her feed is a delightful escape into the world of aesthetics and coziness.
Instagram: @jjeong.0125
29. Ssoyoung
If you’re a fan of Mukbang, Ssoyoung is another ASMR influencer you’re sure to enjoy. With a whopping 9 million subscribers on YouTube, she takes you on a mouthwatering journey through Korea’s local and street food. Ssoyoung not only showcases the deliciousness but also presents it in a way that’ll leave you craving for more.
Instagram: @ssoyoung_mukbang
YouTube: 쏘영 Ssoyoung
30. Nadine Lee
Many internet personalities have risen to fame through Single Inferno, and Nadine Lee is another standout from the show that you’ll adore.
Born and raised in the States, she’s a double major student at Harvard studying pre-med in neuroscience and computer science. Post Single Inferno Season 2, her bubbly and clever personality made her a viral sensation, leading to collaborations with global brands.
Instagram: @deeenerss
YouTube: 반짝이는 니모팸
Revealing the Power of K-Influence
With Korean cultures making waves globally, Korean influencers play a crucial role in shaping diverse and entertaining online communities, wielding significant sayings over online consumer preferences. We hope you enjoy the lists we’ve put together for an extra dose of fun on your social media or consider them for future collaborations to elevate your business!
