Top 100 Mobile Marketing Statistics for Marketers [2024]

Trust us, everywhere you look, you’ll find at least one smartphone nearby. They’ve become a crucial part of our lives—connecting with loved ones, sharing thoughts, and expressing ourselves to the world. But guess what? For marketers, this is a golden business opportunity you don’t want to miss out on. 

We’ve got the scoop on facts and figures that will help marketers finesse their campaign strategies on mobile devices. So, what are we waiting for? Let’s get to our Top 100 Mobile Marketing Trends list.

Mobile Marketing Growth Statistics

With the growing number of mobile users, the size of the mobile marketing budget also increases. These statistics will show you why mobile marketing must be included in your strategies in this era.

1. As of August 2019, U.S. businesses allocated 11.2% of their marketing budget specifically to mobile marketing. (WebinarCare, 2023)
2. In 2021, the money spent on mobile advertising across the world reached its peak at $288 billion. (Statista, 2023)
3. The projected mobile advertising spending only in the United States is set to surpass $240 billion. (Luiza Zhou, 2023)
4. It is projected that mobile advertising spending will exceed $413 billion by the year 2024. (Statista, 2023)
5. By 2023, 51% of advertising spending is going to be on mobile platforms, with the remaining 49% allocated to desktops. (Digital Examiner, 2021)

Mobile Users Statistics

We all know that almost everyone uses mobile phones, but do we know their behaviors? This is a crucial first step you should not overlook when crafting mobile marketing strategies. Make sure you understand the user’s behaviors by exploring the following list of statistics.

1. Today, 66.6% of the global population are mobile users. (DataReportal, 2021)
2. By 2023, The number of mobile devices is projected to reach 16.8 billion. (Statista, 2023)
3. China, as the most populous country, hosts the majority of smartphone users with more than 910 million users, followed by India with approximately 650 million. Then, the United States holds the third position with 249 million users. (Oberlo, 2023)
4. On average, people spend about five hours a day on their smartphones.  Statistically, people check their phones 58 times a day, with 30 of those instances occurring during working hours. (Exploding Topics, 2023)
5. More than 80% of internet users access the internet through smartphones. (Luisa Zhou, 2023)
6. Approximately 51% of all web traffic is generated via mobile devices. More than that, the percentage has consistently maintained above 50% since the beginning of 2017 and will probably maintain so for a long while.
7. Mobile traffic is expected to increase by 25% by 2025.
8. In 2018, smartphones constituted 70% of total digital media time in the US, marking a 22.8 percent increase from the 57% recorded in 2017. (Comscore, 2019)
9. Of all the time spent on mobile devices, 50% of it is dedicated to social media platforms and communication apps. (Publift, 2023)
10. 60% of all Google searches are conducted on mobile devices. (Digital Examiner, 2021)
11. 77% of the world’s internet customers make online purchases every month, with more consumers choosing to buy stuff on mobile devices over desktops or laptops. (MoEngage, 2023)
12. In 2020, the United States witnessed a surge in e-commerce total spending, reaching $47.8 billion, with 31% of retail spending on mobile devices.
13. It is expected that mobile commerce will surpass 10% of total US retail sales by 2025, making it a 7% increase from 2018. (Statista, 2021)
14. A significant trend reveals that 47% of consumers now lean towards shopping through mobile devices rather than in physical stores. (Applause, 2021)
15. Moreover, 69% of in-store shoppers prefer searching for product reviews on their phone rather than asking for help from a store assistant. (Retail Dive, 2019)
16. According to a survey, 59% of shoppers, when deciding which retailer to buy from, prefer to go with options that are available online. (Think with Google, 2019)
17. If you ask 16-34 year olds, they are more likely to use a mobile device when purchasing stuff online. (Publift, 2023) 
18. Almost all Millennials and Gen-Zs went for mobile banking in 2021.
19. In February 2019, 823 million people opted for mobile transactions for sending and receiving money gifts.

Mobile Marketing Effectiveness Statistics

In the past few years, many businesses have initiated their mobile marketing strategies, and the effectiveness of it can be demonstrated through the list of the following statistics.

1. The viewability rate for mobile video ads stands at 79%. (Luisa Zhou, 2023)
2. Around 79% of mobile users have purchased something with their device over the last 6 months.
3. When people use their phones for searches, 70% of them will take relevant actions, meaning that mobile experiences and marketing can encourage consumers to click, continue, read on, and perform other valuable actions online.
4. Among consumers who searched for a product or service on their phones, 35% ended up spending more than anticipated in the store. (KlientBoost, 2023)
5. Moreover, more than 50% of people take relevant actions on Google after seeing a mobile ad.
6. Nowadays, In-app advertising videos outperform traditional banner ads by 56%. (Flipboard, 2023)
7. Among 18-34 year olds, 29% of them say they enjoy seeing mobile ads.
8. The average global add-to-cart rate on mobile is 8.96%, which is more than double the rate on desktop (4.35%). (Drip, 2023)
9. Data reveals that the average mobile conversion rate globally is 1.81%, and in the US, it’s 1.72%.
10. However, with each additional second of load time (0-5 seconds), website conversion rates drop, on average, by 4.42%. (Luisa Zhou, 2023)

In-App Advertising Statistics

Now that we have a bit of an understanding of mobile marketing effectiveness, how about we take a closer look? Let’s dive into the statistics to see how In-App Advertising performs.

1. According to a study, it shows that almost 90% of smartphone usage time is spent on applications only. (Luisa Zhou, 2023) 
2. In 2019, 57% of consumers visited a mobile retail app to seek additional information about a product or service. (Statista, 2023)
3. Today, time spent on retail apps across the world has surpassed 100 billion hours already. (Econsultancy, 2022)
4. Also, mobile commerce apps dominate as the method people prefer when it comes to online shopping, accounting for 54% of total mobile commerce payments. (Tidio, 2023)
5. Branded mobile apps serve as the starting point for research for 26% of consumers. (Siteefy, 2022)
6. Push notifications can be one of the in-app strategies, as it can influence up to 20% of app opens. (Business of Apps, 2023)
7. With some sort of incentives like rewards or points, 51% of smartphone customers are more likely to use a branded mobile app when browsing or shopping. (Think with Google, 2019)
8. 58% of smartphone users like companies whose mobile apps or sites remember their identity and past behavior.
9. Believe it or not, 83% of consumers are willing to share their data for a more personalized experience. (Accenture, 2022)
10. However, there are some boundaries too as 40% of consumers consider it “creepy” to receive a mobile notification when passing by a physical store.
11. 77% of smartphone shoppers are more likely to do shopping from companies whose mobile sites or apps do not have delayed transactions. (Think with Google, 2019)
12. In 2021, in-app advertising reached a staggering $201 billion. (Marketing Dive, 2017)
13. 70% of advertisers and advertising agencies that are spending at least $1 million per month plan to allocate more of their budget specifically towards in-app advertising. (Luisa Zhou, 2023) 
14. Unlike mobile web ads, mobile apps convert 3 times more product viewers. (Siteefy, 2022)
15. Globally, the click-through rate (CTR) for in-app ads is 0.56%, surpassing the 0.23% seen by mobile web ads. (Embryo, 2023)
16. By 2024, App Store downloads are projected to increase to 41 billion, and Google Play store downloads are expected to reach 168 billion. (Publift, 2023)
17. In North America alone, mobile app downloads are anticipated to reach 15.2 billion, up from the 12.1 billion recorded in 2018.

Mobile Marketing on Social Media Statistics

Another important aspect you can’t ignore in mobile marketing is social media. Platforms such as Facebook, Instagram, TikTok, YouTube, Twitter, LinkedIn all possess their unique characteristics, making them excellent mediums for advertisements. Check out the statistics below to understand the impact of social media in mobile marketing.

1. Nowadays, the most common means by which people access social media is through a mobile device. (Forbes, 2023)
2. Surprisingly, nearly a half of internet users (44.8%) use social media to find more information about particular brands. 
3. Impressively, mobile accounted for 94% of all Facebook ad revenues during the third quarter of 2019, up from the amount of 92% in the previous year. (Drip, 2023)
4. Paid mobile advertising on YouTube is 84% more likely to capture viewers’ attention compared to TV advertising. (Aura Ads, 2023)
5. Ads featuring creators on TikTok contributed to a 26% increase in brand favorability among users. (Kurve, 2023)
6. Instagram boasts a potential reach of 1.16 billion users, making it an unignorable platform for advertising. (The Social Shepherd, 2023)
7. Moreover, 58% of customers agree that they are more interested in a brand or product after seeing it posted on Instagram Stories, proving to be an effective way to build a relationship with the customers. 
8. Twitter reports that people spend 26% more time viewing ads on its platform compared to other social media platforms. (Twitter)
9. According to LinkedIn, brands that advertise on the platform are perceived as “higher quality” by 50% of respondents, with 92% viewed as “more professional,” 74% as “more intelligent,” and 59% as “more respectable.” (Hootsuite, 2023)
10. After viewing an ad on Snapchat, users are 34% more likely to purchase the advertised products themselves and 45% more likely to recommend the brand to their friends. (Hootsuite, 2023)

Mobile Marketing and User Experience Statistics

When you aim for mobile marketing, the key is to make the user experience as impressive as possible. As you will see from the statistics below, many users are satisfied merely by a great user experience; hence, many marketers put effort into mobile optimization. 

1. 55% of marketers believe that the top benefits of customization are enhancing user experience and increasing user engagement. (Forbes, 2020)
2. 48% of customers consider a company’s non-mobile-friendly website as a sign of neglect. (Exceller Marketing, 2018)
3. 40% of consumers will switch to another search result if the first one is not mobile-friendly, and they may abandon a site with an unattractive layout or slow loading time. (MoEngage, 2023)
4. A significant 61% of website visitors won’t come back to a site that lacks mobile-friendliness. (Slice of Pie, 2017)
5. The number clearly shows that mobile-optimized websites can boost online engagement by 15%.
6. As respondents said, an outstanding mobile experience can convince 90% of consumers to make a repeat purchase. (Digital Examiner)
7. On the other hand, when customers face a negative online experience, 44% of them will share this story with their friends.
8. 71% of people normally expect the mobile version of a website to load as fast as or faster than the desktop version. (Frontburner Marketing)
9. According to 84% of firms, customer experience is the most crucial aspect of personalization.
10. Mobile optimization is a key SEO strategy, with approximately 25% of businesses investing in it. (LinkedIn, 2020)

Mobile Video Statistics

Even though ads can come in many kinds of formats, nobody is going to deny that video is one of the most powerful formats today. Here are the statistics that will prove why you need a few good videos as one of your marketing strategies.

1. First of all, 40% of mobile marketers currently use shoppable video ads to promote their products. (ChannelSight)
2. Moreover, 75% of businesses on Facebook have incorporated video ads in their marketing plan.
3. 68% of consumers prefer videos as a means to learn more about products and services. (Mowgli, 2022)
4. Here are the most popular types of videos in 2021, in ranking: explainer videos, presentation videos, testimonials, and sales and video ads. (Rock Content, 2021)
5. 30% of mobile users watch only 14% of horizontal video ads, while most users watch up to 90% of vertical video ads. (Publift, 2023)
6. This might be contrary to most people’s belief but short mobile video ads (6-10 seconds in length) are just as effective as longer videos.
7. Brands are 23% more likely to remain in consumers’ minds if the brand appears within the first 3 seconds of the video.
8. Don’t underestimate the power of user-generated videos. Consumers are 184% more likely to purchase (and are more likely to spend 45% more) if they end up on an e-commerce website through a user-generated video. (WordStream, 2022)
9. Ad spending for digital video advertising is projected to increase by 41.9% from 2017 to 2024.
10.  Once videos are included in ad campaigns, marketers experience 34% higher conversion rates. (LinkedIn, 2023)

Email Marketing on Mobile Statistics

Email might seem outdated to some internet users right now, but it remains a great medium for advertisements, especially on mobile. If you’re one of those people who believe it’s outdated, check out the statistics, and you might change your mind.

1. By the conclusion of 2018, there were 2.2 billion mobile email users. (MoEngage, 2023)
2. The number of emails opened on mobile devices has surged by 180%. (Luisa Zhou, 2023)
3. Reports suggest that a remarkable 99% of individuals check their emails daily, with 35% of business professionals checking emails on their mobile phones.
4. Interestingly, if an email comes with a mobile-responsive design, it can increase mobile clicks by 15%. (MailChimp)
5. Even today, 59% of respondents still admit that marketing emails play a role in influencing their shopping decisions. (OptinMonster, 2023)

Mobile Voice Search Marketing

Many mobile users love voice search, and this tool can be beneficial for marketers as well. Let the statistics below explain the reasons why.

1. More than 25% of people across the world use the voice search feature on their mobile devices. (Think with Google, 2018)
2. A majority, or 52%, of voice assistant users use this feature on a daily or alternate-day basis.
3. In one study, it was found that 21% of respondents use the voice search feature on a weekly basis. (Color Whistle, 2023)
4. Close to 50% of people use the voice search feature specifically for researching products. (Upcity, 2022)
5. Among individuals aged 18-34, 52% of them use their voice-activated speakers for listening to music. (Publift, 2023)

Mobile Marketing Trends

Now, before wrapping up, there are still a few statistics related to general mobile marketing trends that you probably want to know before diving in and building your own mobile marketing strategies!

1. 69% of people prioritize looking for reviews on their phones before anything else. (Oberlo, 2023)
2. Approximately 80% of consumers like it when they receive location-based alerts. 
3. It is revealed that 73% of customers take action after receiving a message related to a nearby location.
4. And in 2019, over 84% of marketers also included mobile marketing tactics based on location in their strategies. (Factual)
5. Among B2B owners, most of them prefer to use phones when shopping. The study found that around 70% of B2B buyers increased mobile usage in recent years. (MoEngage, 2023)
6. 80% of B2B buyers use mobile phones at work. This shows why mobile-first marketing strategy matters, even among B2B buyers. 
7. By 2024, it is projected that there will be over 187 million active mobile shoppers, and that number is only in the United States. (Tidio, 2023)
8. Today, Amazon Shopping stands out as one of the most popular mobile commerce platforms on both Android and iOS, with the number of nearly 30 million downloads in 2022.

Mobile Marketing Mastery

Let’s face it—we spend a big chunk of our lives with these small square devices. And if you’re a marketer diving into mobile marketing stats to decode the online marketing game, guess what? You’re not alone in this adventure. 

These insights can be your guiding light but don’t forget to carve your own path. After all, every business has its own unique groove, and these insights aren’t a one-size-fits-all kinda deal.