Top 70 Multichannel Marketing Statistics for Marketers [2024]

It’s not a surprise that multichannel marketing is becoming increasingly popular among modern-day businesses. This modern marketing approach allows marketers to expand their reach and find customers with untapped purchasing potential across multiple channels. 

Multichannel marketing has proven successful in increasing engagement and conversion rates. But how effective is it? Is the multichannel approach worth it? 

You’ll find the answers as you read through these multichannel marketing statistics. The latest multi-channel marketing statistics will help you gauge the effectiveness of this marketing approach, and then you can decide if it’s worth giving a shot. 

Multi-channel marketing statistics also give you insights into consumers’ behavior and preferences across various platforms. With this data, you can easily create content for customer pain points, improve your offerings, and ultimately boost your revenue.

Read to the end to learn how multichannel marketing is reinventing the business landscape.

Multichannel Marketing Growth Statistics

Here are some noteworthy figures depicting the size of the multichannel marketing industry and potential growth in years to come:

1. The multichannel marketing industry was valued at $5.69 billion in 2022.

2. The multichannel marketing industry is projected to grow at a Compound Annual Growth Rate (CAGR) of 22.30 percent by 2030.

3. 73 percent of marketers have a multichannel strategy.

4. Multichannel TV ad revenue is forecasted to hit $44.79 billion by the end of 2025.

5. Mobile advertising spending is expected to reach $400 billion by 2024.

Multichannel Marketing Performance Statistics

How effective is multi-channel marketing? Here are some key numbers that answer that question: 

6. Campaigns that combine at least four digital marketing channels are more likely to outperform those using only one or two mediums by 300 percent.

7. Data accuracy is the most important factor for measuring the success of a multichannel marketing campaign.

8. Email subscribers are 3.9 times more likely to promote your content on social media than search engine visitors.

9. 95 percent of marketers acknowledge that multichannel marketing efforts significantly impact their business.

10. Almost 46 percent of marketers, irrespective of their industry or product catalog size, use both Google Shopping and Facebook simultaneously.

11. Email marketing is the most used marketing channel, with 81 percent of B2B marketers opting for email newsletters.

12. 99 percent of email users check their emails at least once daily.

13. In the past year, 67 percent of B2B buyers have increasingly depended on content for researching and making buying decisions.

14. About 60 percent of agencies and brands regard content marketing as “very significant” in their marketing strategies.

15. Companies embracing a multi-channel marketing strategy enjoy up to 91 percent higher annual customer retention rates.

Multichannel Marketing ROI and Conversion Statistics

The ultimate aim of using multi-channel marketing is to grow your company’s revenue. These stats prove that multi-channel marketing achieves tangible results: 

16. Customers who shop on more than one platform have a 30 percent higher Customer Lifetime Value (CLV) than those who use a single channel.

17. Not adopting an omnichannel approach could mean missing out on roughly 10 percent of potential revenue

18. Over 50 percent of multi-channel marketers have recorded an exceptional return on investment (ROI).

19. Businesses with robust omnichannel customer engagement experience a 9.5 percent year-over-year boost in annual revenue, surpassing the 3.4 percent growth of companies with weaker omnichannel strategies.

Multichannel Marketer Statistics

To excel in multichannel marketing, you must stay updated with the current practices among fellow marketers. Here are some figures detailing the prevailing trends amongst marketers: 

20. In 2023, online retailers used 2.7 paid channels on average, down from 3.2 mediums in 2022.

21. The number of discounted products in 2023 increased by 14 percent compared to the previous year.

22. 57 percent of marketers consider social media stories an efficient marketing approach.

23. Over 50 percent of marketing professionals outsource part of their content marketing.

24. 77 percent of marketers use email to customize content for their subscribers.

Consumer Engagement Statistics

A multichannel marketing strategy is only as effective as how consumers react to it. These stats reveal customers’ behavior and reaction to this marketing approach:

25. 72 percent of consumers prefer to engage with a business through multiple channels.

26. Businesses using two or more channels in any campaign experienced 166 percent higher engagement rates.

27. Existing customers spend 31 percent more than newly acquired ones.

28. 57 percent of consumers expect companies to deliver consistent experiences across every channel they engage with.

29. 1 out of 3 customers may part ways with a brand they once loved after a single negative experience.

30. Customers who engage with a business via multiple channels typically spend 10 percent more than those who don’t.

31. One in four customers lose interest in a brand if it doesn’t use video.

32. 62 percent of consumers who actively engage with their favorite brands across 10 or more channels make weekly purchases.

33. 95 percent of marketers believe that multichannel marketing provides improved customer engagement.

Customer Journey Insights

These numbers will help you understand the experiences that customers go through when interacting with your company or brand:

34. 86 percent of senior marketers emphasize the value of creating a unified customer journey across all touchpoints and channels. 

35. 52 percent of surveyed consumers prefer checking online to see if a product is available in-store before they shop.

36. About 64 percent of B2B technology buyers read between two to five pieces of content before finalizing a purchase decision.

37. Shoppers who engage across multiple channels may spend three to four times more than those who use just one channel.

38. Consumers are four times more likely to watch a video about a product than read about it.

Mobile and Cross-Device Marketing Statistics

Almost everyone uses mobile devices nowadays. And this presents a massive opportunity for marketers to increase their reach. Here are some valuable mobile marketing statistics to keep in mind:

39. Over 92 percent of internet users worldwide use mobile phones and contribute about 60 percent of internet traffic.

40. Mobile users spend at least 5 hours daily using their phones

41. Mobile analytics is a key performance index (KPI) for 71 percent of marketing companies

42. Email views are highest on mobile devices at 41 percent, slightly ahead of desktops at 39 percent.

43. 36 percent of Americans now have three digital devices.

44. At least 79 percent of smartphone users have purchased a product online using their mobile device in the last six months.

45. Over 63 percent of Google searches are done on mobile devices.

Geographic and Demographic Impact Statistics

These multi-channel statistics offer insights into the regional variances in multichannel performance, demographic preferences for different channels, global vs. localized campaign effectiveness, etc. 

46. By using multichannel data to sort customers, Office Shoes, a UK retail shoe brand, increased their open rates by 64 percent and click-through rate (CTR) by 240 percent 

47. Advertisers in Eastern Asia have upped their average marketing channels by 19 percent, moving from an average of 3.7 channels to 4.4.

48. Australia has the highest number of digital channels (average of 3.9 channels) used by online retailers. 

49. Americans engage with electronic media for about 11 hours every day.

50. 75 percent of online shoppers in Brazil think prices are the most vital factor when buying online.

51. For 61 percent of Dutch shoppers, convenience is more important.

Multichannel Marketing Challenges

Multichannel marketing is not a bed of roses. Like any other marketing approach, it poses unique challenges. Here are some of the most common struggles marketers face in multi-channel marketing:

52. 83 percent of marketing professionals find it challenging to unify customers’ data, specifically when the customers use multiple identities across various platforms.

53. 48 percent of marketers state that creating an effective strategy is the most challenging part of multi-channel marketing.

54. 59 percent of marketers admit that even though digital video is the most rigorous type of content to develop.

55. 45 percent of marketers state that they lack the technology and expertise to harness the power of omnichannel marketing.

Multichannel Marketing by Industry Statistics 

Professionals in various industries have applied multi-channel marketing and gotten different results. Here are some benchmark stats for multichannel marketing in specific industries:

56. Electronics emerged as the top product category for multichannel presence in 2023. Its average channel usage slightly decreased from 3.6 to 3.4.

57. The Home & Garden sector experienced the most significant decrease, plummeting from an average use of 3.9 channels to only 3 channels.

58. Hardware was the only industry that experienced increased channel usage, rising from 2.5 to 2.6 channels on average.

59. Google Shopping was the top advertising platform for marketers in the furniture industry.

60. Sporting Goods has the highest level of unavailable products. More than one-quarter of items are out of stock. 

Multichannel Trends and Innovations Statistics 

These stats provide insights into the trends and innovation in multichannel marketing, including AI integration and automation in campaigns, AR/VR applications in multichannel strategies, etc. 

61. 61.4 percent of marketing professionals have used AI in their marketing campaigns.

62. TikTok is the fastest-growing marketing channel.

63. Jasper.ai is the most used AI tool.

64. The main reason some marketers don’t use AI is because they don’t understand it.

65. The global marketing automation market is projected to grow 22 percent between 2021 and 2023.

66. 34 percent of companies are using AI actively, while an additional 42 percent are in the exploration phase, considering integrating it into their operations.

67. More than 60 percent of marketers intend to use AI or machine learning in their influencer campaigns.

68. HubSpot is the most adopted marketing automation provider, seizing almost 39 percent of the market share.

69. The VR advertising market is expected to reach $166.7 million in revenue by 2023.

70. With a CAGR of 2.04 percent, the VR advertising market is expected to hit a market volume of $184.4 million by 2028.

Mastering Multichannel Marketing 

New technological advances are emerging every day to help marketers widen their reach, one of which is the multi-channel marketing industry. Top companies are adopting this marketing approach. Plus, consumers think it’s a great idea.

So, now is the best time to spread your wings. You have solid data to build an effective multichannel marketing strategy. More importantly, you have Mandala AI to help keep you abreast of the latest trends in the market. Sign up for free today and take your multi-channel marketing to the next level!