Top 100 Personalization Marketing Statistics for Marketers [2024]

Personalization in marketing is one of the best ways to improve your ROI. These personalization statistics prove this. These 100 marketing personalization statistics demonstrate the benefit of personalization in terms of ROI and conversion. Personalization improves your marketing because consumers value personalized experiences. 

Keep reading to learn these 100 personalization marketing statistics to better understand how personalized data can benefit you.  

Personalization Marketing Growth Statistics 

Let’s check out these personalized marketing statistics to better understand the world of personalized marketing. The following data shows how the industry’s grown through personalization. 

1. 80% of consumers are likely to buy from businesses that provide tailored experiences. (epsilon)
2. 74% of all eCommerce businesses have their own website personalization program. (yieldify)
3. The recommendation engine market will grow to $12 billion by 2025. (industryarc)
4. The global personalization software market is forecasted to be worth $5.16 billion by 2030. (statista)
5. 90% of leading marketers agree that personalization improves profitability. (thinkwithgoogle)
6. 69% of customers appreciate personalization based on data they’ve explicitly shared with businesses. (twilio segment)
7. 90% of consumers desire personalization. (forbes)
8. 91% of consumers are likelier to buy from brands that provide relevant offers and recommendations. (forbes)
9. As many as 80% of marketers may stop their personalization efforts by 2025. (gartner)
10. 69% of customers want consistent personalized customer experience across both physical and digital channels. (porchgroupmedia)

Personalization Marketing in Business Statistics

These stats reveal the effectiveness of personalization marketing in different business contexts. 

11. Personalized beauty startups generated $1 billion in funding in 2021. (economictimes) 
12. Businesses that provide personalized experiences generate 40% more revenue. (mckinsey) 
13. 75% of business leaders agree personalization is ‘critical’ for success. (mckinsey) 
14. 43% of business executives cite personalization as their top reason for investing in hybrid experiences. (vaimo)
15. 51% of marketing professionals claim providing personalized customer experiences is the best opportunity to convert new customers. (wunderkind) 
16. 85% of businesses state they provide personalized experiences but only 60% of customers agree. (twilio segment) 
17. 93% of businesses value and appreciate personalization. (dynamicyield) 
18. 75% of company executives consider personalization essential for digital experiences. (accenture)
19. 61% of customers expect brands to provide personalized experiences based on their preferences. (thinkwithgoogle)
20. 66% of customers state they feel they’re treated like numbers instead of having their individual requirements and expectations recognized. (salesforce)
21. 63% of digital marketing executives claim that providing tailored experiences to customers was a challenge. (gartner)
22. 79% of retail industry firms invest in personalization tools. This is more than all other industries. (persuasion nation )
23. 75% of firms believe that continually communicating performance is necessary to create quality personalized experiences but only 51% of firms do so. (econsultancy) 

Personalization Marketing ROI and Conversion Statistics

These statistics unveil the return on investment and conversion dynamics of personalization marketing. These stats reveal how personalized digital experiences improve revenue growth and conversion rates. 

24.  Firms that practice personalization generate 40% more revenue than competitors. (trymaverick) 
25. 77% of customers are annoyed by uninteresting push notifications and promotions. (twilio segment) 
26. Personalization increases revenue by 10% to 15% in general, with some companies experiencing as high as a 25% increase. (mckinsey) 
27. Businesses receive $20 in return for every $1 invested in advanced personalization. (clickz) 
28. Personalized CTAs outperform generic ones by 202%. (hubspot) 
29. Personalization reduces customer acquisition by 50% and improves marketing spending efficiency by between 10 and 30%. (mckinsey) 
30. 90% of leading marketers claim personalization improves business profitability. (thinkwithgoogle) 
31. 91% of consumers are likelier to buy from brands that provide personalized offers. (forbes) 
32. 52% of consumers agree their satisfaction improves with increasingly personalized digital experiences. (twilio segment) 
33. 64% of consumers consent to businesses retaining their data to provide personalized experiences. (accenture) 
34.  Personalized homepages influence 85% of customer’s purchase decisions. (instapage) 
35. 80% of firms experience an uplift after using personalization data to provide personalized customer experiences. (mckinsey) 
36. 90% of customers report a greater willingness to spend more with companies that provide personalized customer service. (123formbuilder) 
37. Consumers are more than double likely to view personalized offers as important instead of unimportant. 
38. 41% of consumers consider it creepy to receive personalized texts from brands when walking by their stores. (accenture) 
39.  75% of consumers believe detailed customer profiles are valuable.
40. 45% of consumers believe the best personal engagement tactic is sending apology emails after poor customer experiences. (accenture) 
41. 84% of customers claim they’re more likely to buy from brands that treat them as a person instead of a number. (superoffice) 
42.  67% of customers believe it’s important for brands to automatically adjust their content to reflect current trends. (adobe) 
43.  88% of US marketers experienced measurable returns from providing personalized digital experiences. (instapage) 
44. Businesses that use advanced data personalization experience up to a 200% return. (idomoo) 

Personalization Marketing and Customer Behavior Statistics

These personalized marketing statistics reveal how personalization results in these impacts on customer behavior. 

45. 36% of customers return to a brand if they have positive experiences despite cheaper or more convenient alternatives. (twilio segment) 
46. 60% of shoppers want to become repeat buyers after personalized shopping experiences. (twilio segment) 
47. 71% of customers want businesses to provide personalized experiences, and 76% are frustrated when businesses can’t do so. (mckinsey) 
48. 45% of customers say they would purchase elsewhere if a business does not provide personalized experiences. (twilio segment) 
49. 76% of customers said personalized messages enhanced their consideration of a brand. (mckinsey)
50.  78% of customers said personalized communication increased their willingness to repeat purchases. (mckinsey)
51. 80% of frequent shoppers only purchase from brands that provide tailored experiences. (epsilon) 
52. 56% of online customers are likelier to return to websites that provide product recommendations. (bloomreach) 
53.  47% of online shoppers will move to Amazon if their online merchant doesn’t provide product recommendations while they shop. (smarterhq) 
54. 66% of buyers believe seeing non-personalized material deters them from making purchases. (bigcommerce)  
55. 70 % of consumers their loyalty is impacted by how well a company understands their individual needs. (sitecore)  
56. 71% of customers are frustrated by impersonal shopping experiences. (kentico) 

Consumer Preference on Personalization Marketing Statistics

These website personalization statistics reveal how personalization impacts consumer preferences. 

57.  90% of industry professionals state customers expect at least some personalized content. (sender) 
58. 76% of consumers say they’re more likely to buy from brands that provide personalized content. (mckinsey)
59. 66% of customers want brands to know their wants and needs. (salesforce) 
60.  60% of consumers say they’ll repeat purchases for personalized shopping experiences. (twilio segment) 
61.  52% of consumers agree that personalization increases brand satisfaction. (twilio segment) 
62.  40% of consumers wish brands had more information about their preferences. (twilio segment)
63.  More than 35% of shoppers want increased personalization. (retailtouchpoints) 

Data Privacy in Personalization Marketing Statistics

Data personalization companies must understand data privacy to ethically use data personalization in marketing. These marketing personalization statistics reveal how data privacy concerns are relevant for creating personalized marketing strategies. 

64.  69% of customers appreciate personalization performed using data they’ve willingly provided. (porchgroupmedia) 
65. Transparent targeted advertising increases revenue by 38%. (harvard business review) 
66. Only 6% of businesses consolidate data for a single representation of personalized experiences across channels. (sitecore) 
67.  55% of customers agree that trustworthiness and transparency are the most important characteristics of a brand. (twilio segment) 
68. 41% of customers find it creepy to receive texts from a retailer while walking by their physical store. (accenture) 
69. 37% of customers trust firms to responsibly use their personal data for personalization. (twilio segment) 
70. 90% of customers will willingly disclose behavioral data in exchange for benefits that make purchasing simpler or cheaper. (smarterhq) 
71. 48% of customers enjoy the benefits of personalization as long as their data is protected. (twilio segment) 
72. 63% of marketers agree that data-driven personalization is the hardest digital strategy to implement. (emarketer) 
73. 80% of organizations use at least some first-party data to personalize consumer experience. (twilio segment) 
74. 87% of consumers say they wouldn’t buy from companies they had security concerns with.

E-commerce Personalization Statistics

These ecommerce personalization stats reveal how personalized experiences improve conversion rates and maximize customer satisfaction for ecommerce customers. 

75. 92% of customers are influenced to make purchases because of shopping cart product recommendations. (instapage) 
76. 56% of online shoppers are more likely to return to websites that provide product recommendations. (bloomreach) 
77. 44% of customers say they’ll repeat purchases from firms that provide personalized shopping experiences. (twilio segment) 
78. 47% of consumers will switch to shopping on Amazon if they don’t receive relevant product suggestions. (forbes) 
79. 31% of consumers want more personalized shopping experiences. (barilliance) 
80. 74% of eCommerce companies have website personalization programs. (yieldify) 
81. 67% of North American and European e-commerce businesses intend to increase investment in personalization. (statista) 

Email Personalization Statistics

These email personalization stats reveal how data personalization improves email engagement and click-through rates. 

82. 71% of customers say personalized experiences affect their decision to interact with emails. (dynamicyield) 
83. Emails tailored to individual preferences result in six times more transactions and generate significantly higher revenue per email. (experianplc) 
84. 96% of businesses improve their email marketing success through personalization. (sender) 
85. 37% of customers say emails with personalized suggestions make them more engaging. (sender) 
86. Personalized subject lines increase your email open rates by 26%. (campaignmonitor) 
87. Marketing influencers find that the most effective personalization strategies are segmenting email lists and customizing email campaign messages, with 51% and 50% respectively endorsing these tactics. (ascend2) 

Website Content Personalization Statistics

These website content personalization statistics reveal how personalized website experiences improve user engagement and lower bounce rates. 

88.  75% of consumers are frustrated by non-personalized website content. (accenture) 
89. Personalized website promotions influence 85% of customers to make purchases. (businesswire) 
90. Marketers receive a 19% increase in sales on average from personalized web experiences. (persuasion nation). 
91.  Poor content relevancy decreases your response rates by as much as 83%. (zimmermarketing) 

Advertising Personalization Statistics

These advertising personalization statistics show how personalization improves your advertising campaigns. 

92. 40.5% of consumers prefer targeted ads that include their interests. (demandsage) 
93.  Retargeted ads create 10x better CTRs than display ads. (demandsage) 
94. 35% find it creepy when they find targeted ads on social sites for products they’ve browsed on websites. (demandsage) 
95. Transparency in targeted advertising increases revenue by 38%. (demandsage) 

Omnichannel Personalization Statistics

These statistics demonstrate how omnichannel personalization benefits your business. 

96.  24% of businesses report they effectively invest in omnichannel personalization. (demandsage) 
97. 43% of companies identify accurate, real-time customer data as the biggest hurdle to personalizing content. (demandsage) 
98. 69% want personalized and consistent customer experiences across all channels. (demandsage) 
99. 21% of businesses state that technology and data were the biggest roadblocks to omnichannel personalization success. (demandsage) 
100. Only 21% of businesses don’t receive a return on investment from omni-channel personalization. (demandsage) 

Precision in Practice

Personalizing your customer experience is one of the best ways to improve your business. Personalizing customer experiences is a multi-billion-dollar industry. Data personalization extends from social media feeds to product recommendations on eCommerce sites and cold emails. 

The statistics we’ve provided prove the importance of data personalization in today’s time. If you’ve found these stats helpful, the best step for you is to apply what you’ve learned in your own personalized marketing campaigns.