21 SEO Marketing Tips for Higher Ranking + Organic Traffic [2024]

You’ve worked tirelessly over the past few months to set up your website for your business. Now, how do you get people to visit your site so you can drive conversions? The simple thing you must do is get your SEO right.

With the correct SEO techniques, you get a digital competitive advantage that makes your website visible to search engines. Also, you drive organic traffic to your website, which ultimately helps your business succeed by generating more leads.

Follow us closely as we examine 21 SEO Marketing tips and tricks to improve your marketing strategy. 

Let’s dive right in! 

21 Essential SEO Marketing Tips

Many factors influence how your website ranks well on search engine results pages (SERPs), so it is vital to know what these metrics are to improve your online presence. In no particular order, here are some timeless and actionable SEO optimization tips that will boost your online traffic.

1. Use Relevant Primary and Secondary Keywords on Your Website

One SEO advice to remember is to include relevant keywords in your content. Your page will appear first with the right keywords when interested audiences want a website to read. A simple way to achieve this is by using industry-related terms. 

Additionally, you can use tools like Ahref, Semrush, or Moz to research relevant keywords.   

2. Optimize Your Content to Appear on the Featured Snippet 

Do you know that box with a direct answer to questions that shows up alongside web page search results? Yes, that’s the featured snippet, and it usually has a higher clickthrough rate (CTR). 

To trigger featured snippets for your content, ensure you structure your webpage using headers. Also, while formatting your paragraphs, try as much as possible to include lists and tables.

3. Optimize Your Website for Humans, Not Just Search Engines

In the bid to optimize your webpage to appease search engines, it is easy to forget that users are the ones who help search engines decide how to rank content. 

For example, Google Analytics uses metrics like the number of pages visited, dwell time, and bounce rate to determine whether a visitor enjoyed your site.

As such, you should ensure your web content is valuable and engaging enough to keep visitors hooked longer.  

4. Include New Keywords Regularly

After your initial keyword optimization for your website, you need to keep adding new and updated keywords. This approach helps establish your content’s authority and results in more organic traffic. 

You can use Google Search Console and Ahrefs to monitor keyword data for your website.

5. Focus on Original and High-Quality Content

Without good content, your SEO efforts are unnecessary because SEO tricks are just the icing on the cake, the cake being original and high-quality content. High-quality content provides value and meets the needs of your audience. On the other hand, original content is unique to your page instead of copied and pasted for another site. 

6. Improve Your User Experience (UX)

Most web users would prefer an aesthetically pleasing webpage to one that is difficult to navigate. As such, ensure that your UX’s layout is intuitive so that users can easily explore your page to find what they want. Other factors like your website’s mobile-friendliness, speed, and graphics should be top-notch. 

7. Have an FAQ Section That Adds Value

Ensure you provide straightforward answers to questions that users are asking. You can check out People Also Ask to identify what these questions are. By doing so, you target additional keywords, provide value to visitors, and further attract more organic traffic.

8. Use Different Blog Formats

This SEO trick allows you to share valuable information with your audience, which can help you drive organic search traffic. Feel free to incorporate different types of blogs, including listicles, how-to blogs, and informative blogs. Monitor the blogs that perform the best to know what your visitors like to keep creating what they’ll love.

9. Have a Catchy Title Tag and Meta Description

Your title tag and meta description are the first things your audience will see to help them decide whether to read your content. As such, you should make it as compelling as possible. The standard SEO recommendation is to keep your title tag within 60 characters and your meta description (including the primary keyword) within 160 characters.

10. Have a Schedule for Publishing Content

When you have decided on the type of blog content to create, you should have a plan to be consistent with publishing them. Alongside bringing order to your page, having a content calendar helps you convert your visitors to loyal customers. Moreover, you’ll constantly generate organic traffic to your website.

11. Use Short and Descriptive URLs

Always remember to use short and descriptive URLs, which boost user experience and help search engines quickly know what your page is about. Some best practices in creating short URLs include:

• Use lowercase letters.
• Use hyphens to separate words.
• Use target keywords.
• Do not use articles, prepositions, conjunctions, and stop words.

12. Backlink to High-Authority Sources

The backlinks you use affect how Google ranks your site, and backlinking to reputable sites like Forbes and Statista would positively impact your SEO. So, instead of linking to a random blog or page, search for those that are trustworthy and authoritative.

13. Strategically Use Internal and External Links

Internal links direct a visitor to other pages on your website. On the flip side, external links redirect your audience to other sites. 

You build your authority by linking to other credible sites, and linking to relevant pages on your website helps add extra value to your readers. When adding links, avoid overdoing it so your content doesn’t come off as spammy.

14. Optimize Your Visual Assets

Correct use of images and graphics can make your website rank better. For example, labeling your image files to include primary keywords can help Google identify them and display them in search results. 

Other actions you can take on your visual asset include:

• Use relevant, high-quality images.
• Use an alt text to provide brief image descriptions.
• Reduce image file size to help pages load faster.

15. Understand Users’ Search Intent

Understanding your users’ search intent helps you provide the answers they need. No matter how well-written your content might be, it will only rank well if it is what visitors want.

Whether your audience wants information on how to solve a particular problem or how to purchase a product, an easy way to know users’ search intent is to scheme through top-ranking pages for your primary keyword. The insight you get can help you determine how to format content to satisfy the user intent.

16. Include CTAs in Your Content

Urge your audience to take a particular action using calls to action (CTAs). For example, you can ask them to buy your product, leave a comment, download your ebook, or sign up for a free trial. With CTAs, you improve your engagement rate, which leads to more leads, conversions, and revenue.

17. Demonstrate E-E-A-T

E-E-A-T represents Experience, Expertise, authority, and Trustworthiness. Google introduced this concept to determine the quality of your website. Here are some ways to show off E-E-A-T in your content:

• Link to reliable pages that support your data and claims.
• Link your social media handles to your page and credentials or awards that prove your expertise.
• Include author bios, including their experience and expertise, for your content.

18. Identify and Remove Zombie Pages

Zombie pages are sections on your website that generate little or no traffic from your audience. Even if search engines index these pages, they are outdated, not optimized, or have slow speeds. Once you’ve identified these pages, you can delete or update them with fresh content.

19. Update/Revamp Old Content

Published content can become outdated and may not generate adequate traffic as before. One way to add life to your page again is to reoptimize them. You can do the following things to increase organic traffic on your page once again:

• Update the statistics.
• Remove outdated information.
• Restructure the page to be easily readable.

20. Fix Technical SEO Issues

Have a schedule to conduct a technical SEO audit to understand things on your website that are not user-friendly for your visitors. This SEO tip also ensures that you make it easy for search engine crawlers to recognize and index your website. Potential issues that a site audit would help you identify include:

• Page speed
• Link statuses
• HTTPS status
• Index Status
• Sitemap errors
• Structured data

21. Use Long Tail Keywords

Long tail keywords are more specific, so they help users to receive better results. When you use these phrases, you show your audience what sets you apart from competitors. Additionally, because they have less competition, they make it easy for your page to rank.

Expert Advice for SEO Success!

Your web content must provide value and appeal to your visitors to earn their loyalty. By following our tips and tricks for SEO, you can drive conversion by increasing your website’s traffic. 

Furthermore, you can leverage Mandala AI to identify the top-performing content on your online profiles, allowing you to tailor it seamlessly to your website’s blogging strategy.