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Top 25 SEO Influencers You Need to Follow in 2024

Top 25 SEO Influencers You Need to Follow in 2024

In the digital marketing world, SEO influencers are really important. They help the industry grow and share valuable knowledge. That’s why our list of “Top 25 SEO Influencers for 2024” is a must-read. These experts have the latest insights and strategies to keep you ahead. Don’t miss out—read on for a guide to the best in the SEO game!

Top 25 SEO Influencers to Follow in 2024 

1. Brian Dean

Brian Dean

Start with Brian Dean, an SEO whiz and founder of,a top blog according to Forbes. Success Magazine calls him the expert in making websites visible in searches. Over 5 million folks read his blog yearly. Brian’s also part of Exploding Topics, helping people stay on top of trends for online success. Great for making your website famous!

Twitter: @BrianEDean

YouTube: Brian Dean

LinkedIn: Brian Dean

2. Rand Fishkin

Rand Fishkin

If you want to understand your audience better without spending a lot of money on surveys, follow Rand Fishkin. He’s the co-founder of SparkToro. Before that, he created SEOmoz, a popular resource for people who do SEO marketing. Then he led Moz, making it big with $30 million in revenue and 30 million visitors each year. Rand knows his stuff, and now he’s making audience research easier with SparkToro. Worth following!

Instagram: @randderuiter

Twitter: @randfish

LinkedIn: Rand Fishkin

3. Aleyda Solis

Aleyda Solis

Aleyda Solis, founder of Orainti, is a renowned international SEO consultant. With expertise in aiding big brands and startups, she’s a dynamic speaker, delivering 100+ talks in 20+ countries. Aleyda shares SEO insights through Crawling Mondays videos, #SEOFOMO, and #MarketingFOMO newsletters. Recognized as the European Search Personality in 2018, she co-founded, a hub for remote work resources and opportunities.


Twitter: @aleyda

LinkedIn: Aleyda Solís

Facebook: Aleyda Solis: International SEO Consultant

4. Neil Patel

Neil Patel

Neil Patel is a prominent figure in digital marketing and co-founder of Crazy Egg and Neil Patel Digital. Renowned for his expertise in SEO, content marketing, and social media, Neil provides valuable insights through blogs, videos, and podcasts. With a vast online presence, he helps businesses enhance their digital strategies. Neil is a leading influencer in the marketing community, sharing practical tips and trends.


Twitter: @neilpatel

YouTube: @neilpatel

LinkedIn: Neil Patel

5. Joost de Valk

Joost de Valk

If you’ve used Yoast for WordPress SEO, you know Joost de Valk, the founder and CEO. He’s the brain behind making SEO easy for WordPress users with the popular Yoast SEO plugin. Joost actively shares his wisdom in SEO and digital marketing, earning his respect as a thought leader in the field. His contributions have shaped how many approach and understand SEO on WordPress.


Twitter: @jdevalk

LinkedIn: Joost de Valk

6. Barry Schwartz

Barry Schwartz

For the latest on ranking algorithm changes, industry events, and emerging SEO trends, follow Barry Schwartz. Renowned as the founder of Search Engine Roundtable and News Editor at Search Engine Land, he’s a go-to source for insightful coverage.

Barry co-hosts the Search Engine Roundtable Show on YouTube, offering straightforward updates on the latest SEO developments. His expertise makes him a respected influencer, keeping audiences informed in an accessible way.

LinkedIn: Barry Schwartz

Twitter: @rustybrick

Facebook: Barry Schwartz

7. Danny Sullivan

Danny Sullivan

For those seeking insight into Google Search, Danny Sullivan, a Google employee since 2017, is your go-to expert. Specializing in addressing search issues, he aids public understanding and ensures Google hears feedback for improvement. Founder of Search Engine Watch in 1997 and co-founder of Third Door Media in 2006, Sullivan, now a public Search Liaison, contributes to enhancing understanding of online search processes.

LinkedIn: Danny Sullivan

Twitter: @dannysullivan

8. John Mueller

John Mueller

Unlock Google Search success with John Mueller, the SEO maestro at Google. As a Senior Search Analyst and Webmaster Trends Analyst, he unravels the mysteries of search algorithms.

Engaging through webmaster hangouts, blogs, and social media, Mueller transforms SEO complexities into a navigable adventure. Follow his lead to conquer the dynamic landscape of search engine optimization and elevate your web presence.

LinkedIn: John Mueller

Twitter: @JohnMu

9. Matt Diggity

Matt Diggity

Discover SEO excellence with Matt Diggity, the brain behind Diggity Marketing. A leader in affiliate marketing, Matt shares game-changing tips through engaging blogs, podcasts, and conferences. His practical strategies are your roadmap for success in the competitive world of online marketing. Follow Matt’s guidance, the online marketing expert to navigate the digital landscape effectively and elevate your online presence effortlessly.

Facebook: Matt Diggity

Twitter: @mattdiggityseo

YouTube: Matt Diggity

10. Cyrus Shepard

Cyrus Shepard

Join the SEO adventure with Cyrus Shepard, founder of Zyppy SEO. His wizardry in technical SEO and on-page optimization transforms websites. Following Cyrus is not just advice; it’s your roadmap to SEO triumph. Dive into his insights for top rankings and an unbeatable user experience. With Cyrus Shepard, your journey to SEO excellence is a captivating experience that guarantees results.

Twitter: @CyrusShepard

LinkedIn: Cyrus S.

Instagram: @cyrusshepard

11. Ann Smarty

Ann Smarty

Ann Smarty, the brains behind ViralContentBee, knows how to boost your content through social sharing. With her tips, learn to increase your content’s visibility and reach on social media. Follow Ann for easy insights on content promotion, social media tricks, and making your content shine through collaborative sharing. Elevate your online game with Ann Smarty’s simple and effective strategies.

Twitter: @seosmarty

LinkedIn: Ann Smarty

12. Marie Haynes

Marie Haynes

SEO pro-Marie Haynes, a pioneer since 2008, mastered Google’s Penguin algorithm. From forum advice to forming Marie Haynes Consulting Inc., her team excels in meeting Google’s standards. MHC stands as an industry leader, helping businesses thrive. Marie speaks at conferences, forums, and shares insights on Twitter and YouTube. Explore MHC’s history and services on the website or follow them for valuable updates.

Twitter: @Marie_Haynes

LinkedIn: Marie Haynes

YouTube: @Marie_Haynes

13. Richard Baxter

Richard Baxter

Richard Baxter, the mastermind behind SEOgadget and Builtvisible. He’s not just an SEO expert; he’s the wizard of website audits, technical optimizations, and site architecture.

With 20+ years, he guides strategic growth for companies, especially in the early stages. Follow Richard for an insider’s journey into the world of SEO brilliance. Uncover the secrets, level up your game, and ride the wave of technical SEO best practices with him!

LinkedIn: Richard Baxter

14. Kevin Indig

Kevin Indig

Kevin Indig, SEO director and growth marketing expert, shares insights on organic growth and SEO-driven content strategies. With a track record as a growth leader at Shopify, G2, and Atlassian, he advises top startups and co-hosts the Contrarian Marketing podcast. As the author of the Growth Memo and an international speaker, Kevin provides valuable advice on growth-oriented SEO practices.

Instagram: kevin.indig

LinkedIn: Kevin Indig

Twitter: @Kevin_Indig

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15. Matt Cutts

Matt Cutts

Step into SEO history with Matt Cutts, the maestro behind Google’s Webspam team. With over 17 years at Google, he sculpted the landscape, even birthing SafeSearch. While he’s no longer in the Google groove, his legacy resonates. Matt’s blog and videos? They’re a treasure trove, spilling SEO secrets and Google insights. Explore the evolution of SEO through the eyes of this industry luminary.


LinkedIn: Matt Cutts

Twitter: @mattcutts

YouTube: @MattCutts

16. Mehboob Shar

Mehboob Shar

Your search for the best SEO consultant ends with Mehboob Shar. Google-endorsed and with 14 years of global expertise, he’s the Founder of icreativez. As an award-winning CEO, blogger, and author of “SEO without Link Building,” Mehboob excels in eCommerce and local SEO. Stay ahead digitally with his innovative approach, setting a new standard for sustainable success. Elevate your digital game with Mehboob Shar!

LinkedIn: Mehboob Shar

17. Stephan Spencer

Stephan Spencer

Frustrated with your website’s SEO? Stephan Spencer, a seasoned SEO consultant with over two decades of expertise, has propelled major brands to success. Recognized globally as a top SEO expert, he shares invaluable insights through speaking engagements. His authored books solidify his status as a go-to expert. Connect with Stephan for expert-crafted strategies that elevate businesses to SEO excellence.


Twitter: @sspencer

LinkedIn: Stephan Spencer

18. Eric Enge

Eric Enge

For digital marketers, SEO professionals, and those seeking SEO insights, Eric Enge stands out as a top expert. As the esteemed founder of Stone Temple Consulting, he’s a global influencer renowned for his proficiency. Enge’s impactful contributions have been key to the success of numerous businesses, solidifying his status as a leading figure in the dynamic realm of SEO, and shaping and elevating the industry landscape with his expertise.

YouTube: @stonetemplecons

Twitter: @stonetemple

LinkedIn: Eric Enge

19. James Dooley

Eric Enge

James Dooley, the British entrepreneur and SEO virtuoso shaking up the digital landscape. As the CEO of PromoSEO and founder of Searcharoo, he’s not just a digital landlord; he’s a real estate tycoon in the online world. With over a million online inquiries under his belt, Dooley’s entrepreneurial journey is a masterclass. Voted “Best SEO in the World” and “Most Influential SEO,” his impact resonates globally.


LinkedIn: James Dooley

Twitter: @james_dooley

20. Larry Kim

Larry Kim

Ready for the latest in SEO? Join Larry Kim, the visionary CEO of, and Search Marketer of the Year. Renowned for high-tech entrepreneurship, he founded, a B2C data and AI-powered Sales Outreach Automation platform. Larry’s expertise spans Google Ads, Facebook Ads, and email deliverability, resulting in a remarkable 5.5x boost in email engagement and revenue. Experience innovation that transforms customer outreach and elevates marketing strategies.

LinkedIn: Larry Kim

Instagram: kim_larry

Twitter: @larrykim 

21. Pam Moore

Pam Moore

Pam Moore, known as ‘Pam Marketing Nut,’ is a transformative force in the industry. Forbes’ Top 10 Social Media Power Influencer with over 25 years of experience, Pam’s dynamic keynotes blend deep industry knowledge with a passion for technology, marketing, and human potential. Beyond SEO, her expertise extends to content marketing and social media. Pam’s talks instill inspiration and readiness for digital transformation and empower change.

LinkedIn: Pam (Pam Marketing Nut) Moore

Instagram: pammktgnut

Twitter: @PamMktgNut

22. Marissa Mayer

Marissa Mayer

Meet Marissa Mayer, the powerhouse who shaped the tech world. As former CEO of Yahoo! and an early Google pioneer, Mayer’s impact on the search industry is legendary. Revered for her SEO roots, her role in developing the Google search engine defines her as a trailblazing tech titan. Mayer’s influence continues to resonate across the digital landscape. Now, she pioneers Sunshine, the world’s most advanced, intuitive contact manager.

LinkedIn: Marissa Mayer

Instagram: marissamayer

Twitter: @marissamayer

23. John Rampton

John Rampton

Enter the world of John Rampton, a pioneering entrepreneur and digital marketing maestro featured among Forbes’ top 10 online marketers. Renowned for expertise in content marketing, social media, and SEO, Rampton is now the visionary founder of Calendar. His captivating insights, delivered at industry conferences, make him a dynamic force shaping the digital marketing landscape, driving innovation and resonating with the modern individual through Calendar’s transformative approach.

LinkedIn: John Rampton

Twitter: @johnrampton

Instagram: johnrampton

24. Leslie Carruthers

Leslie Carruthers

Leslie Carruthers, CEO of The Search Guru, heads a distributed model content marketing and SEO agency. Renowned for her expertise in content marketing, SEO, analytics, and conversion rate optimization, Leslie has delivered impactful insights to companies like General Electric and Cleveland Clinic. Named one of the Top 50 Content Marketing Influencers, she leads a committed team, ensuring growth and delivering on promises.

LinkedIn: Leslie Carruthers

Twitter: @LeslieCarruther

25. Glenn Gabe

Glenn Gabe

Glenn Gabe, a standout SEO expert with over 25 years in digital marketing, is a must-not-miss figure. His expertise in Google algorithm updates, technical SEO audits, and SEO training through G-Squared Interactive has earned him recognition as a top influencer. As a Search Engine Land columnist, Gabe’s invaluable insights guide clients across diverse industries.

Twitter: @glenngabe

LinkedIn: Glenn Gabe

SEO Success

Unlock the world of digital marketing with our guide featuring experts covering technical SEO, content marketing, and industry-specific insights. As a digital marketer or SEO specialist, engage with thought leaders, seize networking opportunities, and elevate your game.

Don’t miss out on the latest strategies—explore and connect with the best in SEO to stay ahead in the dynamic world of online marketing. Let Mandala AI help you stay tuned. Your journey to excellence begins here!

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