![15 Free Influencer Search Tools [2024]](https://blogcontents.mandalasystem.com/wp-content/uploads/2024/01/free-influencer-search-tools.png)
The power of influencer marketing is undeniable. However, finding the right influencers to partner with can often feel like looking for a needle in a haystack. That’s why you need a free influencer search tool to simplify your search.
These influencer search platforms can help you find influencers in your niche, assess their reach and engagement, and initiate successful collaborations without breaking the bank. Here’s a list of 13 free influencer search tools.
Ready to collaborate with the right people? Here are some reliable tools to streamline your influencer search:
1. Mandala Cosmos
Mandala Cosmos is a social media listening and monitoring platform that can serve as a social media influencer finder. With Mandala Cosmos, you can explore thousands of influencer profiles across popular social networks and search engines such as Google and YouTube. The platform is also AI-integrated, helping you identify the most fitting influencers compared to others.
Pros
- Monitors your various social media platforms
- Helps to discover new trends, popular posts, and vital hashtags
- Offers features for managing relationships and collaborating, making it ideal for teams
Cons
- Its wide range of features can be overwhelming for new users
- The filtering options might be limiting for some users
Search Filters
- Narrow your search to a specific keyword
- View trending content from social media and the web in real-time
Compatible Platforms
- Meta Platforms (Facebook & Instagram)
- YouTube
Free Period Limitations: 15 days free trial available.
2. HypeAuditor
HypeAuditor‘s AI-powered discovery tool helps you find influencers across 11 social media platforms. The platform also provides detailed reports on potential influencers, including audience demographics, engagement rates, and authenticity of followers.
Pros
- Detailed analytics help you understand an influencer’s performance and audience.
- Advanced fraud detection algorithms can help brands avoid partnering with influencers with fake followers or engagement.
- With the ability to discover influencers across 11 social media platforms, HypeAuditor offers a broader reach than other tools.
Cons
- In-depth analytics and extensive features come at a price, which might be a deterrent for small businesses or startups.
- While AI is a powerful tool, it may only be accurate sometimes.
- The extensive amount of data in the influencer reports can be overwhelming for some users.
Search Filters
- Platform
- Location
- Category (e.g., fashion, technology, travel).
- Audience demographics
- Engagement rate
- Number of followers
Compatible Platforms
- YouTube
- TikTok
- Twitch
Free Period Limitations: The free version of HypeAuditor’s influencer search tool only displays up to three influencers per search. You can book a free demo to tour the app’s premium interface and functions.
3. Upfluence
Upfluence is another influencer search tool for discovering potential brand awareness partners across multiple social media platforms. One standout feature of this platform is Live Capture, which helps marketers find influencers from their customers and site visitors.
The platform simplifies decision-making by providing detailed analytics on influencers’ audience demographics, engagement rates, and more.
Pros
- Built-in email outreach makes it easy to contact influencers directly from the platform.
- Upfluence offers a broad selection of potential influencer partnerships with a database of 4 million+ influencers.
- Accepts crypto for making payments.
Cons
- Only customer service can rectify database errors.
- Some of the influencer email addresses are incorrect.
- Campaign management can be overwhelming for new users
Search Filters
- 20+ advanced filters, including platforms, keywords, audience demographic, engagement rate, and much more.
Compatible Platforms
- Shopify
- WooCommerce
- Klaviyo
- Zapier
- Hootsuite
- Gmail
Free Period Limitations: Upfluence offers free Chrome extensions to help track influencers’ data.
4. BuzzSumo
BuzzSumo isn’t just an influencer tool; it’s also a powerful platform for discovering trending content across various topics and industries. Yet, its influencer identification features are top-notch.
BuzzSumo’s Content Analyzer feature stands out, as it helps you search topics relevant to your campaign to find a list of the most shared articles (and authors). It also has an Influencers section for finding key influencers and thought leaders in specific industries alongside their statistics.
Pros
- BuzzSumo provides in-depth social media analytics to inform your content strategy.
- The Content Discovery feature can inspire your content creation strategy.
- BuzzSumo also helps you understand your competitor’s marketing strategy.
Cons
- It doesn’t offer comprehensive backlink data.
- It can be expensive for individual users.
- It’s not on many platforms.
Search Filters
- Time
- Country
- Domain
- Content type
Compatible Platforms
- YouTube
Free Period Limitations: You can try BuzzSumo for free with their 30-day free trial.
5. Klear
Klear‘s influencer discovery portal allows you to find influencers in any niche and location across various networks. The platform offers detailed metrics about influencers, including audience demographics, interests, and engagement. Klear also provides tools to manage and track your relationships with influencers.
Pros
- The platform’s user interface is intuitive and easy to navigate
- Klear offers in-depth metrics about influencers, including audience demographics and engagement rates
- It offers comprehensive tools for the entire collaboration lifecycle, from outreach to analysis and management.
Cons
- The influencer discovery feature can be improved
- The payment integration is complicated
- It’s challenging to find a quality match for specific industries since you can only discover influencers from a predetermined ‘category’ list.
Search Filters
- Topic
- Location
- Vetted
- Brand Search
- Gender
- Audience location & audience age
Compatible Platforms
- TikTok
- YouTube
Free Period Limitations: Klear offers a free demo, but full access to features requires a subscription.
6. Affable.ai
Affable leverages AI to find influencers on Instagram and YouTube. This platform offers four modules for managing influencer campaigns: discovery, campaign management, affiliate marketing, and content library. It’s one of the few tools that allows you to distribute affiliate codes and links to influencers and reward them based on their performance.
Pros
- Despite its advanced features, Affable’s interface is clean and easy to navigate
- It comes with an e-sign solution
- It’s easy to customize your workflows
Cons
- Collaboration and document sharing could be better
- No compatibility with ADFS
- Affable only supports three platforms
Search Filters
- 20+ advanced filters, including influencer or audience age range, gender, location, interests, and more.
Compatible Platforms
- TikTok
- YouTube
Free Period Limitations: Affable.ai offers a 14-day free trial and a demo to show you how the system works.
7. Kitly Business
Kitly Business is available as an app on iPhone and Android devices. With a focus on data integrity, this platform provides audited and trusted social media intelligence to foster successful influencer campaigns. Unlike some data scraping tools, Kitly Business is an official platform partner, making the company’s data more accurate and secure.
Pros
- Has an appealing and user-friendly interface
- Audited performance data for influencers
- The platform’s workflow design is straightforward
Cons
- Lack of payment processing within the platform
- Reliance on AI-driven recommendations may result in occasional mismatches
Search Filters
- About 40 filters are available
Compatible Platforms
- TikTok
- YouTube
Free Period Limitations: You can try Kitly Business for 14 days.
8. Influence.co
Influence.co is a platform for finding influencers and establishing gainful partnerships. Instead of seeking out influencers yourself, this platform allows you to attract them with a campaign brief.
As such, you can expect about 40-100 potential partners to apply to your brand in the first week. The platform also provides detailed dashboards to help you track each influencer’s progress from application to final posting.
Pros
- Free tier available
- The platform’s community-driven approach encourages influencers to share their profiles
- It boasts a comprehensive influencer database
Cons
- While user-friendly, there is room for improvement in optimizing the platform’s interface
- Reporting features are relatively basic compared to other platforms.
- Influencers create their profiles, which may lack the depth of data-driven profiles.
Search Filters
- Category
- Location
- Total reach
- Networks
- Instagram engagement rate
- Age
Compatible Platforms
- YouTube
- Snapchat
- TikTok
Free Period Limitations: Influence.co offers a free account limited to 25 messages monthly and 10 applications per campaign.
9. Storyclash
Storyclash is an AI-powered influencer finder tool to find influencers for your brand, measure the impact of your campaigns, and manage all your data in one place. This platform is also beneficial for spying on your competitors so you can reverse-engineer their marketing strategies and win more.
Pros
- Easy to use
- It saves all the stories posted by each influencer up to 1 year ago
- It collects content from different platforms
Cons
- Audience data tokens are limited and pay-as-you-go.
- Storyclash doesn’t always catch when you lose followers
- It doesn’t tell the difference between paid and organic content
Search Filters
- Location
- Language
- Gender
- Follower size
- Engagement
Compatible Platforms
- TikTok
Free Period Limitations: Storyclash offers three free tools: AI influencer search, Instagram brand rankings, and Instagram influencer search
10. Traackr
Traackr provides access to millions of influencer profiles from top social networks; you’ll enjoy deep insights from the influencer profiles to facilitate decision-making. Aside from looking for influencers who match your preferences, you also get automatic recommendations for new influencers who mention your brand, competitors, or products. The audience lookalike features help you discover influencers with similar audience demographics or similar content.
Pros
- Insightful analytics help to inspire your digital strategy
- Detailed influencer statistics help you decide the best for your campaign
- The project and tagging features help you stay organized when working with so many influencers
Cons
- Keeping tabs on content can be a bit delayed
- Campaigns have a cap on the number of influencers
- The platform can be overwhelming for new users
Search Filters
- Title
- Platform
- Location
- Language
- Gender
- Follower count
- Engagement rate
Compatible Platforms
- TikTok
Free Period Limitations: Traackr’s influencer discovery features are premium. You can contact customer support to request a demo or free trial.
11. Discover.ly
Discover.ly is a sales intelligence software that helps you with networking. It scans social media profiles across various platforms to give you the complete picture of an influencer’s presence online. One of the remarkable things you can do with this tool is to discover where your partners are currently active. This function facilitates communication and reduces delay.
Pros
- Discovery features are free to use
- It helps you uncover the profiles behind an email or other accounts linked to a profile
- It allows you to save and download profiles
Cons
- It doesn’t offer analytics
- It can throw some mismatched profiles into the mix
- The design and interface are a bit stuck in the past
Search Filters
- Platform
Compatible Platforms
- Gmail
Free Period Limitations: Discover.ly is available as a free Chrome plugin.
12. TrendHERO
TrendHERO is one of the best influencer search tools to find influencers on Instagram. It’s notable for its transparency and verification of influencer followers. The fake follower check adds a layer of trust to encourage collaborations with genuine influencers. This platform is also valuable for spying on your competitors. Additionally, users can track trending topics and hashtags as they unfold.
Pros
- Easy to use
- It allows you to bypass the negotiation process with influencers
- Detailed analytics shows your campaign’s performance in real-time
Cons
- Exclusive to Shopify merchants
- Not ideal for other influencer marketing campaigns
Search Filters
- Location
- Language
- Follower size
- Engagement
Compatible Platforms
Free Period Limitations: TrendHERO’s free trial lasts 14 days.
13. Crowdfire
Crowdfire is a powerful social media management tool with excellent content discovery features. After selecting your preferred topic, Crowdfire scrapes the web for trending and engaging titles. This way, you can identify top creators in that niche and contact them.
Pros
- Easy to use
- It makes excellent content recommendations
- It monitors and mentions new followers, unfollowers, and clicks
Cons
- It’s challenging to link accounts
- No refunds when you subscribe to the premium
- The overlay for the Chrome extension can be unresponsive sometimes
Search Filters
- Location
- Language
- Gender
- Follower size
- Engagement
Compatible Platforms
- Web
Free Period Limitations: You can link the unpaid version of this tool with a maximum of three accounts, but this free version doesn’t track your Twitter and Facebook mentions.
14. Shopify Collabs
Shopify Collabs is your go-to buddy for e-commerce success. It’s a free app specially designed for Shopify merchants to amp up sales with your product fans. The influencer search feature is complimentary, with payments based on a commission model and an additional 2.9% payment processing fee. Here you can connect with your favorite influencers effortlessly, and manage all your relationships like a pro – send gifts, create links, and automate payments, all in one friendly place.
Pros
- Explore creator profiles effortlessly
- Seamlessly manage your entire affiliate program
- Automate tasks with ready-to-use templates
Cons
- Not ideal for other influencer marketing campaigns but Shopify merchants
Search Filters
- Location
- Username
- Hashtag
- Follower size
- Engagement
- Platform
Compatible Platforms
- Shopify
- YouTube
Free Period Limitations: The influencer search feature is free within the app, but it’s exclusive to registered Shopify merchants, with no limitations.
15. Hunter
While not primarily an influencer search tool, Hunter excels at email discovery. You just simply input a domain, and it swiftly finds those email addresses. Ideal for influencer campaigns – whether you’re seeking a niche influential blog post or verifying contact details. It also works seamlessly as a browser plug-in – click the Hunter.io icon, and it uncovers all valid emails linked to the website.
Pros
- Craft email campaigns directly in the platform
- Accommodates an unlimited team size
Cons
- Lacks standard influencer search functionality
- No influencer statistics or analytics available
Search Filters
- –
Compatible Platforms
- –
Free Period Limitations: Hunter.io’s free version only allows 25 searches and verifies 50 emails monthly.
Discover Impactful Collab
These free tools eliminate the pain and expense of finding the right partners to promote your brand. With detailed insights on each influencer, you can quickly determine who’s the right fit for your campaign.
For example, influencers with high follower counts would be ideal for brand awareness campaigns, while those with high engagement rates are best for conversion.
When done right, influencer marketing can make your brand more popular and increase revenue. Go on and take advantage of these free trials to find out the best tool for your needs. Contact Mandala AI to get started for free now!
