Top 100 TikTok Marketing Statistics for Marketers [2024]

In the social media world, TikTok has become a highly popular platform, grabbing the attention of people all around the globe with its short-form videos. You can tell cool stories, show off cool stuff, and just have a good time. 

And guess what? Brands love it too! Especially if they want to connect with younger people because that’s who hang out on TikTok. There are also lots of influencers who can help brands boost awareness and promote products in the communities.

If you are a marketer or business owner and you want some TikTok ideas for 2024, this is the right place for you! This article spills the TikTok stats including the latest growth, user demographic, influencer marketing, and video marketing stats to help you make your brand awesome on TikTok.

TikTok Marketing Growth Statistics

Let’s start with an overview of TikTok’s growth, market size, and adoption rates in the next year.

1. In 2023, the user base of TikTok reached 1.7 billion people.

2. It is the fastest-growing social media platform, with a user growth rate of 16% between May 2022 and January 2023.

3. TikTok is available in 75 languages.

4. TikTok is now available in more than 200 countries.

5. TikTok has been downloaded over 3 billion times worldwide.

6.  During the third quarter of 2023, TikTok amassed approximately 272.7 million global user downloads.

7.TikTok had 1.5 billion monthly active users in 2023 and is expected to reach two billion by the end of 2024

8. With $2.05 billion in revenue, TikTok was the top-grossing app globally in 2022.

9. TikTok registered a revenue of $9.4 billion in the first three quarters of 2023.

10. In 2023, TikTok is expected to generate $20 billion in gross merchandise value (GMV) through its platform.

TikTok User Demographic Statistics

Discover the latest insights on TikTok user’s stats on their behavior, age, and time spent. Enhance your marketing strategy by staying informed about these key trends.

11. TikTok is particularly popular among Gen Z and millennials, with 67% of users aged 14-24 and 48% of users aged 25-34.

12. TikTok is becoming increasingly popular among older demographics, with 30.4% of users aged 35 and up, including 5.5% in the 55+ category.

13. The United States has 116.5 million TikTok users who are active on the platform and are aged 18 and above.

14. It’s also particularly popular in Indonesia (113 million users), Vietnam (50.6 million), the Philippines (41.4 million), and Thailand (41.1 million).

15. TikTok users spend an average of 55.8 minutes per day on the app.

16. TikTok emerged as the favorite social media app for 37% of US teenagers, up from 30% two years ago.

17. TikTok has more female users (53.4%) than males (46.6%).

18. 78.9% of TikTok users are looking for fun or entertaining content on the platform.

19. Females in the age group of 18-24 account for a 24% share of TikTok’s audience, while males of the same age add up to approximately 18%.

20. The average user opens TikTok 19 times per day.

21. Android users spend 19.6 hours per month on TikTok.

22. TikTok has 120.5 million monthly and 30.8 million daily active users via iOS.

23. 90% of all TikTok users access the app daily.

24. 61.3% of the Gen Z population in the US access TikTok every month.

25. 52.38% of TikTok’s population worldwide are between the ages of 18 and 24.

TikTok Engagement Statistics

TikTok offers various activities for users. Let’s explore how users connect with brands, creators, and influencers while spending time on the platform.

26. TikTok leads in social media engagement with an impressive 4.25% rate, surpassing 17. 27. Instagram, the second-highest platform, which averages only 0.60% engagement.

28. One out of three TikTok LIVE users go beyond their initial interest and say that the app is their go-to platform to interact with brands.

29. 68% of engaged users on TikTok interact with the platform by watching someone else’s video.

30. 63% of engaged TikTok users claim to have liked a video and followed someone in the last month.

31. 55% of users had uploaded a video to the TikTok platform.

32. 92% of users take some sort of action after watching a TikTok.

33. 64% of TikTok users have tried face filters or lenses.

34. Some 35% of TikTok users have participated in a hashtag challenge.

35. The average engagement rate on TikTok is 5.95%.

36. 90% of TikTok users open the app multiple times.

37. The most viewed content category was “Entertainment” on TikTok, having a whopping 545 billion hashtag overall views.

38. 90% of TikTok users reported that sound is an essential aspect of the TikTok experience.

39. The hashtag “fyp” is the most used hashtag.

40. 43% of users have taken part in duets.

41. TikTok has the 4th highest audience engagement rate for UGC campaigns. 

TikTok Business Statistics

TikTok is the ideal space for brands targeting a younger audience. Explore TikTok shop and consumer behavior stats to enhance effective brand communication.

42. TikTok is a major driver of e-commerce, with 37% of TikTok users having purchased the app.

43. By late 2022, lifetime consumer spending on TikTok had reached $6.3 billion.

41% of community members felt motivated to purchase if their moods were lifted.

44. Consumer spending on TikTok has surpassed $2.5 billion globally.

45. The best times to post on the app are 6-9 PM, 3-6 PM, and 12-3 PM, and the best day is Friday. 

46. Brands post an average of 3-4 posts weekly.

47. 50% of TikTok users have bought something after watching TikTok LIVE.

48. 1 in 3 TikTok live users consider TikTok their go-to place to connect with brands.

49. 36% of Gen Z and 22% of Millennial consumers want to learn about products through short-form videos like TikTok.

50. When users see brands’ organic TikTok content before their paid ads, there is a 27% increase in brand recall.

51. TikTok users are 1.3x more likely to know about products and trends than their peers.

52. Brands are remembered 40% more on TikTok than on other platforms.

53. 55% of users use TikTok to research new brands or products.

54. 77% of TikTok users like when brands come up with new challenges, trends, or memes for others to join in on.

55. 50% of TikTok users reported feeling joyful, excited, or happy about the products they purchased, which is 25% higher than on traditional social platforms.

56. TikTok users are twice as likely to recommend and 1.5 times more effective in persuading others to try a product compared to traditional social platforms.

57. Over half of users look for details about where to buy products they’ve seen on the platform.

TikTok Advertising Statistics 

TikTok ads are unique and offer more insights than you might realize. Dive into the latest 2024 stats to discover what makes TikTok advertising stand out.

58. TikTok’s ad revenues reached $11.2 billion in 2022 and are projected to reach $23.2 billion in 2023.

59. 84% of brands report that they have used TikTok to promote their products or services.

60. Marketers have the potential to reach 1.09 billion users with ads on TikTok.

61. TikTok ads have a 30% cheaper cost-per-click than Meta.

62. Ads with a high entertainment value result in 25% more brand love and 15% higher purchase intent compared to ads with a low entertainment value.

63. TikTokers say ads are entertaining when they’re funny, personalized, and uplifting. 

64. In 2022, TikTok’s revenue from advertising saw a significant increase of 200% year over year, reaching a total of $11.04 billion.  

65. TikTok offers five advertising tiers aimed at big brands. One of which, a branded hashtag challenge, reportedly costs $150,000 per day.

66. 63% of All Successful TikTok Ads Communicate Their Message Right Away.

67. TikTok Ads reach 25% of Female Gen Z users and 17.9% of male Gen Z users.

68. TikTok’s ad revenue is greater than Snapchat and Twitter combined.

69. With TikTok video ads, you can send users to a landing page, an app page, or your website.

70. 90% of branded hashtag challenges generate 2.5X ROI on ad spend.

71. TikTok ads start at $10 per 1000 views with a $500 minimum per campaign.

72. 61% of TikTokers mentioned that they tend to buy from brands they see advertised, and 63% consider themselves brand-conscious.

73. Brands are currently buying TikTok’s in-feed ads for $10 per impression with a $6,000 minimum campaign spend.

74. 50% of ads on TikTok have emotional messages.

75. TikTok ads reach 17.9% of all internet users aged 18+.

Influencer Marketing on TikTok Stats 

TikTok welcomes everyone, including influencers. Marketers and brands planning a strategy for 2024 should take note of these stats to shape their marketing approach effectively.

76. TikTok is also a powerful influencer marketing platform, with 70% of TikTok users having purchased a product or service after seeing it promoted by an influencer on the app.

77. A TikTok from a macro-influencer receives an average of 38,517 views. 

78. Partnering with creators boosts view-through rates by 193%.

79. As of June 2023, there were over 100,000 TikTok influencers in the United States, with follower counts ranging from 5,000 to 1,000,000+.

80. Shein, Target, and Netflix are the three most-mentioned brands on TikTok worldwide.

81. The majority of U.S. TikTok influencers have 50,000-100,000 followers.

82. TikTok is the most popular platform for influencer marketing, with 72% of brands using it.

83. TikTok influencers are more effective at driving brand awareness than influencers on other platforms.

84. TikTok influencers are also more effective at driving website traffic and conversions than influencers on other platforms.

85. The average cost of a TikTok influencer sponsorship is $2,000 to $10,000.

86. The ROI for TikTok influencer marketing is 5:1.

87. TikTok influencer marketing is expected to grow by 25% in 2023.

Video Marketing on TikTok Stats 

This platform is the king of short videos. Check out these stats to delve deeper into video marketing on TikTok and level up your marketing game.

88. Short-form videos, the primary content format on TikTok, are preferred by 80% of users.

89. Consumers value authentic and engaging video content on TikTok, with 80% favoring relatable and creative videos.

90. Educational and informative videos are well-received on TikTok, with 60% of users seeking knowledge and insights through the platform.

91. 90% of marketers say video has helped generate leads.

92. Short-form videos under 2 minutes have the best engagement rate.

93. Keeping videos within 120 seconds or less is essential, as shorter and more relevant videos can capture viewers’ attention more remarkably.

94. Video marketing is considered the most effective solution for business challenges by 47% of marketers.

95. Marketers have approximately 2.7 seconds to capture their audience’s attention due to shorter attention spans.

96. 91% of consumers want to see more online videos from brands.

97. Approximately 64% of customers purchase after watching videos, and 90% of viewers are convinced to buy based on video content.

98. In the eyes of 68% of marketers, the return on investment from video marketing surpasses that of Google Ads.

99. 92% of users were inspired to take action after watching a TikTok video, whether that was visiting an advertiser’s site, participating in a challenge, or making a purchase.

100. Over 1 billion videos are watched every day on TikTok.

Trending to Triumph

TikTok is the social media platform that you should keep an eye on in 2024. It is the fastest-growing social media platform that is available in 75 languages and 200 countries. With a high number of active users of more than 1.7 billion people, it’s a hotspot for marketers and brands who are looking for growing businesses in the next year.

Are you ready for TikTok in 2024?

Now, it’s your chance to shine. Let’s apply these 100 TikTok marketing stats to supercharge your marketing efforts!