2024 Video Marketing Statistics: Trends and Must-Know Facts

Are you a business owner, marketing professional, or content creator wondering if you should invest in video marketing for your brand? The short answer to your question is yes. This response is not just an ordinary claim; there are facts and figures to back it up.

For example, did you know that a 2022 statistic reveals that users upload over 500 hours of video to YouTube every minute? 

You’ll discover other video advertising insights like this in this article so you can increase revenue by making better data-driven decisions for your brand. Additionally, you’ll learn how to boost your online video engagement data. 

Let’s get started!

Video Marketing Statistics Highlights

1. There are currently over 5.3 billion internet users in the world. In the second quarter of 2023, online videos were shown to have reached about 92.3 percent of the global internet audience. 
2. Data from Statista revealed that over three billion people streamed or downloaded videos in 2020. This number is estimated to increase to about 3.5 billion before the end of 2023.
3. According to a study by Wyzowl, as of 2023, 91 percent of businesses turn to videos to market their brands. 
4. The same video content trends study also showed that 91 percent of video consumers want to see video content from their favorite brands. 

Key Takeaway: From these facts, you can see that people love video content, and video marketing is causing a paradigm shift in how brands get their attention. As such, it’s an excellent strategy to explore to grow your business and earn the loyalty of your customers.

Video Marketing on Social Media Statistics

1. YouTube marketing stats have revealed the platform to be the most popular for video marketing. According to Wyzowl, 90 percent of video content marketers trust the site.
2. On the other hand, 86 percent of video marketers use Facebook to reach their target audience.
3. 79 percent of brands have reportedly gotten new customers using Instagram. Seventy-three percent of these marketers landed their customers through Instagram Stories.
4. 79 percent of brands also use LinkedIn for their marketing efforts. Some popular but least-used platforms include Twitter and TikTok.

Key Takeaway: Videos have proven effective in connecting with people and capturing their emotions faster. This statement proves that it is a better way to build your brand’s awareness than other means like written texts. 

Video Marketing Metric Statistics 

1. According to HubSpot, Instagram posts that are about 26 seconds long get the highest number of comments.
2. On Twitter, posts with videos have ten times more engagement than content without videos. They also get 1.9 times more likes, 2.8 times more reposts, and five times more replies.
3. 62 percent of Facebook users revealed that they became more interested in a product after they viewed it on a Facebook story. Also, over 500 million people use Facebook stories every day. 
4. Your audience will likely retain 95 percent of your message when they watch it. On the other hand, they’ll remember only 10 percent of what they read.
5. Studies by Wyzowl also show that video content stands out as the most shared type of content on the internet.

Key Takeaway: The social media video metrics show how valuable video marketing is in engaging your customers. You can invest and capitalize on video marketing best practices to boost your audience retention. 

Video Advertising Statistics

1. 78 percent of marketing professionals agreed that video ads have helped them boost their sales. 86 percent of them also say it helps them gain traffic on their website. 
2. In 2022, 95 percent of marketers said video marketing helped them improve their brand awareness. 90 percent also say that it has helped them generate more leads.
3. A Facebook survey of over 18,000 users revealed that 62 percent of the audience expressed interest in a brand after viewing its Stories.
4. Video ads are usually 20 percent more memorable when compared to banner or display ads. As such, it is an excellent way to deal with banner blindness when advertising your brand. 
5. 26 percent of people who viewed a video ad can recall what was advertised compared to static ads.
6. The most common video content types are Explainer videos, product demo videos, and recorded webinars. 

Key Takeaway: Video marketing seems to have a more significant impact on your brand’s ROI. You should try out video ads to see better results in your marketing campaign and generate more sales. 

Mobile Video Consumption Statistics  

1. 90 percent of video content views are traceable to a mobile device. Video ads on these devices also gained the attention of about 80 percent of the users for an average of 14.57 seconds.
2. As of 2021, 2.33 billion people were consuming video content using mobile devices. In 2023, 68 percent of Americans view online videos using their smartphones.
3. Video engagement using mobile phones added up to 6.8 billion hours monthly in 2020 and 2021.
4. 70 percent of people who watch online video content in the United States use their smartphones.

Key Takeaway: Mobile video consumption trends show that users spend the bulk of their time-consuming video content, especially using their smartphones. As a marketer or content creator, consider putting more effort into mobile ads to get the attention of your target audience.

Live Streaming Statistics

1. Facebook Live videos have an engagement rate of about 1.12 percent compared to a 0.59 percent engagement rate for pre-recorded videos. This fact is especially true for brands with 5,000 to 10,000 followers.
2. 25 percent of online marketers think a live video is the most productive form of online content.
3. 37 percent of social media audiences agree that live videos are more engaging than other content formats. 
4. In 2021, 43 percent of American social media users between 18 and 34 years watched an Instagram Live. 45 percent of YouTube users watched a Live video in the same year.
5. 73 percent of B2B businesses were able to increase their ROI by reaching their target audience using live streaming.

Key Takeaway: Advertising aims to build your business and drive sales. Live streaming is both a practical and inexpensive way to be successful in your marketing efforts.

Short-Form Video Statistics

1. Instagram Reels would reach customers at the rate of about 900 percent for accounts with about 500 followers.
2. 31 percent of social network users admit they are more likely to connect with brands they like when they view the business’ Stories.

3. Videos that are about 26 seconds in length on Instagram received the highest comments on the platform.
4. 66 percent of video viewers will complete videos less than one minute long. 56 percent would finish videos that are between one and two minutes.

Brands ready to use the latest short-form video trends to market their brands will likely succeed by reaching millions of potential customers.

Key Takeaway: You want to ensure your brand’s video ads retain customers’ attention. Opt for short-form video features like Stories and reels, and be consistent with them to get the best out of your marketing campaign. 

User-Generated Content Video Statistics

1. Despite advertisements, 92 percent of customers will buy a product that a friend or family recommends.
2. 48 percent of brand marketers believe that user-generated marketing content makes their advertising feel more human. 75 percent of them also think UGC is a more authentic way to earn their customers’ trust.
3. 84 percent of user-generated videos are usually more successful in connecting emotionally with customers, compared with the 77 percent success rate of branded content.
4. TikTok user-generated videos perform 22 percent better than branded videos.

Key Takeaway: As a content creator and a brand marketer, user-generated content (UGC) is essential to build a deep and authentic connection with your audience. Make sure to include UGCs in your marketing efforts to increase brand loyalty and reach a wider audience. 

Lights, Camera, Action!

The power of video marketing can’t be overstated. Your customers want to see more of your brand’s activity using videos, and you should satisfy their interests. In fact, 70 percent of marketers who did not use videos in 2022 have started using videos. Or, they plan to start their online video marketing before the end of 2023. 

With the data-based insights you now have, you can make better decisions for your brand. If you just want to start your video marketing strategy for your business, you must first define your goals and understand your target audience.

Video SEO analytics tools like Mandala AI can help you monitor your video content performance in real-time to provide the insights you need. Get started with our 15-day free trial offer to reach your marketing goals today!