AI is revolutionizing the advertising landscape. How? You can use it to create personalized content in mass, analyze huge amounts of customer data, and deliver relevant content. These advantages improve your ROI and conversion rate.
Keep reading to learn how with these 15 AI advertising examples.
15 AI Advertising Examples to Inspire You
These 15 AI-in advertising examples demonstrate how AI improves both your conversion rate and ROI.
1. Sephora’s Virtual Artist and Color IQ for Product Matching
Sephora’s Visual Artist uses AI-powered facial recognition to let users digitally try on makeup products. Users can see how different lipsticks, eyeliners, and blushes would look on them.
The product’s goal is to virtually re-create the in-store experience of trying on beauty products. Instead of having to visit stores, users can experiment with different products from their homes.
Users can further personalize the experience with Color IQ, which uses AI to analyze a user’s skin tone and recommend products to them. It mimics the in-store experience of working with a sales rep that helps users identify compatible products.
These two AI-powered technologies remove the guesswork for users to identify which products to use. Instead, they receive hyper-personalized recommendations and improved convenience.
Key Takeaways:
These two AI-powered technologies remove the guesswork for users to identify which products to use. Instead, they receive hyper-personalized recommendations and improved convenience.
In terms of marketing, Sephora reinforced their image as a customer-centric brand that prioritizes their customer’s convenience.
2. Burger King’s AI-Powered Targeted Ad Campaigns
Since its “Have it your way” slogan debuted in 1974, Burger King has led the way in customizing fast food. Now, with the help of generative AI, they’re revolutionizing personalization.
Its ‘Million Dollar Whopper Contest‘ lets customers design their own burgers for a shot at winning $1 million and seeing their creations on the menu. Participants can choose up to eight ingredients through the Burger King app or a dedicated microsite, sparking AI to create a unique burger and personalized jingle. This innovative initiative celebrates individuality and highlights Burger King’s dedication to diverse tastes.
Key Takeaways:
The Million Dollar Whopper Contest isn’t just a one-off AI marketing ploy; it’s integral to Burger King’s larger technology strategy to strengthen its bond with customers. With continuous technological progress, Burger King foresees AI improving all facets of the customer journey, from personalized menus to innovative marketing approaches.
3. Tommy Hilfiger’s FashionVerse
Tommy Hilfiger has embraced artificial intelligence (AI) in the fashion world with the launch of a groundbreaking new fashion game. Named FashionVerse, this innovative game allows players to craft virtual outfits using Hilfiger’s iconic styles and patterns.
Available on iOS, Android, and Netflix, FashionVerse reaches Netflix’s vast audience of 247 million members instantly through their mobile app, providing unprecedented reach.
Developed by Brandible, the game utilizes state-of-the-art AI technology to generate stunningly realistic 3D avatars, environments, and accessories, seamlessly blending the realms of fashion and gaming. Players can share their creations, vote on others’, and unlock new clothing styles while staying abreast of the latest trends from real-world fashion brands.
Key Takeaways:
This game is seen as a tool for democratizing fashion and engaging with a broader audience. Through this venture, Hilfiger successfully blends technology and fashion to innovate and connect with consumers in new ways.
4. IKEA’s Augmented Reality App
IKEA combined AI and augmented reality in their Place app to improve customer’s furniture shopping experience. They employ an advanced AI that integrates 3D models of the company’s furniture products into a user’s living space.
Customers can use the app to visualize how different products would look in their homes without visiting the store. The app removes uncertainty about how different products may look in a user’s home.
This makes it easier for customers to decide which products to purchase. The app’s success also reinforces IKEA’s image as a convenient and confident brand.
Key Takeaways:
IKEA’s integration of AI with AR showcases how brands can combine different technologies to improve product visualization and enhance customer convenience. For those reasons, IKEA is one of the most impactful AI in marketing examples.
These enhancements then translate to improved customer satisfaction and an improved brand image.
5. eBay’s ShopBot and Image Search
eBay employs two AI tools ShopBot and Image Search. ShopBot is an AI natural language processor that lets users search for products with everyday descriptions. So it provides improved ease in searching for relevant products.
The image search feature involves AI identifying similar images on eBay’s website based on what users search. This way, users receive maximum satisfaction from eBay.
The advertising benefit of this tool is that eBay becomes better associated with providing convenience to customers.
Key Takeaways:
These AI chatbots improve search functionality for customers, which elevates eBay’s brand image among customers.
This example shows how AI in marketing also works indirectly by improving a brand’s service delivery.
6. Calm Utilizing Amazon Personalize
Calm is a meditation and sleeping app that uses AI to deliver personalized content to its users. Their machine learning model analyzes user behavior, including their preferences and previous engagement with the app. The app then recommends content for users.
Their AI specifically focuses on providing tailored recommendations for users to increase their time with the app.
Calm’s goal is to proactively provide users with relevant content to enhance engagement. Through doing so they’ve improved their brand’s perception with users and fostered greater brand recognition and loyalty.
Key Takeaways:
Calm demonstrates how AI advertising involves providing personalized content delivery to enhance relevance for users. AI in advertising examples like this also shows how AI-based personalized improves a brand’s perception with customers.
7. Meta Continues With their AI Innovation
Meta uses AI to optimize ads on Facebook. They announced their AI sandbox tool in May 2023. Advertisers can use it to experiment with AI-generated text, images, and image outcroppings.
The tool’s goal is to provide data-driven recommendations and generated content for advertisers to improve conversions on Facebook. The tool analyzes historical data to identify which texts and visuals generated the most conversions.
Key Takeaways
Meta’s example demonstrates how brands can create their own AI tools for advertisers on their platforms. Their sandbox tool is intended to help advertisers improve their advertising campaigns to maximize returns.
“The playing field is poised to become a lot more competitive, and businesses that don’t deploy AI and data to help them innovate in everything they do will be at a disadvantage.”
— Paul Daugherty, chief technology and innovation officer, Accenture
8. Coca-Cola’s AI content
Unlike most other brands that use AI in marketing, Coca-Cola used user-generated AI content to stimulate interest in their brand. They launched a contest called ‘Create Real Magic’.
They invited users to combine popular AI tools, like ChatGPT and DALL-E to create art the brand would feature on their website.
This user-generated approach contrasts with most other brands on this list. It’s one of the most unique AI marketing examples.
Key Takeaways
Coca-Cola’s example highlights how brands can use AI marketing in diverse ways. Brands using AI for marketing can employ the technology in diverse and crease ways like Coca-Cola.
9. ClickUp’s SEO Powerhouse: How SurferSEO Fuels Content Optimization
ClickUp uses artificial intelligence in marketing by employing SurferSEO’s AI tools to improve their SEO. They specifically use SurferSEO to analyze top-ranking content’s keywords, structure, and identify their content strategies.
This information helps ClickUp’s content team produce high-quality content for their SEO strategy.
Key Takeaways:
Brands can improve their website’s SEO by employing AI-powered SEO tools to analyze keywords and competitor content. The data-driven analytics provided by such tools improve the content creation process.
10. Starbucks Brews Up Personalized Experiences with Deep Brew
Starbucks has their AI platform: Deep Brew. They use it as part of their AI marketing campaigns to improve customer experience. The platform analyzes customer data, including past orders and preferences.
This analysis helps Starbucks deliver personalized content recommendations to customers. They deliver these recommendations via their app and digital menu boards.
Starbucks demonstrates how AI and marketing can improve customer experience. In this case, customers receive personalized recommendations across multiple points of contact with Starbucks.
Key Takeaways:
This example proves how in-house AI platforms are a great investment for unique personalization strategies. Starbucks integrated their AI platform’s findings in both their app, as well as their menu boards.
11. Nutella Spreads Personalization with AI-Generated Labels
Nutella launched their own AI marketing campaign called the custom labels campaign. It involved using AI for personalizing jar designs for users.
Users would visit their website and enter their details to receive an AI-designed jar. Nutella’s AI would generate unique and relevant designs for each user. The idea behind the campaign was to build a unique emotional connection between users and their jars.
Mira los brillantes diseños de botes que “Nutella Unica” creó en Italia. #Packaging #DiseñoEmpaque pic.twitter.com/CqDQuVjTiT
— Soy Marketing (@soy_marketing) June 16, 2017
Key Takeaways:
Nutella’s use of AI for generating jar designs demonstrates how brands can use AI to create massive amounts of personalized content.
Using AI for marketing campaigns in this way reveals AI’s potential for mass content creation.
12. JPMorgan Chase: AI Words that Work
JPMorgan Chase uses Persado, an AI-powered copywriter, for their advertising. Persado analyzes massive amounts of textual information to identify words and phrases that drive consumer purchases.
They use this analysis to ensure their ad copy has the most impactful words to drive consumer actions. The result is that JP Morgan Chase’s ad copy is extremely impactful.
The result is improved conversion on JP Morgan Chase’s advertisements.
Key Takeaways:
JP Morgan Chase demonstrates how brands can use AI to enhance their ad copy. The bank eliminates guesswork from their copy creation by using a data-driven approach.
Their AI analyzes massive amounts of data to provide validated observations on which words and phrases have historically provided the most impact.
13. Farfetch: AI Stylist Writes the Perfect Content
Farfetch is also one of the best artificial intelligence in marketing examples. They use an AI writing tool called Phrasee which specializes in content marketing language. Phrasee generates personalized AI content for unique audiences.
The tool analyzes linguistic data to determine the best language and phrasing for the company’s content. By embracing it, FarFetch improves the conversion rates of their content the most.
Key Takeaways:
Farfetch demonstrates how brands can use AI for content marketing personalization. Phrasee provides personalized and high-quality content in mass for Farfetch.
14. BMW: Where Automotive Meets AI Art
BMW is one of the most impressive examples of AI in marketing. They partnered with the world’s top artists and tech companies to build AI-generated art for their cars.
This artwork is projected onto their cars. Most of this artwork is abstract and transforms the company’s products from standardized cars into pieces of art.
The result is that BMW differentiates their cars by making them visually unique.
Key Takeaways:
BMW’s example demonstrates how brands can use AI to mass-create eye-catching visuals they can use in diverse ways. BMW decided to directly incorporate AI-created visuals into their products to increase their enticement.
This is an extremely unique approach that also took advantage of the current interest in AI-based visuals.
15. Nike: AI Powers Performance & Personalization
Nike uses AI to analyze customer data and provide personalized product recommendations on their app. The app analyzes data including a user’s purchase history, the type of sport they need shoes for, and other factors.
It then pairs them with the product that most likely fulfills their needs. That way, users receive personalized recommendations that eliminate much of the guesswork in deciding what to buy.
The result is a more convenient customer experience and faster purchases.
Key Takeaways:
This is one of the most powerful artificial intelligence advertising examples since it demonstrates how brands can drive faster conversions. This example also shows how AI provides increased convenience to customers.
Cutting-Edge Inspirations of 2024
We hope these artificial intelligence marketing examples prove to you that AI is here to stay. But if you’re still hesitant, explore our Marketing Statistics for more of its essence and insights! Then embrace AI for your marketing to create personalized content and improve customer experiences.
Of course, that’s easier said than done. So we recommend you start your AI marketing journey with Mandala Cosmos. It’s a sleek AI-driven brand monitoring tool.
