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Top 80 Marketing Automation Statistics for Marketers [2024]

Top 80 Marketing Automation Statistics for Marketers [2024]

As marketers, we know time and resources are important when we make cool campaigns. That’s where ‘Marketing Automation’ jumps in like a superhero! It helps us save time and resources to make awesome campaigns.

Everyone’s saying ‘Data is the new king,’ right? Well, Marketing Automation stats are like our GPS guiding us to campaigns that click with our audience.

Dive into stories, trends, and tips for businesses and marketers getting into the groove of automated marketing. Ready to boost your marketing efforts? Keep reading!

Marketing Automation Growth Statistics

marketing automation

Here’s a quick look at the facts about how the marketing automation industry is growing, its size, and how much it’s worth. Let’s dive in!

1. The global marketing automation market is projected to reach $13.71 billion by 2030.

2. The marketing automation industry is one of the fastest-growing industries in the world, with a projected growth rate of 7.33% in 2023.

3. 76% of companies are already using marketing automation, and another 28% plan to implement it in the next two years.

4. Marketing automation can generate a 12.2% increase in sales productivity and a 14.5% reduction in marketing overhead.

5. 91% of marketers say that marketing automation helps them achieve their objectives.

Marketing Automation Adoption Rate Statistics

Let’s check out how different types of businesses are using marketing automation and why they’re doing it. Ready for the details?

6. 90% of Technology companies use marketing automation tools

7. 55% of eCommerce marketers use email marketing or marketing automation software.

8. 58% of B2B companies plan to adopt automation in their marketing campaigns.

9. As of 2022, around 55% of healthcare companies are using marketing automation tools.

10. 40% of financial services companies are using marketing automation tools.

11. 35% of manufacturing companies are using marketing automation tools.

smb marketing automation adoption statistics

12. 50% of SMBs employ marketing automation software to send email drip campaigns.

13. 61% of Marketers say the most important strategic goal of marketing automation is ‘lead generation’.

You might also be interested in: 80 Lead Generation Statistics

14. Other important strategic goals for marketing automation included lead nurturing (57%), sales revenue (47%), improving customer engagement (36%), marketing productivity (29%), and improving campaign measurability (28%).

15. The top objectives of a marketing automation strategy are productivity optimization(43%), increase of marketing ROI (41%), and improvement of campaign management (40%).

Marketing Automation ROI Statistics

Loads of businesses want to boost their ROI, right? Well, check out these marketing automation stats. They show how it can seriously up your return on investment.

16. 75% of email revenue is generated from triggered personalized campaigns, rather than one-size-fits-all campaigns.

17. 76% of marketers who implement marketing automation see a positive ROI within a year, while 44% of them see a return within just six months.

18. Brands using marketing automation tools experienced a 14.5% increase in sales productivity, with a rise in lead generation and a reduction in marketing overhead costs.

19. Marketing automation can help businesses reduce their marketing costs by up to 12.2%.

20. 76% of marketers say they see a positive ROI within the first year after implementation.

Benefits of Marketing Automation Statistics

Besides making more money, here’s another great reason why you should bring marketing automation into your company.

21. 80% of marketing automation users see an improved lead generation, and 77% see more conversions.

22. Marketing automation users experience a 451% increase in qualified leads.

benefits of marketing automation statistics

23. Automation is proven to boost sales productivity by 14.5% and reduce marketing overheads by 12.2%.

24. The use of chatbots can help save up to 30% of customer support costs.

25. Companies can save 6+ hours per week by automating their social media posts and ads.

Marketing Automation in B2B Statistics 

Here are some facts about Marketing Automation in B2B. It’s all about how many businesses are using it and the good things it does for them.

26. B2B marketers using marketing automation increased their sales pipeline contribution by an average of 10%.

27. 71% of B2B marketers say they utilize automation in their email marketing efforts. This is six percentage points higher than amongst general marketing professionals (B2B & B2C).

28. 59% of B2B marketing professionals in the US think actionable analytics and reporting are the most important feature when choosing marketing automation software.

29. 39% of B2B companies plan on implementing marketing automation to aid with their social media management efforts in the year ahead.

30. 63% of B2B marketers will increase their marketing automation budget this year.

AI in Marketing Automation Statistics 

In today’s digital world, tons of companies and marketers are using AI to make their work even cooler. Let’s jump into the awesome stats about AI in marketing automation!

31. 67% of executives said that generative AI can improve customer service through automated and personalized support.

You might also be interested in: 100 Personalization Marketing Statistics

32. 26% of organizations are using AI for marketing and sales, while 22% are specifically using conversational AI or virtual assistants.

33. 16% of organizations are using AI for sentiment analysis.

34. Gartner predicts that 30% of outgoing marketing messages from large organizations will be generated by AI by 2025.

35. 58% of marketers whose companies use generative AI for content creation said increased performance is the top benefit.

36. 29% of companies are already using or considering using natural language processing (NLP) AI for marketing.

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Automation in Customer Service Statistics


See these cool numbers that tell you why using marketing automation makes your customer service work even better!

37. Executives expect customer engagement and satisfaction to improve by 9% within three years based on the use of generative AI.

38. 35% of executives said virtual assistants for customer engagement are the top generative AI use case in sales and customer service.

39. 38% of executives said customer experience and retention are the primary focus of their AI investments.

40. 83% of business executives said that chatbots for automating customer service and improving knowledge management are the most relevant application of generative AI to their business.

41. 67% of executives said that generative AI can improve customer service through automated and personalized support.

42. Access to a generative AI conversational assistant increases customer support agent productivity by an average of 14%.

43. 43% of marketers say the biggest benefit of marketing automation is improving the customer experience.

44. Chatbots continue to be a key marketing automation trend. 70% of customer interactions will soon involve chatbots or similar technology, according to predictions by Gartner.

Automation on Social Media Statistics 

These stats will show your business the ropes of adopting automation in the social media world. Get ready to level up your social media!

45. Facebook recommends about 15% of feed content from non-followed accounts based on artificial intelligence

46. These AI recommendations have driven a 7% increase in overall time spent on the platform.

47. Meta’s Llama 2 open-source large language AI model was trained with 40% more data than Llama 1.

48. Meta had 150,000 download requests for the model in the first week after Llama 2 was launched.

49. In the two months after it launched, Snap’s My AI chatbot received 10 billion messages from 150 million users.

pinterest automation adoption insights

50. Pinterest’s AI-powered “Shop the Look” product recommendations drove a 9% increase in conversions in their early tests.

51. 50% of U.S. adults are interested in learning more about how generative AI is used in social media.

52. 47% of marketers use marketing automation in social media management.

53. 24% of marketers think social media content distribution is the most important feature.

You might also be interested in: Top 100 Social Media Marketing Statistics

Email Automation Statistics 

Email is the perfect platform for marketers to share promotions and recommend services tailored for customers. Let’s explore just how effective email automation can be!

54. Email is the most frequently automated marketing channel. 65% of marketers leverage email automation.

55. 65% of marketers automate their email marketing efforts, making email the most frequently automated marketing channel.

56. 35% of marketers think content creation and email outreach are the most important features.

57. 55% of eCommerce marketers use email marketing or marketing automation software.

58. Email marketing came in at a close second, with 75% of marketers considering it to be suitable for automation.

59. The top three most used marketing automation techniques are email automation (64%), profiling and targeting (26%), and personalization through dynamic content (23%).

60. 50% of SMBs employ marketing automation software to send email drip campaigns.

61. 55% of eCommerce marketers use email marketing or marketing automation software.

62. Automated email campaigns account for 21% of email marketing revenue.

63. Email marketing is the most commonly used Marketing Automation feature, with 79% of marketers using it.

You might also be interested in: Top 60 Email Marketing Statistics

Automation in Advertising Statistics 

Curious about how automation works in advertising? Let’s find out! We’ll check out some simple stats on how it helps businesses target better and create smooth workflows.

64. More than 80% of marketers feel social media scheduling tools and social media advertising are most suitable for automation.

65. By 2023, 80% of all advertising processes will be automated.

66. As of May 2019, more than 70% of advertisers were using Google’s automated bidding strategies.

automation in advertising

67. Global programmatic advertising spending is projected to reach 724.84 billion by 2026

68. 58% of marketers use marketing automation for upselling their customers.

69. Using one-click, automated upselling online ads can increase average order size by more than 360%.

70. Personalized offers based on browsing and purchase history can increase sales by 20%.

Automation on E-commerce Statistics 

If you sell things online or own a brand, you’ll love finding out how to make your online retail game more efficient with automation. Let’s dive in!

71. 72 percent of successful companies use e-commerce marketing automation.

72. E-commerce marketing automation increases leads and conversion rates.

73. The top three reasons eCommerce businesses are using marketing automation in all the marketing categories are the following: integrating marketing and sales efforts (35%), improving customer engagement (34%), and improving customer experience (34%).

74. eCommerce marketing automation can help you minimize your manual tasks by 30%.

Marketing Automation Trends 

artificial intelligence

Check out these predictive stats about upcoming trends in marketing automation that will guide you through 2024.

75. Laos, Vietnam, Singapore, and Malaysia are all listed in the top 5 countries that are the most interested in ‘Marketing Automation’, according to Google Trends data from the last five years. 

76. The global marketing automation technology market is expected to grow to $25.1 billion by the end of 2023.

77. In 2024, Automation will continue in omnichannel marketing campaigns.

78. In 2024, Chatbots will be an essential part of marketing automation because they will help your company save time.

79. In 2024, optimizing mobile marketing automation is no longer an option but a necessity.

80. In 2024, AI’s role in copywriting will grow. 

Automating Excellence 

You’re aware of how crucial automation is in today’s marketing scene, right? Well, think of this Marketing Automation Statistics guide as your secret weapon. It lays out easy-to-understand stats that showcase how widely adopted it is, the proven boost in ROI, and its game-changing impact across different industries.

Whether it’s improving customer experiences, fine-tuning email campaigns, social media strategies, or advertising workflows, automation is the real deal. Now, it is your turn to apply these tricks and see how it enhances your marketing effort!

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