Just when you thought you had a good grasp of social media marketing, something happens that completely overrides your efforts.
Whether it’s a new trend emerging or even a new social media platform, these networks come with an incredibly dynamic ecosystem that requires constant attention.
If you’ve been trying to grow a TikTok following and launch a campaign there, be sure to read this article to figure out the best time to post on TikTok in 2024.
Navigating the TikTok Landscape
TikTok is a video-based social media platform with over 1.1 billion users worldwide. The social network took the internet by storm thanks to its short-form content and effective algorithm, which almost guarantees you’ll be scrolling through your feed for hours.
But for brands, success on TikTok is anything but guaranteed. With such high levels of competition, it can be tricky to create effective strategies and increase your metrics. While you may know the type of content you’ll post, it’s crucial to consider another key factor: the best times to post on TikTok.
Uncovering the Best Time to Post on TikTok
The best time to upload TikTok videos won’t be revealed through a simple Google search. Instead, you’ll have to uncover those dates and times by analyzing:
- User behavior: Knowing how your target audience uses TikTok (and when) helps you tailor your posting strategy to meet their behavior, therefore increasing engagement.
- Time zones: If your audience is international and divided across different time zones, it’s crucial to factor this into your post-scheduling.
- Emerging trends: TikTok trends tend to go viral fast (more on this later), and emerging ones can force you to deviate slightly from your posting schedule.
Analyzing these stats will help you uncover your specific ideal posting times based on your target audience, industry, and other key factors. However, you can also use these benchmarks to get a better sense of the overall best TikTok posting times:
- The best times to post on TikTok are between 2pm and 6pm
- The best days to post on TikTok are Tuesday and Wednesday;
- Worst times to post on TikTok: early morning and Sundays.
If your analysis reveals that your best time to post on TikTok is Sunday morning, you can go ahead and ignore the benchmarks. The data you get when analyzing the behavior of your specific groups trumps any industry average.
Pinpointing Ideal Days for TikTok Posts
You can’t know the best time to post on TikTok until you understand the platform’s algorithm.
TikTok considers three elements when determining when to include a video in a person’s “For You Page”: device information, video information, and user interaction.
Device information refers to the specific settings of each user, such as what topic they follow, their language, and even their location. Video information is all about the hashtags, captions, sounds, and trending topics you leverage to make your video work better for TikTok.
User interaction is the most complex one and includes all the different ways in which people interact with a platform, such as:
- Accounts followed
- Comments posted
- Likes and “Not Interested”
- Videos added to favorites
- Videos reported as “inappropriate”
- Longer videos watched until the end, etc.
By taking this all into account, TikTok can deliver content that the user will most likely enjoy, keeping them engaged and active on the platform for longer.
But brands have no control over how a user interacts with the overall platform, so how does all this information help you?
It’s simple: pinpointing the exact times when your target audience is active on your platform increases its chances of gaining more visibility. The more people engage with it, the more TikTok knows it should deliver it to other like-minded people.
Adapting to the TikTok Audience
If other social media allow you to create content for the algorithm, on TikTok, your audience can make or break your campaign, no matter how optimized you think your strategy is.
Dividing your target audience into sections and subsections is the most effective way to make sure you’re not leaving anyone out. Then, you can create videos that address the specific needs and wants of these key sections to improve your overall account visibility.
Think of factors such as:
- Key demographics (age groups, gender)
- Specific interests
- Desires and needs, etc.
Pinpoint what drives these subsections specifically and tailor your content directly to them. This, on top of posting at the right time, can maximize your success.
Capitalizing on TikTok Trends
TikTok trends can enhance your visibility even further since the algorithm specifically analyzes whether a video follows these popular movements.
Trends may be related to a specific sound, filter, effect, or even a combination of the two. Leveraging trends, in addition to optimal posting times, offers you the best chances of gaining the most traction possible for your content.
Mandala AI’s Time Analytics
If you want to get the best TikTok posting times but lack the resources to check multiple third-party tools to draw accurate conclusions, Mandala AI has a much better solution for you.
Our Time Analytics tool began as a way for companies to learn ideal Facebook posting times, but by leveraging technology, it can now effectively monitor post engagements across most major social media platforms, including TikTok.
With your solution, you can gain access to essential TikTok insights that can help you optimize your posting schedule and enhance your overall engagement. The entire suite of Mandala AI’s tools aims to change the way you conduct TikTok marketing for the better. Get to know our powerful analytics tool now and start building more effective TikTok campaigns today.
TikTok has disrupted the entire social media market. After its popularity blew up, most other platforms began to include short-form video feeds, trying to replicate its success.
But there’s nothing like the TikTok algorithm. Make it work in your favor by unlocking the ideal time to post on TikTok through Mandala AI’s powerful tracking solutions. Sign up for our service today and begin a new chapter in your TikTok marketing efforts.