Brand mentions are one of the best ways to understand your online presence. A brand mention is any instance when someone mentions your brand online. Brandmentions reveal how many people talk about your brand and what they think, too. In today’s hyper-connected world, you need that to learn about your brand’s reputation.
The best way to increase your brand mentions is to get good brand mention tools. You need a brand mentions tool to automate tracking and recording information regarding brand mentions.
Keep reading to learn how to monitor your brand online and track your brand.
What are Brand Mentions?
What is the brand mentions meaning? A brand mention is when your business or your products and services are publicly mentioned online. The mention could be in a social media post, a blog post, or an online forum, for example. You can break down brand mentions into these two categories:
1. Direct brand mentions
A direct brand mention is when your brand is explicitly mentioned. For example, someone could mention your product’s name in a product review article.
2. Indirect brand mentions
An indirect brand mention is when your brand is implied but not explicitly mentioned. For example, a YouTube content creator could allude to referencing an iconic quality of theirs.
What is a brand mention for SEO?
Brand mentions for SEO are when you strategically use brand mentions to improve your SEO. Brand mentions SEO improves your SEO by proving to the algorithm that your site provides valuable content for users.
Why do Brand Mentions Matter?
Brand mentions matter mostly so that you can manage your online reputation. An important part of online reputation management is identifying negative exposure and addressing it. You’ll also benefit in these ways, too.
Increase in Brand Awareness
Your brand awareness increases every time you’re mentioned online. So you’ll access an increasingly large audience through more brand mentions. That converts to more potential customers for your brand.
Reveals Public Opinion
Brand mentions aren’t always positive. Sometimes your brand mentions will reveal negative opinions about your brand. So monitoring brand mentions is a great way to also learn about public opinion about your brand.
You’ll use this information to address negative opinions about your brand. You’ll also gain a better insight into potential marketing strategies to improve your brand’s image long-term.
Provides Social Proof
Social proof is when someone you trust, like a friend or family member, recommends a product or service to you. The online version of social proof includes testimonials and unboxing videos.
When potential customers view content that compliments or promotes your brand, they become more likely to buy from you. Social proof improves your brand’s credibility and encourages customers to buy from you.
Types of Brand Mentions
You’ll find these different types of direct and indirect brand mentions across all your social channels. You want to perform brand mention monitoring across all types and monitor my brand.
Social Media Mentions
You’ll find brand mentions across your social media platforms, including Facebook, Instagram, and Twitter. The brand mentions include posts, comments, or stories. An example could be a user sharing a product view of one of your products.
Customer Reviews
Users leave customer reviews online that include feedback about your brand’s products and services on social media posts and forums. Customer reviews are one of the most common types of brand mentions you’ll find online.
Blog Post mentions
A blog post mention is when someone mentions and links your brand or products in their blog post. For example, a blogger might mention your company’s pair of gold shoes in their gold shoe review blog.
Press mentions
Your brand gets mentioned in press releases and news sites after achieving milestones. These could include introducing a new product, hosting a workshop, or a senior member of your corporate team giving an interview.
For example, Mandala AI received a press mention on its launch.
How to Monitor and Analyze Brand Mentions
Online brand monitoring involves more than just keyword research. You have to check the following things too. You should do that with brand mention tools to brand monitor.
1. Variations of your brand name
A majority of people search for your brand names as is. Next, they will use abbreviations, short-hand names, and different spellings. You’ll want to consider every possible variation of your brand name.
The best approach would be to take out time and make a list of brand name variations. You’ll want to track these variations too because it’ll reveal conversations that you’d have never noticed before.
2. Product names
People don’t always mention your brand. Sometimes they mention your products instead. So you’ll want to track your product names, too. Track all your products and their variations.
This way you’ll better understand what people say about your products.
3. Product Features
Internet consumers often discuss your products’ features and benefits online. Take advantage of that trend and track mentions of your product features. You can find relevant keywords by exploring user conversations.
4. Social media handles and relevant hashtags
Users normally tag your brand name with campaign hashtags on social media. You can track your brand mentions with your campaign hashtags and social media handles. This way you’ll ensure you dominate conversations.
You can track brand mentions on social media with brand mention tools.
5. Significance of Analyzing Sentiment and Context
You can better understand how people truly perceive your brand by analyzing their sentiments. That way you’ll identify which areas to improve and discover potential opportunities for influencer marketing, too.
You can also use data from sentiment analysis to inform product development, too. Also, employ a contextual analysis to ensure you receive accurate responses.
You can achieve everything from building a positive relation with your audience and addressing potential issues by skillfully using both tools.
3 Best Tools for Monitoring Brand Mentions
These are the 3 best brand-mentioning tools you can get.
1. Mandala AI
Mandala AI is an AI-driven market analysis tool that you can use to better understand your audience. You can use Mandala AI as a brand monitoring tool because it provides the following:
- Real-time consumer insights
- Sentiment analysis
- Intent tracking
- Engagement metrics
What makes Mandala AI unique is that you get more than brand mentions. You get an in-depth analysis of all discourse around your products, brand, and industry. That way you gain the most relevant information possible.
You’ll even get in-depth information on user-generated content, including customer feedback.
2. Google Alerts
Google Alerts is a quick and easy way to monitor your brand mentions. The service also lets you learn other industry-related information, like upcoming events and new releases. So it’s a great tool for also doing competitor analysis.
Since it’s powered by the world’s largest search engine, Google Alerts also acquires new information extremely fast. So you’ll always be up-to-date on the latest trends and customer opinions.
3. Awario
Awario is the right choice for you if you want to learn about new brand mentions as soon as they happen. Their service consists of a social listening tool that crawls 13 billion web pages daily.
The service does this by gathering information from social media platforms, blog sites, and news sites. It informs you immediately once it detects a relevant mention.
With these 3 brand monitoring tools, you’ll take your brand-mentioning game to the next level. You can combine these tools with brand mention services to improve your brand mentions further.
Strategies for Increasing Brand Mentions
You can increase your brand mentions by employing a multi-faceted strategy. The key components of your strategy should be to publish high-quality content, actively participate on social media, and take advantage of public relations.
Here are 8 specific strategies you can follow to improve your brand mentions.
- Create Shareable Content:
Create and share high-quality content that delivers value to readers. Such content includes informative videos, blog posts, engaging videos, and infographics. You want to maximize quality because higher-quality content receives more organic shares and mentions.
- Social Media Engagement:
Engage with your social media followers by actively posting and responding to comments on your posts. You can also host live videos, participate in relevant discussions on other pages and use hashtags to increase visibility.
Another strategy is to encourage users to create their own content around your brand. An example of this is requesting your customers to review your products online.
- Collaborate with Influencers:
Discover and partner with influencers that match your brand values. Doing so lets you reach a wider audience and receive credibility by associating with them.
The key is to find the right influencer. Ideally, they should match your industry and values. For example, if you’re a beauty company, you should partner with a beauty-related influencer.
- PR and Media Outreach:
Pitch newsworthy stories about your brand to journalists and publications. Being featured in articles and news sites increases your brand mentions by drawing attention towards you. Doing so also encourages people to talk about your brand.
- Community Involvement:
Involve your brand in both offline and online community events, discussions, and social occasions. If possible, you should even sponsor events to further increase attention toward your brand.
- Customer Engagement:
Encourage your customers to share reviews about your products. Then respond to both the positive and negative reviews they share about you. Doing so will drastically increase your brand mentions.
- Referral Programs:
You can incentivize customers to talk about your brand by offering referral programs. Word-of-mouth is an extremely effective tool for increasing brand mentions and awareness.
- Monitoring and Responding:
Monitor brand mentions across different platforms and always reply fast. Promptly responding to customer praises and complaints shows that your brand values customer feedback. You’ll also build a deeper community and improve customer engagement.
You can perform branding monitor with a branding checker or with brand monitoring companies.
Follow these 8 strategies paired with brand monitoring tools to achieve the most.
3 Brand Mention Success Stories
Here are 3 examples of companies that successfully track brand mentions.
GoPro
GoPro increased their brand mentions through user-generated content. Specifically, they asked users to share interesting footage captured with their GoPro cameras. So users uploaded thousands of videos.
This trend was so popular that Go Pro’s brand became linked with adventure sports and personal videography. The result was a huge increase in their brand visibility and market share.
Airbnb
Airbnb increased their brand mentions by posting customer stories on social media platforms. Their strategy revolved around highlighting the diverse and personalized experiences of Airbnb customers.
This approach let Airbnb experience increased word-of-mouth and media coverage. They also reinforced their position as a leader in the hospitality and travel industry.
Dove
Dove increased their online brand mentions through their ‘Real Beauty’ campaign. The campaign involved Dove challenging traditional beauty stereotypes, which sparked online controversy. As a result, Dove received extensive social media and press coverage.
Another benefit of the campaign was that it established Dove as a socially conscious brand in the beauty industry.
Elevate Your Brand’s Online Presence!
In conclusion, your online brand mentions shape your brand’s reputation. The more brand mentions you get, the more brand awareness, visibility, and credibility you’ll receive. You also benefit from receiving actionable insights into customer opinions.
Take advantage of this fact by regularly monitoring and engaging with your brand mentions. Of course, this is easier said than done. You should learn all you can about brand mentions, how to track them, increase them, and measure performance.
If you’d like to learn more, and may even receive professional help, get in touch with Manda AI’s team today!
