![Top 15 Social Listening Tools for Your Brand [2024]](https://blogcontents.mandalasystem.com/wp-content/uploads/2024/05/social-listening-tools-scaled.jpg)
A profitable social media marketing effort delivers what customers want. But how can you tell what they want when you’re not a mind reader? Well, this is where social media listening tools come in.
With social media monitoring tools, you can follow what your audience is saying on social media to gain valuable insights about what’s on their minds. Armed with these details, you can tweak your marketing strategy to resonate better with them. Moreover, you’ll be able to analyze industry competitors’ trends to adopt measures that would make your brand stand out even more.
In this article, we’ll examine the top 27 social listening software you can use today to ensure your brand stays on top of its marketing game. Let’s get started!
Top 15 Social Listening Tools of 2024
1. Mandala Cosmos
Mandala Cosmos is the perfect social media listening platform for your brand, regardless of its size. You can easily monitor your audiences’ social profiles to see their popular posts and the trends they are engaging with. You can discover hashtags and keywords, and even customize your businesses’ feeds to track relevant social media profiles.
Pros
- Access customized content streams.
- Monitor profiles across different social media platforms.
- Track new trends, key market players, and other competitors.
- Easily create new content for your brand.
- Free for anyone
Cons
- Navigating the platform requires a little bit of effort.
Compatible Channels
- X (formerly Twitter)
- YouTube
- Website
Free Period Length: Unlimited with condition
Price Plan:
- For Individual
- Starter $15
- Individual $39
- Professional $69
- For Businesses, Agencies, and Enterprises
- Team $159
- Premium $499
- Business $699
- Enterprise: Custom Pricing
2. Brandwatch
Brandwatch keeps you updated on current trends and real-time brand conversations. By monitoring how your audiences’ behavior changes over time, you gain insight into their behavior. Additionally, you can detect threats to your business early so you can respond promptly.
Pros
- Easy data management and visualization.
- Monitors numerous information sources.
- Access to up to 12 years’ worth of data.
Cons
- The data filtering feature requires tech savviness.
Compatible Channels
- YouTube
- X (formerly Twitter)
Free Period Length: A free trial is available, but the length is unspecified.
Price Plan: Available on request.
3. Iconosquare
With Iconosquare, you can access features like tags and mentions that can be customized to monitor the comments and social captions that mention your social media profile. You can also identify areas of improvement to stand above your competitors by tracking what up to ten of your competitors are doing.
Pros
- Robust functionality.
- Automated post.
- You can export data for detailed analysis, planning, and reporting.
Cons
- Some channels are not included.
Compatible Channels
- X (formerly Twitter)
- TikTok
Free Period Length: 14 days
Price Plan:
- Pro (for small businesses and professional marketers): $49 monthly, billed annually
- Advanced (for marketing teams): $79 monthly, billed annually
- Enterprise (for agencies): Custom pricing
4. Meltwater
This social media listening tool is unique because it has over 6 billion engagements and adds about 1.3 billion new documents daily. As such, you can expect optimized tracking results to help your marketing strategy. The filtering feature further ensures that only the mentions that concern you are prioritized.
Pros
- Unlimited keyword search.
- Customizable automated alerts.
- Customizable dashboard.
Cons
- Tagging updates slowly sometimes.
Compatible Channels
- X (formerly Twitter)
- YouTube
- Twitch
- Sina Weibo
- Douyin
Free Period Length: A free trial is available, but the length is unspecified.
Price Plan: Available on request, but it starts from $5,000.
5. Keyhole
Keyhole is a social media listening platform that allows you to track keywords, hashtags, and influencers’ social profiles. Additionally, you can use the data you get to monitor and improve your marketing campaign.
Pros
- Intuitive interface and comprehensive dashboard.
- Multiple price points.
- Social media analytics and reporting.
Cons
- Some information might be missed when reports are exported as PDFs.
Compatible Channels
- X (formerly Twitter)
- TikTok
- YouTube
Free Period Length: 14 days
Price Plan:
- Individual: $63 monthly
- Team: $119 monthly
- Pro: $199 monthly
- Advanced: $359 monthly
- Enterprise: $833 monthly
6. YouScan
Core features of this social listening platform include smart alerts, trend detection, and sentiment analysis. There are also the Paint Points options that help you identify the problems your clients are having with your brand so you can resolve them.
Pros
- Optimized mentions search.
- Easy third-party integration.
- Intuitive user interface.
Cons
- Limited customer support languages.
Compatible Channels
- YouTube
- X (formerly Twitter)
- TikTok
- Twitch
- Telegram
- App Store
- Yelp
- TripAdvisor
- OpenTable
- Booking
Free Period Length: A free trial is available, but the length is unspecified.
Price Plan: Available on request, but starts from $299 per month.
7. Sprout Social
This social media listening software provides features like keyword filtering, customer targeting, and automated publishing. It also includes scheduling and engagement tools that help you understand your target audience and business KPIs.
Pros
- Easy-to-use publishing calendar
- Intuitive interface with robust reporting features.
Cons
- Expensive subscription plans.
Compatible Channels
- Threads
- TikTok
- X (formerly Twitter)
- YouTube
Free Period Length: 30 days
Price Plan:
- Standard: $89 annually/ $99 monthly
- Professional: $149 annually/ $169 monthly
- Advanced: $249 annually/ $279 monthly
8. Talkwalker Analytics
Talkwalker analyzes internal and external insights to help you improve your marketing strategy. Monitoring KPIs like hashtag performance helps you compare your business objective with the actual results you see.
Pros
- In-depth insights into trending topics.
- All-in-one platform.
- Excellent visual listening technology.
Cons
- The interface requires practice to maneuver.
Compatible Channels
- X (formerly Twitter)
- Mixcloud
- Flickr
- Foursquare
- Soundcloud
- Vimeo
- Google Play Store
- Amazon
- ReviewTrackers
- Trustpilot
- TripAdvisor
Free Period Length: A free trial is available, but the length is unspecified.
Price Plan: Available on request, but pricing starts from $9,600 annually.
9. Digimind
Digimind enhances social listening by accessing 850 million sources, including blogs, forums, and offline content, in addition to major social media platforms. With support for over 200 languages and automatic translation, it ensures comprehensive global coverage.
This tool leverages AI to analyze trends and sentiment in mentions. A highlight is its social media command center, a centralized hub for managing and visualizing social media activity, providing a clear and organized view of your brand’s online presence.
Pros
- AI-powered insights
- personalized dashboards
Cons
- Setting up dashboards and reports can be complex and time-consuming
Compatible Channels
- TikTok
- YouTube
- Websites
- Forums
Free Period Length: Demo request
Price Plan: Available on request
10. Exolyt
Exolyt is one of the best social listening tools for TikTok content. Its comprehensive coverage allows brands, analysts, marketing agencies, and researchers to understand social trends and what the customers say so they can make data-driven decisions.
Pros
- You can discover trending hashtags, sounds, and effects to boost your content.
- Optimized for TikTok social intelligence.
Cons
- It’s a bit pricey.
Compatible Channels
- TikTok
Free Period Length: 30 days
Price Plan: Pricing starts from €199 monthly.
11. Agorapulse
If you are looking for one of the best social media listening tools that is highly professional, then Agorapulse is the way to go. The brand-listening setup allows you to get data strictly on conversations that are relevant to your business. You even include parameters like location and language to get highly specific search results.
Pros
- Easy social media profile monitoring and management.
- Intuitive platform.
Cons
- No post editing features.
Compatible Channels
- YouTube
Free Period Length: 15 days
Price Plan: Starts from $69 monthly.
12. TweetDeck
TweetDeck is custom-made for X (formerly Twitter), and you can leverage it for your brand listening on the platform. You can organize and monitor things like hashtags, notifications, and direct messages from one interface and schedule your tweets. Ultimately, it helps you effectively engage with your brand’s audience on X.
Pros
- Helps you to narrow down your X conversations.
- Easily review and manage multiple X accounts.
Cons
- Only available on X (formerly Twitter)
Compatible Channels
- X (formerly Twitter)
Free Period Length: None.
Price Plan: $84 annually.
13. BuzzSumo
Buzzsumo is one of the social media listening services that doubles as a content analysis platform. Whenever you use it to search, you get your search results and the corresponding engagement details.
Pros
- Allows you to create quality and high-performing content.
- Advanced content suggestion tool.
Cons
- The price is expensive.
Compatible Channels
- X (formerly Twitter)
- YouTube
- TikTok
Free Period Length: 30 days
Price Plan: Starts from $199 monthly.
14. Brand24
The Mentions Feed feature on Brand24 allows you to engage with what people are saying about your brand in real-time. The Discussion Volume Chart helps you monitor the dynamics around your brand mentions so you can identify and resolve issues when they arise.
Pros
- Intuitive and easy-to-use interface.
- Provides real-time monitoring.
Cons
- The mobile app still needs some improvement.
Compatible Channels
- News
- Blogs
- Forums
- Medium
- Quora
- Youtube
- TikTok
- Reviews
- Twitch
- Newsletters
- Podcasts.
Free Period Length: 14 days
Price Plan: Starts from $99 monthly.
15. Twitter Advanced Search
Marketers, social media managers, digital agencies, and individuals can use Twitter’s advanced search to easily identify and reach their audience. You can also narrow down or filter your searches to include certain words, phrases, hashtags, and even dates.
Pros
- It is accessible and completely free to use.
Cons
- It’s only available on the web version of X (formerly Twitter)
Compatible Channels
- X (formerly Twitter)
Free Period Length: Unlimited
Price Plan: Free
Social Listening Solutions
By monitoring your customers’ social media behavior using social media listening platforms and tools, you gain insights into their interests, sentiments, and preferences. When you meet their needs, they will be greatly satisfied, eventually leading to success in your social media marketing efforts.
