60+ Holiday Shopping Statistics and Trends [2024]

The holiday shopping season is an extremely important time for marketers! And our holiday shopping statistics prove it. Consumers spent more during the winter holidays of 2023 than in previous years. 

How much money did U.S. consumers spend in the last winter holiday season? Almost $1,000. 

Keep reading and you’ll learn more from these 70 holiday shopping statistics.

Holiday Spending Trends Statistics

These holiday retail trends relate to how much people spend during the holiday season. You’ll learn about holiday shopping data related to the winter holiday season.  

1. American holiday retail sales reached over $4.9 trillion in 2022. (NRF)

2. Consumers increased their holiday retail spending by 7% in 2023. (PWC)

3. U.S. holiday spending is expected to grow by 6.7% year-over-year in 2023 (USA.VISA)

4. Consumers allocate $1,530 for leisure and gift spending in 2023. (PWC) 

5. Experts expect travel-related shopping expenses to increase by 12% in the 2022 holiday season. (NRF) 

6. Households with an income over $120,000 spend over $3,000 on holidays on average. (Investopedia) 

Holiday-Specific Shopping Statistics

Winter Holidays Statistics

7. The National Retail Federation discovered that consumers spend an average of $997.73 during the holiday season. (Experian)

8. The above budget can be broken down to $650 on gifts for family, friends, and co-workers. Another $230 is spent on holiday items. The final $117 is spent on non-gift purchases like local promotions. (Experian)

9. The most common gift purchases included clothes, toys, and electronics, with gift cards accounting for 20% of all holiday gift expenditures. (Experian)

10. Consumers increasingly chose to do their holiday shopping before November to avoid rush with 40% of shoppers in 2022 starting shopping in October or earlier. (Experian)

Valentine’s Day Statistics

11. U.S. consumers spent $192 on average during Valentine’s Day in 2023. (Bankrate)

12. men spend $239.07 on Valentine’s Day, while women spend $101.34. (Finder)

13. Jewelry is the largest Valentine’s Day expense, exceeding $5 billion nationwide in the U.S with Chocolates and confectionaries as the second largest at $2 billion. (Bankrate)

Halloween Statistics

14. U.S consumers spent an average of $102.74 during Halloween. (Statista)

15. U.S consumers have consistently increased spending on Halloween with spending in 2019 being only $86. (Investopedia)

16. The largest expense during Halloween was costumes, with 70% of Halloween participants purchasing them. (Statista) 

17. The second-largest Halloween expense was candy. (Statista)

Easter Statistics

18. U.S consumers spent an average of $169 during Easter in 2022. (Financebuzz)

19. The three biggest expense categories during Easter for U.S consumers were $52.50 on food, another $28 on gifts, and $26.90 on clothing. (Financebuzz)

20. Over 90% of people who celebrate Easter purchase candy. (Financebuzz)

St. Patrick’s Day Statistics

21. U.S consumers spent an average of $42.33 on St. Patrick’s Day (Gobankingrates) 

22. St. Patrick’s Day spending was $6.9 billion in 2022. (Convenience)

23. St. Patrick’s Day was one of the United State’s biggest drinking holidays with Americans spending over $6.16 billion on beer during St. Patrick’s Day. (Yahoo Finance)

24. Bars and restaurants experience double to triple average daily revenues, mostly accounted for by alcohol sales. (Yahoo Finance) 

Consumer Behavior and Preferences Statistics

These holiday shopping statistics relate to consumer behavior and their preferences when it comes to holiday shopping. 

25. 25% of shoppers use digital wallets and mobile payment services like Apple Pay, Google Pay, and PayPal. (Creditcards)

26. Over 50% of consumers use credit cards for holiday shopping. (BusinessDIT) 

27. 70% of shoppers cite that price was the most influencing factor for holiday purchases. (Statistics) 

28. 65% of consumers stated that free shipping was a critical factor for choosing an online retailer for the holidays. (BusinessDIT)

29. 50% of consumers consider product quality as a key factor for choosing retailers to shop at. (BusinessDIT)

30. 40% of shoppers claim that online reviews and recommendations are pivotal in purchase choices. (BusinessDIT)

31. 30% of holiday shoppers consider whether a retailer follows sustainable practices when making purchase decisions. (BusinessDIT)

Popular Gift Items and Categories Statistics

These statistics relate to the most popular gift items and gift categories. 

32. Electronics, including smartphones, tablets, headphones, and smartphone devices dominate gifts for younger demographics with 30% of all holiday gifts in the U.S being electronic devices. (Truly Experiences) 

33. 60% of consumers purchase clothing, including luxury handbags and jewelry, as gifts during the holiday season. (Truly Experiences) 

34. Toys are consistently a top gift for families with children, with brands like LEGO and Mattel dominating children’s wishlists. (Truly Experiences) 

35. Over 50% of adults purchase at least one gift card during the holiday season since they are an easy and convenient gift option. (Truly Experiences) 

36. Beauty products, including skincare products, fragrances, and makeup kits make up around 20% of gifts for women. (Truly Experiences) 

37. Millennial and Gen Z individuals lean towards technology products and experience-related gifts, like concert tickets and fitness classes, to other categories. (Truly Experiences) 

You might also interested in: Top 100 Gen Z Marketing Statistics

38. Baby Boomers and Gen X individuals prefer traditional gifts, like books and clothes. Another popular gift choice among these two generations is hobby-related items, like gardening tools. (Truly Experiences) 

39. 74% of U.S adults claim to plan to purchase a tech product as a gift during the holidays. (Truly Experiences) 

40. 61% of shoppers during the holiday season prefer clothes and accessories as gifts during the holiday season. (Statista) 

41. Over 40% of consumers buy books as gifts during the holiday season. (Truly Experiences) 

42. Over 50% of consumers in countries like Thailand and Vietnam prefer practical gifts like appliances and household items. (Truly Experiences) 

43. 68% of American consumers express a preference for gifts made from recycled material. (Truly Experiences) 

Online vs. Offline Shopping Statistics

These online holiday shopping statistics will teach you about online vs. offline shopping trends. 

44. Online sales during the 2022 holiday season reached over $211.7 billion, which is a 3.5% increase from the previous year. (Drip) 

45. 43% of all online sales were made via phones, which demonstrates the importance of smartphones for shopping. (Drip) 

46. In-store foot traffic during the 2022 holiday season increased by 4.5% in the 2022 holiday season. (Retaildive) 

47. Black Friday saw an increase in foot traffic in 2022 after no increase in the previous two years. (Retaildive) 

48. Over 50% of shoppers use options like BOPIS or curbside pickup during the holiday season. (Drip) 

49. Providing an integrated shopping experience increased customer lifetime value by 30% since customers who use multiple channels spend more. (Drip) 

50. 73% of shoppers intend to use online shopping for their holiday purchases because of convenience and easy price comparison.  (Drip) 

51. 57% of consumers prefer to check product quality in person. (Drip) 

52. E-commerce is expected to account for over 50% of all holiday shopping by 2025. (Drip) 

Promotions and Discounts Statistics

These statistics relate to promotions and discounts during holiday seasons. 

53. 87% of holiday shoppers take advantage of sales and discounts. (Drip) 

54. Black Friday sales in 2022 reached over $9.12 billion, which is an increase of 2.3% since the previous year. (Drip) 

55. The biggest online shopping day in the U.S is Cyber Monday with over $11.3 billion in 2022. (Drip) 

You might also be intersted in: Top 75 Cyber Monday Statistics

56. 65% of consumers plan their shopping around holiday sales events like Black Friday or Christmas. (Drip) 

57. Email marketing campaigns during the holiday season have an open rate of 25% when emails have discount codes or offers. It’s 15% without discount codes and offers. (Drip)

58. 45% of retailers start their holiday promotions by the end of October to capture shoppers’ attention. (Drip)

59. 75% of U.S consumers cite free shipping as the most important factor for choosing where to shop. (Drip)

60. 85% of shoppers state that promotions influence their holiday purchasing decisions. (Drip) 

61. An average discount of between 20-30% attracts holiday shoppers. (Drip) 

Shipping and Delivery Statistics

The following statistics are about shipping and delivery during the holiday season. 

62. 60% of consumers are aware of shipping deadlines. This demonstrates the importance of visibly displaying shipping schedules to consumers. (LifeHacker) 

63. 70% of consumers expect their holiday gifts to arrive within one to three days of shipping. (LifeHacker) 

64. FedEx’s on-time delivery rate drops to 95% during the holiday season from a usual rate of 98%. (Supplychain) 

65. The volume of packages shipped during the holiday season increases by 30%. (OneRail) 

66. 35% of consumers prefer alternative delivery options like in-store pickups or local pickups to avoid delays.  (AboutAmazon)

Unwrapping Insights 

On average, how much did each consumer spend during the last winter holiday season? Almost $1,000! These holiday shopping statistics clearly prove that consumer spending during the holidays is consistently increasing. 

‘Tis the season for retailers, businesses, and stakeholders to seize the opportunity of holiday marketing! Discover our ‘15 Holiday Marketing Tips‘ blog to captivate holiday shoppers and maximize seasonal sales now!