25 Most Effective TikTok Post Ideas 2024 [With Examples]

As a creator, are you struggling to come up with fresh and exciting content for your TikTok account?

Cannot think of things to post on TikTok?

We’ve got you covered. 

Our expertly curated list of the 25 most practical TikTok ideas for 2024 is here to spark your creativity. With a wide range of ideas, from lip-sync challenges to DIY tutorials, you’ll never run out of engaging content that will keep your followers coming back for more. Get ready to level up your TikTok game and become a viral sensation. 

25 Most Effective TikTok Post Ideas 2024

1. Tutorials

Tutorials are a popular type of post on TikTok, whether you’re sharing tips or educating people. You’ve probably come across these videos before. They give you the opportunity to cover topics related to your brand or identity. 

For brands, product tutorial videos can address the pain points of both current and potential customers. They also help the target audience understand the usefulness and benefits of the product.

If you’re the creator, sharing facts or educational knowledge provides valuable information and teaches users how to do something new or improve their existing skills. This educational aspect makes these videos appealing to those who want to learn or solve a specific problem.

Here is an example of DUcare Beauty showcasing nose contouring tutorials. The video has now been viewed 44.1 million times.

@ducarebeauty Are you contouring your nose correctly??👀🤛#ducarebrushes #contouring #contouringhacks #rightorwrong #makeuptutorial #usa #beautytips ♬ original sound – DUcare beauty

2. Trending Content

Certainly, riding the trend wave is a tried-and-true strategy. Most folks are familiar with what goes viral these days.

So, if your primary objective is to amass a larger following, it’s a smart move to engage in trending challenges, sounds, effects,s or hashtags and share those videos on TikTok.

Plus, if you’re looking to up the ante, you can initiate your very own challenge, complete with a branded hashtag, and cross your fingers for that viral spark.

Here is an example of Vogue Magazine doing trending content ‘GRWM’.

@voguemagazine #Jennie brought Vogue behind the scenes for a GRWM #MetGala edition. For the #BLACKPINK star's Met Gala debut, she incorporated elements of her Korean culture and classic #Chanel ♬ original sound – Vogue

3. Work with Others

Another effective method for creating a successful TikTok post is collaborating with other creators. When you team up with someone, not only will your followers see the video, but your partner’s followers will also have the opportunity to view it. Essentially, this doubles your chances of expanding your reach.

This strategy becomes even more potent when you collaborate with an influencer who boasts a substantial fan base. Such partnerships can significantly increase the likelihood of your video going viral. It’s crucial to keep in mind that selecting an influencer whose values and style align with your brand will lend credibility to the collaboration.

Kristen Hancher works with the famous cosmetics brand, Too Faced.

@kristenhancher Pink is my color for Christmas @toofaced #toofacedpartner ♬ LA LA LAND (Part 2) – Official Sound Studio

4. Behind the Scene

One effective approach is to offer your audience a sneak peek into what goes on behind the scenes of your hard work. This provides insight into how your brand operates, your core values, and the culture you foster. Utilizing the behind-the-scenes tactic can establish a stronger connection between your audience and your brand.

Moreover, embracing this strategy can be particularly impactful when there are amusing bloopers or less polished moments to share. Don’t shy away from revealing the less refined aspects of your work. In fact, sharing these humorous mistakes or bloopers can endear you to your audience and provide entertainment value.

@ratersapp Four real tigers were used in the production, for reference and motion capture, as well as for actual pivotal scenes 🐯🛶 #lifeofpi #lifeofpi2012 #lifeofpibehindthescenes #ratersapp ♬ original sound – Raters App 🎥📲⭐

5. Duet 

Duetting on TikTok fosters a platform for creative expression. It allows you to reimagine and put your personal touch on existing content, infusing it with your distinctive style and humor to craft fresh and engaging creations.

Moreover, duetting serves as an effective means to connect with fellow users’ content. When you engage in a duet, their video becomes a part of your profile, coexisting with yours. This exposure potential extends your reach, introducing your content to a wider and more diverse audience.

Gordon Ramsay duet with account cookingforlevi.  

@gordonramsayofficial #duet with @Cooking for Levi Looks like I have some competiton ! #ramsayreacts #oxtail ♬ original sound – Gordon Ramsay

6. Time-lapse Video

Content of this nature is particularly effective for activities with extended processes, such as painting, dressmaking, or crafting handmade items. It addresses a common issue where viewers may become curious about your creative process but may lose interest if it extends for too long, causing them to swipe away from your TikTok video.

Utilizing time-lapse or sped-up footage in these situations serves as a valuable tool for capturing and retaining your audience’s interest. This approach allows your viewers to witness the entire creative journey in a condensed timeframe, ensuring they remain engaged without a substantial time commitment.

@melitsmoi Sorting out all the clothes i didnt wear in the last 6 month while basking in the sun and eating fruits🥝🍎🥭 (I also get knee updated on Wednesday💅🏼) #cleantok ##timelapse##cleaning##tidytok##tidyup##sun##bedroom##appartement##recovery##organize##cleanup##declutter##decluttering##fyp ♬ Hey Lover – The Daughters Of Eve

7. Order Packing

Order packing can be a truly satisfying process. Many small businesses on TikTok capture the moments when they’re packing orders for their customers. It’s a bit like offering a behind-the-scenes glimpse of your operations. These videos often exude an ASMR-like quality, creating a doubly engaging experience.

By ensuring your packaging setup is visually appealing, you can craft a compelling video that not only demonstrates your order-packing process but also instills trust in customers. It assures them that the products they’re purchasing are handled with care and securely packaged for safe delivery.

Classievu shows us what order packing looks like.

@classievu Thank you Alan! ✨#tinythings#tinyorder#smallestorder#packwithme#asmrpackaging#asmrrelax#asmrrelaxing#asmrnoises#asmrnotalking#asmrsatisfying#smallorders#storytelling#asmrtriggers ♬ Birds and sparrows (environmental sounds / natural sounds)(322163) – somosomowhat

8. Dancing

TikTok began its viral journey with dancing videos, and the trend is still going strong. For those familiar with the platform, it’s no secret that TikTok is teeming with dance videos. Creators leverage it as a stage to display their dancing prowess, often extending invitations to others for group dance performances. The possibilities for showcasing your moves in creative and entertaining ways are virtually limitless.

By selecting the right music and breaking down the steps into simple instructions, you can craft a dance challenge that gets everyone swaying and grooving. If you possess dancing talent, diving into this genre of videos can undoubtedly aid in growing your follower count. It’s a fantastic way to connect with the TikTok community and spread the joy of dance.

@imboian 1hr to learn this 🥹🙏🔥 #smf #dancecover #law #mnet #streetmanfighter #practice ♬ LAW (Prod. by Czaer) – YOON MI RAE & BIBI

9. Lip-syncing

Lip-syncing videos undoubtedly rank among the most widely embraced video formats on TikTok. Leveraging the platform’s user-friendly editing tools and imaginative effects can elevate your lip-syncing videos to a level that distinguishes them from the crowd. The art of syncing your lips to the lyrics of popular songs or reenacting memorable scenes from movies has captivated users far and wide.

A notable trend within this genre involves the creative reuse of humorous sound clips. Creators incorporate these sound bites into their content by lip-syncing to the audio and supplementing the visuals with on-screen captions, thereby reshaping the context to align with their channel’s tone or personal voice. This practice adds a layer of humor and individuality to the videos, fostering engagement with the audience.

Selena Gomez also joined the lip-syncing content. 

@selenagomez

♬ original sound – Jim Rossington

10. POV

The POV trend entails creating brief videos from a first-person viewpoint, often framing the camera to create the impression that the person behind the lens is actively engaging with the objects or individuals in the scene. But sometimes, some creators use POV videos to express their perspectives, opinions, or observations on various topics, subjects, or narratives by just facing directly to the lens. 

POV content possesses a distinctive allure in its capacity to engross viewers by establishing a relatable connection. It allows audiences to engage with content from a more personal viewpoint. This can enhance engagement and resonate with viewers on a deeper level.

Here is an example of how Fenty Beauty makes POV content related to nature in using makeup products, making the audience get the relevant sense. 

@fentybeauty Trust we gonna use #EazeDropStick up til THE veryyy last swipe!! 🤞🏽😤💯 Yk we gotchu til the very end, #FentyFam 👉🏽 When your Eaze Drop Blur + Smooth #SkinTint ♬ original sound – CCJT Studios

11. Voiceover

TikTok offers another engaging feature that empowers you to record your own audio and apply voiceovers to your videos. This functionality allows for creative opportunities, enabling you to lend your voice to the original clip, thereby altering the context or infusing additional entertainment value. It also presents the possibility of giving voice to your pets, creating the illusion of them communicating in human language, which can be a source of amusement and engagement for your audience.

Here,  _angelomarasigan has voiced over TikTok content as a cabin crew.

@_angelomarasigan #duet with @Ajei This makes me want to go to the Philippines again ❤️🇵🇭 #philippineairlines #voiceactingchallenge #comedytrending ♬ original sound – Ajei

12. Makeover

Content that follows the ‘From this to that’ format possesses a unique appeal that tends to captivate viewers, encouraging them to watch your TikTok content all the way through to discover the final outcome. This type of content is frequently associated with makeovers, including house renovations, makeup transformations, design revamps, and more. It leverages the curiosity factor, keeping your audience engaged and eager to witness the transformation from start to finish.

One such design makeover content like 

@dariathebrand What would you order here? 🍸🍟#mcdo #mcdonalds #logodesign #experiment #concept #burger #luxury #rebranding #rebrand #lovingit ♬ original sound – DARIA THE BRAND

13. ASMR

ASMR content is strategically crafted to engage viewers’ sensory perceptions. Creators artfully employ an array of sounds, including gentle whispers, rhythmic tapping, and soothing crinkling, to elicit ASMR sensations. This sensory response often translates into deep relaxation and a sense of pleasure for a significant portion of the audience.

ASMR content is particularly appealing to those seeking stress relief. TikTok’s ASMR videos provide a convenient and efficient means of de-stressing and temporarily escaping the demands and pressures of our daily routines.

TikTok ASMR ice restocks content of kaelimaee gained more than 6 million views. 

@kaelimaee all the sounds🤭🤭 all ice molds on my ämzn!!! 🍋🫐🍓🥒🥥🥝 #icedrawer #icerestock #asmr #asmrsounds #satisfying #aesthetic #restock #organize #home ♬ original sound – kaeli mae

14. Calming Video 

Numerous calming videos on TikTok feature the breathtaking beauty of nature, from serene landscapes and tranquil forests to mesmerizing underwater scenes. These visual elements have a unique ability to transport viewers to serene natural environments.

Moreover, in today’s fast-paced environment, there’s a growing demand for relaxation and stress relief. Calming content offers viewers a valuable opportunity to unwind, alleviate stress, and momentarily step away from the hustle and bustle of everyday life. It provides a serene respite amid life’s demands.

This is a calming content example from tomgrindell, isn’t it satisfying?

@tomgrindell One of the most stunning spots I’ve been to in Japan, and tucked away in the countryside near Tokyo! 📍Fukasawa Tiny Museum, Akiruno Gnomes and ‘tiny things’-style museum, looking like something out of a Ghibli movie! An absolute must go if you want to have a feel of the countryside and this peaceful, serene vibe. Small local museum run by the nicest couple. The husband remodelled and designed most of it, and the wife is one of the loveliest people I’ve met. #museum #ghibli #tokyo #fukasawa #tokyotrip #japan #japantravel #gnome ♬ original sound – Tom トム

15. Sharing Food Recipe/ Cooking 

Food possesses a natural visual allure, and TikTok’s concise video format provides creators with a captivating platform to exhibit their culinary expertise. Within this realm, the presentation, colors, and textures of dishes can be particularly visually striking, making for engaging content. 

Additionally, food-related content frequently incorporates practical do-it-yourself (DIY) techniques. These encompass homemade recipes, kitchen hacks, and innovative plating concepts, all of which serve an educational and inspirational purpose.

Here is an example of the cooking content of kennylsong, gaining 34 million views. 

@kennylsong japchae ! happy sunday jungkook 👀 #asianfood #cooktok ♬ Seven (feat. Latto) – Clean Ver. – Jung Kook & Latto

16. Show Your Adorable Pet

If you have pets, whether they are dogs, cats, or more exotic animals, this is a TikTok content idea for you. Pets are inherently adorable. Their endearing qualities, including playful antics, inquisitive tendencies, and charming appearances, render them intrinsically engaging subjects.

Furthermore, pets frequently display entertaining and amusing behaviors that have the potential to elicit joy and laughter among viewers. These behaviors may encompass amusing reactions, clever tricks, or comical scenarios, collectively serving as an abundant source of amusement and entertainment. 

TikTok account, Apolloandfrens shows us how adorable the pet content is.

@apolloandfrens Apollo’s got “bottle” now 🎉 #talkingparrot #learningtotalk #animaltraining #parrotsoftiktok #amazinganimals #smartbird ♬ original sound – ApolloandFrens

17. Dog Meal Prepping

Content creators frequently devise inventive and imaginative dog food recipes, not only to fulfill essential nutritional needs but also to infuse variety and excitement into a canine’s dietary regimen. This innovative approach can be intriguing and serve as a source of inspiration for pet owners eager to expand their dog’s culinary horizons.

Plus, the act of preparing meals for pets often serves as a bonding opportunity. Creators often emphasize the emotional rapport between pet owners and their dogs throughout the meal preparation process, thereby introducing a heartwarming element to the content. This connection underscores the importance of nourishing and cherishing the well-being of our beloved canine companions.

@chefsanddogs Reply to @sofia_love80 watch me get my dinner ready 🧡 #asmr #asmrfood #dogdad #dogs #dogsoftiktok #dogfood #bordercollie #feedfreshchallenge ♬ Pieces (Solo Piano Version) – Danilo Stankovic

18. #Storytime

Creators frequently convey personal anecdotes and experiences, sharing authentic narratives that facilitate a genuine connection between the storyteller and the audience. This connection nurtures empathy and trust, fostering a meaningful and relatable interaction.

Additionally, Storytime content is known to evoke powerful emotions. Creators skillfully deliver narratives that span a spectrum of feelings, including heartwarming moments, humor, inspiration, and even tales of overcoming challenges. These stories often strike a chord with viewers, resonating with their own life experiences.

For example, this is a storytime content of zozoroe that gets popular.

@zozoroe What a good day to look out for other women😈 this happens too often. #fyp #whydomen #storytime #CTCVoiceBox #DayInMyLife #OikosOneTrip #funny #viral ♬ original sound – The Zoe Roe Show

19. Vlog/ A Day in Life

Many TikTok vlogs provide an unvarnished and authentic look into creators’ lives, a feature that resonates well with viewers seeking genuine and relatable content. Vloggers have the freedom to explore an extensive array of topics, including daily routines, travel escapades, culinary adventures, fashion insights, and personal challenges. This diverse spectrum guarantees content that caters to a broad audience with varied interests and preferences.

Here is a day-in-life content example from kristylin.

@kristyklin day in my life as an unemployed 24 year old, living at home with my parents 💕💻 i'm slowly getting into the routine of things and it helps to get myself out of the house to meet up with others in a similar point in life as me! #dayinmylife #unemployed #livingwithparents #early20s #visionboard #notion #minivlog #realisticdayinthelife ♬ Je te laisserai des mots – Patrick Watson

20. Science Experiment

Science experiments frequently captivate the eye, featuring visually captivating elements like vibrant reactions, mesmerizing patterns, and captivating transformations that readily engage viewers.

In addition, TikTok serves as a platform where numerous creators elucidate the science underpinning these experiments. This educational facet imparts valuable insights into scientific principles and concepts, offering viewers an accessible and captivating route to learning.

Science experiment content example: 

@ronspina OMG WOW…Didn’t expect this #cool #science #experiment #elephanttoothpaste ♬ Teenage Dirtbag – Sped Up (and she doesn't give a damn about me) (Sped Up) – Wheatus & slater

21. Workout

Creators have the opportunity to present a wide array of workout styles on TikTok, encompassing strength training, cardio, yoga, dance, and a host of others. This diverse selection accommodates the varying fitness objectives and inclinations of the audience.

Numerous TikTok workout creators extend motivation to viewers through their content. They inspire consistency in fitness routines and drive individuals toward realizing their fitness aspirations.

@selina.peachi Abs were shaking😎 wearing @AYBL #viral #workout #flatstomach #absworkout #abs #smallwaist #smallwaistworkout #absworkout #workoutroutine #gymtok #fitness #gym #workouts #beaybl ♬ original sound – ColdAudios

22. Arts and Craft

Arts and craft content provides a platform to exhibit the creative process and artistic prowess of the creator. It captivates viewers through the presentation of innovative concepts and the realization of distinctive projects.

As an audience, the act of observing an artist or craftsperson meticulously craft their work can induce a remarkable sense of relaxation. This visual experience functions akin to visual ASMR, fostering a tranquil state and aiding in stress reduction.

@noorahmad_art Moonlight painting💙✨ I’m using Prussian blue, medium magenta, black and titanium white acrylic paint. #acrylicpainting #tiktokart #canvaspainting #paintingtutorial #art #fyp #foryoupage #acrylicart #arttiktok #arttok ♬ original sound – Noorahmad_art

23. AI Cover 

AI cover song content exemplifies the forefront of AI technology, demonstrating its ability to authentically replicate the voices and musical stylings of well-known artists. This innovative technology frequently serves to craft mashups, remixes, and entirely fresh interpretations of familiar songs.

AI cover songs introduce an element of surprise into musical compositions. This may involve the fusion of contrasting musical genres or the infusion of humor, both of which effectively sustain viewer engagement.

Here is an AI cover content example by the famous One Piece characters.

@y.esir_ 😩😩🎻 #aicover #onepiece #aicovers #aisong #manga #luffy #zoro #strawhats #strawhatpirates #animetiktok #animefyp #aicoversongs #onepieceedit #onepiecefan #aisongs ♬ original sound – yesir

24. Meme

Memes hold a significant place in online culture, and TikTok’s meme content embraces this cultural phenomenon. Creators can adeptly utilize well-known and relatable memes to maintain cultural resonance and connect with a wide-ranging audience.

Here, the platform provides an ideal canvas for unleashing creative expressions within meme content. Creators employ visuals, textual elements, and music to amplify the humor and effectiveness of their memes, thus enhancing the overall viewer experience.

This is an example of a video funny meme.

@nutshellanimations 🥲🥲 #animationmeme #comedy #funnyvideos #meme #animation ♬ original sound – Harry Rose – 🌹Online Coach 🌹

25. Green Screen 

The green screen feature on TikTok empowers creators with the ability to virtually transport themselves to diverse locations and scenarios, opening up boundless avenues for creative expression and storytelling. Moreover, creators have the option to kickstart green screen challenges, inviting viewers to join in and craft their own imaginative videos. This dynamic interaction fosters a sense of community engagement and collaborative content creation.

One such example of green-screen content: 

@jainmusic #CapCut #makeba ♬ Makeba – Jain

It’s Time to be Creative 

No more grappling with the vexing question of what to post on TikTok.

The power of creativity cannot be underestimated in the realm of TikTok. As the platform evolves, so do the expectations of its users. To stay ahead in the game, it is essential to continuously brainstorm fresh, unique ideas that resonate with your audience. Embrace the power of storytelling, humor, and visual aesthetics to make a lasting impact. By thinking outside the box or experimenting with these 25 different formats, there is no more struggling to think of what to post on TikTok.