How to Find Trending Hashtags on Twitter (X) in 2024 [Guide]

The importance of trending hashtags on Twitter for a brand’s visibility cannot be over-emphasized. Alongside their exposure, trending Twitter hashtags make it easy to join Twitter trending topics in real-time.

Twitter hashtag trends organically encourage audience interaction. If properly done, it just might be what you need to take your marketing effort to the next level.

Research by Agora Pulse explains the impact of hashtags on tweets, showing that tweets with hashtags have twice as much engagement as tweets without them.

Also, 40% of tweets with hashtags are retweeted. Without question, you can expect a greater effect when these tweets are trending tweets.

If you are not sure of how to leverage trending tweets on Twitter, you’ve come to the right place. This article provides insight into how trending hashtags on Twitter work, how to check trends on Twitter, and how to find trending hashtags on Twitter.

Read through until the end to start using Twitter hashtags trending to your advantage.

What are Trending Hashtags?

Trending hashtags refer to topics being discussed and receiving more mentions, interactions, and impressions than they typically do.

The app’s algorithm largely determines Twitter trends and hashtags. Also, they can be based on metrics like your location, your interests, and the people you interact with.

Some of the most popular Twitter hashtags include:

• #MondayMotivation
• #Love
• #Trending
• #Art

An easy way to know trending Twitter hashtags today is to make a quick Twitter trends search on the ‘Trends for you section’ of the platform. Nonetheless, it’s important to understand how the algorithm influences how Twitter trending hashtags are placed.

Twitter algorithm refers to the rules that determine the value of a tweet and how well it would rank on the platform. It also defines how popular hashtags on Twitter would appear on your timeline.

The algorithm works by learning what you like, click, and respond to show trends that are tailored to your interest. The Twitter algorithm ranks hashtags based on factors like relevance and location.

The number of tweets, retweets, replies, and likes related to a hashtag trending on Twitter affects its placement in the ‘Trends for you’ section.

Posts that have garnered much attention are considered valuable based on Twitter trend analysis and would be prioritized. Also, recent and ongoing topics would have greater visibility.

Trend placement on Twitter is also largely affected by your location. Trending Twitter discussions concerning your geographical area will be seen on your “For You” timeline.

For example, someone residing in the United States would see a US-trending Twitter hashtag that Twitter users might not see in other parts of the world.

How to Identify Trending Hashtags

Now that you have come this far, you probably wonder, “How do I see what’s trending on Twitter?” Well, it’s a straightforward process to discover viral topics on Twitter.

Below is a step-by-step guide on how to find real-time Twitter trends after you are logged in to your account.

• Tap on the magnifying glass icon to access the Explore page from the Twitter dashboard. This page displays Twitter’s top hashtags, recent topics, and other recommendations.
• Click on the ‘Trending’ tab to check out the list of day trends and viral hashtags on Twitter. You will also see the Tweets that contain these topics and hashtags.
• You can select ‘Show more’ to expand the list or scroll further down to ‘What’s happening” to view other prevailing topics.

The Explore tab is not the only access to how to see trending on Twitter. Trends can also be found in Lists, Notifications, Home timelines, Bookmarks, profile pages, and search results.

Leveraging Trending Hashtags for Marketing

Exploring Twitter trends to promote your business or content is a productive effort when it’s properly done. The following are simple ways to maximize the Twitter trending strategy as a social media marketer or business owner.

1. Use top hashtags

You can check out the top Twitter trending 24 list. After making your trending Twitter hashtag discovery, include top trending Twitter hashtags in your tweets.

You can also carry out Twitter trend monitoring on viral tweets related to what you want to promote. Then, you can take a cue from the hashtags used in these posts.

2. Use organically fitting hashtags

Your hashtags should fit into your posts as naturally as possible. It shouldn’t feel forced, so your content retains its value. Moreover, when you explore organic Twitter trends and hashtags, it’s easier for users to relate to your business.

3. Don’t overuse hashtags

It’s best practice to incorporate one or two of the most used hashtags on Twitter to promote your brand. Excessive use of hashtags will make your content come off as spam. Also, make sure your hashtags don’t communicate multiple ideas.

4. Engage and join conversations

Your work does not end after using the proper hashtags. You can increase your content’s traffic by actively participating in the ongoing conversation.

Respond to comments, contribute to relevant discussions, and build a rapport with influencers within your brand’s industry.

5. Monitor and analyze the hashtags’ performance

Twitter hashtag analytics tools make it easy to monitor hashtag trends for Twitter users. They provide Twitter hashtag insights by tracking the reach, engagement, conversions, and clicks on your hashtagged content. Twitter hashtag data helps you modify your strategy to suit your audience better.

Aside from the built-in Twitter analytics tool, you can also trust third-party social media analytics tools like Mandala Analytics.

Integrated with AI, Mandala Analytics uses broad sets of relevant data from billions of mentions and hashtags across the internet with one-year historical data on any topics and keywords.

6. Start your hashtag campaign

You can initiate your Twitter hashtag campaign alongside leveraging existing trending hashtags. It is a great way to expand, expose, and increase the awareness of your brand.

The top 10 trending Twitter hashtag campaigns that gained worldwide popularity include:

• #BlacklivesMatter
• #FollowFriday (#FF)
• #HeForShe
• #LikeAGirl by Always
• #ShareACoke by Coca-cola
• #PutACanOnIt by Red Bull
• #MyCalvins by Calvin Klein
• #IceBucketChallenge
• #NationalFriedChickenDay
• #MeToo by Alyssa Milano

How to Avoid Pitfalls When Using Trending Hashtags

As much as using the most used Twitter hashtags in your content can boost its visibility and relevance, It also has its loopholes. Here are common pitfalls to avoid to ensure maximum productivity:

1. Poorly written content

It is important to have well-written content before incorporating Trending hashtags on Twitter. Contents not appealing or relevant to the audience might not gain traction, even if top trending hashtags on Twitter are used. After selecting the Twitter search trending hashtags, keep your users’ interests in mind when creating your content.

2. Difficult to read hashtags

Using Hashtags that are difficult to read is a pitfall to steer clear of, especially when you are launching a hashtag campaign. If your hashtag is a string of words, capitalize the first word so it’s easy to read.

When the hashtags are typed wrongly, they become less discoverable and difficult to use. For example; ‘#IceBucketChallenge’ instead of ‘#icebucketchallenge.

3. Hashtags in all caps

A hashtag written in all caps appears too loud; much more, it requires extra effort to type. Except it is an acronym, it is better to use fewer capital letters.

4. Forcing people to use your hashtag

A hashtag should draw people’s curiosity naturally. If people are not using your hashtag, it’s because it’s not piquing their interest. Instead of expecting your hashtag to be used, make sure you create one that people will be interested in.

5. Irrelevant and out-of-context hashtags

Make sure you use hashtags that are relevant to your brand. For example, using hashtags like ‘#skincare’ and ‘#beauty’ for a food business is out of place.

Also, keep in mind the original purpose of the Twitter trending tags so you don’t use them out of context. When a hashtag is not used contextually, it can lead to miscommunication, misunderstanding, or even an offense.

How to Measure Your Success and Insights on Twitter Trending Hashtags

Twitter analytics combined with a third-party tool like Mandala Analytics make it easy to gain insight into the performance of your frequently used most popular hashtags on Twitter.

The success of using what’s trending on Twitter can be tracked using the following metrics:

1. Impressions

Impressions are counted when your post appears on a user’s timeline as a tweet, retweet, or quote tweet. This feature helps you monitor the resulting brand’s awareness because of the hashtags used. A significant increase in the number of people who viewed your content implies it successfully had a greater reach.

2. Engagement

This feature tracks how frequently a user interacts with your tweet. These interactions include when a person likes your tweet, shares, comments, replies to it, or even follows your account from the post. Check out the analytics dashboard to see if your hashtag strategy worked, especially when your content has better engagements.

3. Followers

Analytics tools like Mandala Analytics allow you to track the growth in your number of followers. If you are gaining more followers on your account, it means your content has gained more visibility and a wider audience. Also, it’s a pointer that your content is interesting and relevant.

#TweetSmartToday

Trending hashtags can help individuals, businesses, marketers, and content creators who want to boost their online presence. And so, it is vital to understand how to check what is trending on Twitter to leverage the hashtags and avoid potential pitfalls.

Hopefully, the information in this article is a sufficient guide on how to adjust your marketing strategy based on search Twitter trends.

Do you need a reliable analytics tool to help you monitor, understand, and leverage Twitter hashtags for your marketing?

Mandala Analytics, trusted by thousands of content creators and marketers, is a reliable, AI-integrated, and data-rich platform to ace your hashtags campaign on Twitter.

Contact us today. to learn how we can get you started!