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Unlocking the Potential of Twitter Marketing

Unlocking the Potential of Twitter Marketing

Twitter seems like the platform that never sleeps, but with a bit of preparation, you can devise a strong Twitter marketing strategy to help your business thrive on the platform, even if trends rapidly change around you.

Check out this article to learn how to do it.

The Power of Twitter in Marketing

Twitter has over 200 million daily active users and around 300 million monthly active users. Though it doesn’t have audiences in the billions like some of its competitors, don’t discount it as a method of promotion just yet.

When used right, Twitter can be a powerful marketing platform because of its unique model, which facilitates real-time interactions with audiences. This provides a valuable edge over other social media platforms where the lag between posting time and engagements is much larger.

Crafting Your Twitter Marketing Strategy

A Twitter / X advertisement for RITZ crackers

A comprehensive Twitter marketing strategy starts with figuring out what your overall goal with the platform is.

The tool can provide the means to reach several different goals, such as:

  1. Building a loyal following around your brand
  2. Starting or adopting trends
  3. Increasing visibility for your brand and products
  4. Boosting traffic to your site
  5. Improving brand authority, etc.

Once you determine what the outcome of the Twitter marketing strategy should be, you can move on to the next crucial items on the list, which are:

  1. Target audience: You’ll need to learn which segments of your potential buyers are active on Twitter, how they use the platform (such as when they’re active), and the type of content they respond to.
  2. Content calendar: You’ll need to build several content pillars to ensure your strategy doesn’t focus too heavily on one theme or topic. A content calendar can allow you to have a complete overview of what you’ll post daily, monthly, weekly, or even months in advance.

Mastering Twitter Advertising

A Twitter / X marketing ad for an Amazon lioness women’s Kenny bomber jacket on Twitter / X

Like its competitors, Twitter provides brands with an integrated paid advertising system you can use to drive your campaign home and boost results even further.

The ad formats you could use include:

  1. Promoted ads: These are boosted tweets that can have photo, video, carousel, or text formats.
  2. Amplify: Boost the video tweets from relevant publishers.
  3. Takeover: Give your ads more visibility by placing them at the top of the timeline or the “what’s trending” section.
  4. Live: Amplify your livestream right on the platform.

If you’ll include Twitter advertising in your overall strategy, it’s important to calibrate your paid efforts with your organic ones. That means matching the goals, content plan, and target audience.

Understanding Twitter Advertising Costs

Twitter allows you to have full control over your advertising spending by setting up strict budgets for all your campaigns.

But apart from that, your Twitter advertising cost will depend on how well you optimize your campaign. First, you’ll need to choose the proper goal to ensure you’re charged for desired actions, such as reach or link clicks.

Then, issues like bidding and targeting can also greatly affect your Twitter advertising costs. You can test different strategies with a smaller budget and then scale your efforts to spend your money wisely.

Twitter Marketing Tips and Best Practices

A phone with its social media applications open with Twitter / X highlighted

Consider these tips when creating your new Twitter marketing strategy to give your efforts the best chance of reaching their goals:

  1. Update your account and ensure it’s properly branded.
  2. Use relevant hashtags in both organic and sponsored tweets.
  3. Leverage Twitter chats to boost engagement.
  4. Use Twitter Moments to bring more awareness to or highlight a specific topic.
  5. Partner with influencers and opinion leaders to shed more light on your content.
  6. Engage with followers directly by replying to threads or even retweeting them.

Leveraging Mandala AI’s Twitter Marketing Tools

Because everything develops so quickly on Twitter, it’s fair to say that you cannot plan for everything. However, data can assist you in building an effective Twitter marketing strategy and establishing a clear direction for your efforts so that you can reach your goals.

You can gather this crucial data through Mandala AI’s powerful suite of tools designed to support marketers and business owners in several ways, from analyzing your competitors to monitoring campaigns, determining brand sentiment, and even monitoring posts across Twitter or other social media platforms.

Two powerful tools for your Twitter marketing arsenal are Mandala Analytics and Ripples, both of which can help you get timely industry insights, campaign stats, and even competitor engagements to make data-driven decisions for your campaigns.

Benefits of Using Mandala AI’s Tools

Mandala AI’s suite enables you to optimize how you:

  1. Track engagement: Move beyond Twitter analytics and get deep data on how your efforts are paying off, or see what your competitors are doing.
  1. Identify brand sentiment: Discover what your target audience genuinely thinks about your brand, product, or a relevant topic in your industry, and use this knowledge to your advantage.
  1. Assess overall business success: Tap into industry benchmarks and see where your business is, what you need to improve, and what you can double down on.
  1. Spend your marketing budget: Through data-driven decisions, you can rest assured that you won’t be spending money on Twitter marketing efforts that don’t pay off in the end.

Taking Action

Mandala AI aims to enable your brand to achieve success with all its Twitter marketing efforts by providing you with all the information you need to optimize your efforts.

We invite you to learn what our suite is capable of and see Mandala Analytics, Ripples, and our other social media tools in action. Get started with Mandala AI today and launch a data-driven Twitter campaign!


Twitter is one of the best social media platforms to build a following on and establish your brand as a major actor in your industry.

Though crafting strong Twitter marketing strategies can take some effort, having relevant information on your competitors, industry, and target audience significantly optimizes the workflow.

Consider crafting a new Twitter marketing strategy today by using the tips detailed in this guide, and remember to check out Mandala AI if you want to start making decisions based on data.

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