Best Time to Post on Facebook or Meta by Industry [2024]

Baseball hitters aren’t the only ones who need to deal with curve balls daily; social media marketing specialists know very well that their jobs are anything but boring.

With constantly evolving consumer expectations and platform updates, posting on Facebook or Meta is anything but simple, at least if you want to get some benefits out of it. Not only do you have to make sure the content is effective, but the time you post can also make or break your success.

If you’re wondering when’s the best time to post on Facebook or Meta in 2024, this resource has you covered.

When is the Best Time to Post on Facebook

Spoiler: there isn’t a “best time to post on Facebook or Meta”, meaning you won’t find a singular answer somewhere online.

Figuring out the perfect time to share on Facebook or Meta can really make a difference for businesses looking to connect with their followers. It’s like finding the best moment to chat with friends at a party – timing matters!

Here, we’ve done some serious digging into this topic, focusing on five big industries: fashion & beauty, food & beverage, finance, real estate, and automobile. Our goal is to help you nail down the ideal posting times for your business.

Let’s dive into the juicy details! Mandala AI has sifted through 500,000 Facebook feeds worldwide with Mandala Analytics, checking out posts from April 2023 to April 2024. From trendy photos to fun videos and everything in between, we’ve got the scoop.

We’ve crunched the numbers, analyzing engagement levels for different industries and company sizes. The result? We’ve uncovered the sweet spots for posting, breaking it down hour by hour and day by day. 

Ready to boost your engagement? Let’s get started!

Best Time to Post on Facebook for Fashion and Beauty

Basically, we cannot deny that Fashion and Beauty brands often have a global audience. Posting from 3 a.m. to 4 a.m. hits the sweet spot: it’s evening in Asia, late night in Europe, and early morning in the Americas. Early birds love checking their feeds first thing, making your post part of their morning routine.

And don’t forget the mid-morning crowd! In the late morning, folks are taking coffee breaks and sneaking peeks at social media, so it’s prime time for engagement.

Weekends are a different game. People sleep in and scroll leisurely. Posting at brunch time on Saturdays and Sundays taps into this relaxed vibe, catching your audience when they’re most receptive.

By timing your posts to these peak hours, you’ll maximize your reach and engagement, turning casual scrollers into dedicated followers. 

You might also interested in:

• Top 30 Fashion Bloggers
• 12 Best Beauty Marketing Strategies  

Best Time to Post on Facebook for Fashion and Beauty [Overall]

• Weekdays: 9 a.m. to 10 a.m. / 3 a.m. to 4 a.m. 
• Weekends: 11 a.m. and 6 p.m. 

Best Times to Post on Facebook on Monday – Fashion and Beauty

• ⏰Peak Facebook engagement time on Monday: 10 a.m. 🗓️

Best Times to Post on Facebook on Tuesday – Fashion and Beauty

• ⏰Peak Facebook engagement time on Tuesday: 4 a.m. 🗓️

Best Times to Post on Facebook on Wednesday – Fashion and Beauty

• ⏰Peak Facebook engagement time on Wednesday: 11 p.m. 🗓️

Best Times to Post on Facebook on Thursday – Fashion and Beauty

• ⏰Peak Facebook engagement time on Thursday: 9 a.m. 🗓️

Best Times to Post on Facebook on Friday – Fashion and Beauty

• ⏰Peak Facebook engagement time on Friday: 4 a.m. 🗓️

Best Times to Post on Facebook on Saturday – Fashion and Beauty

• ⏰Peak Facebook engagement time on Saturday: 6 p.m. 🗓️

Best Times to Post on Facebook on Sunday – Fashion and Beauty

• ⏰Peak Facebook engagement time on Sunday: 4 a.m. 🗓 

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Best Time to Post on Facebook for Food and Beverage

The food and beverage industry is hugely popular online, with users constantly seeking meal prep ideas, recipes, and recommendations from leading food bloggers and influencers. Whether planning for the next day or indulging in late-night cravings, there’s a clear demand for food content. 

Prime posting times coincide with pre-bed and early morning hours. This catches the attention of late-night social media users winding down or those working night shifts. 

You might also interested in:

• 35 Restaurant Marketing Ideas
• 20 Cafe Marketing Ideas
• 13 Best Restaurant Marketing Tools

Best Time to Post on Facebook for Food and Beverage:

• Weekdays: 2 a.m. to 3 p.m. / 7 p.m. to 8 a.m. 
• Weekends: 1 a.m. to 2 a.m. / 7 a.m. 

Best Times to Post on Facebook on Monday – Food and Beverage

• ⏰Peak Facebook engagement time on Monday: 2 a.m. 🗓️

Best Times to Post on Facebook on Tuesday – Food and Beverage

• ⏰Peak Facebook engagement time on Tuesday: 3 a.m. 🗓️

Best Times to Post on Facebook on Wednesday – Food and Beverage

• ⏰Peak Facebook engagement time on Wednesday: 3 a.m. 🗓️

Best Times to Post on Facebook on Thursday – Food and Beverage

• ⏰Peak Facebook engagement time on Thursday: 8 a.m. 🗓️

Best Times to Post on Facebook on Friday – Food and Beverage

• ⏰Peak Facebook engagement time on Friday: 3 a.m. 🗓️

Best Times to Post on Facebook on Saturday – Food and Beverage

• ⏰Peak Facebook engagement time on Saturday: 1 a.m. 🗓️

Best Times to Post on Facebook on Sunday – Food and Beverage

• ⏰Peak Facebook engagement time on Sunday: 3 a.m. 🗓️

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Best Time to Post on Facebook for Finance

Consistently, evenings, both weekdays and weekends, show strong engagement, signaling user activity post-work hours. Late-night peaks indicate users are active beyond typical evening hours, possibly for financial research or planning ahead. By aligning your posting schedule with these peak engagement periods, you can amplify the visibility and interaction surrounding your financial content, thereby fostering increased audience engagement and bolstering brand recognition.

Best Times to post on Facebook for Finance:

• Weekdays: 8 p.m. to 9 p.m. / 11 p.m. to 12 a.m.
• Weekends: 8 p.m. to 11 p.m.

Best Times to Post on Facebook on Monday – Finance

• ⏰Peak Facebook engagement time on Monday: 9 p.m.🗓️

Best Times to Post on Facebook on Tuesday – Finance

• ⏰Peak Facebook engagement time on Tuesday: 12 a.m.🗓️

Best Times to Post on Facebook on Wednesday – Finance

• ⏰Peak Facebook engagement time on Wednesday: 8 p.m.🗓️

Best Times to Post on Facebook on Thursday – Finance

• ⏰Peak Facebook engagement time on Thursday: 11 p.m.🗓️

Best Times to Post on Facebook on Friday – Finance

• ⏰Peak Facebook engagement time on Friday: 12 a.m. 🗓️

Best Times to Post on Facebook on Saturday – Finance

• ⏰Peak Facebook engagement time on Saturday: 10 p.m. 🗓️

Best Times to Post on Facebook on Sunday – Finance

• ⏰Peak Facebook engagement time on Sunday: 8 p.m.🗓️

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Best Time to Post on Facebook for Real Estate

Weekday engagement peaks bright and early, particularly on Tuesday (5 a.m.) and Wednesday (4 a.m.), hinting at users’ pre-day activity. Additionally, there’s a surge in engagement in the evening indicating post-work browsing habits.

Similar engagement trends persist into the weekend, with early morning peaks suggesting users may be early risers or perusing real estate content before kicking off their weekend plans.

In the real estate sphere, audiences tend to browse during these times, while professionals like real estate agents engage at various points due to flexible schedules. Posting during these key moments effectively grabs attention as users explore properties or seek information.

You might also interested in:

• 40 Real Estate Marketing Ideas
• 40 Hotel Marketing Ideas  

Best Times to post on Facebook for Real Estate:

• Weekdays: 4 a.m. to 5 a.m. / 7 a.m. to 9 a.m. / 9 p.m. to 10 p.m.
• Weekends: 3 a.m. to 4 a.m. / 8 a.m. to 9 a.m. 

Best Times to Post on Facebook on Monday – Real Estate

• ⏰Peak Facebook engagement time on Monday: 6 p.m. 🗓️

Best Times to Post on Facebook on Tuesday – Real Estate

• ⏰Peak Facebook engagement time on Tuesday: 5 a.m. 🗓️

Best Times to Post on Facebook on Wednesday – Real Estate

• ⏰Peak Facebook engagement time on Wednesday: 4 a.m. 🗓️

Best Times to Post on Facebook on Thursday – Real Estate

• ⏰Peak Facebook engagement time on Thursday: 7 a.m. 🗓️

Best Times to Post on Facebook on Friday – Real Estate

• ⏰Peak Facebook engagement time on Friday: 7 p.m. 🗓️

Best Times to Post on Facebook on Saturday – Real Estate

• ⏰Peak Facebook engagement time on Saturday: 3 a.m. 🗓️

Best Times to Post on Facebook on Sunday – Real Estate

• ⏰Peak Facebook engagement time on Sunday: 9 a.m. 🗓️

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Best Time to Post on Facebook for Automobile

In the dynamic content landscape of Facebook’s automobile industry, there’s a rich array of topics catering to diverse interests and needs. Whether users are exploring new vehicle models, tracking gas prices, or staying updated on industry news, the timing of content varies accordingly. Peak engagement windows span across the day, from early morning to evening and late night.

Harnessing these peak moments to share content can significantly amplify the visibility of your automobile brand. However, it’s crucial to tailor your posting schedule to suit your target audience and business model. For instance, engaging with shift workers like truck drivers during late-night to early-morning hours, or catching commuters’ attention in the morning, can yield heightened engagement and better results.

Best Times to post on Facebook for Automobile:

• Weekdays: 8 a.m. to 9 a.m. / 4 a.m. to 5 a.m.
• Weekends: 10 p.m. to 12 a.m. / 7 a.m. to 8 a.m. 

Best Times to Post on Facebook on Monday – Automobile

• ⏰Peak Facebook engagement time on Monday: 8 a.m.🗓️

Best Times to Post on Facebook on Tuesday – Automobile

• ⏰Peak Facebook engagement time on Tuesday: 5 a.m. 🗓️

Best Times to Post on Facebook on Wednesday – Automobile

• ⏰Peak Facebook engagement time on Wednesday: 2 a.m. 🗓️

Best Times to Post on Facebook on Thursday – Automobile

• ⏰Peak Facebook engagement time on Thursday: 9 a.m. 🗓️

Best Times to Post on Facebook on Friday – Automobile

• ⏰Peak Facebook engagement time on Friday: 2 a.m. 🗓️

Best Times to Post on Facebook on Saturday – Automobile

• ⏰Peak Facebook engagement time on Saturday: 10 p.m. 🗓️

Best Times to Post on Facebook on Sunday – Automobile

• ⏰Peak Facebook engagement time on Sunday: 7 a.m. 🗓️

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Facebook Posting Consideration

When it comes to Facebook posting, there’s no one-answer-fits-all approach—it’s a blend of many elements.

Here are four key factors to ace your Facebook content schedule:

1. Audience Insights:

Get to know your audience inside out. Dive into Facebook Insights to uncover when they’re most active. Spot engagement peaks—likes, comments, shares—to find those golden posting times.

2. Time Zone Differences:

Got a global audience? Time zone differences matter. Schedule posts to hit peak activity across regions. Use scheduling tools to ensure your posts land right on time, no matter where your audience is.

3. Content Relevance:

Your content’s vibe matters. Keep it relevant and totally in sync with your audience’s thoughts on hot topics, issues, needs, and interests in your niche. Make sure your posts hit the right notes and keep your audience hooked!

4. Platform Insights:

Getting a deep understanding of the Facebook Algorithm will help you fine-tune. Then explore insights from other platforms like Instagram or Twitter. Cross-reference data to get a complete picture of your strategy for your audience’s online behavior.

5. Content Quality:

Ensure your posts are not just frequent but fabulous. Tailor them to your audience and stay true to your brand identity for consistency and trust-building. And never underestimate the power of eye-catching visuals—invest in high-quality images or videos that reflect your brand’s aesthetic to grab attention on the platform.

You might also want to dive deeper into our blog Facebook trends or get inspired to create compelling Facebook posts.

6. Posting Consistency:

The million-dollar question: how often to post? It’s not just about quantity; quality matters too. Whether it’s once a week or three times a day, establish a content calendar to maintain a steady posting rhythm. 

Remember, consistency is the secret sauce to a successful Facebook strategy. Find your sweet spot, strike a balance between posts and stories, and stick to it. And this might help, look out for our How to Schedule Posts on Facebook blog!

With these tips, you’ll be posting like a pro, maximizing engagement, and connecting with your audience in all the right ways!

Optimize Your Facebook [Meta] Strategy Now

The speed at which these social media platforms change their algorithms is often too much for marketers to handle. Factor in that audience members’ desires and wants are always evolving, and it’s easy to see that many social media marketers have a real need for engagement data that helps them fill in the blanks.

If you’re operating in one of the five industries we’ve studied, you’re in for a treat! Leveraging insights from these peak engagement periods can boost your online presence, ignite genuine interactions, and propel you toward your Facebook marketing objectives.

But if not, consider Mandala AI the best way to get a clear picture of the key times you should be posting your Facebook content, right down to the day of the week and even the hour for your industry. Get started on your new Facebook posting strategy with Mandala AI today.