15 Content Marketing Tools You Need in 2024

Content marketing is a powerful and cost-effective method that anyone can use to build awareness and credibility for their brand or business. The reason content marketing is so accessible compared with other forms of marketing and promotion is that there are so many amazing tools available to us, and many of them are inexpensive or free!

There’s never been a better time to jump into content marketing. 96 percent of marketing decision-makers claim that content marketing has helped their brands to reach their goals, so there’s no reason you can’t too, (with the right tools, of course).

We’ve selected the 25 most essential tools used for content marketers right now.

1. Create and edit story-ful designs with Canva

Designs bring life to content and are an essential part of brand storytelling. Using a powerful graphic design tool can help make a difference in your content marketing. 

Canva is a popular multifunctional design tool with thousands of templates and ideas to assist you in creating helpful designs, from documents to cards, videos, carousels, posters, flyers, and lots more.

Canva has an intuitive and simple user interface anybody can quickly understand. Plus, you don’t need to possess prior graphic design experience to create designs on the platform. Simply visit the website, create an account, and start accessing thousands of free and paid design templates for your content marketing.

2. Find perfectly matched influencers for your brand with CreatorIQ

An Oberlo-led influencer marketing study showed that 93 percent of marketers have partnered with influencers to boost their marketing campaigns. However, influencer marketing can only help your business get results if you choose the right talent.

CreatorIQ is among the best free content marketing tools able to filter through the millions of influencers worldwide to find talent that perfectly suits your business. CreatorIQ is data-driven with built-in AI capabilities, making it a quicker and smart tool for identifying the best talent for your campaigns.

Aside from being efficient and reliable, CreatorIQ is enriched with a vast database of fully profiled influencers across multiple industries.

3. Master the social media ecosystem using Mandala Cosmos

Crafting content to stand out among the vast amounts uploaded to social media can be daunting unless you’re equipped with a social media monitoring platform like Mandala Cosmos. It uses AI to bring the highest engagement content from all the major platforms into one manageable dashboard with analytics integrated.

Cosmos also lets you benchmark and monitor your own accounts along with any others you choose. For social media content creators, this dashboard can be your HQ; the base from which you can monitor the entire social landscape and more.

You can get started with Mandala Cosmos by creating a free account.

4. Manage your social media content with Uncanny Automator

Posting on social media is tricky because of the nature of the algorithms on most social media platforms. For example, you need to know the best times to post on the different social media platforms for your content to have a high chance of going viral.

Uncanny Automator is a blog marketing tool that integrates with social media to give you an upper hand in automating and scheduling social media posts. Uncanny Automator article marketing tool also lets you monitor your content on social media and how your audience interacts with them.

You can integrate Uncanny Automator with your WordPress website and other blog marketing tools to post new content automatically. One of the best content promotion tools, Uncanny Automator can automatically share the details about newly published blogs on your social media accounts, helping you save time and get better results.

5. Use Buffer Publish to manage all your social media content in one place

The different social media platforms have unique features that separate them from others. As a marketer, you have to leverage those differences to create viral posts consistently. However, a common challenge for many marketers is the time spent moving across the various platforms for content marketing.

Buffer Publish promotion tool brings all your social media profiles into a single page, where you can manage all of them simultaneously. You can create new content, edit existing content, schedule posting time, track your performance, and generate reports across all your social media profiles.

Like most of the best content marketing software tools and content collection tools, Buffer also comes with a browser extension that lets you cue up social media posts from your favorite accounts in as little as 30 seconds with only a single click.

6. Monitor your content and social media growth with Mandala Analytics

Tracking your social media growth with accurate, data-driven, and AI-powered analytics tools can help you make decisions that can significantly improve your content marketing campaigns.

Mandala Analytics packs many incredible features, such as ready-to-use data, insight discovery, content creation, and social listening. Additionally, the platform is rich with broad sets of relevant data from billions of mentions across the internet with one-year historical data on any topics and keywords.

Beyond the regular social media analytics tools, Mandala Analytics provides real-time actionable insights and big data your marketing team members can leverage.

Start your 15-day free trial on Mandala Analytics to boost your social media.

7. Outrank your competitors on Google with Semrush

Semrush ranks among the most popular SEO content strategy tools for content marketers because it gives deep insights into your competitors’ content strategies. You can leverage the data from your competitors to create content that outranks them and stay at the top position on search engines.

Aside from being one of the best content marketing research tools for competitor research, Semrush also helps you find less competitive long-tail keywords relevant to your business. You can use these competitive keywords in your content marketing campaigns.

Semrush also comes in handy with social media data to help you create posts that outshine your competitors and reach your desired audience on social media. Other features that make Semrush stand out include reliable backlink research, trends research, and content search tools.

8. Hack your YouTube channel growth with Tubebuddy

Your business can benefit massively from high views and subscribers on YouTube, but how do you get to that point? Tubebuddy is an advanced keyword research and SEO tool for YouTube that provides you with insights into the keywords, headings, and captions that can increase your channel’s popularity.

Tubebuddy also gives you tip-top suggestions on how to improve video length, size, quality, and more so that your videos are potentially suited for massive impressions, engagements, and shares.

Don’t know how to start your YouTube journey? You can use Tubebuddy’s ready-made templates for your video content marketing.

9. Create custom infographics with Canva

we think Canva is such a must-have for content marketers that we’ve listed it again, this time for its customized infographics. It comes with thousands of ready-made templates you can edit to design relevant infographics.

You can create an infographic from scratch by selecting the size, selecting images from your device or Canva’s image collections, adding text, logo, and more. If this process is challenging, you can tweak a pre-built template to create an infographic that works for your content marketing campaigns.

Canva has a simple interface, easy-to-understand navigation, and multiple resources to help you maximize the platform.

10. Track your growth with the Hubspot content marketing app

Data is more accessible nowadays, but the challenge many marketers face is organizing the data and making helpful marketing decisions for businesses. Tools like Hubspot Marketing Analytics and Dashboard Software take the hassle away.

Hubspot Marketing Analytics helps marketers measure the performance of all their marketing campaigns in one place using built-in analytics, reports, and dashboards. Users can also identify top-performing assets across a buyer’s journey, check site performance, measure traffic, and analyze reports across several marketing channels.

With a detailed analytics report, you can quickly understand marketing trends and use the information to supercharge your campaigns.

11. Speed up content planning and production with ChatGPT

ChatGPT is among the most disruptive content marketing strategy tools, although its innovation cuts across multiple industries. Leading marketers can leverage ChatGPT’s capabilities to bolster their marketing strategy quickly and precisely.

Using ChatGPT, you can perform tasks such as research, outline development, content development, and even copy creation for your campaigns. Although ChatGPT-generated content may not always be accurate or contextual, you might only need to tweak a few things to bring the AI-generated content to life.

12. Use MailChimp to automate and manage email campaigns

According to Hubspot’s Email Marketing Stats (Highlights), 77 percent of marketers said they’ve seen an increase in email engagement in the last year. This means that you can try to invest in email marketing tools.

Mailchimp is a full-scale email marketing tool with multiple features designed to help you grow your business through email marketing. For example, Mailchimp’s targeting tool is empowered with data and insights to help you predict your ideal target market correctly.

Other incredible features of Mailchimp are AI-powered analytics tools, content creation tools, and automation tools. Besides, the platform seamlessly integrates with other helpful apps like Stripe, Shopify, Zendesk, LinkedIn, Quickbooks, Firebase, and more.

13. Write perfectly with Grammarly

Grammarly is one of the most popular marketing content operation tools, with built-in AI capabilities for transforming your content into a powerful marketing piece. Checking your content for errors and optimizing the vocabulary using Grammarly can make a lot of difference in your marketing campaigns.

Grammarly has many helpful features that can help your content stand out from the millions of inferior content generated daily by marketing content software. With Grammarly, you can determine the tone you want your content to carry. With this setting, the app will offer suggestions to improve your writing and help you effectively communicate with your target audience.

14. Seamlessly generate content ideas with Brand24

Brand24 is a social media monitoring tool for tracking mentions of your brand, competitors, and keywords across multiple social media platforms. This tool also provides insights into sentiment, reach, and engagement. 

Aside from providing helpful insights about your brand and competitors, you can also use Brand24 to track your online reputation, understand how people interact with your content, identify influencers, and find new content ideas.

Other features on Brand24 are advanced filters, collaboration, custom reports, and real-time monitoring. Plus, it is one of the content marketing tools free for 14 days before subscribing to a plan.

15. Schedule your posts easily with Hootsuite

Hootsuite is one of the best social media content marketing management tools that allow marketers to schedule posts, track analytics, and collaborate with team members. Businesses of all sizes use the tool to manage their social media presence.

With Hootsuite, marketers can save time by automating many social media management tasks. For example, you can use Hootsuite to schedule posts in advance, so you don’t have to constantly log in to each social media platform to post new content.

You can also widen your reach on social media using Hootsuite features that enable you to post to multiple social media platforms simultaneously. Other incredible features include audience targeting, powerful data-driven analytics, and detailed insights.

Ready to Take Your Content Marketing Up a Level?

Using the right software for content marketing to aid content production, analytics, post scheduling, email marketing, and more can help you accomplish your marketing goals faster. This list of the top content marketing tools is reliable and would come in handy for your campaigns.

If you want an all-round platform that solves most of your social media marketing challenges, try Mandala AI today! It’s built to serve you with two powerful social media tools: Mandala Cosmos and Mandala Analytics.

Mandala Cosmos is your go-to for staying ahead of your competition by getting early access to trends, topics, and discussions your target audience is interested in. Mandala Analytics provides insights into your growth and competitors so that you can redefine your strategies where necessary.

Start using Mandala AI tools today for free!