12 Top TikTok Influencers to Work with [How to Become One]

TikTok has exploded from a humble Chinese app for lip-syncing and dance videos to a global sensation with 1.7 billion users in 2023. It’s now a go-to place for all kinds of content and making big moves in social commerce.

This TikTok craze has gone hand in hand with the surge of Influencer Marketing. Popular TikTok influencers, who have a big say in their audiences’ buying choices, are teaming up with brands to boost product visibility and get people talking. Thanks to TikTok’s algorithm, these posts can reach millions quickly.

Today, we’re exploring the world of TikTok influencers, spotlighting some of the top ones for your brand. We’ve also got tips for those wanting to become influencers themselves. Stay tuned!

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Who are TikTok Influencers? 

TikTok influencers are more than just regular users; they’re content creators who captivate audiences, transforming casual viewers into a bulk of followers. Whether they’re crafting niche content to engage a specific demographic or producing broad interest material that resonates with the masses, these influencers have their fingers on the pulse of what makes TikTok tick.

Their influence doesn’t stop at the screen. Through insightful reviews, engaging posts, and viral content, they shape consumer behavior, influencing their followers’ buying decisions. As brands recognize this power, they seek collaborations with these TikTok influencers to boost product visibility and stimulate sales, leveraging the trust and rapport these influencers have built with their audience.

Top 12 Popular Tiktokers to Work With in 2023

Looking to give your brand a TikTok boost? Whether it’s comedy, product reviews, foodie content, or car promotions, we’ve got you covered with these 12 top TikTok influencers to team up with in 2023.

1. Catherine Benson | @_catben_ (12.7M Followers)

@_catben_

Catherine Benson, a teenage TikTok influencer with a rapid rise to over 12 million followers, has gained fame for her ingenious life hacks when it comes to managing living spaces. Her content not only offers a visually pleasing experience but also provides easy-to-follow tips and tricks. Once you stumble upon one of her videos in your feed, you’ll find it hard to resist exploring more of her content in her profile, ensuring an all-day engagement without a hint of boredom.

Catherine’s main focus lies in creating content related to organization and cleaning. Each of her videos easily garners more than a million views, and her combined likes exceed a whopping 275.8 million. This makes her an intriguing prospect for brands in the food, ingredient, seasoning, or household products industry — Catherine possesses the knack for making your products appear highly desirable.

2. Zach King | @zachking (79.5M Followers)

@zachking

Zach King, the internet sensation we all know and love, has become a household name, no matter your age. He first rocked the online scene with his incredible magic tricks on Vine, a platform that was all the rage for short videos. Back in 2019, he posted the mind-blowing Hogwart bloom riding tricks that quickly went viral, racking up more than a hundred million views and 22.7 million likes – all in just 18-second clips.

But Zach’s magic extends far beyond Vine. He’s a big deal on TikTok and frequently teams up with famous TikTok artists and cool marketing campaigns. Most recently, he scored a sweet deal with Amazon Prime, creating awesome branded content that got over a million views. If you’re looking to up your TikTok game and get in front of a million-strong audience, Zach King is the TikTok influencer you can rely on. 

3. BongGil ASMR | @bonggilontiktok (1.8M Followers)

@bonggilontiktok

ASMR and Mukbang, the online eating show phenomena, are taking the TikTok universe by storm. In a world where watching others relish delectable dishes has become a popular pastime, BongGill, a rising TikTok influencer from Korea, is making waves with his engaging Mukbang and ASMR content.

His videos are simple but effective — just him, a black curtain background, and some seriously delicious-looking food. But what really hooks viewers is the way he savors every bite. It’s like you can almost taste the food yourself, and it’s hard to look away. With a total of over 35 million likes across all his content, BongGill’s popularity speaks for itself. He’s undeniably an intriguing choice for food brands aiming to achieve rapid virality on TikTok.

4. Ashley | @noitisashley13 (1.6M Followers)

@noitisashley13

Ashley, an American blonde, has created a significant buzz on TikTok due to her uncanny resemblance to global music icon, Taylor Swift. Capitalizing on this striking similarity, Ashley has been producing content that mirrors various trends associated with Taylor Swift. This imitation is so convincing that it often leaves viewers wondering if they’re watching the real Taylor Swift or Ashley, the doppelgänger.

Despite the simplicity of her content — mostly shot at home — Ashley’s unique and entertaining delivery has attracted a whopping 30.5 million likes worldwide. Moreover, she’s not just mirroring Swift out of the blue; she’s a bona fide Swiftie, a genuine fan of the artist she impersonates in her content. 

5. Jason Derulo | @jasonderulo (58.2M Followers)

@jasonderulo

When the world was struck by COVID-19 three years ago, and we found ourselves confined to our homes during quarantine, the catchy dance challenge of the song ‘Savage Love’ was all over our TikTok feeds – and that song belongs to none other than Jason Derulo.

Jason Derulo, a renowned singer and dancer with a massive fanbase, has consistently charmed TikTok users with his entertaining content. Whether it’s high-production scripted videos or real-time interactions, Jason knows how to connect with the TikTok community. He has amassed a staggering 1.2 billion likes across all his video content, making him an undeniable powerhouse for TikTok influencer marketing.

6. Bella Poarch | @bellapoarch (93.3M Followers)

@bellapoarch

Who can forget that viral TikTok video of a cute girl lip-syncing to the famous track ‘M to the B’? That girl is Bella Poarch. Hailing from the Philippines, Bella began her TikTok journey as a cosplay enthusiast. However, after the incredible success of ‘M to the B’, she transformed into one of the all-time favorite TikTok users, boasting as one of the TikTok influencers who have the most followers on the platform.

Today, Bella Poarch has become a sought-after face for brand campaigns and has even ventured into the music scene, with her songs being enjoyed by audiences worldwide. Poarch’s journey to stardom is a remarkable and inspiring one, especially in the midst of the fiercely competitive influencer landscape.

7. Charli D’Amelio | @charlidamelio (151.1M Followers)

@charlidamelio

In a landscape where numerous high school girls are rising to TikTok stardom, Charli D’Amelio stands out as the one who’s leading the pack, seemingly unaffected by any curves in the road. Her journey to fame commenced four years ago at the tender age of 15, and today, at 19, she is often hailed as the “Queen of TikTok,” boasting an impressive following that accounts for 8% of all TikTok users.

Charli’s meteoric rise can be chiefly attributed to her dance videos, which have left many wondering how she achieved such immense popularity. The secret lies in her profound understanding of the TikTok algorithm. She has mastered the art of crafting content that effortlessly goes viral, captivating the attention and affection of TikTok users around the globe.

8. Nigel Ng (Uncle Roger) | @mrnigelng (10.6M Followers)

@mrnigelng

If you’re a real Asian food enthusiast or addicted to TikTok cooking videos, chances are you’ve heard of the hilarious ‘Uncle Roger.’ Uncle Roger is the alter ego of Nigel Ng, a stand-up comedian and internet sensation from Malaysia. Nigel creates content that pokes fun at the misconceptions and quirky interpretations of Asian cuisine by cooks from around the world. In his own unique style, Uncle Roger reviews Asian food recipes, all while adding a touch of humor.

Nigel Ng shot to fame overnight when his Uncle Roger character playfully roasted Hersha Patel’s BBC Food egg fried rice recipe, which was filled with some major Asian culinary blunders. 

9. Michael Le | @justmaiko (51.8M Followers)

@justmaiko

Michael Le is the dancing sensation of TikTok, and he’s here to cheer on all you dance enthusiasts and aspiring artists. Michael’s got some serious dance moves and he’s all about creating advanced dance content and instructional clips that’ll put a smile on your face. What’s cool is that you don’t need to be a die-hard dancer to enjoy his videos — they’re just plain fun.  

At the same time, Michael Le frequently engages in collaborations with numerous highly recognized TikTok influencers. His knack for sparking and participating in viral dance challenges makes him a prime recommendation for brands seeking to achieve widespread recognition.

10. Angelo | @_angelomarasigan (11.2M Followers)

@_angelomarasigan

Though they’re too young to drive, Angelo and his sister have soared to TikTok stardom. They’ve become famous TikTokers for their hilarious parodies mocking ‘Keeping Up with the Kardashians,’ a popular American reality show. Their buzzphrase, “It’s not professional, and it’s not ethical,” has become a sensation on TikTok. With over 394 million likes on their TikTok content, Angelo and his little sister have attracted endorsements from numerous famous global brands, including Jack in The Box, Jollibee, and Cane’s.

11. Mary | @marynasciimento083 (1.4M Followers)

@marynasciimento083

While we’ve all witnessed numerous fantastic viral hacks on social media, there’s always that lingering question: Do they really work? Meet Mary, a TikTok influencer who’s here to provide the answers. Her viral TikTok videos are nothing short of authentic, whether she’s putting those hacks to the test or sharing her product reviews. Impressively, Mary has amassed a total of 31.9 million likes.

Mary is undoubtedly one of the intriguing TikTok influencers to collaborate with, especially when it comes to reviewing products and sparking consumer interest. 

12. Loren Gray | @lorengray (54.2M Followers)

@lorengray

To wrap up our list of 12 suggested TikTok influencers, none shines brighter than Loren Gray. She’s a young TikTok sensation known for her impressive singing talents. Loren kickstarted her journey to fame in 2015 with a career on Musical.ly. Through her knack for crafting engaging video content, she’s forged partnerships with several top-notch brands, including Shein, Sugar Bear Hair, Revlon, and many others.

Loren Gray’s success not only as a singer but also as a social media influencer is a testament to her ability to connect with audiences and collaborate with renowned brands. 

How to Become TikTok Influencers

Becoming a TikTok influencer is a fun journey, and the great news is you don’t have to reach mega-star status like Zach King, Loren Grey, or Charli D’Amelio to make an impact. TikTok provides a platform brimming with algorithms and tools to support your creativity, spark, and monetize your ideas in enjoyable ways. Here are the key steps to get you started:

1. Find Your Niche

Don’t be vague. Pick a specific theme for your content, whether it’s about fashion, cooking, music, product reviews, or your daily life. As you gain followers, don’t hesitate to explore other content types to keep things interesting.

2. Know Your Audience & TikTok Algorithm

Understanding your audience’s content preferences in your niche is golden. It helps you create content that resonates with their interests. Keep an eye on your competitors to see what’s working. Also, get familiar with TikTok’s algorithm, as it plays a big role in how your content performs. Our complete TikTok Algorithm lesson is here, feel free to check it out.

3. Set Up Your Profile

Create a cool creator profile. Craft an interesting bio, choose a standout profile picture, and provide contact details for potential brand collaborations.

4. Plan Your Content

Come up with content ideas for the short and long term, and create a posting schedule to stay consistent. TikTok loves influencers who post regularly. Keep some slots open for jumping on the latest trends to keep your content fresh.

5. Follow Trends & Engage

Keep your finger on the pulse of what’s happening in your niche and on the internet. When something is trending, it’s more likely to draw viewers. And always interact with your followers, reply to comments, and create content based on their suggestions to keep them engaged.

6. Join Affiliate Programs & Work with Brands

TikTok offers affiliate plans for creators looking to work with brands in a straightforward way. It’s a great way to earn some cash and commissions.

7. Connect with Other Influencers

Instead of seeing other influencers as competitors, consider collaborating with them. It can open up new opportunities to reach a wider audience.

Benefits of Collaborating With TikTok Influencers 

TikTok influencers are masters at crafting creative and engaging content, and they bring an authentic touch that resonates with their audience. This authenticity is a key factor in today’s digital marketing landscape, where user-generated content and real-life experiences hold immense value. Brands that partner with influencers for reviews can significantly boost their visibility within the influencer’s niche.

Furthermore, TikTok influencers offer a strategic avenue to enhance conversion rates for product sales. They harness tools such as affiliate links and seamlessly integrate product placements into their content. Brands can also form partnerships with influencers to devise advertising links tailored to diverse objectives, encompassing actions like adding items to the cart, making purchases, and lead generation.

How to Choose the Right TikTok Influencer 

While some influencers boast millions of views and immense popularity on their profiles, it doesn’t necessarily mean they’re always the right fit to endorse your brand. When searching for influencers that align perfectly with your brand, consider the following elements:

• TikTok Marketing Goals: Start by defining your marketing goals, as they will shape your strategy. TikTok influencers can help you spread awareness, drive purchases, or ignite conversations.

• Your Budget: Be aware that TikTok influencer rates are on the rise due to their trending appeal. Plan your budget carefully, considering the number of influencers you want to collaborate with and your desired reach.

• Tier of Influencers: Influencers come in different tiers based on their follower count, from nano influencers to mega influencers like Zach King. The cost of collaboration largely depends on their tier, so choose accordingly.

• Influencer Niches: Opt for influencers whose niches align with your product to ensure that you’re expanding your reach and investing your budget in the right pool of your target audience.

• Type of Content: Ensure that the content you desire is feasible for TikTok influencers. This way, they can deliver high-quality, authentic, and engaging content that resonates with your brand.

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Find Your TikTok Influencer Now!

With TikTok’s ongoing surge in popularity, influencers have become crucial partners for brands, enabling authentic and engaging connections with their target audiences. If you’re eager to take your brand to new heights, there’s no time like the present to embrace TikTok influencers and create meaningful and relatable connections with your audience. Start Now!