Influencer culture has already become a global phenomenon, allowing you to discover interesting people from the other side of the world while comfortably sitting in your own room. It’s no wonder that Australian influencers showcase as much diversity as their counterparts in other countries.
The following 40 Australian influencers, compiled in the list today, are from various industries and possess diverse expertise. So, let’s figure out who they are and see whether at least one of them can leave a lasting impression on you.
Top 40 Australian Influencers to Follow in 2024
1. Troye Sivan
When talking about Australians, can we really leave Troye Sivan’s name out of the list? Having started as a YouTuber, he has now become one of the superstars and pop sensations of this era with big hits like ‘YOUTH,’ ‘Angel Baby,’ and ‘Strawberries & Cigarettes.’
LINK TO PROFILE: @troyesivan
2. Bindi Irwin
Do you remember the famous crocodile hunter, Steve Irwin? Did you know that his daughter has followed in his footsteps, also working as an animal conservationist? Check out her profile to see more photos of animals and the projects she has been involved in.
LINK TO PROFILE: @bindisueirwin
3. Tammy Hembrow
Next on the list is one of the few Australian influencers who lands on Forbes Australia’s cover – Tammy Hembrow. Tammy’s content primarily revolves around beauty, lifestyle, and fitness. So it’s no wonder that she has entered the business world with products such as exercise wear and a fitness app.
LINK TO PROFILE: @tammyhembrow
4. Cody Simpson
If you ask, “What kind of influencer is Cody Simpson?” Well, this takes some time to answer. As you can see from his Instagram profile, he is a musician, singer, songwriter, and actor. At the same time, he also works as a model and a professional swimmer. On top of all this, he’s even the UNDP Ocean Advocate. Guess this is why various brands want to collaborate with him.
LINK TO PROFILE: @codysimpson
5. Shani Grimmond
With a million followers on both Instagram and YouTube, Shani Grimmond is one of the top-tier beauty influencers from Australia right now. But apart from her career as an influencer, she also runs a well-received swimwear business called ‘SYLK SWIM’.
LINK TO PROFILE: @shanigrimmond
6. Chloe Morello
Here comes another top-tier beauty influencer with more than a million followers from Australia – Chloe Morello. Apart from her impressive experiences of working with many leading brands such as Pixi Beauty, she has also founded her own beauty brand named ‘SIRENI’.
LINK TO PROFILE: @chloemorello
7. Sammy Robinson
With her sexy and charming appearance, Sammy Robinson has amassed more than 600k followers on both Instagram and YouTube. While her primary content revolves around beauty, she also expresses her bubbly personality through lifestyle videos like Mukbang and trendy video challenges.
LINK TO PROFILE: @sammmyrobinson
8. Bella Fiori
The next influencer is originally from Australia, although she is currently based in London, introducing Bella Fiori. She is absolutely unlike other beauty influencers, as her currently popular content has turned out to be true crime stories, which have attracted more than 2.5 million subscribers on YouTube.
LINK TO PROFILE: @isabella_fiori
9. Michael Finch
Originally a beauty guru with over 500k followers, Michael Finch has expanded his target audience to include foodies, as evident from his feed currently filled with brilliant-looking menus. If you’re a brand seeking an Australian influencer who can cover both beauty and food, Michael is likely one of the best choices for you.
LINK TO PROFILE: @michaelfinch
10. Emilia Marantos
Emilia Marantos is another beauty influencer whose content you might want to check out. In Emilia’s feed, you will discover plenty of tips, tricks, and tutorials on using beauty products, as well as how to organize them, in line with her intention stated in her Instagram bio: ‘for the girls <3’.
LINK TO PROFILE: @byemmaleah
11. Tara Milk Tea (Tara Whiteman)
Tara Milk Tea, also known as Tara Whiteman, is a lifestyle influencer whose style exudes luxury and chic elegance. Besides her model-like lifestyle, she is recognized as a traveler who delights in exploring destinations and savoring local cuisine around the world, including places like Abu Dhabi, Italy, and Oman.
LINK TO PROFILE: @taramilktea
12. Janet Nimundele
Janet Nimundele is one of a few Sydney-based digital creators whose chic look effortlessly strikes the perfect balance between model and creator. If you check her profile, you’ll notice that it is full of a vibrant collection of unique fashion outfits and style inspirations.
LINK TO PROFILE: @janetnimundele
LINK TO CHANNEL: Janet Nimundele
13. Pia Muehlenbeck
When talking about luxury lifestyle and fashion, we can’t miss the name ‘Pia Muehlenbeck.’ With more than 2 million followers, she shares lifestyle posts alongside her husband, Kane Vato Muehlenbeck, who is also a travel vlogger.
LINK TO PROFILE: @piamuehlenbeck
14. Micah Gianneli
Micah Gianneli is a chic short-haired fashionista hailing from Australia. Having more than 1 million followers on Instagram, she has been chosen to collaborate with many familiar brands, including Forever 21, Louis Vuitton, Prada, and Pretty Little Thing.
LINK TO PROFILE: @micahgianneli
15. Sara Crampton
Not many Instagram accounts are as minimal as Sara Crampton’s; she stands out with her neutral and minimal style, as stated in her Instagram bio where she describes herself as ‘a creator and curator of style that lasts.’ Additionally, she has ventured into the business world by founding The UNDONE store.
LINK TO PROFILE: @harperandharley
16. Kayla Itsines
Next up, introducing Kayla Itsines, an Adelaide-based influencer and personal trainer on the ‘Sweat’ application. Being well-versed in exercising, including pregnancy and post-pregnancy workouts, it’s no wonder she has amassed more than 16 million followers, and that’s on Instagram only.
LINK TO PROFILE: @kayla_itsines
17. Chloe Ting
If you have ever tried YouTube workout videos and found yourself sweating a few minutes later, we guarantee that the name Chloe Ting has probably crossed your eyes before. She is one of the most famous fitness influencers, not only in Australia but worldwide.
LINK TO PROFILE: @chloe_t
18. Emily Skye
Emily Skye is an Australian Instagram model and influencer from Queensland. You might be able to guess from her profile picture that her content focuses on health, fitness, beauty, and body confidence. If you’re genuinely interested, it’s worth noting that she also offers a fitness program for her followers. Reviews and progress updates from people who have joined can be seen on her feed.
LINK TO PROFILE: @emilyskyefit
19. Superwog
Who said Aussie influencers don’t do comedies and skits? Superwog1 is an Australian YouTube duo consisting of two brothers: Theodore and Nathan Saidden. Well-known for their entertaining videos on YouTube, their shows were even featured on ABC Comedy, one of the biggest Australian broadcasters.
LINK TO PROFILE: @superwog_
LINK TO CHANNEL: superwog1
20. How Ridiculous
How Ridiculous consists of three Australian guys – Brett Stanford, Derek Herron, and Scott Gaunson. And, true to their channel’s name, they enjoy creating videos with exciting trick shots, such as dropping objects from a great height.
LINK TO PROFILE: @howridiculous
21. Danny Philippou
Danny Philippou, was initially known as the YouTuber with more than 6 million subscribers under the name ‘RackaRacka’ where he mostly creates parody videos with his brother. Their most famous video is ‘Ronald McDonald Tastes Burger King’ (which has garnered 88 million views so far.)
Later, in 2022, he seized the opportunity to direct a feature film ‘Talk To Me’ which was also well-received, as evident in the box office number.
LINK TO PROFILE: @therackaracka
LINK TO CHANNEL: RackaRacka
22. Mackenzie McIntyre
Next is Mackenzie McIntyre, an Australian influencer who first rose to fame on TikTok. You can probably guess from his bio, ‘floopy goober,’ that he is known for his humorous character in selfies and short-form video content, especially Reels.
LINK TO PROFILE: @mackenziemcintyre
23. Andrew Davie
One of the first things people will think of when it comes to Australia is its beautiful coasts, and Andrew Davie embodies that Australian beach boy look! His feed mostly features beach outfits and adventures, including swimming and biking around the Gold Coast.
LINK TO PROFILE: @andydavie
24. Jackson O’Doherty
Let’s welcome another famous YouTuber from Australia, Jackson O’Doherty, a creator with more than 2.5 million subscribers. To introduce him briefly, he has gained millions and millions of views by creating numerous funny challenges and pranks that are pretty much beyond one’s imagination.
LINK TO PROFILE: @itsjackson
25. Tim Dormer
Have you seen the reality show ‘Big Brother’? If yes, you probably remember this guy named Tim Dormer. Currently, he is not only an influencer but also a podcast host, passionate about sharing content on the topics of mindfulness, yoga, etc.
LINK TO PROFILE: @timdormer
26. MyCupcakeAddiction (Elise Strachan)
MyCupcakeAddiction is a social media channel owned by Elise Strachan, where she shares delicious-looking dessert recipes and essential baking tips. You can gauge her worldwide popularity by the impressive number of YouTube subscribers she has – more than 3 million.
LINK TO PROFILE: @mycupcakeaddiction
LINK TO CHANNEL: MyCupcakeAddiction
27. How to Cook That (Ann Reardon)
Ann Reardon is a food scientist, dietitian, pastry chef, and YouTuber from the channel ‘How to Cook That.’ Her most well-known videos feature colorful desserts inspired by pop culture, and she also debunks viral content on the internet using her knowledge of food science.
LINK TO PROFILE: @howtocookthat
LINK TO CHANNEL: How To Cook That
28. Remy Morton
Remy Morton, more commonly recognized as RemDawg, is an extreme bike rider and a Red Bull AU athlete from Queensland, Australia. With his niche expertise, interests, and style, he has attracted collaborations with many major brands, including Red Bull and Oakley.
LINK TO PROFILE: @remymorton
29. The Rybka Twins (Sam and Teagan Rybka)
Sam and Teagan Rybka, or The Rybka Twins, are professional acrobats and dancers from Perth, Australia, but they are far from ordinary – having been finalists on Australia’s Got Talent in 2013 and semi-finalists on America’s Got Talent in 2023.
LINK TO PROFILE: @rybkatwinsofficial
30. Lorinska Merrington
Here’s another Australian reality star, Lorinska Merrington, known from Netflix’s ‘Yummy Mummy.’ Primarily, her account revolves around family and fashion, aligning with her own application ‘Bub,’ which serves as a pregnancy companion app for all mommies out there.
LINK TO PROFILE: @lorinska
31. Elias Black
We still have one more Australian reality show star and that’s Elias Black. Known for his presence in ‘Love Island’ and ‘Byron Baes’, many people became fans of him because of his well-built physique. Similarly, his content mostly revolves around exercising, sports, traveling, and modeling shoots from time to time.
LINK TO PROFILE: @myfriendelias
32. Sabre Norris
Sabre Norris is a 19-year-old professional surfer and skateboarder who made history as the first Australian woman to successfully land a 540 flip on a half-pipe. When it comes to an online presence, we can see her frequently featured in YouTube videos related to surfing, skating, challenges, skits, leisure, and more.
LINK TO PROFILE: @sabrenorris
33. Deja Clark
Deja Clark, the 13-year-old daughter of Australian YouTuber Kat Zoe Clark, is an internet sensation. Although her Instagram account is currently managed by her parents, don’t underestimate her; she has gained more than 800k followers.
LINK TO PROFILE: @deja_clarkk
34. Zac Perna
You’re probably wondering if there’s a male Australian fitness influencer on this list. Well, meet Zac Perna, a Melbourne-based bodybuilder and the author of a book called ‘Good Influencer.’ Setting him apart from other fitness geeks, he’s also the founder of a business that sells pajamas!
LINK TO PROFILE: @zacperna
35. Taya Gaukrodger
Don’t worry, we also have an influencer from the music industry on this list, and that’s Taya Gaukrodger. Currently a gospel singer and songwriter, she was once a church youth leader. Follow to see her love for music through different social media platforms.
LINK TO PROFILE: @tayagaukrodger
36. Chloe Szep
If you’re interested in family, fashion, and wellness content, you might want to check out Chloe Szep’s profile. Apart from her work in modeling, she is also a mother to Artis and Sunny. On top of that, she is a founder of the premium sportswear brand named after her surname, ‘Szep’.
LINK TO PROFILE: @chloeszep
37. Liz Miu
The next influencer is like no other and her name is Liz Miu. She is a Sydney-based vegan influencer, food blogger, and chef who has made thousands of her followers drool with her delicious-looking recipes — 20-min Teriyaki Tofu is one of the examples.
LINK TO PROFILE: @itslizmiu
38. Trent Blomfield
Trent Blomfield might not be among the influencers with a high number of followers, but we guarantee that the quality of his content is no less interesting than others. As a professional photographer and explorer, he has captured stunning images from places around the world.
LINK TO PROFILE: @trentblomfield
39. Helen Janneson Bense
Helen Janneson Bense is a beach lover originally from Finland but currently based in Australia. In addition to her work as a medical naturopath and healer, she is also a travel influencer who captures amazing images of the beaches in Western Australia.
LINK TO PROFILE: @helen_jannesonbense
40. Loserfruit (Kathleen Veronica Belsten)
Last but not least, let’s welcome Loserfruit or Kathleen Veronica Belsten, one of the most well-known live streamers and professional gamers from Australia. She has created many videos with intriguing titles, such as ‘I spent $10,000 on mobile games so you don’t have to.’ or ‘Every time I die, I fly to a new country.
LINK TO PROFILE: loserfruit
LINK TO CHANNEL: Loserfruit
Unveiling Aussie Influence
If you are a marketer looking for opportunities to collaborate with content creators from Australia, this list can be a great starting point. However, remember that new names emerge daily, and your most perfect fit may be inside or outside of this list. The key is to never stop exploring!
