Do you wanna know the latest marketing trends and insights?
If you’re a marketer the answer should be a resounding yes! Digital marketing constantly evolves over time, and you need to evolve with it. The best way to do that is to learn the latest digital marketing updates.
Keep reading to learn the latest digital marketing insights, ranging from AI to social commerce.
Latest Insights in Digital Marketing in 2024
These are the 15 most important trends and digital marketing analytics in 2024. Use these insights in digital marketing to improve your campaigns today.
1. Generative AI
Marketers like you can use generative AI for everything from automated content creation to improving customer interactions. You can use AI to create everything from text to images and music. This way you’ll save time, money, and effort.
Marketers love generative AI. So much so that 90% of marketing professionals across 35 countries use it to automate customer interactions. Plus, in 2023 more than 19% of marketers spend at least 40% of their marketing budget on AI-driven campaigns.
At this rate, over 74% of marketers will use AI to complete more than 25% of their work.
An example of how you can use generative AI is automated email campaigns. You can use generative AI to create personalized email content. This way you’ll save time and money in your email campaigns.
Related Blogs:
- 80 Must-Know AI Statistics and Trends in 2024
- Top 80 AI Marketing Statistics for Marketers
- Top 100 ChatGPT Statistics and Facts You Must Read in 2024
2. Chatbot in AI
You can use AI chatbots to automate customer service. You’ll use the chatbots to answer frequent customer inquiries instead of a live customer support person. Doing so reduces costs and frees your team for more important work.
AI chatbots work by interpreting user inputs and providing fast and accurate responses. So your customers also receive relevant responses faster.
AI chatbots are so popular that 88% of customers had at least one conversation with an AI chatbot in the past year. It’s estimated the chatbot market will be worth almost $1.25 billion in 2025.
A great example of how this works is Sephora’s chatbot. Their AI chatbot engages in conversational marketing with audiences. It provides personalized product recommendations, including beauty advice to consumers.
The result is that customers receive a better customer experience and the company achieves higher sales.
3. Social Commerce
Social commerce involves combining e-commerce and social media. It’s an example of industry-specific marketing trends. Consumers can make fast purchases with social commerce since it involves a direct customer journey.
Social commerce sales are estimated to be $27 billion in 2022 and are expected to rise to $80 billion by 2025. The global social commerce market is worth $0.62 trillion in 2021 and should reach $7.03 trillion by 2030.
Related Blogs:
- Instagram Social Commerce
- Facebook Social Commerce
- TikTok Social Commerce
- Social Commerce Statistics 2024
4. Voice Search
You can use AI-powered voice search to provide fast and accurate customer responses. Modern voice search uses natural language processing (NLP) paired with algorithms to understand and provide the right answers to users.
63% of US adults use a voice-operated assistant. And there are over 4.2 billion digital voice assistants in the world. Google Assistant alone supports over 50,000 smart home devices.
An example of a voice search for digital marketing is Domino’s Pizza. They introduced their own voice ordering assistant app, Dom, that lets customers place orders by speaking to the app.
5. Video Content Dominance
Video content, ranging from short demo videos to detailed reviews, massively impacts consumer purchases. Video content drives traffic and interest to your website and products. It also increases your brand awareness.
Video content is so impactful that 82.5% of all web traffic in 2023 is online video content. Also, it is evident from the amount of video content uploaded to YouTube that video is a crucial medium for connecting with audiences. In fact, users upload more than 500 hours of video every minute on this platform alone.
When we consider the rise of video content on other social media channels, it becomes even more apparent that businesses must invest in high-quality video content to engage with target audiences. Buf it you need more proof, check out our 2024 Video Marketing Statistics blog now!
Related Blogs:
6. Interactive Content
Interactive content on social media lets users interact with you and engage with your content. The interactions range from answering questions, providing information, or entering buttons.
These interactions can boost your engagement and improve your brand recognition and conversions.
Interactive content is so effective that 73% of marketers claimed it improved the retention of their organization’s message.
An example of interactive content is quizzes on social media platforms. You can receive valuable insights from these quizzes and engage users. Another example is interactive videos. You can add CTAs to encourage users to subscribe to your channel.
7. Local SEO
Local SEO involves making your social media marketing more visible to local searches on social media platforms. Local SEO is extremely effective for promoting your services and products to local customers.
Local SEO is so powerful that 46% of all Google searches look for local information. 72% of all these consumers who performed local searches visited a store within 5 miles.
An example of Local SEO is Google Ads which comes with detailed location targeting. You can use this feature to improve your ad performance by focusing on local customers.
8. Mobile First Indexing
Google primarily indexes and ranks mobile versions of websites. Google implemented this because of the increased popularity of accessing the internet through mobile devices.
Mobile-first indexing is popular because over 63% of US search traffic comes from mobile devices. Around half of the mobile experiences involve searching online. And over 51% of smartphone users globally discovered new products while searching on their phones.
An example of Mobile-First Indexing is Google Ads with radius location targeting. You can use this feature to improve your ads’ performance.
9. Influencer Marketing
Influencer marketing involves your brand collaborating with influencers to promote your products and services. The benefit of influencers is they’ve built credibility with their followers. So they can improve your brand recognition.
Influencer marketing works because around 49% of consumers rely on influencer recommendations. Businesses even receive a $5.2 ROI per $1 invested in influencer marketing.
They also learnt of Absolut's commitment to sustainability & of its contribution to the local area. Absolut Vodka has never forgotten its roots in Southern Sweden – it sources, distills, bottles and sends its vodka across the world from its base here. 👏👏👏🇸🇪🍸 #SpiritOfEurope pic.twitter.com/E6UyEf7J23
— spiritsEUROPE (@spiritsEUROPE) December 4, 2019
An example of successful influencer marketing is ABSOLUT’s Planet Earth’s Favorite Vodka Campaign. They created a campaign with an agency. They generated over 7.7 million views, 68.4 million impressions, and 739.4K likes, comments, and shares.
Related Blogs:
- 15 Free Influencer Search Tools [2024]
- 12 Best Influencer Marketplaces
- How to Become an Instagram Influencer in 2024
10. Augmented Reality
Augmented Reality (AR) combines digital information with the physical world in real time. You can use augmented reality to create interactive consumer experiences. You can use it in creative ways to engage users.
The global AR market is growing rapidly and is expected to reach around $198 billion in 2025.
A great example of AR for digital marketing is IKEA’s AR app, IKEA Place. Customers use the app to visualize how furniture would look in their homes. So it helps customers choose the right furniture for their homes.
So it’s an extremely powerful tool for improving customer experience and increasing sales.
11. Shoppable Posts
Consumers can buy directly from social media platforms through shoppable posts. It’s a rising trend in modern digital marketing. The benefit of shoppable posts is they decrease the sales funnel.
Shoppable posts work because 43% of Gen Z and 49% of Millennial shoppers purchase products and services from social media platforms. Shoppable posts encourage customers to make purchases faster.
Currently, 73% of businesses sell their products and services on social media. Another 79% also plan to sell on social media in the next three years.
An example of successful Shoppable posts is from the Rivièra Maison. They share products on their Instagram account and invite customers to directly buy from there. This way customers can make quick purchases as soon as they see products they like.
12. Podcast Advertising
Podcast advertising involves including short audio ads during popular podcasts. You can use podcast advertising to connect with audiences in a personal and engaging way. You’ll use short ads of between 15 and 60 seconds in the podcast episode.
Podcast marketing is growing in popularity. Marketers spent around $1.74 billion in podcast advertising in 2022. 82% of marketers in 2022 also planned to invest the same or more in podcasts and audio content.
An example of successful podcast advertising is HelloFresh. They use podcast advertising in relevant podcasts to sell directly to consumers.
13. Programmatic Advertising
Programmatic advertising involves using technology to automate buying and selling advertising spaces. It includes using AI and machine learning to segment customers based on their behavior.
Marketers globally spent an estimated $493 billion on programmatic advertising in 2022. In the same year, an estimated 90% of all display ad dollars were transacted programmatically in 2022.
So you know programmatic marketing is one of the most important data-driven marketing insights of 2022.
A great example of programmatic advertising is Google’s marketing campaign for their search app in 2014. Their campaign achieved a 30% lower cost-per-thousand impression (CPM) and reached 30% more people three times more frequently.
14. Livestream Shopping
Livestream shopping/ live commerce is a marketing strategy that involves a host promoting your product on live stream. The hosts are usually influencers or celebrities with large followings. Livestream shopping provides interactive customer experiences.
A great example of a successful livestream shopping is Alibab’s Singles Day pre-sales campaign. They generated over $7.5 billion in sales. Two-thirds of all Chinese consumers reported buying products they saw in livestreams in 2020.
JCPenney’s JCPLive sessions are another great example of successful livestream shopping. It includes a group of experts each hosting a JCPLive session.
15. Blockchain in Advertising
You can use blockchain to increase the transparency and security of your digital advertising. It does this by providing a verifiable and transparent chain from your ad dollar to the end user.
Blockchain advertising can save you massive amounts of money. Marketers lose an estimated $19 billion annually because of fraud. You can prevent your share in this loss by investing in the chain.
You can judge how blockchain is one of the most important digital marketing strategy insights because IBM invested in it. They have a partnership with Mediaocean for their blockchain advertising.
The partnership involves using blockchain to verify their advertising supply chain. They use an end-to-end ledger to achieve this.
Leverage Insights Now!
You’ve now learned the 15 most important online advertising insights. Marketers today use influencers, social media, interactive content, and AI to improve their campaigns. These new technologies improve your productivity and let you achieve more for a smaller cost.
There are always new social media marketing insights to watch out for. So the best way to maximize your marketing is to keep learning new insights. And be sure to implement them in your own campaigns, too.
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