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Influencer marketing is becoming more popular among marketers, with a market size that more than doubled to about $21 billion between 2019 and 2023. Since influencer marketing leverages word of mouth and social media to skyrocket user engagement, conversion, and sales, it has become a go-to digital marketing strategy among businesses and marketers.
Are you trying to incorporate influencer marketing into your business? Stop following the tedious or expensive method of using an influencer agency or scouting social media platforms yourself.
The most seamless way to find and manage influencers is through an influencer marketplace. By using the best influencer marketing platform, you’ll get access to top, prevetted influencers that align with your industry and can help you achieve your goals.
We’ve scrutinized the best influencer platforms for creators, marketers, and businesses. And we are sharing all that information with you in this guide. Read on to discover the best websites for influencers to find influencers for your business.
What are the best 12 influencer marketplaces to find your ideal influencer?
1. Upfluence
Upfluence is one of the top influencer marketing platforms that helps users build valuable partnerships to grow their businesses. Among many incredible features, Upfluence lets you quickly find influencers that align with your brand through powerful AI integrations and data analytics.
Additionally, this influencer collaboration platform connects you with influencers and social media creators already interested in your brand, helping to boost the chances of a possible and fruitful collaboration.
Aside from that, Upfluence lets you manage your influencer campaigns with a complete, automated, and customized workflow tool. You can quickly see all hired creators, generated sales, submitted drafts, and issued payments in one place.
Pros
- Find influencers who like your brand
- Access to influencer management tools on a simple dashboard
Cons
- Possibly overwhelming features
2. Intellifluence
Intellifluence is an end-to-end influencer marketing platform with features that help you find an ideal influencer and set up a collaboration without delay. This influencer network platform has over 200,000 real, vetted, and experienced influencers suitable for your brand regardless of the industry.
In addition, Intellifluence comes with built-in tools to help you manage your collaboration with influencers, from communicating with them using in-app messaging features to measuring their progress with your campaigns, and making payments.
Pros
- No long-term contracts
- An all-in-one dashboard for seamless influencer management
Cons
- 200,000 influencers are small in contrast with some other platforms
3. Mandala AI
Mandala AI is a reliable social media influencer platform with two powerful and interconnected AI-integrated software – Mandala Cosmos and Mandala Analytics. These tools help businesses take complete charge of their social media influencer marketing.
With Mandala Cosmos, you can find influencers from a vast database of successful content creators. You can plug the data from Cosmos into Mandala Analytics to measure, track, and generate helpful reports and insights into your influencer marketing campaigns.
Pros
- Quick access to business-relevant influencers
- Insights about high-engagement social media profiles
Cons
- Has more amazing social media features not tailored to influencer marketing
4. Aspire.io
Aspire has a large database of influencers, so you can find the perfect partners for your brand. You can filter your search based on follower count, engagement rate, niche, and price.
Also, Aspire makes it easy to manage your relationships with influencers by allowing you to send messages, track payments, and view analytics all in one place.
In addition, you can scale your programs with features that enable you to seamlessly create and manage multiple campaigns across all of your marketing channels.
Pros
- Detailed analytics
- Multiple campaigns
Cons
- Some influencers are not well-vetted
5. Influencity
Influencity has a database of over 200 million influencers across different industries. The website for influencers provides detailed analytics on each influencer, such as their reach, engagement, and demographics, so that you can quickly find an influencer that aligns with your goals.
Additionally, creating and managing influencer marketing campaigns is easier on Influencity, with custom contracts, payment features, and reports all in one place. You can also collaborate with influencers through in-app messaging and feedback.
Pros
- Detailed analytics and reports
- Over 25 filters to find the right influencer
Cons
- Customer support can be better
6. Klear
Klear is an all-in-one influencer website that connects your brand to the right influencer with the right audience for maximum ROI. With over 30 million influencers and smart AI integrations, this social media and Instagram influencer platform can help you find an influencer ideal for your business.
Aside from finding the right influencers, Klear also lets you activate influencers, manage influencer relationships, and measure campaigns with powerful analytics. Built for social media, enterprise, eCommerce, agencies, and creators, Klear is also a reliable Instagram influencer marketing platform.
Pros
- Integration with CRM and marketing automation platforms
- AI-powered recommendations
Cons
- Payment set-up may be frustrating
7. Scrunch
Scrunch is the go-to influencer marketing platform for creators. If you’re new to the influencer marketing technique, don’t worry! Scrunch has multiple features to cater to people who have zero knowledge about how influencer marketing works.
If you want someone to guide you through the process, there’s someone to help. But if you need to outsource your influencer marketing totally, Scrunch can also help you with that.
Pros
- Done-for-you campaigns
- Plenty of educational resources
Cons
- Insufficient analytics and insights
8. Influence.co
Influence makes it possible for influencers to find you when you create campaign briefs on the platform. Within the first week of your campaign, you should expect around 40-100 applications from influencers who align with your requirements.
Additionally, Influence requires influencers on the platform to create resumes. The details on the resumes are helpful as keywords when searching for influencers on the platform. Plus, you can also easily track and manage your influencers on the platform.
Pros
- Vetted social media influencers
- Responsive customer relations team
Cons
- Many essential features available only in the PRO plan
9. Webfluential
Webfluential is a social eCommerce influencer marketplace for small businesses, brands, agencies, and eCommerce companies. Webfluential comes in three packages targeted at different business categories, including the following:
- SaaS package for small businesses: With this package, small business owners can find influencers and manage their campaigns on their own.
- Managed service for brands and agencies: You’ll get full assistance with your influencer marketing campaigns, from ideation to execution.
- Performance eCommerce: The platform takes full responsibility to ensure your campaigns are successful.
Pros
- Intuitive user interface
- Many helpful features
Cons
- A small number of influencers
10. Brybe
Brybe is an online marketplace designed to connect buyers, freelancers, and influencers. Like the top influencer campaign platforms, Brybe also aids interaction, collaboration, and partnership between buyers, freelancers, and influencers. That is, you can access your ideal influencer on Brybe.
It works similarly to Fiverr, as it allows influencers to function as freelancers. They can create an offer, which is displayed on the “Find Services” page. You can review these offers, check influencer ratings, and choose an offer that works for you.
Pros
- Very affordable offers
- Quick delivery depending on influencer expertise
Cons
- Highly competitive for influencers and can result in falsified claims to land jobs
11. Insense
If user-generated content (UGC) is a priority for you, Insense creator platform is the best place to go. The platform allows you to connect with, hire, and manage multiple creators simultaneously at very affordable rates.
In addition to the convenience of finding an ideal creator for your brand, Insense also allows you to manage your campaigns in one place. You can process payments, create agreements and contracts, and track creators’ progress.
Pros
- Diverse creators experienced in UGC
- As low as $50 per creative
Cons
- Only about 20,000+ creators
12. Tagger Media
Tagged as the Number #1 social intelligence platform and one of the best influencer websites, Tagger Media helps marketers and businesses plan campaigns, maximize workflow efficiency, connect with creators, and accurately measure ROI.
Tagger Media is one of the top social media influencer networks that provide sufficient data to make it easier to research, discover, hire, and pay creators and influencers. It also helps marketers analyze campaigns and use the insights to improve future campaigns.
Pros
- Data-driven influencer research
- All-in-one influencer management tool
Cons
- No ‘Average view’ stats
Common Influencer Marketing Challenges and Tips to Overcome Them
1. Authenticity and Credibility
Maintaining authenticity and credibility can be challenging for influencers if they promote products that don’t align with their personal brand or values. Besides, it can lead to distrust among their followers.
Tip: Prioritize influencers whose values align with your brand. Look for those who have a history of promoting products that fit naturally within their content. Provide creative freedom to influencers while ensuring that the partnership feels genuine and not overly scripted.
2. Audience Relevance
Some marketers have the wrong idea that every influencer can get them results as long as they have a large following. However, a mismatched audience may lead to low engagement and ineffective results.
Tip: Research an influencer’s audience demographics, interests, and engagement rates before partnering. Choose influencers whose followers closely resemble your target market to increase the likelihood of successful engagement.
3. Negotiating Terms
Negotiating compensation, deliverables, and expectations with influencers can be tricky, especially when there’s a disparity in understanding about the industry standards.
Tip: Set clear expectations from the beginning, including the scope of work, timeline, compensation, and content guidelines. Be willing to compromise, but also ensure that the agreement benefits both parties fairly.
4. Content Quality and Consistency
Maintaining consistent content quality across different influencers can be challenging. Many times, the varying styles and tones can dilute your brand’s message and make your marketing ineffective.
Tip: Provide comprehensive guidelines that outline your brand’s aesthetic, tone, and messaging. Collaborate closely with influencers in the content creation process, offering constructive feedback to ensure the content aligns with your brand’s identity.
5. Long-Term Relationships
It’s challenging to build sustainable, long-term relationships with influencers because of inconsistent performance, budget constraints, changing audiences, and more. Yet, one-off campaigns might not yield as much trust and loyalty as in long-term collaborations.
Tip: Consider forging ongoing partnerships with influencers who have a genuine affinity for your brand. Collaborate on multiple campaigns to establish authenticity and foster deeper connections with their audience.
Conclusion
Influencer marketing is a guaranteed strategy for reaching more prospects and making more sales on social media. However, finding the right influencer marketplace to source influencers might be challenging.
We painstakingly researched the influencer marketplaces shared with you in this article. Following our recommendations, you’ll be able to find influencers that align with your brand and goals. Plus, you’ll find more features to make your ideation, execution, and campaign management journey a success.
Do you want to learn more about how you can build a successful business on social media? Mandala AI is a comprehensive AI social media tool with built-in features to make your social media presence count. Contact us for more information today!
