How to Make Money on TikTok in 2024 [17 Effective Ways]

TikTok, the go-to platform for trending and creative, isn’t just about catchy dances and viral challenges. It’s also a treasure trove of money-making opportunities. 

You’ve probably seen influencers on your “For You Page,” flaunting their TikTok-fueled riches with new house tours and glammed-up lifestyles.

Ever thought, “When’s it my turn?” Today could be the day you start to turn that around with our list of 17 actionable tips to help you make money on TikTok in 2024.

---

1. Participate In TikTok Creativity Program 

TikTok is eager to reward the creative minds that help build and expand its vibrant community. If you’re a TikTok creator with at least 10k followers and can boast of 100k video views in a month, you qualify to join the TikTok Creator Fund and get paid. Your earnings will be determined by the number of video views, engagement levels, and adherence to the Community Guidelines and Terms of Service.

Preston Seo, a personal finance influencer, revealed to Insider that he makes between $9 to $38 daily from his content via this fund. Despite some grumbles about low payouts, TikTok remains committed to motivating creators to produce captivating content on their platform.

In a bid to increase engagement and rewards, TikTok is transitioning from the Creator Fund to the Creativity Program. This new initiative promises a whopping 10x increase in payouts and encourages creators to produce longer videos than before.

Note: TikTok’s Creator Fund & Creativity Program is currently available in the U.S., UK, Germany, Italy, France, and Spain.

2. Create Your TikTok Shop

TikTok is rapidly evolving into a powerhouse of social commerce, offering a wide array of integrated marketplace tools that empower merchants to seamlessly sell their products while crafting engaging content. Simultaneously, consumers are increasingly making purchase decisions based on the content they encounter, easily making transactions within the platform.

The TikTok market is expanding, with billions of active users. Global consumer spending on TikTok has already exceeded $2.5 billion, and the number of TikTok shoppers is poised to grow by an impressive 39.3% by 2026.

Getting started with a TikTok Shop is a breeze, as it seamlessly integrates with your existing TikTok Seller Center account. Once set up, you can personalize product categories, offer bundle deals, limited-time sales, product discounts, and even participate in TikTok campaigns or collaborate with creators to boost sales effortlessly.

3. Earn Through Affiliate Marketing

Today, making money on TikTok isn’t limited to becoming a star creator, hosting live sales, or launching a TikTok Shop to sell your products. There’s a new player in town: the TikTok Affiliate program. You don’t need to be a renowned creator or manage your own shop to get involved. According to AuthorityHacker, nearly 30% of affiliate marketers are now leveraging TikTok to drive traffic and promote products.

For those already running a TikTok Shop, delving into affiliate marketing can be a savvy move to boost your income. Merchants can gain extra boosts on their business by teaming up with creators who can significantly enhance their sales and increase their brand’s visibility. Likewise, if you’re a creator, you can share links to products and services from partner websites or TikTok Shops. Each sale generated through these links earns you a commission.

4. Boost Sales With TikTok LIVE Shopping

Even as the world recovers from the COVID-19 pandemic, LIVE Shopping is still all the rage. And TikTok is leading the way, with a whopping 50% of live viewers feeling tempted to make a purchase. TikTok Live Shopping has a nifty feature — the entire shopping journey happens right within the app.

During a live stream, viewers can easily hop over to the product cart from the TikTok Shop and make purchases on the spot. No need to bounce around different e-commerce platforms. Plus, there are special discounts during live sessions that are often more tempting than regular deals, making customers feel like they should “buy now, think later.”

For TikTok sellers, knowing how to entice your audience to buy is a game-changer. Whether it’s through fun product demos, partnering with influencers, or offering exclusive deals, these tricks can boost your success.

5. Become Influencers

TikTok and influencers have become a dynamic duo in the world of social media, reminiscent of famous pairings like Bonnie and Clyde or Peanut Butter and Jelly. The power of TikTok Influencer Marketing is rooted in its ability to leverage User-Generated Content (UGC). In an era overflowing with standard ads, this form of authentic communication strikes a chord that traditional advertising often misses. 

TikTok arms creators with a toolbox full of useful features and robust TikTok algorithms that can catapult them into the global spotlight in no time. For influencers who manage to gain significant recognition in their respective niches, the platform opens up a trove of exciting earning opportunities. To give you clues on the money, Charli D’Amelio, the young queen of TikTok reportedly earns as much as $20,000 – $50,000 per her TikTok content! 

@charlidamelio

6. Hop In Brand Endorsement & Collaboration

Leveraging the influence of social media stars is on the rise, and it’s reached a point where numerous prominent brands are consistently enlisting influencers for Sponsored Posts. You’ve likely scrolled past a few of these on TikTok.

It’s the creators’ or influencers’ role to craft engaging content for their audience, direct their followers’ attention to the brand’s products, and ignite various conversions. Of course, influencers receive compensation for this. 

So, if you’re on the path to TikTok stardom, don’t hesitate to embrace endorsement collaborations with brands that align with your interests and those of your audience, as it can lead to substantial earnings in return.

Take @_angelomarasigan for example, a hotshot teenage TikTok Influencer from LA with a whopping 11.4M followers. He made a promo video for Canes’, a big-deal fast food joint, to get his followers drooling over the deliciousness in his clip.

@_angelomarasigan Have you tried Cane’s? 🤤 #raisingcanes #raisingcaneschickenfingers #vlogtime #vloggingtime #foodvlogs #comedytrending ♬ original sound – Angelo

7. Become a Brand Ambassador

Taking your influencer game up a notch and diving into paid sponsored content can open doors to the thrilling world of being a Brand Ambassador. As a Brand Ambassador, you’re the face of a brand on TikTok, but it’s a long-term gig, quite different from the one-shot deals of paid sponsorships.

You’ll be signing various contracts and agreements and getting into a groove with consistent tasks. This can include creating a set number of content pieces each month or crafting fresh content when the brand launches new products or special promotions.

For example, in Thailand, Estee Lauder teamed up with Spring Me to spot rising Gen Z TikTokers to shine as brand ambassadors. So, creators, always keep your eyes peeled for exciting opportunities that might pop up in your own neck of the woods. 

#esteelauderxspringme

8. Boost Content With TikTok Ads for Conversion

Get this, a massive 78% of small business owners have reported a positive ROI from TikTok ads. If that’s not a good enough reason to monetize your TikTok Shoppable content, here’s another; it’s a fantastic way to expand your reach to millions of potential customers who might be interested in what you’ve got to offer.

Working with TikTok Ads is a piece of cake, even if you’re a typical merchant with no experience in social media advertising. Thanks to the built-in ‘TikTok Ad Manager’, you can easily set your ad goals, be it impressions, video views, or conversions. Plus, you can handpick your target audience to make sure your ad spend is hitting the mark.

As a plus, you can also collaborate with influencers or creators who have reviewed your products or related content. They can generate codes that you can use in their creative videos to boost awareness, saving you the time and effort of creating your own content. 

9. As a Brand, Connect with Influencers

As Influencer Marketing takes the world by storm, it’s fascinating to see how brands themselves are embracing TikTok to supercharge their sales and reel in new customers. TikTok influencers play a key role in this, as they have a knack for connecting with their audience in an authentic and engaging way. For brands, this means a powerful opportunity to create product reviews and boost their brand’s recognition.

For example, take a look at Angelica Pham, a TikTok creator with a hefty 1.2 million followers. She teamed up with ‘F’real,’ known for those milkshake machines you find at gas stations.

In her video, she tried out a trendy milkshake she’d spotted on social media, sharing her experience and picking her ideal milkshake thickness. The video racked up over 19,000 likes and a whopping 686.1K views. That means more than 600,000 folks got to know ‘F’real’ a lot better!

@angelicapham How did I JUST find this out?!? #ad @therealfreal #freal ♬ Rip it, Sip it, Blend It – F'Real

10. Build & Sell TikTok Accounts

If you’re a whiz at gaining followers on TikTok but not so keen on making sponsored content or diving into TikTok Live Shopping, there’s another option on the table. You can sell your TikTok account to those who are eager to take it to the next level. There’s definitely a line of potential buyers waiting, and this can be a surefire way to earn some extra cash.

But keep in mind, that the type of account you’ve built and the kind of content you’ve been creating are crucial. If you’ve been focusing on personal content or selfies, it might not be as appealing for sale. However, if your account is all about engaging stuff like unboxing or perhaps dedicated e-sports highlights, it could be a hot commodity for other influencers looking to make their mark in that niche.

11. Raising Money Through Crowdfunding 

TikTok has an uncanny way of tapping into the innate desire for altruism that exists within people. That’s precisely why it offers a feature for fundraising. If you’re a brand with a mission to contribute to a good cause or engage in corporate social responsibility, TikTok allows you to tailor your content by using the ‘Non-profit’ sticker. You can select a nonprofit organization, input your favorite charity, and seamlessly incorporate it into your video.

Additionally, you can add a Call to Action (CTA) button on your profile to make the donation process even more straightforward, prompting viewers to contribute with just a few clicks. Notably, TikTok has been continually expanding its roster of charities available for donations, amplifying the platform’s potential for social impact.

@savethechildrenus

12. Host a Branded TikTok Challenges

Believe it or not, almost 90% of hashtag challenges created by brands on TikTok get 2.5 times more returns than what they spent on ads. Born during the COVID-19 pandemic, TikTok Challenges have come a long way from just being a fun pastime. Now, they are a big deal and can significantly boost your brand’s popularity.

If you’re planning a big campaign for your brand or want to start a trending conversation, don’t hesitate to jump on the TikTok Challenge bandwagon. It’s a fun platform where people can participate and even win cool rewards.

Take Walmart, for example, the biggest retailer in the U.S. They hosted a #DealDropDance challenge for their Black Friday campaign to win a $100 gift card. They teamed up with six popular influencers to promote their challenge in fun and creative ways. The result was a flood of videos of both influencers and regular folks dancing in Walmart aisles. 

@ourfire do this #dealdropdance for a chance to win 💵 for Black Friday! 🥳 @walmart #contest #sponsored ♬ Water Me – Lizzo

13. Earn From Your Friends with the TikTok Referral Program

TikTok understands the value of sharing the trendiest moments with your friends, and it understands that the best ambassador for this mission is you. That’s where the ‘TikTok Reward Program’ comes in. You can earn real-time rewards by simply inviting your friends to join TikTok using your unique invitation code or referral link. These TikTok Rewards can be pretty cool, like cash, coupons, or even mobile top-ups.

It’s important to keep in mind that TikTok has certain rules in place to keep things fair. For instance, TikTok employees can’t hop on this rewards train, and they also make sure that deleted accounts can’t just start fresh to earn rewards. 

14. Earn by Just Watching Videos

TikTok Rewards offers more than just a referral program; it’s also packed with missions and incentives designed to keep you stay (not) a bit longer on the platform. In fact, you can earn money on TikTok by simply watching videos!

This is made possible through TikTok Reward’s ‘point collection system’. Here, you’re awarded points for completing daily or bi-weekly missions, which are primarily based on the number of videos you watch or the length of time you stay in TikTok within a day.

These points can then be exchanged for cash and withdrawn through local payment systems. The minimum withdrawal amount varies depending on your region. For more specific requirements and details, do check out the link provided.

15. Collect Nifty Tips on TikTok

TikTok offers an exciting opportunity for content creators to monetize their content, fostering a supportive relationship between creators and their audience. If you’re a TikTok user boasting a following of 100k on your personal account, you can easily apply for the platform’s tip feature.

Once activated, this feature enables your audience to appreciate your work by tipping you directly through the app. A tip button appears on your profile, allowing viewers to select an amount they wish to contribute.

The monetary transactions are managed by Stripe, TikTok’s trusted third-party payment processor. Thus, if you don’t already have one, you’ll need to set up a Stripe account to receive your tips.

16. Put Yourself in the TikTok Creator Marketplace

Want to catch the attention of both big and small brands? Look no further than the TikTok Creator Marketplace, a built-in platform designed to bridge the gap between brands and creators, offering opportunities for both paid collaborations and rewarding campaigns. 

By becoming part of this marketplace, you not only gain access to brand connections but also unlock the doors to the TikTok Creator Academy. Here, you can acquire valuable insights, tips, and tricks to craft videos that align seamlessly with advertiser-friendly content standards. Moreover, you may even find exclusive brand campaigns landing right on your doorstep.

But that’s not all. The Creator Marketplace also empowers brands to search for creators like you. Brands can delve into your profile, exploring audience demographics, engagement metrics, and more. As of now, this feature is available exclusively in the United Kingdom and the United States. 

17. Receiving Gifts from TikTok LIVE

TikTok has done something remarkable by becoming the 2nd non-gaming app to surpass the $6 billion mark in consumer spending, and one of the key contributors to this success is its LIVE gifts feature. This nifty tool lets creators engage with their audiences in real-time, and it’s a bit like receiving ‘donations’ on platforms like Twitch or buying ‘Super Thanks’ on YouTube.

TikTok has taken this support and turned it into something called ‘TikTok coins,’ which serve as the in-platform currency. Each digital gift comes with a different price tag, ranging from the humble 1-coin Rose to the impressive 34,990-coin TikTok Live icon. Creators, the real stars of the show, get half of the value of each digital gift. 

So, if you’re great at speaking and connecting with people, becoming a TikTok LIVE creator could be a pretty lucrative gig!

Tips for Maximizing Income

Never Stop Being On Trended

TikTok proudly proclaims itself as the birthplace of trends, where both users and algorithms have an insatiable appetite for what’s new and captivating. Therefore, it’s paramount to keep a keen eye on the trends swirling around you and adeptly incorporate them into your content strategy. Regularly delve into the ‘For You’ page to uncover the latest trends or unearth useful insights from social listening tools like Mandala AI to seamlessly weave them into your content.

Know the Right Time To Post

Timing is a key in TikTok. When you decide to share your content can be the difference between going viral with a few clicks or having your post overlooked. To find the best times, you can rely on our articles or simply dig into your TikTok analytics to figure out when your followers are most active. Posting during these active hours ensures your content lands in front of the right people at the right time.

---

From Trendsetter to Bankroller

Today, earning income from TikTok is arguably more accessible than on any other platform. This is attributed to the substantial influence users have on the platform, impacting both entertainment and purchase decisions. 

With a plethora of emerging monetization tools and programs, it’s essential to grasp the distinct attributes of each tool, select the ones that align with your objectives, and employ a diversified approach that caters to a wide range of audience interests. This strategy is vital for optimizing your TikTok income potential.