Influencer marketing campaigns are great for spreading brand awareness and increasing interest in your products. An influencer campaign harnesses the power of established internet celebrities and their credibility and reach. That said, managing an influencer campaign isn’t easy.
You need to be creative and strategic to manage successful influencer marketing campaigns. We’ll make that easier for you by providing you these 14 influencer marketing campaign examples.
Keep reading to learn the 14 best influencer campaign examples.
Types of Influencer Campaigns
These are the 8 types of social influencer campaigns you can launch.
Sponsored Posts
Influencers create sponsored posts that endorse your brand’s products and services and share them on their social platforms. A sponsored post’s purpose is to seamlessly integrate your posts into your influencer’s content.
These posts give your product exposure to your influencer’s audience. You’ll benefit from the influencer’s credibility and improve your brand awareness. You also increase customer trust in your products.
Sponsored are some of the best social media influencer marketing examples.
Affiliate Influencer Campaign
Affiliate campaigns involve influencers promoting your products through affiliate links in their content. Think product review blog posts that contain Amazon links to the products being reviewed. The influencer earns a commission for sales through the affiliate links.
That makes affiliate marketing campaigns a performance-based affair. That ensures you have a mutually beneficial partnership with your influencers. The commissions motivate influencers to increase conversions.
Influencers achieve this by endorsing your products to their audience. They convince audience members to buy your products through their niche credibility.
Giveaways
Influencers offer to give products and services to audience members during giveaways. Participants enter the giveaway by following the influencer and interacting with them in some way. For example, they may have to leave a comment on the influencer’s post.
Giveaways help influencers increase their audience growth and subsequently grow your brand’s exposure, too. Followers receive excitement from giveaway posts in addition to the giveaway gifts.
You also improve your brand visibility and increase your reach, which also helps build an online community around your brand. So giveaways are one of the best influencer marketing campaigns.
Events Collaboration
An event collaboration is when Influencers partner with brands for important events, like product launches. When influencers attend such events they improve your brand’s reach by adding their own credibility to yours.
Including influencers in your events also engages your event attendants. You’ll also amplify your brand’s presence from influencers sharing your brand’s events on their social media.
You’ll read about influencer advertising examples related to event collaboration down below.
Brand Ambassador Programs
A brand ambassador program consists of long-term partnerships where influencers consistently promote a brand across their content. Your brand ambassadors will create brand exposure for you through consistent endorsements.
Their consistent endorsements will build brand loyalty for you among their followers. The benefit of consistency is that they’ll build genuine connections between your brand and their audience.
So the result is enduring customer relationships.
Social Media Takeovers
Social media takeovers consist of influencers temporarily managing your brand’s social accounts. While managing your social accounts they’ll introduce fresh content for your brand.
They’ll create new posts, videos, and stories for your social media platforms.
The benefit of social media takeovers is that it introduce fresh content for your social media audience. It also provides new authentic brand experiences and increases your engagement rates.
Your brand also benefits from employing your influencer’s unique personality. So influencer marketing ads on social media are extremely effective.
Product Collaborations
A product collaboration is a strategic partnership between your brand and influencers. The influencer will provide input into your products by investing in their creativity. For example, if you’re a clothing brand you can make a limited-edition T-shirt with an influencer.
Limited-edition products excite audience members and have high demand. Plus, you can take advantage of your influencer’s social credibility to increase sales.
We’ve included influencer brand collaboration examples further down this post.
Interactive Live Sessions
Interactive live sessions consist of influencers hosting life videos on social media platforms like Instagram, Facebook, and Snapchat. During these sessions, they can directly interact with the audience. For example, they can answer audience questions or perform product demonstrations.
The benefit of these sessions is that you’ll increase engagement and build a community between your brand and your influencer’s followings.
Influencer Campaign Examples
These are the 14 best influencer examples you can learn from.
1. ABSOLUT Planet Earth’s Favorite Vodka Campaign
ABSOLUT Planet Earth designed their Favorite Vodka campaign to improve impressions and social engagement. This campaign lasted over 8 months and involved an ‘activist army’ of 95 influencers, including eco-advocates and LGBTQ figures.
The campaign included experiential events on Twitter and Instagram. These events included a Stonewall march recreation with David Lachapelle.
The campaign achieved the following:
- 68.4 million impressions
- 7.714 million views
- 739.4K interactions
With these impressive results, ABSOLUT received the 2020 Influencer Marketing Awards’ Best Food and Drink Campaign Gold Award.
2. NordVPN
NordVPN partnered with multiple influencers, especially macro-influencers, on YouTube to promote their services. Their influencer marketing manager Laura Garsdal prioritized potential influencers’ audience demographics when selecting promoters.
They sponsored 598 videos across 23 niches including entertainment, gaming, and technology.
As a result of this campaign, NordVPN expanded into 14 global markets. Their campaign achieved the following:
- 2.2 billion people reached
- 5.7 million likes
- 91.5 million views
NordVPN’s example shows how social media influencer campaigns can provide tangible business results to companies.
3. PlayStation
PlayStation launched a campaign in Canada to promote their VR headsets. They partnered with YouTube influencers and Twitch streamers for influencer activation. Their campaign included macro, micro, and nano-influencers.
Their campaign included 5 influencers between 10,000 and 72,000 followers who promoted their products on social media with images and videos. These influencers targeted 941,882 YouTube subscribers and 200,894 Instagram followers.
This campaign achieved impressive engagement:
- An Instagram average engagement rate of 3.64% and 12,728 likes.
- On YouTube, they achieved a 3.19% average rate and 28,322 views.
4. Sprint
Sprint’s influencer strategy involved stealing Verizon’s iconic ‘Can you hear me now?” spokesperson for their network. They also included popular musicians, entrepreneurs, and actors to target a primarily young audience.
They launched their #LiveUnlimited, which featured popular influencers like Gerard Adams that promoted Sprint to a young audience.
Sprint is one of the best examples of influencer marketing that hosts popular influencers.
5. Dior
Dior launched their 2020 award-winning Influencer Marketing campaign to promote the launch of their Forever Foundation with 67 shades. Their campaign included pairing each shade with a specific influencer.
67 Shades of Skin: How Buttermilk Delivered Dior's Most Inclusive Influencer Activation to Date https://t.co/zfXpzVGGsC via @talkinfluence pic.twitter.com/xrZnjye9zB
— Winning at B2B Influencer Marketing (@winfluencermktg) September 22, 2020
Each influencer posted daily for 67 days. Collectively they achieved:
- 2.66 million people reach
- 1.85 million impressions
- 592,000 engagements
Their goal was to achieve international awareness and promote themselves as an inclusive brand. They achieved massive social media hype, which improved their brand awareness.
6. Pepsi
Pepsi released a line of limited edition packaging with the #SayItWithPepsi to target a young audience. They chose to work with influencers who have large millennial followings to encourage them to buy the limited edition Pepsi bottles.
The influencers created original content centered around Pepsi emoji bottles.
The campaign involved 40 secondary influencers sharing content from created top influencers. This alone achieved an additional 26,000 clicks.
They also split their campaign into 2 Twitter parties which achieved 46 million impressions and 50,000 + engagements in total.
Overall, the campaign was a major success for the #SayitWithPepsi.
7. Old Navy
Old Navy partnered with former New York Yankee player Alex Rodriguez for Black Friday in 2018. The campaign involved Alex Rodriguez promoting Old Navy’s clothing lines, which massively increased their sales.
As a proud @BGCA_Clubs , I’m excited to help @OldNavy in their goal to donate $1 MILLION to Boys & Girls Clubs this holiday season.
— Alex Rodriguez (@AROD) November 19, 2018
This Fri only, for every $1 pair of Cozy Socks you buy in-store, @Oldnavy donate $1 to @BGCA_Clubs — up to 1M! https://t.co/wEKhASEmuc #Ad
Old Navy returned the favor by donating $1 million to the Boys & Girls Club of America (BGCA), of which Alex Rodriguez is a member.
This partnership increased Old Navy’s sales and supported a charitable cause. It’s a great example of a social media influencer campaign demonstrating a brand’s altruism.
8. Paddy Power
Paddy Power had a year-long sponsorship with the football club, Huddersfield Town. The partnership included a Reveal campaign. The Huddersfield Town team appeared in fake jerseys with a ‘Paddy Power’ sash.
The result was global outrage from fans. Fans began supporting the #SaveOurShirt movement to convince Huddersfield to not adopt the new jerseys. Paddy Power had the campaign amplified to increase brand awareness.
While unconventional, Paddy Power achieved a large amount of social media engagement. The campaign was so successful, the real Huddersfield Town shirts received 42K Twitter likes without active advertising.
To put that into perspective, the Huddersfield Town jerseys received more likes than major football clubs, like Manchester United.
9. H&M: Fall Studio Collection
H&M regularly collaborates with Instagram influencers to boost their Instagram presence. Their current influencer marketing campaigns also include Instagram influencers. For example, they collaborated with fashion blogger Julie Sariñana and model Ela Velden for their 2017 collection.
H&M would have their influencers show their clothes on their personal Instagram accounts to increase the brand’s reach. This genuine promotion considerably increased H&M’s social media followers.
10. Samsung
Samsung collaborated with famous Snapchat artist, CyreneQ as their campaign influencer, to generate attention around their Note 7 in 2016. Cyrene did so by documenting her journey at the phone’s launch event. She uploaded sneak peeks of the new phone in short videos on Snapchat.
This was one of the most unique campaigns for influencers. Samsung effectively made use of SnapChat’s 10-second format to tease their new product and showcase its features.
They generated a good deal of buzz around their product as a result.
11. Diageo
Diago owns whiskey brands Lagavulin and Oban received a Shorty Award for Best Influencer Marketing Campaign. They received it for a Yule log video that featured Nick Offerman from Parks and Recreation.
Nick Offerman sits by a fireplace for 44 minutes with his trademark Parks and Recreation demeanor and sips a drink.
The video became sensational because of Offerman’s famous style and the video’s simplicity. This is an example of how influencer activities can be effective because of the influencer’s unique style.
12. GAP
GAP Launched their Styld.by campaign with influencers from major platforms including Refinery29 and WhoWhatWhere. The influencers posted content featuring how they styled GAP clothing.
This campaign’s most impressive feature was the ‘Shop This Look’ approach. They showcased outfits to convince audience members to shop the same clothes.
GAP’s campaign achieved a high amount of reach by taking advantage of their influencers’ diverse audiences.
13. Bedrock Real Estate
Bedrock Real Estate launched an influencer campaign to challenge negative stereotypes about Detroit city. They worked with local influencers in Detroit, including Detroit Bikes and Shinola, to create a film, ‘Anthem of Us’.
The film included striking visuals that showcased Detroit’s unique positive spirit. Bedrock amplified their film with support from influencers like Quicken Loans and Pure Michigan.
Bedrock succeeded in portraying Detroit’s vibrancy and improving the city’s image.
14. MTV
MTV started a Snapchat sex education show hosted by sex education YouTuber Laci Green. MTV’s target audiences were confused teenage Snapchat users. The show would frequently include other guest influencers who’d openly discuss sex education topics.
The show aired for 8 weeks and received between 3 and 5 million views an episode, equalling 13.9 million unique views. They also received 439,000 shares.
Inspiring Success
Influencer marketing is extremely lucrative. But it’s also difficult to successfully pull off. The best way to prepare your business for an influencer campaign is to take inspiration. To help you out, we’ve compiled the 14 best influencer campaigns.
These influencer marketing campaign examples will inspire your business too. You could educate viewers like MTV, donate to charities like Old Navy, or launch limited edition products like Pepsi.
The best way to figure out which approach to take is to take the initiative to learn more about brand influencer marketing.
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