10 Best Influencer Management Platforms in 2024 [Review]

Influencer management isn’t easy. You have to choose the right influencer, start a campaign, and successfully execute it. This was a complicated process in the old days, but you simplify it with an influencer management platform(IRM). An IRM is like a CRM for influencers. Use it to make influencer marketing easier for you. 

There are dozens of awesome influencer management platforms out there. Which one should you get? We’ll help you pick. We’ve selected the 10 best influencer management platforms of 2023 and ranked them for you. 

Keep reading and you’ll learn about the 10 best influencer management platforms in 2024 to decide which one you should get today!

1. Modash

Modash provides advanced discovery and analysis features for content creators on Instagram, TikTok, and YouTube with over 1,000 followers. This platform centralizes campaign management and provides direct email contact. 

Modash provides users with in-depth filters to find the right influencers. They also have an excellent analysis feature that provides insight on engagement, audience statistics, and locations. 

You also gain access to management tools including status labels, organization lists, and follow-up tracking. These tools streamline your campaigns. For instance, Modash simplifies the content monitoring process by providing you detailed analytics. 

Pros:

• Advanced influencer analysis features 
• Access to detailed influencer data 
• Content Monitoring 
• Easy-to-use user interface 
• Helpful customer support

Cons:

• Expensive for small teams 
• You have to manually do outreach messaging 
• Modash is limited to Instagram, TikTok, and Youtube

Pricing

• Modash starts at $99 monthly. 
• You can access a 14-day free trial.
• You can receive custom pricing. 

Our Rating: 4/5

2. Influencity

Influencity is an AI-powered marketing platform with rich features that currently help over 2,000 businesses manage their influencer campaigns. Many large brands, including Nestle, Johnson & Johnson, and Isobar use Influencity. 

Influencity’s search engine provides over 170 million results including influencer statistics to audience analysis and campaign management tools. 

Pros: 

• Influencity has one of the world’s largest influencer databases
• You retain full control of your relationship with influencers
• Easy-to-use user design 
• Customizable plans 
• Good customer support 
• Email integration available

Cons: 

• You can only communicate with influencers through the IRM integration 
• Instagram Stories are not supported

Pricing

• Influencity starts at $98 monthly 
• You can get a 7-day free trial 
• Custom pricing available 

Our Rating: 4.5/5

3. Promoty

Promoty streamlines collaboration oversight and content monitoring. They have a massive database with millions of different influencers. It simplifies managing creators on Instagram, TikTok, and YouTube.

They provide detailed statistics about different influencers, including demographics and brand affinity. Their statistics include detailed tracking and ROI measurements. 

Promoty has an intuitive interface like Trello that includes organized boards and notes. Their application is designed to provide a holistic solution for improving your influencer collaborations. 

Pros:

• Easy-to-use UI 
• Influencers can apply for your campaigns
• You can chat with influencers in-app
• You get Instagram and TikTok insights 
• Campaign analytics features 

Cons:

• You can quickly set up campaigns 
• You can only gain some features on Instagram 
• Bugy 

Pricing

• Promoty starts at $50 monthly 
• You can get a free plane 
• Custom pricing available 

Our Rating: 4.5/5

4. Afluencer

Afluencer is reputed as the world’s easiest influencer platform because you can post a collab opportunity in minutes. And you’ll receive applications from relevant influencers on the same day. 

Afluencer helps connect to influencers from Instagram, YouTube, TikTok, Twitter, and Facebook.  You can search for influencers through different categories like their interests, followers, and demographics. 

Afluencer then recruits the influencers for you. It’s an easy platform to evaluate candidates. Once approved, you receive an introduction with the influencer and can directly message them. 

Pros:

• Easy to use 
• You can directly chat with influencers you approve 
• They have a large influencer base 
• They have good customer support with live chat, email, and phone support

Cons: 

• Afluencer is limited to the major social media platforms
• No iOS app

Pricing

• Afluencer starts at $199
• They have a free plan 
• They offer custom pricing 

Our Rating: 4.8/5

5. Tapfiliate

Tapfiliate was originally a referral management solution, but it’s now an influencer management platform. It lets businesses access influencers to expand their audience reach. 

Tapfiliate has a swift program setup with over 30 integrations. 

Tapfiliate sends influencers personalized referral links and other marketing resources. This platform has detailed reporting features with performance tracking for influencer-driven campaigns. 

Their software is available in different languages and currencies for global reach. They also have customizable branding to enhance sign-up pages, as well as referral links and emails. 

Tapfiliate also seamlessly connects affiliate and influencer strategies. 

Pros:

• Referral links and coupons provided 
• You can create shareable social media posts 
• You can customize commissions and performance bonuses 
• You can trigger email notifications 
• Access to banners and other marketing materials 

Cons:

• No social media data 
• They have a limited user interface 

Pricing

• Tapfiliate starts at $69 monthly 
• They offer custom pricing  

Our Rating: 3.5/5

6. Traackr

Traackr is one of the best influencer marketing platforms. They were also one of the world’s first influencer marketing platforms. Their platform has a detailed database with excellent search features. 

They provide excellent analysis features including audience analysis, visualization maps, and campaign tools. 

Traackr works with top businesses, and they have a reputation for delivering excellent results. 

Pros: 

• They provide a variety of influencer discovery and management tools 
• Extensive influencer database 
• High-quality customer service 
• Reporting and analytics features 
• Easy to use 

Cons:

• Processing a bulk upload of influencers can take up to a day 
• They regularly update their UI, which makes it difficult to master 
• Expensive 

Pricing

• Traackr’s pricing is based on use 
• Their top clients, like Microsoft and Samsung, pay over $30,000 in starting package

Our Rating: 3.5/5

7. TapInfluence

Tapinfluence, originally known as Blogfrog, has a large marketplace of influencers. They have an extensive database with over 8 years of data. They provide detailed analytics and other campaign management tools. 

Their platform is free to join for influencers and they claim to provide an average compensation of $763.50 monthly.

Pros: 

• Easy to use 
• Provides good segmentation features 
• Real-time reporting 
• Designed as an end-to-end product for influencer campaign management 

Cons: 

• Available influencers are limited to Asia and America 
• They’re expensive 

Pricing

• TapInfluence starts at $1,999. 
• They also offer custom pricing. 

Our Rating: 3.5/5

8. Onalytica

Onalytica is an industry leader. They brand themselves as a technology partner for brands and agencies. They provide detailed analytics and are considered one of the best platforms for finding influencers. 

Onalytica is better for discovering influencers instead of creating campaigns. So it’s better suited for companies that need influencers for pre-existing campaigns. 

Pros: 

• Excellent analytics 
• Over 700,000 influencers on the platform 
• Great customer service 

Cons: 

• Lack of campaign management features 
• Search engine is inefficient 
• Difficult to use

Pricing 

• You have to contact Onalytica to receive pricing information. 
• Generally, they market themselves to medium to large-sized businesses. 

Our Rating: 4/5

9. Upfluence

Upfluence is an all-in-one influencer marketing platform you can use to discover and list influencers and manage campaigns. Their main selling point is their search engine. You can filter influencers according to location, language, and other metrics. 

Upfluence can be a great platform for discovering influencers, but it may not be the best for campaign management. So whether you should adopt it depends on your needs. 

Pros: 

• Upfluence has over 1 million users 
• They provide social listening 
• You can apply weight to keywords when filtering results

Cons: 

• Difficult to use interface 
• You can only filter audience data for Instagram

Pricing 

• Upfluence does not publicly disclose their pricing. 
• They are an upper-enterprise range software. 

Our Rating: 4.5/5

10. Manda AI

Mandala AI has an innovative influencer management platform that’s revolutionizing influencer collaboration across industries. Mandala AI leverages the latest technology to collect millions of channels and collect massive amounts of data. 

Mandala AI’s solutions identify gaps in your marketing, business prospects, and improve your competitor analysis among other things. You can use Mandala AI’s Cosmos Trend. 

You can use Cosmos to track keywords, hashtags, and Google Trends among other metrics. 

The best part is that you seamlessly integrate your previous content with Mandala AI’s Influencer Management platform. This way you’ll build the most advanced marketing strategies for your business today. 

Pros: 

• Intelligent AI-powered decision making 
• Cosmos identifies gaps, opportunities, and consumer behavior for you 
• Competitor analysis feature available 
• Cosmos tracks evolving trends 
• Social listening features 

Cons:

• It takes time to learn the platform. 

Pricing

• Mandala AI starts pricing at $15 for single creators and $159 for enterprise-level users
• Custom pricing is also available 
• You can also access a free plan 

Your Rating: Use Mandala AI today and find out!

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The world’s top influencer management platforms include Modash, Influencity, Promoty, and Mandala AI. Modash has great discovery and influencer data analysis. Influencity provides AI-powered insights for their influencer database. Promoty offers an easy-to-use interface. 

Mandala AI has excellent AI-powered insights, a competitive analysis feature, and provides trend-tracking. You need to choose the right platform for you. Mandala AI’s innovative and data-driven insight will revolutionize influencer collaboration.