Top 20 Influencer Marketing Tools to Try in 2024

Social media platforms are now more crowded, and the algorithms are not getting easier. The secret behind engaging new audiences is to work with influencers. But to tap into the magic of influencer marketing, you must find the right tools and software to help streamline the process. 

Using the right influencer marketing tools helps you discover influencers, manage campaigns, and measure ROI. You can search for thousands of influencers, connect with them, and track their campaign performance in one place. Some platforms also offer creative services to help design these influencer campaigns.

With so many social media influencer platforms out there, knowing where to start becomes difficult.

This is why we’ve curated the top 20 influencer marketing tools for 2024, ranging from influencer analytics software that arms you with actionable insights to influencer collaboration apps that facilitate communication.

Read to the end to know the top must-try-out influencer marketing tools in 2024.

Key Features to Consider in Influencer Marketing Tools

When looking for influencer marketing tools, consider the following key features to find the right solution for your business’s needs. They include:

1. Search and Discovery

The ability to search for influencers by location, audience demographics, content type, and more is essential. Look for tools that provide advanced filtering and sorting options to discover influencers who best fit your brand. Some tools also provide recommendations to match influencers to your brand.

2. Influencer Analytics and Insights

Robust analytics and reporting are must-haves. Consider using platforms that provide insights into influencer audiences like demographics, locations, and interests. Engagement metrics such as likes, comments, and shares can help determine an influencer’s impact and relevance. 

3. Campaign Management & Tracking Features 

You need influencer management software that provides features for recruiting influencers, collaborating on content, tracking posts’ performance, and handling payments. Tools with automated reminders for content creation and posting also help keep influencers on schedule. 

The tools should be able to provide legal coverage for influencer contracts and Federal Trade Commission(FTC) disclosure compliance, too.

20 Influencer Marketing Tools

Here’s a comprehensive list of influencer marketing platforms that can help you run impactful, data-driven campaigns at scale. These tools are categorized under different important phases of Influencer marketing.

Influencer Discovery Tools

The first step to running a successful influencer marketing campaign is finding the right influencers to partner with. Some platforms possess special tools for identifying influencers based on niche, audience demographics, engagement rates, and other criteria. These tools include:

1. CreatorIQ

CreatorIQ allows you to search for over 25 million influencers across major social platforms like Instagram, YouTube, and TikTok. With its advanced search and filtering options, you can refine your search based on various criteria, such as location, audience demographics, and content type. 

In addition to the platform’s powerful search capabilities, it helps you keep track of your interactions with influencers. You’ll be able to quickly identify whether you’ve worked with an influencer in the past or are having a fresh collaboration with them.

2. Heepsy

Heepsy is an AI-powered influencer search engine that allows you to enter keywords related to your brand or campaign and suggest relevant influencers. To make smart recommendations, it analyzes multiple data points per influencer, including content, audience interests, and engagement. 

Heepsy also factors in influencer authenticity and brand safety, so you can find influencers who will be a great brand fit.

3. Modash

Modash is one of the best Instagram influencer marketing tools to try. This platform focuses on Instagram, TikTok, and YouTube influencers, giving you access to creators with audiences of all sizes. 

It analyzes each influencer’s content and audience to determine their quality and relevance to your brand. It also handles influencer payments and campaign management.

4. Upfluence 

Upfluence helps brands identify and access influencers. It provides tools for Influencer discovery, outreach, and measurement. 

One exciting feature of this platform is its Free influencer analysis Chrome extension. This extension goes beyond the platform’s capabilities, helping you discover new influencers when browsing social media platforms.

Collaboration and Communication Platforms

You need tools that streamline content creation and approval processes so that there’s seamless communication with influencers during campaigns; here are some of the top platforms to consider:

5. Collabor8

Collabor8 offers secure online workspaces where teams can share files, edit documents in real-time, and provide comments and feedback. It features chat and messaging tools for quick questions and discussions within projects and teams. 

With its version control function, you can track changes and revert documents to previous iterations.

6. Octoly

Octoly is a popular self-service influencer marketing platform many major brands use to invite influencers to join their influencer programs and send them product samples to review. 

An in-app chat feature allows for quick, informal communication and discussion between potential brand influencers. This reduces the need for lengthy email threads.

7. ExpertVoice

Brands can connect with influencers through ExpertVoice and send products for reviews and social sharing. One of its distinctive features is its survey campaign features, which allows you to collect real-time insights from a target expert audience. 

It also integrates with common communication tools like email and phone numbers for additional options.

8. TribeFluence

TribeFluence is an end-to-end influencer marketing platform focused on the travel, lifestyle, fashion, and food niches. It is ideal for brands wanting to run micro-influencer campaigns at scale.

Its campaign management features include sending briefs, product samples, and influencer payments. You’ll also get real-time reporting on content views, engagements, clicks, and conversions. 

Analytics and Measurement Tools

Analytics and measurement tools will properly measure the impact of your influencer campaigns; here are a few of the top options:

9. Google Analytics

As the most popular free web analytics tool, Google Analytics provides key metrics like traffic, conversions, and revenue generated from influencer campaigns. You can create custom dashboards to track influencer campaign performance and see which influencers drive the most traffic and sales.

10. BuzzSumo

BuzzSumo allows you to analyze the performance of content from specific influencers. You can see metrics like shares, engagements, and conversions for an influencer’s blog posts, videos, and social media updates. It also helps you analyze the content that performs best for different influencers so you can adjust your strategy accordingly.

11. NapoleonCat

NapoleonCat offers built-in analytics for monitoring your influencer campaigns. You’ll get insights into impressions, reach, engagement, audience demographic info, and more. 

NapoleonCat can also automatically track mentions of your brand, products, and campaigns across social media to see which influencers drive the most buzz.

12. Sotrender

Sotrender focuses specifically on Instagram analytics. It provides detailed metrics on influencer posts promoting your brand, like comments, likes, saves, profile visits, and conversion events. 

You can also compare the performance of multiple influencers to determine who resonates most with your target audience.

Social Listening Tools

These platforms track mentions of your brand, products, competitors, and industry keywords across social media. The top options include:

13. Mandala AI

Mandala AI is an AI-powered social listening tool that analyzes conversations across popular platforms like Facebook, Instagram, YouTube, and TikTok. It identifies influencers mentioning your brand and measures the sentiment of their posts.

One of the many benefits of using Mandala AI for influencer campaigns is its vast knowledge base, guiding how to use its tools. For example, the comprehensive 5-minute Social Listening Crash Course can help you make the most of social listening for your brand. 

14. Sprout Social

Sprout Social lets you set up streams to track any word, hashtag, account, or location across networks like Facebook, Twitter, Instagram, and Pinterest. You get analytics on the volume of mentions, influencers driving the conversations, and sentiment. It’s a great option if you also want tools for publishing, engagement, and reporting.

15. Brandwatch

Brandwatch is a leading social listening and analytics solution used by many companies. It monitors over 100 million online sources, including blogs, forums, news sites, and social networks. It discovers influencers mentioning your brand and analyzes the impact and reach of their posts.

16. Brand24

Brand24 is a social listening tool focused on brand monitoring with a simple, affordable influencer marketing solution. It tracks brand mentions and hashtags across social media, blogs, forums, and news sites. Though it lacks advanced analytics of larger platforms, it’s easy to set up and use, with a very intuitive interface.

Affiliate Marketing Platforms

You must consider using platforms that streamline collaborations and track partners’ performance to ensure fair and transparent compensation through affiliate programs. Some of the best options are;

17. ShareASale

ShareASale is one of the largest affiliate networks that gives you access to a large network of over 270,000 affiliate marketers who can promote your brand’s products and services. This platform features robust reporting and analytics to provide visibility into campaign performance and identify top-performing affiliates. 

Its fraud prevention tools and affiliate vetting processes ensure the quality of affiliates promoting the brand.

18. PartnerStack

PartnerStack is an all-in-one influencer platform for managing influencer relationships, sending products, tracking campaigns, and paying commissions. The platform provides affiliate recruitment tools to attract and onboard the right influencers and publishers as affiliates. It also offers approval workflows and fraud detection tools to ensure quality and compliance.

19. CJ Affiliate

CJ Affiliate, formerly Commission Junction, is one of the biggest affiliate networks with many brands and influencers. You can manage the entire affiliate lifecycle from the platform – onboarding and training affiliates, launching and optimizing campaigns, processing commissions and payments, and reporting and analytics. 

The dashboard provides real-time insights into campaign performance so you can quickly make a few changes to improve results.

20. ClickBank

ClickBank has a network of over 100,000 active affiliates promoting products. With flexible commission structures, you can choose either one-time, recurring, tiered, or hybrid models to incentivize affiliates. ClickBank also provides tracking links and analytics dashboards so brands can monitor the performance of their affiliate program and compensation reports for affiliates.

Select What’s Right for Your Brand

Whether you’re a marketing pro at an agency or a business looking to leverage influencers for the first time, these tools would make a remarkable addition to your influencer marketing arsenal. 

If you’re ready to take your influencer marketing game to the next level in 2024, select one platform that aligns with your goals and monitors your brand. We recommend Mandala Cosmos because it has all the modern features for a successful Influencer Marketing campaign. Sign up for free, connect with the right influencers, and start building real results and ROI.