Top 100 Marketing Statistics Marketers Need to Know in 2024

Marketing stats are like treasure maps for us marketers! They reveal what people like, where they chill, and what sparks their interest. In 2024, these stats are pure gold, helping us understand our audience, create awesome content, and choose the perfect spots to share it. They spill the beans on who’s keen, what they dig, and how we can level up our marketing game. Ready to dive into the Top 100 Marketing Statistics for 2024? Let’s start!

Top Marketing Statistics 

In 2024, marketing is changing a lot. As marketers, it’s crucial to understand global and local trends for our 2024 plans. Check out these stats to see what’s happening in the marketing landscape this year and how we can adapt to make our strategies more effective.

1. 81% of marketers say AI has already had a positive impact on their work. (Sprout Social)
2. 92% of marketers believe that video will play an important role in marketing over the coming years. (Lemonlight)
3. In 2024, 89% of marketers engaged in influencer marketing plans to either increase or maintain their investment. (landonhowell)
4. 88% of marketers will increase or maintain their SEO investment. (Hubspot)
5. 95% of B2B marketers use social content as part of their content marketing strategy. (Content Marketing Institute)
6. Currently, 42% of marketers use TikTok, with 56% planning to boost their investment. (Hubspot)
7. Content marketing is an important area of active investment for 97% of marketers. (Semrush)
8. Brands predominantly utilize AI to predict customer needs and behavior in customer experience. (MarketingCharts)
9. Mobile-friendly email ranks as the second most popular strategy for email marketers, following 97% of marketers investing in content marketing. (Hubspot)
10. Digital advertisements have the potential to increase brand awareness by 80%. (WebFX)

Digital Marketing Statistics

In today’s business world, digital marketing is everywhere. These stats give you the lowdown on its importance and how businesses are embracing it. Get the facts on the trends shaping digital marketing, from its significance to widespread adoption across different industries.

1. 75% of marketers increased their company’s credibility and trust through digital marketing tactics. (Content Marketing Institute)
2. 86% of marketers increased brand awareness using one or more digital marketing channels. (Content Marketing Institute)
3. 63% of businesses have increased their digital marketing budgets just this past year. (Localiq)
4. 72% of overall marketing budgets get put towards digital marketing channels. (Web Strategies Inc)
5. The adoption of digital marketing is on the rise, with 95% of businesses incorporating digital strategies in 2023. (Hubspot)
6. Social media, email marketing, and search engine optimization (SEO) rank as the most popular digital marketing channels. (eMarketer)
7. In CNBC’s list of the 10 fastest-growing jobs in the US for 2022, both customer marketing managers and search marketing managers are featured. (CNBC)

Social Media Statistics

Social media is a big part of our lives and a crucial platform for businesses. These stats cover user details, engagement numbers, platform growth, and how it’s impacting online marketing strategies. Get the scoop on demographics and insights to boost awareness, engagement, and sales for your business.

1. Globally, as of July 2023, there were 5.19 billion internet users, with 4.88 billion being active social media users. (Statista)
2. In January 2023, Thailand boasted 52.25 million social media users, constituting 72.8% of the total population. (Data Reportal)
3. On average, social media users spend approximately 2.26 hours daily across more than seven platforms each month. (Data Reportal)
4. According to 9 out of 10 social media marketers, maintaining an active online community is crucial for success in 2024, with Instagram and Facebook identified as the best platforms for community building. (Hubspot)
5. TikTok was downloaded 246.9 million times globally as of the first quarter of 2023, which is a 19.7% growth from the fourth quarter of 2022. (Demand Sage)
6. In 2023, TikTok became the third-largest social network, behind Facebook and Instagram. (Insider Intelligence)
7. TikTok is the most engaging social media platform with an average engagement rate of 4.25%. (Social Insider)
8. Facebook is not only the most used social media platform among marketers but also offers the highest ROI. (Hubspot)
9. YouTube is anticipated to experience significant growth, with 91% of current users planning to increase or maintain their investment, and 29% of marketers expressing intentions to explore YouTube for the first time. (Hubspot)
10. Reels take up 30% of the time people spend on Instagram. (Forrester)
11. While Instagram boasts engagement rates four times higher than Facebook (0.60% compared to 0.15%), the rates have been consistently decreasing. (Social Insider)
12. Approximately 53% of Twitter users leverage the platform to stay updated with the latest news. (Statista)
13. Twitter is projected to experience a 4% decline in monthly total users in 2023 and a further 5% decline in 2024. (Insider Intelligence)

Content Marketing Statistics

Content rules the online world! Check out these stats to see how businesses are rocking content marketing. Discover trends in usage, adoption, performance, and the ever-changing landscape of creating and sharing content. It’s the key to boosting your business success!

1. 82% of marketers say AI has impacted how they plan to create content. (Hubspot)
2. The top three content types/formats preferred by marketers are short articles/posts (94%), videos (84%), and case studies/customer stories (78%). (Content Marketing Institute)
3. Content distribution relies heavily on social media platforms (organic) for 90% of marketers, followed by blogs (79%), email newsletters (73%), email (66%), in-person events (56%), and webinars (56%). (Content Marketing Institute)
4. LinkedIn is deemed the most valuable organic social media platform for 84% of B2B marketers. (Content Marketing Institute)
5. 45% say their organization is likely to invest in new technology in content management. (Content Marketing Institute)
6. Content marketing is an important area of active investment for 97% of marketers. (Semrush)
7. In the current year, 46% of businesses plan to increase their spending on content creation. (Content Marketing Institute)
8. A substantial 62% of marketing agencies have observed a rise in the number of clients seeking content marketing services. (Neal Schaffer)
9. 90% of customers see a benefit from content marketing. (Demand Metric)
10. Building customer loyalty is the objective for 52% of content marketing clients. (Content Marketing Institute)

Related Blog: Content Marketing Statistics

Email Marketing Statistics  

2024 is the time for emails to shine! Find out the stats that show how awesome email campaigns are, along with engagement rates and the cool trends in email marketing strategies. It’s all about unlocking the secrets to make your emails stand out and work wonders!

1. Emails with video content can increase click-through rates by up to 300%. (Omnicore)
2. 7% of marketers utilize email to deliver customized content, aiming to enhance consumer satisfaction and foster lasting connections. (Statista)
3. A significant 66% of marketers tailor emails based on recipients’ characteristics, such as age and gender. (Statista)
4. In client acquisition, email outperforms Facebook and Twitter combined, being 40 times more effective. (McKinsey & Company)
5. Personalizing email subject lines results in a 26% increase in open rates. (Campaign Monitor) 
6. The top three reasons for email list unsubscribing are too many emails (59%), outdated information (43%), and lack of brand familiarity or memory of subscribing (43%). (Optin Monster)
7. Email marketing serves primary purposes: lead generation (85%), sales (84%), lead nurturing (78%), and customer retention (74%). (Content Marketing Institute)
8. Personalization in email messages improves open rates by 29% and click-through rates by 41%. (Kalungi)
9. 82% of marketers use automation to create triggered emails which result in 8 times more opens and greater earnings than typical bulk emails. (Finances Online)
10. A notable 60% of consumers have purchased after receiving a marketing message via email. (Constant Contact

Related Blog: Email Marketing Statistics

SEO Statistics 

In 2024, if you want your business to stand out, SEO is the go-to! Check out these stats showing how keywords, content length, and other SEO tricks impact how easily people find and rank your content on search engines. It’s the key to making your business shine online!

1. Google currently is responsible for 86.86% of the search engine market share. (Statista)
2. Over 7 billion searches occur on Google, totaling 81,000 searches per second. (the brand shop)
3. 53% of website traffic results from organic searches. (SEO Tools Guru)
4. For 94% of searches, users are more focused on organic results than paid ones. (Alphametic)
5. The first five organic results on the first page of search engine results capture 67.6% of clicks. (Martech)
6. Users tend to use at least four words in their searches 69% of the time. (Impact Plus)
7. Headlines and title tags are the most important factors for SEO, according to 36% of SEO experts. (Impact Plus)
8. Corporate sites with a blog receive 97% more backlinks. (optinmonster)
9. Including images in blog posts increases views by about 94% compared to text-only posts. (optinmonster)
10. Featuring a Featured Snippet box can boost website visits, according to 93% of SEO experts. (Tyton Media)

Influencer Marketing Statistics 

Want your customers to trust you? Get influencers to create real, authentic content for your brand. Check out these stats that spill the beans on how influencer marketing works in business. Get the lowdown on metrics, brand adoption percentages, and more. It’s all about building that trust!

1. 56% of marketers use TikTok for influencer marketing, making it the most popular influencer marketing channel. (Influencer Marketing Hub)
2. The top three marketing goals for collaborating with creators are generating more engagement, reaching new audiences, and strengthening the community. (Sprout Social)
3. 63% of marketers plan to incorporate AI in their influencer campaigns, with two-thirds of these brands using AI for influencer identification. (Sprout Social)
4. Over 80% of respondents plan to allocate a budget for influencer marketing in 2023. (Influencer Marketing Hub)
5. 67% of Respondents Intend to Increase Their Influencer Marketing Spend in 2023.  (Influencer Marketing Hub)
6. Nano-influencers (1K-10K followers) are the preferred partners for 39% of brands, followed by 30% choosing micro-influencers (10K-100K). (Influencer Marketing Hub)
7. Compensation methods for influencers include 41.6% paying money, 29.5% providing free products, 17.7% offering discounts, and 11.2% entering influencers into giveaways. (Influencer Marketing Hub)
8. Views/Reach/Impressions are the most common metrics used to measure influencer marketing success. (Influencer Marketing Hub)
9. User Generated Content (UGC) has become the primary objective for running influencer campaigns. (Influencer Marketing Hub)
10. More than 60% of brands collaborate with over 10 influencers. (Influencer Marketing Hub)

Video Marketing Statistics 

Video is the go-to content format, especially in 2024. Check out these crucial stats on video marketing, like how many businesses are using it, the types of videos that work, and just how effective it is. It’s the inside scoop on what makes video marketing a big deal!

1. 90% of marketers say video has helped generate leads. (Wyzowl)
2. 91% of consumers want to see more online videos from brands (Hubspot)
3. In 2023, online video accounted for 82.5% of all web traffic. (DemandSage)
4. Short-form videos under 2 minutes have the best engagement rate. (MarketSplash)
5. Keeping videos within 120 seconds or less is essential, as shorter and more relevant videos can capture viewers’ attention more remarkably. (Statista)
6. Approximately 64% of customers purchase after watching videos, and 90% of viewers are convinced to buy based on video content. (Statista)
7. Personalized video marketing has led to a remarkable 500% increase in email conversions. (Statista)
8. In the eyes of 68% of marketers, the return on investment from video marketing surpasses that of Google Ads. (Statista)
9. Video marketing is considered the most effective solution for business challenges by 47% of marketers. (Forbes)
10. Marketers have approximately 2.7 seconds to capture their audience’s attention due to shorter attention spans. (G2)

Related Blog: Video Marketing Statistics

Customer Experience Statistics 

Customers are the heartbeat of any business! Explore stats that show just how crucial customer experience is in your marketing strategy. It’s all about understanding why happy customers are the key to success and how to make their journey with your brand the best it can be!

1. A remarkable 86% of buyers are willing to pay a premium for an exceptional customer experience. (Super Office)
2. 49% of buyers have made impulse purchases after receiving a more personalized experience. (Globe Newswire)
3. The adoption of omni-channel experiences has surged from 20% to over 80% among companies. (PwC)
4. 57% of customers won’t recommend a business with a poorly designed website on mobile. And if a website isn’t mobile-friendly, 50% of customers will stop visiting it, even if they like the business. (Sweor)
5. Positive experiences are shared by 72% of customers with at least 6 people, while dissatisfied customers share their experiences with 15 or more people (13%). ( Esteban Kolsky)
6. In 2024, more businesses will invest in leveraging AI and advanced analytics for tailor-made offerings at dynamic price points and individualized service levels. (Forbes)
7. Demonstrating commitment to sustainability is increasingly crucial in customer experience, influencing customer preferences in business partnerships. (Forbes)
8. 63% of customers say they are happier dealing with businesses that make it easy to see how their data is used. (Forbes)
9. Businesses are set to create chatbots powered by generative AI in 2024, enabling quicker and more accurate responses tailored to customer requirements. (Forbes)
10. Capturing and engaging customer attention in novel ways remains a key factor in providing memorable experiences in 2024. (Forbes)

Advertising Statistics 

Dive into the ad world—it’s more fascinating than you might imagine! Check out stats that spill the beans on today’s advertising scene, from how much is spent on ads to the different types used. It’s the scoop on the facts and trends shaping the advertising game!

1. Retargeting ads are widely utilized by marketers, with 77% of both B2B and B2C marketers incorporating retargeting into their Facebook and Instagram advertising strategies. (Sharp Spring)
2. Paid Facebook ads are a staple for 93% of social media marketers. (Social Media Examiner)
3. 26% of Facebook users who clicked on ads went on to make purchases. (Kleiner Perkins)
4. Facebook ads with titles that are 4 words perform the best. ( Smart Insights)
5. 37% of the internet uses an ad blocker. (Insider Intelligence)
6. Google Ads, used by 96% of brands, stands as the most popular PPC network, capable of increasing brand awareness by up to 80%. (Lunio)
7. Google Ads contributes significantly to Google’s revenue, with about 80% of total revenues coming from the platform, and 96% of brands investing in it. (Four Week MBA)
8. Video ads are clicked 73% more often than traditional banner ads. (seo tribunal)
9. On average, people are exposed to 4,000-10,000 ads per day. (Zippia)
10. Facebook and Google Ads have the highest ROI rate in paid advertising. (engati)

2024 Vision

Discovering the “Top 100 Marketing Statistics for 2024” is akin to finding treasure for marketers. These golden stats uncover audience preferences, social media engagement trends, video importance, and the impact of AI and influencer marketing.

From email campaign metrics to SEO optimization statistics, these insights offer a roadmap to enhance advertising effectiveness and brand engagement. Embrace these emerging marketing trends to supercharge your marketing strategies!