In the age of trends and viral waves on social media, influencers are the architects of change, shaping marketing trends and behaviors. Russian influencers, spanning fashion, beauty, fitness, dance, and motherhood, hold global sway.
Dive into the captivating realm of the Top 35 Russian Influencers to Follow in 2024 and ride the wave of cultural influence!
Top 35 Russian Influencers to Follow in 2024
1. Irina Shaykhlislamova
Enter the world of Russian IG Model ‘Irina Shayk’, a global fashion icon empowering women through body positivity. Starting her modeling journey at 14, Irina made history as the first Russian on the Sports Illustrated Swimsuit Issue’s cover, with 28.4 million Instagram followers.
Instagram: @irinashayk
2. Gusein Gasanov
Want to see fancy stuff online? Explore Gusein Gasanov, a famous Russian influencer flaunting a lavish lifestyle to his vast audience (28 million on Instagram, 1.5 million on YouTube). With constant posts showcasing luxury, he attracts followers globally, inspiring many with his rise from humble beginnings and entrepreneurial success.
Instagram: @gusein.gasanov
3. Dmitry Nagiyev
If you’re captivated by The Voice Russia, Dmitry Nagiyev is the whirlwind of comedy, charm, and charisma you can’t miss. Revered for his hosting skills and magnetic personality, he’s not just an entertainment giant; he’s a phenomenon. With 9.5 million fans hanging on his every word, Dmitry is a force to be reckoned with.
Instagram: @nagiev.universal
4. Maria Sharapova
Not satisfied with five Grand Slams? Sharapova’s now acing a different game on Instagram! Say goodbye to rackets, and hello to mom life, world adventures, and championing women’s rights. This tennis queen’s off-court moves are just as fierce—join 4.5 million fans for a glimpse beyond the game.
Instagram: @mariasharapova
5. Helen Mirren
Imagine someone who can play a tough cop, a fancy queen, and even fight with a sword on screen. That’s Helen Mirren! She’s been acting like forever, winning awards and making people laugh and cry. From catching bad guys to ruling England, she’s done it all! Now she’s sharing her amazing life on Instagram, showing off her travels, family, and love for making the world a better place.
Instagram: @helenmirren
You might also be interested in: 35 Travel Bloggers You Must Follow in 2024
6. Kseniya Borodina
This era has her name written all over it. Borodina, the hottest Russian powerhouse presenter and entrepreneur, rocks the digital world with over 20 million fans, sharing personal triumphs, fashion flair, and beauty wisdom.
Instagram: @borodylia
7. Olga Buzova
She speaks her truth, sings her heart out, and lives life loud. Olga Buzova, the multifaceted singer, actress, and TV personality, has over 23 million Instagram followers glued to her every move, drawn to her powerful voice, captivating acting, and glamorous life lived on her own terms, never shying away from speaking her mind.
Instagram: @buzova86
8. Xo Team
@xoteam
Wanna see moves that’ll melt your phone screen? XO Team, a Russian dance group with over 41 million followers, will blow you away with their synchronized routines and infectious music.
TikTok: @xoteam
9. Liza Anokhina
@anokhinalz
Get ready to move your feet and feel your heart soar! Liza Anokhina, a Russian TikTok star. Her content includes dancing and singing Sunbeam with over 40 million TikTok fans, radiates good vibes through her high-energy routines and contagious positivity.
TikTok: @anokhinalz
Instagram: @anokhina_elizabeth_2007
10. Tuzelity
Teamwork makes the dream shuffle! Tuzelity, a TikTok crew of over 37 million strong, bring the party with their epic dance challenges and collaborations with the who’s who of the influencer world.
Instagram: @tuzelity
TikTok: @tuzelity
11. Nastya Ivleeva
TV queen, comedic whirlwind, world explorer – it’s Nastya Ivleeva! This actress, blogger, and former Oryol i Reshka host (18 million fans cheering her on!) takes you on side-splitting journeys, both near and far, seasoned with her infectious humor.
Instagram: @_agentgirl_
12. Eduard
@eduardtok
Forget boring history textbooks! Eduard makes learning about Russia a blast with his witty videos comparing American and Russian life. From pronunciation pointers to quirky social norms, he’s got it all! Ready to ditch the stereotypes and discover the real Russia? Follow Eduard on TikTok and join the millions laughing their way through cultural differences!
TikTok: @Eduardtok
13. Alex Sasha Drachnik
@drachnik
Meet Alex Sasha Drachnik, your favorite Russian on TikTok, using her platform to bridge cultures. With over 2.4 million followers, she entertains with humorous takes on Russian dating, trendy outfits, and amusing impressions of Americans, offering a unique perspective on her homeland.
TikTok: @drachnik
14. Alina Zagitova
Get ready to be mesmerized by Alina Zagitova! More than just titles and wins, this talented figure skater ignites Instagram with her passion for ice skating, captivating over 1.1 million followers with behind-the-scenes glimpses and breathtaking on-ice moments.
Instagram: @azagitova
15. Elena and Denis Kukoyaka
Family fun, Russian style! Elena and Denis Kukoyaka, the Russian family sensation with over 9.8 million fans, turn parenthood into side-splitting entertainment, showcasing their adventures as a trio with laugh-out-loud moments and genuine family love.
Instagram: @denisque
YouTube: DenisKukoyaka
16. Rustam Kungurov
Ready to feast your eyes and maybe your stomach? Dive into the whimsical world of Rustam Kungurov, a Russian baking artist with over 155K fans, where cakes come alive in stunning shapes and textures – his lollipop cake is just the tip of the frosting!
Instagram: @rustamkungurov
17. Khabib Nurmagomedov
Not just a champion, an icon! Khabib Nurmagomedov, the most followed Russian athlete on Instagram (36.3 million!), isn’t just a former undefeated UFC Lightweight Champion, he’s a global phenomenon sharing his training regimen, jet-setting adventures, and pro-athlete insights.
Instagram: @khabib_nurmagomedov
18. Vasilisa Volodina
From TV goddess to celestial guide, Vasilisa Volodina reigns supreme! This popular host of the Russian show “Let’s Get Married” captivates 1.1 million Instagram followers, not just with her matchmaking skills, but also with her passion for astrology, sharing celestial insights and illuminating your unique star sign.
Instagram: @vasilisa.volodina
19. Pavel Volya
Want a taste of Russian entertainment royalty? Follow Pavel Volya, the multi-talented force with over 15 million Instagram admirers, as he takes you behind the scenes of his TV stardom, electrifying comedy shows, and musical ventures – his infectious energy is guaranteed to bring a smile to your face.
Instagram: @pavelvolyaofficial
20. Angelica Andreeva
Step into the enchanting world of Angelica Andreeva, an Instagram sensation boasting 191K followers. Her feed is a mesmerizing blend of luxurious living and seaside escapades. Embark on a journey of elegance and draw inspiration from her fabulous fashion!
Instagram: @summerloveesummerl
21. Dina Saeva
Want to see cool dancing and pretty clothes every day? Follow Dina Saeva on Instagram! She’s a Russian star with over 25 million fans who love to dance and look great. Her videos are fun and full of energy, and they’ll make you want to move and smile!
Instagram: @senoritasaeva
TikTok: @Dina
22. Kirill Kolesnikov
Attention dance trend enthusiasts! Follow Kirill Kolesnikov, the Russian dancer and comedian with a whopping 34 million TikTok followers. Renowned for his comedic skits and dance challenges, he’s the trendsetter who kickstarts the latest crazes. Don’t miss out!
Instagram: @thekiryalife
TikTok: @thekiryalife
23. Svetlana Khodchenkova
From Russia to Hollywood, Svetlana Khodchenkova has graced the silver screen in blockbusters like Wolverine and Kingsman: The Secret Service, captivating audiences with her talent and beauty. This stunning Russian actress boasts over 794K Instagram followers, eager to catch a glimpse of her on-screen charisma and off-duty style.
Instagram: @svetlana_khodchenkova
24. Kristina Asmus
A queen of Russian television and film, Kristina Asmus steals hearts with her comedic wit and dramatic depth. With over 7.7 million Instagram followers, she’s not just a talented actress, but also a vocal advocate for social causes and mental health awareness. Watch her shine in everything from hilarious sitcoms to thought-provoking dramas.
Instagram: @asmuskristina
25. Vasilisa Volodina
Vasilisa Volodina, Russia’s most celebrated astrologer, isn’t just predicting your future – she’s shaping it. With over 2 million Instagram followers hanging on her every word, she’s the go-to guru for celebrities and everyday people alike, offering guidance, insight, and a healthy dose of cosmic wisdom.
Instagram: @viktoriaraidos
26. Tatiana Korsakova
Join Tatiana’s world of glamour with 1.1 million fans! This Russian Instagram sensation, model, and actress is the creative mind behind ‘Vaara,’ her luxury brand showcased on Instagram. Dive into her captivating lifestyle content for an exclusive peek into her extraordinary life.
Instagram: @tati_vk
27. Dariia Mestiukova
From Moscow mic to Dubai mansions, Dariyaa sings, sells, and slays! This influencer queen (2M+ followers) rocks runways, builds businesses, and empowers minds – she’s Russia’s multi-hyphenate marvel!
Instagram: @dariyaa_mir
28. Timur Ildarovich Yunusov
Where hip-hop meets high life, there’s Timati. This Russian rapper (20M followers!) rules Instagram with his Black Star brand, fire tracks, and glimpses into his extravagant world. Buckle up for luxury rides and runway vibes!
Instagram: @timatiofficial
29. Valeriya Chekalina
Forget Hollywood, this Russian beauty conquered the world from Instagram! Valeriya Chekalina, with her 10M+ fans, isn’t just a model – she’s a chameleon who switches runway glamour for film sets with ease. From dazzling Dior campaigns to action-packed movies like “The Last Frontier,” she owns every scene. Follow her journey – it’s a feast for your eyes and a spark for your soul!
Instagram: @ler_chek
30. Goar Avetisyan
If you love beauty stuff, check out Goar! She’s a beauty influencer with a whopping 11.7 million followers. On her Instagram, she shares cool makeup tricks through videos, making her super popular in the beauty world. Don’t miss it!
Instagram: @goar_avetisyan
31. Mikhail Litvin
Forget gas stations, Mikhail Litvin washes his Lambos with caviar! This Russian influencer (14.6M & counting) fuels his thrill with hypercars, desert drifts, and Dubai skydives. Buckle up for luxury stunts that’ll leave you breathless!
Instagram: @mikhail_litvin
32. Arthur Pirozhkov
Arthur Pirozhkov, a multitalented artist mastering comedy and music, captivates Russia and the former Soviet Union. Despite fewer Instagram followers than some Russian stars, this celebrity, with 10M followers, shares his family and lifestyle, offering a personal touch to his fame.
Instagram: @arthurpirozhkov
33. Helen Yes
Russia’s singing sensation, Helen Yes, stuns on stage and Instagram (10M strong!), not just with her voice, but her style! This fashion-forward songbird rocks the runway with the same fire she brings to music, proving she’s a queen in every realm.
Instagram: @helen_yes1
34. Victoria Odintcova
From Guess Girl to global glam, Victoria Odintcova owns every scene. This versatile model graces brands, magazines, and runways, all with one killer look – hers. Join her 5M fans for a front-row seat to fashion heaven!
Instagram: @viki_odintcova
35. Ekaterina Koba
Katerina, a rising macro influencer with an impressive 585K followers. Her captivating lifestyle is a fan favorite, showcasing travel adventures, stunning photoshoots, and insights into her flourishing modeling career. Dive into the allure of her world!
Instagram: @ekaterinakoba
Discover the Faces of Influence
Whether you’re captivated by Russian culture, lifestyle, or influencers, or you represent a brand eyeing collaborations with a Russian-speaking audience, this list is your go-to resource to achieve your brand goals. Stay in the loop with these influencers, as trends evolve swiftly in this dynamic landscape.
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