As a digital marketer, it’s crucial to recognize that representation matters and it can empower the LGBTQ+ community. Recently, it’s truly inspiring to witness a plethora of people proudly coming out online, with some even doing so for important causes.
Therefore, in honor of celebrating rainbow pride this year, here is a list of the top 30 gay influencers you might want to follow. Let’s find out who they are!
Top 60 LGBTQ Influencers to Follow in 2024
1. Nikkie de Jager
You must have heard this YouTuber’s channel name before because it’s ‘NikkieTutorials.’ Originally a Dutch makeup artist, her video ‘The Power of Makeup’ went viral in 2015, since then her makeup tutorial videos have gained millions and millions of views, totaling over 1.5 billion times and counting. Right now, she is a real internet sensation with more than 14.5 million subscribers on YouTube and more than 19.4 million followers on Instagram.
You might also be interested in: Top 30 Beauty Influencers to Inspire You in 2024
2. Bretman Rock
You can’t really deny that you’ve never seen Bretman Rock’s face before in this century, provided that you’re active on the internet enough. Bretman, a gay Filipino-American content creator, boasts over 18 million followers on Instagram and 8.8 million on YouTube. His popularity stems from his makeup tutorial videos, particularly his contouring videos in 2015.
3. Rickey Thompson
Rickey Thompson is a well-renowned American model, actor, and comedian. Initially, he went viral from funny short videos on Vine, but his success didn’t stop there, as evidenced by his cover feature on Gay Times in 2019. Today, he has more than 6 million followers on Instagram.
4. Troye Sivan
When talking about a proud gay singer of this era, trust me, Troye Sivan is one of the first names that will come to people’s minds. This South African-born singer, songwriter, and actor has frequently spoken out and advocated for LGBTQ+ rights through his music videos, never hesitating to use ‘he’ pronouns in his romantic love songs.
5. Billie Joe Armstrong
For quite some time now, it has been widely known that Billie Joe Armstrong, the legendary lead singer/guitarist/songwriter of the rock band Green Day, has openly acknowledged his bisexuality since 1995. In his own words, ‘I think I’ve always been bisexual. I mean, it’s something that I’ve always been interested in. I think people are born bisexual, and it’s just that our parents and society kind of veer us off into this feeling of ‘Oh, I can’t.’
6. Stephanie Beatriz
Most widely known as Rosa Diaz in the comedy ‘Brooklyn Nine-Nine,’ she is one of the proudest bisexual actresses in the industry. June 2016 was when she officially came out to the public. You can see how proud she is of her identity through a short essay she wrote for GQ, discussing how her bisexuality remains unchanged despite her decision to marry a man.
7. Ruby Rose
Ruby Rose is an Australian model, TV host, and actress on various shows, including the one you may know her from, ‘Orange is the New Black’. She once admitted coming out as a lesbian since she was 12, and then faced years of bullying because of it. Today, as a gender-fluid individual, Ruby is not afraid to open up and speak out in the media about bullying and breaking free from gender-conforming norms.
You might also be interested in: Top 40 Australian Influencers to Follow in 2024
8. Jonathan Van Ness
Let’s talk about Jonathan Van Ness, the grooming expert on the Netflix series ‘Queer Eye.’ Since he was young, Jonathan has been openly gay and unfortunately faced bullying because of it. Despite those challenges, today he is a successful two-time New York Times Best Selling author and the host of the podcast called ‘Getting Curious with Jonathan Ness.’
9. Munroe Bergdorf
With over 550k Instagram followers today, Munroe Bergdorf stands out as one of the first transgender models in the UK. You might also recognize her as a supporter of the #DrawALine campaign, advocating against female genital mutilation in cultures worldwide. In 2018, Bergdorf was appointed as an LGBT advisor to the Labour Party (although she resigned shortly afterward).
10. Chella Man
Chella Man is one of the few influencers who proudly share their unique experiences as a deaf Jewish transgender individual. What’s even more impressive is that he is featured in Nike’s 2022 Be True Collection and is also one of Forbes’ 30 Under 30 Art & Style figures in 2024.
11. Jessie Paege
Next up is Jessie Paege, an influencer who identifies as she/they. Her content primarily addresses gender struggles, mental health, and body stigmatization, as she isn’t afraid to express her opinions. Her fashionable and positive vibes are likely a charm to her followers, making her an influencer with more than 950k followers (and this is just on Instagram).
You might also be interested in: Top 30 Fashion Bloggers You Need to Follow in 2024
12. Patrick Starrr
Patrick Starr is a gay influencer who believes that ‘Makeup is a one-size-fits-all.’ His content often revolves around how makeup can enhance anyone’s life, especially for men unfamiliar with cosmetics. He has done a number of makeup transformations for celebrities, friends, and even his own mom. This internet sensation has more than 4.3 million followers today.
13. The Travelling Gays
Doug and Sanjay, also known as The Travelling Gays, have an iconic love story as they met at the 2009 Manchester Pride and have been partners ever since. They have three children via surrogacy together and are currently hosting the podcast called ‘The Proud Parent Club.’
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14. Terrell & Jarius Joseph
Terrell and Jarius Joseph are two black gay Instagram couples and influencers who love producing content about relatable parenting experiences. Moreover, they have collaborated with many major brands, such as Target, Domino’s Pizza, Six Flags, and even the American Dental Association. Together, they have garnered more than 390k followers on Instagram.
15. Rox on a Journey
Rox on a Journey, or Roxeanne and Maartje, are Amsterdam-based lesbian influencers who love to travel the globe. They often share their travel stories through posts and a blog named ‘Once Upon A Journey.’ So, if you’re interested in both travel and the LGBTQ community, this profile might suit your preferences.
16. Jessica and Claudia
@jessieandclaud’s profile, short for Jessica and Claudia, is filled with the simple yet sweet moments of their day-to-day lives and their relationship as two wives raising a child together. If you visit Jessica’s YouTube channel, you’ll find that she advocates for a cause and frequently shares her unique experience of living with disabilities.
17. The Queer Nomads (Aisha & Lexie)
The Queer Nomads, also known as Aisha & Lexie, are a queer married couple and influencers in the travel and lifestyle space. While they may not have a massive following, they have demonstrated a commitment to advocating for rights, much like many others on this list. Aisha, one half of the couple, serves as the Head of Community Engagement for UK Black Pride and is also a trustee for GiveOut – an international LGBTQIA+ Foundation supporting the fight for rights worldwide.
You might also be interested in: Top 60 Lifestyle Bloggers to Follow in 2024
18. Jamie Raines
Jamie Raines, known as @jammi.dodger on Instagram, is a transgender activist, as evidenced by his Sunday Times Best-selling book, ‘The T in LGBT: Everything You Need To Know About Being Trans.’ In addition to his book, he loves creating humorous content while also sharing his unique experiences with the online world.
19. Alysse Dalessandro
Alysse Dalessandro is a plus-size LGBTQ model and traveler. With more than 140k followers on Instagram, she frequently uses her platform to support causes such as promoting LGBTQ rights and advocating against homophobia, transphobia, weight stigma, etc.
20. Pattie Gonia
Ever wondered if there’s a queer drag queen who supports environmentalism? Well, there is, and their name is Pattie Gonia! They began in this area by just wearing a fun drag costume on a hiking trail. A few years later, Pattie was recognized as a Times’ Next Generation Leader in 2023. If you want to learn more about this influencer, check out Pattie’s latest campaign called ‘Won’t Give Up,’ promoting the climate movement.
21. ALOK
ALOK, also known as Alok Vaid-Menon, is a non-binary poet, comedian, and author who initiated the movement called #DeGenderFashion to promote gender non-conforming beliefs regarding fashion and beauty products. With over 1.3 million followers today, they have inspired numerous discussions around this subject in society.
22. Sean Querino Snyder
Sean Querino Snyder is a non-binary, two-spirit Native American dancer and activist. Alongside their partner, Adrian Mattias Stevens, also a Native American, they have served as models for Nike’s Be True campaigns and have become ambassadors in the community, fostering conversations in both queer and Indigenous spaces.
23. Matt Bernstein
As stated in his Instagram bio, Matt Bernstein is a friendly queer Jew with very long nails. Through his posts, he uses his platform to raise awareness about gender and political issues, making him one of the most prominent outspoken LGBT influencers and activists out there.
24. James Barr
James Barr is one of the two hosts of the award-winning podcast titled ‘A Gay and A NonGay,’ which has garnered over 5 million listens and received the Best Entertainment Podcast at the 2021 British Podcast Awards. In addition to his podcast success, he is also touring around the UK and the US as a stand-up comedian.
25. Hannah Hart
Next, Hannah Hart, an American YouTuber famous for her funny little content called ‘My Drunk Kitchen,’ where, as you might be able to guess from the title, she cooks while she is drunk. However, beyond her comedic side, she is also a content creator who addresses issues regarding mental illness and sexuality. Additionally, she hosts a podcast called ‘Hannahlyze This.
26. Jess Guilbeaux
If you’ve watched the Netflix series ‘Queer Eye,’ you might recognize this lesbian model named Jess Guilbeaux. Since her appearance in Season 3, Episode 5, she has gained increasing popularity. What you should know about Jess is that she is a vocal advocate in the community on various matters, including gender, mental health, and self-compassion.
27. Anna Akana
Anna Akana is an American actress, comedian, and YouTuber. Proudly identifying as bisexual, she came out in October 2018. While her YouTube videos may seem like funny sketch comedies, they delve into mental health, relationship and sex psychology, and feminism. With over 2.8 million subscribers, she continues to create content advocating for the issues that matter.
28. Dodie Clark
Dodie Clark is an artsy and creative British singer-songwriter who openly embraced her bisexuality in 2017. Her music beautifully reflects her experiences with sexuality and relationships involving both men and women. On top of that, she has more than 1.1 million followers on Instagram now.
29. Blair Imani
Blair Imani is a black, bisexual, Muslim queer individual who is an outspoken expert on intersectionality, gender studies, race, and racism. As an LA Times Bestselling author, Imani’s book delves into the understanding of race, gender, sexual orientation, class, disability, and more. She is a prominent LGBTQ+ influencer advocating for the cause and is also a member of the #BlackLivesMatter movement.
30. Ericka Hart
Ericka Hart is a breast cancer survivor who takes pride in the battles she has faced, as evidenced in her Instagram photos. She identifies as a Black queer non-binary femme and emphasizes that “All Black Femmes are deserving of full autonomy, simply by existing.”
31. Owin Pierson
Owin Pierson was born in Japan and now lives in LA. He is a top LGBTQ influencer with 295K followers on Instagram. Owin talks openly about being gay and supports gender equality. He thinks it’s important to help and be kind to others, especially before, during, and after they come out.
32. Lena & Aga
Living in Amsterdam, Lena and Aga, known as the ‘femme couple’ on Instagram, share moments of their LGBTQ+ lives with their 16.5K followers. They aim to empower the LGBTQ community globally. In addition to Instagram, they create creative TikTok videos and occasionally upload relationship clips on YouTube, expanding their influence.
33. Rose Dix
Rose and Rosie, once known for comedy and lifestyle content, now share their lives as mom influencers on Instagram, focusing on their adorable child. With 525K followers, they are prominent LGBTQ influencers. Documenting their journey to parenthood, they arrived in 2021, inspiring other same-sex couples to embark on this beautiful chapter of life.
34. Calle Y Poché
Calle and Poche, with 5M Instagram followers, rank as top Latin American LGBTQ influencers. Originating from vlogging in 2015, they’ve achieved immense success. Actively engaging on various platforms, they boast 4K followers on TikTok, showcasing their widespread influence and popularity in the LGBTQ community.
35. Gabi And Shanna
Gabi and Shanna, LGBTQ travel influencers with 91.3K Instagram followers, share their adventures to guide others. The lesbian couple combines videography and photography, offering a glimpse into LGBTQ-friendly destinations. With a belief in representation and support, they encourage self-acceptance and unity within the LGBTQ community through their engaging content.
36. Jessi And Millie
Get to know Jessi and Millie, queer moms on Instagram with 59.4K followers. They got married in 2019 and recently became foster parents, welcoming their adorable baby, Tide. Join their journey as they share the love and joy of their unique family, spreading positivity and smiles to their growing community.
37. Shane Dawson
Back in 2015, YouTuber Shane Dawson shared his bisexuality with 2.76M YouTube pals. Now rocking 7.4M Instagram buddies, he’s a cool and open bisexual influencer. After a tough split with Lisa Schwartz, Shane found happiness with his boyfriend Ryland Adams, letting us into his world and heart.
38. Jason Mraz
Step into the world of Jason, the ultimate artist – singer, musician, and dancer extraordinaire. His dance moves have landed him a top spot among Instagram’s dance influencers. Proudly bisexual, Jason doesn’t let others define him. With a cool 1M followers, his fans adore him for being true to himself and his awesome personality.
39. Travon Free
Meet Travon, the hoops-turned-hilarious actor with 245K fans on Instagram. From college basketball to winning an Emmy in 2015, he’s not just a performer – he’s a proud LGBTQ influencer. Get ready for daily news, laughs, and real talk as Travon shares his journey as a witty writer and comedian.
40. Miss Peppermint
Peppermint, the charismatic actor and singer from Ru Paul’s Drag Race, captivates fans with daring performances and innovative glamor shots. A social media sensation with 705K Instagram followers, she passionately advocates for trans rights and supports BLM on platforms like Twitch and YouTube. Peppermint is a shining star among the best transgender influencers.
41. Charlie Craggs
Let’s talk about Charlie Craggs, a trailblazing UK transgender influencer. Her Nail Transphobia campaign, offering free manicures, fights transphobia with conversation. With 63.1K Instagram followers, Charlie uses wit and humor to share life stories and challenge transphobia. As editor of ‘To My Trans Sisters,’ she brings wisdom from various figures on the journey into womanhood.
42. Kenny Ethan Jones
Kenny Ethan Jonas, a transgender influencer with 83K Instagram followers, passionately tackles body politics, mental health, and relationships. A staunch advocate for transgender equality, he actively educates and communicates on social media, addressing concerns and fostering understanding. Kenny is a powerful voice driving awareness and inclusivity in the transgender community.
43. Charlie Allan
Charlie, the charismatic Scottish LGBTQ influencer, mesmerizes with his humorous and candid documentation of his transition journey. Boasting 47K Instagram and over half a million TikTok followers, he shares the transformative experiences of gender-affirming surgery and HRT. Through laughter and authenticity, Charlie breaks barriers, creating a supportive space for understanding and connection.
44. Lex Horwitz
Lex, a dynamic trans influencer with 15K Instagram followers, doubles as an LGBTQ+ activist and model. Beyond sharing his journey, he educates on the nuances of gender identity and expression. Lex’s collaborations with LGBTQ-friendly brands like Berries and Camouflaged showcase a vibrant model challenging stereotypes and fostering inclusivity within the community.
45. Skyler Jay
Skylar Jay, a cool queer influencer with nearly 53K Instagram fans, blends epic fashion with activism. Advocating LGBTQ+ rights, he also spearheads the Pink Sofa Series and funds scholarships for gender-confirming surgeries. Skylar’s vibrant presence and positive initiatives make him a standout influencer, inspiring change and celebrating diversity.
46. Maya/Sebastian Noir
Maya/Sebastian, a trans/nonbinary/bigender advocate with 35.2K Instagram followers, offers a journey marked by honesty and vulnerability. From showcasing surgery scars to playful videos, their feed radiates authenticity. Loving shots from vacations with their partner underscore the beauty of embracing identity and love in the queer community.
47. Erika Hart
Erika, a renowned LGBTQ influencer and breast cancer survivor, fearlessly embraces her identity as a black queer and non-binary femme. With confidence, she shares mastectomy scars on her Instagram with 462K followers, encouraging openness about experiences. Erika advocates for equality, support, and empowerment, inspiring black women to defy norms and embrace their true selves.
48. Marquis Neal
Marquis, an LGBTQ influencer, model, and fashion creator, infuses humor and passion into his content. With ‘get ready with me’ videos, vibrant outfits, and catchy pop music, his Instagram boasts 121K followers. Marquis not only spreads joy with his infectious smile but also provides crucial representation for queer men of color, uniting ‘big babes who like to get dressed.’
49. Daniel Franzese
WhatsupDanny, the actor, comedian, and activist, is a hilarious and beloved gay Instagram influencer with over 159K followers. As the CEO of “Funny Gay Besties” and “Italian Big Boy Beefcakes,” he combines humor and advocacy. Known for his fantastic portrayal of ‘Mean Girl,’ Daniel inspires and sheds light on the LGBTQ+ community with an epic sense of humor and responsibility.
50. Alexander Joe
Alexander, the gay influencer, captivates his audience with a unique fashion flair, making his content both fascinating and appealing. With 126K followers on Instagram and an impressive 800K on TikTok, he skillfully showcases his style, creating a vibrant and engaging space for his followers.
51. Devin Norelle
Devin, an advocate, actor, model, and writer, fearlessly addresses crucial topics on his Instagram with 48K followers. From discussing gender-affirming surgery to neopronouns and openly addressing AIDS/HIV, Devin brings awareness and openness to diverse and important subjects, using his platform to advocate for understanding and acceptance.
52. James Barr
James Barr, a renowned stand-up comedian and co-host of the UK’s top-rated LGBTQ podcast ‘A Gay and a Non-Gay,’ achieved accolades in 2021 by winning the Best Entertainment Podcast award. With almost 12K followers on Instagram, he stands as a Gay influencer, showcasing his wide-reaching impact in the LGBTQ category.
53. Daniel Webster
Daniel, an LGBTQ influencer with a vibrant fanbase of 26K Instagram followers, offers glimpses into his London life. Recently venturing into YouTube, he aims to provide a visual journey into his daily experiences. Collaborating with ‘Avaj,’ a platform focused on male styling, Daniel shares his unique perspective on fashion and lifestyle.
54. Bailey Mills
Discover the humor and LGBTQ advocacy on Instagram with Bailey Mills. Boasting 147K followers, he’s a standout LGBTQ+ influencer. Passionate about addressing LGBTQ issues and promoting self-acceptance, Bailey collaborates with peers to craft unique and inspiring content, highlighting the diverse talents within the community. Follow for laughs and meaningful insights.
55. Bianca Patzl
Hailing from Austria, Lisa and Bianca, a popular lesbian couple, sizzle as Instagram influencers with 113K followers. Sharing their beautiful love story, they inspire LGBTQ individuals globally, affirming that love knows no boundaries. Through their platform, they champion the message that love is love, fostering positivity and acceptance.
56. Loreen
Loreen, the 2012 Eurovision Song Contest winner, bravely identified herself as bisexual on television, emphasizing the importance of love beyond fixation on sexuality. A prominent artist and LGBTQ influencer, she boasts 738K followers on Instagram. Loreen’s advocacy reflects her commitment to emphasizing love and challenging societal perceptions.
57. Hawk Snipes
This black trans influencer radiates fashion and glamour, both on and off the runway, captivating 36K Instagram followers. Recognized for hosting LGBTQ events, groups, and rallies, she inspires with her style and activism, making a significant impact in the community.
58. Anna Zoe
Anna, a vibrant queer femme and mental health advocate, shares her journey as an autistic person and recovery from eating disorders. With a modest following, she offers hope to fellow autistics and provides valuable tips for neurotypical individuals on handling neurodivergent people. Anna’s colorful Instagram reflects her unique style and important discussions on mental health.
59. Char Ellesse
Char, unapologetically authentic, utilizes her platform to address LGBTQ+ and racial inequality, offering real, honest content to her 60K followers. Through her day-to-day life, she sheds light on crucial topics, encouraging open discussions that contribute to greater awareness and understanding in the online community.
60. Lindsay Cale
The last is Lindsay, a gender non-conforming queer with a passion for travel, food, and androgynous style. Lindsay, an adventure-seeking introvert, believes food is a love language and an avenue to understand cultures. With 5.5K Instagram followers, this nano influencer challenges the notion that gender expression should limit travel, inspiring fearless exploration.
You might also be interested in:
- Top 35 Food Bloggers You Need to Follow in 2024
- Top 25 TikTok Food Influencers You Need to Follow in 2024
Empowering Voices
Just as we always discuss, the number of followers isn’t the only key performance indicator (KPI) to determine who is a suitable influencer or spokesperson for your campaigns or brands. Sometimes, micro-influencers can make an equal, if not greater, impact than macro-influencers.
Therefore, even though we only covered about 60 LGBTQ+ influencers in this article, there are many other influencers and content creators in the market who are just as interesting as these individuals. Make sure to always keep yourself updated in this industry!
Plus, Mandala AI will make it easier for you to find the right influencers in the industry!
